Lifestyle
CarLelo (A Capri Loans Venture) unveils new brand identity at Women Premier League 2024
National, 21 February 2024: CarLelo (A Capri Loans Venture), a digital new car-buying platform, today
announced the launch of its revamped brand identity at the onset of the Women Premier League 2024.
The company’s fresh logo, accompanied by the tagline “Nayi Car? Hum Hain Na, Yaar,” echoes CarLelo’s
core proposition and strongly resonates with the changing nature of the online new car buying industry.
This solidifies the company’s commitment to consumer-centric values and empowers the aspirations of
an evolving audience in the changing landscape of India.
In a strategic move to align with the dynamic automotive landscape and meet heightened consumer
expectations, CarLelo has also taken a significant step to sponsor the UP Warriorz in the upcoming WPL
- This collaboration presents an opportunity for the company to launch nationwide with a mega
sport like cricket. Positioned on the lead arm of the players, CarLelo is featured as a principle partner for
the team. As part of this sponsorship, CarLelo logo will be prominently visible on the Jersey of the UP
Warriorz during the WPL 2024 matches.
CarLelo’s tagline encapsulates its role as one of the first only new car-buying platforms in India, a
comprehensive solution for all aspects of new car purchase, and the preferred online platform for new
car buyers looking for convenience and transparency. The new logo, with its forward-looking, and sharp
look, is designed to appeal to a customer seeking a one-stop destination, where they can seamlessly
browse and compare cars, connect with multiple dealers, get easy test drives and make informed
decisions.
Mr. Gaurav Aggarwal, CEO and Founder, CarLelo (a Capri Loans Venture) expressed, “We embarked on
this transformation journey to stay ahead of the curve in a rapidly changing automotive landscape. This
brand refresh is a deeper expression that strengthens the connection with customers, providing them
with the confidence to chart their path to a successful new car purchase. We believe that the partnership
with UP Warriorz in WPL offers a great opportunity to connect with audiences across India and drive
significant awareness and preference for our brand. We intend to leverage the association by
highlighting our key offerings & services via a fresh approach for the category.”
With this new brand identity and strategic partnership with the UP Warriorz Team, the company
reaffirms its position as a trailblazer in the automotive industry, driving positive change and inclusivity to
provide a seamless and convenient new car buying experience.
About CarLelo: CarLelo (A Capri Loans Venture) is an online platform that is revolutionizing the new car
buying experience through its seamless and hassle-free methods. It is India’s first multi-brand virtual car
showroom, where you get the best new car deals. The brand strongly believes that buying a new car is a
unique escapade that does not happen every day and its vision is to provide an overall bespoke
experience to customers, all from the comfort of their home. One can visit the website, select the
desired brand and choose a model based on variant, colour, features and mileage. While doing this from
a large curated catalog of brands and models, the customer is directly connected to a relevant dealer
based on his location without physically having to visit a dealership. Further, they can avail the best
offers and deals on their new car by connecting with multiple dealers. For the ones looking to finance
their dream car, the company offers the best low-interest rate and minimum paperwork for their
customers. The company today has grown to become a leading online marketplace for buying new cars.
Fashion
MEC Primo Unveils Vantara Collection: A Fusion of Fashion, Nature, and Compassion, Inspired by Anant Ambani
Vantara, meaning the “Star of the Forest,” is a new fashion collection that blends sustainability, style, and a deep respect for wildlife. Inspired by Anant Ambani’s dedication to wildlife conservation and efforts to protect elephants, the Vantara collection reflects a harmonious connection between humanity and nature.
This thoughtfully curated collection features a variety of pieces including elegant shirts, nature-inspired kurtas, and stylish dhotis. Each item embodies the essence of Indian aesthetics with a contemporary twist, all while promoting eco-friendly fashion. Designed with premium linen and intricate, nature-driven motifs, the collection offers timeless attire that is both sophisticated and versatile.
More than just a clothing line, Vantara is a movement aimed at supporting environmental and animal welfare initiatives. A portion of proceeds from the collection will directly contribute to the largest animal sanctuary in Ahmedabad, helping to care for elephants and other wildlife in need.
Vantara is committed to sustainable practices, ensuring that every piece is made using ethically sourced materials and processes that minimize the environmental impact. By choosing Vantara, fashion enthusiasts not only elevate their wardrobe but also support a cause that values the protection of our planet and its majestic creatures.
Explore the Vantara Collection today and join a movement that merges style with purpose.
Fashion
A Legacy of Excellence: Legacy Campaign 2024-25 by Hazoorilal Legacy is a Celebration of Heritage, Elegance, and Fine Jewelry Craftsmanship
Hazoorilal Legacy is delighted to unveil its flagship campaign of the year ‘Legacy Collection 2024-25’. The collection epitomizes the brand’s deeply ingrained values, exceptional craftsmanship, and rich family heritage, pushing the boundaries of fine jewellery.
Crafting statement pieces with handpicked, fine-quality gemstones from around the world is at the true heart of the brand; The Legacy Collection 2024-25 stands as a tribute to this enduring pursuit of perfection, highlighting the pinnacle of the brand’s craftsmanship and expertise. As a family-owned business, each piece in the collection is crafted with meticulous attention to detail and precision in every step of the jewellery-making process, ensuring that each design celebrates elegance and refinement, passed down through generations.
“The Legacy Collection is a collaborative celebration of fine jewellery artistry personified by The House of Hazoorilal Legacy. Each family member plays an integral role in the creation of this flagship collection, from the initial concept of sketching and designing to the careful selection of gemstones and the final creation of the jewellery piece. It is an annual showcase that highlights the most exquisite pieces, celebrating the pinnacle of jewellery artistry and meticulous craftsmanship where every piece reflects an unwavering dedication to quality and precision”, said by Rohan Narang, Director, Hazoorilal Legacy.
The Legacy Collection embodies the timeless ethos of Hazoorilal Legacy, blending exquisite craftsmanship with modern aesthetics. With a stunning array of natural diamond solitaires, rare gemstones, ornate gold statement pieces, and bridal polki sets, this collection is a testament to the brand’s commitment to luxury at its finest.
Available on – Hazoorilal Legacy South Ex -2
Jewellery
Diwali Gifting Options from Paksha by Tarinika
As the festive season of Diwali approaches, celebrate the joy of togetherness with elegant gifts from Paksha by Tarinika. Renowned for its timeless craftsmanship, Paksha by Tarinika offers a stunning collection of jewelry that makes for the perfect Diwali gift. From delicate earrings to sophisticated rings and charming bracelets, each piece is meticulously crafted, symbolizing the love and warmth shared during this auspicious occasion.
This Diwali, gift your loved ones something truly meaningful—a piece of jewelry that not only enhances their beauty but also carries the spirit and tradition of the festival.Additionally, Paksha by Tarinika presents a range of exquisite silver accessories, making them ideal gifts for family and friends.
These thoughtful designs blend tradition with elegance, ensuring your Diwali gifts are both stylish and sentimental.
Celebrate this festive season by choosing gifts that embody love, tradition, and elegance, creating cherished memories for years to come.
Available – https://www.instagram.com/shoppaksha/?hl=en
Price on request
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