Lifestyle
CarLelo (A Capri Loans Venture) unveils new brand identity at Women Premier League 2024
National, 21 February 2024: CarLelo (A Capri Loans Venture), a digital new car-buying platform, today
announced the launch of its revamped brand identity at the onset of the Women Premier League 2024.
The company’s fresh logo, accompanied by the tagline “Nayi Car? Hum Hain Na, Yaar,” echoes CarLelo’s
core proposition and strongly resonates with the changing nature of the online new car buying industry.
This solidifies the company’s commitment to consumer-centric values and empowers the aspirations of
an evolving audience in the changing landscape of India.
In a strategic move to align with the dynamic automotive landscape and meet heightened consumer
expectations, CarLelo has also taken a significant step to sponsor the UP Warriorz in the upcoming WPL
- This collaboration presents an opportunity for the company to launch nationwide with a mega
sport like cricket. Positioned on the lead arm of the players, CarLelo is featured as a principle partner for
the team. As part of this sponsorship, CarLelo logo will be prominently visible on the Jersey of the UP
Warriorz during the WPL 2024 matches.
CarLelo’s tagline encapsulates its role as one of the first only new car-buying platforms in India, a
comprehensive solution for all aspects of new car purchase, and the preferred online platform for new
car buyers looking for convenience and transparency. The new logo, with its forward-looking, and sharp
look, is designed to appeal to a customer seeking a one-stop destination, where they can seamlessly
browse and compare cars, connect with multiple dealers, get easy test drives and make informed
decisions.
Mr. Gaurav Aggarwal, CEO and Founder, CarLelo (a Capri Loans Venture) expressed, “We embarked on
this transformation journey to stay ahead of the curve in a rapidly changing automotive landscape. This
brand refresh is a deeper expression that strengthens the connection with customers, providing them
with the confidence to chart their path to a successful new car purchase. We believe that the partnership
with UP Warriorz in WPL offers a great opportunity to connect with audiences across India and drive
significant awareness and preference for our brand. We intend to leverage the association by
highlighting our key offerings & services via a fresh approach for the category.”
With this new brand identity and strategic partnership with the UP Warriorz Team, the company
reaffirms its position as a trailblazer in the automotive industry, driving positive change and inclusivity to
provide a seamless and convenient new car buying experience.
About CarLelo: CarLelo (A Capri Loans Venture) is an online platform that is revolutionizing the new car
buying experience through its seamless and hassle-free methods. It is India’s first multi-brand virtual car
showroom, where you get the best new car deals. The brand strongly believes that buying a new car is a
unique escapade that does not happen every day and its vision is to provide an overall bespoke
experience to customers, all from the comfort of their home. One can visit the website, select the
desired brand and choose a model based on variant, colour, features and mileage. While doing this from
a large curated catalog of brands and models, the customer is directly connected to a relevant dealer
based on his location without physically having to visit a dealership. Further, they can avail the best
offers and deals on their new car by connecting with multiple dealers. For the ones looking to finance
their dream car, the company offers the best low-interest rate and minimum paperwork for their
customers. The company today has grown to become a leading online marketplace for buying new cars.
Events
An evening of Wine tasting with dinner of Wines from Romania
An evening of Wine tasting with dinner of Wines from Romania organised by Vikram Sethi , India alongwith Mr.Radu George Pribeanu and Mr.Razvan Costel Oancea from Romania on 28 th November ,2024.
The guest of Honour was The Ambassador of Romania to India ,Her Excellency Ms.Sena Latif .
Mr.Viziru ,the Head of the Economic and Commercial section of the Embassy of Romania to India was also present .
Other important guests were Mr.Sanjeev Dev Malik ,media head and owner of Global News Network , Asian News Channel , Mr.Sameer Advani owner of BERCOS chain of restaurants and Bars , Ms.Shipra Jain wine consultant . Ms.Lavina Bhatia owner of hotel Hitlon Garden Inn, Gurugram , Ms.Chand Bakshi socialite and beauty pageant organiser, Mrs.Aruna Sethi , Kunwarani Sohinder Nabha of Nabha aristocratic family , Neha Tyagi of Glamour Mantra Magazine , Ms.Anna, wine consultant from Russia , Mr.Sanjiv Katyal , Ms.Priyanka and several others.
Wines which were tasted are from the regions of
Jaristea and Prince Matei,
The sunny hills of Sarica and Babadag ,
Region of Tohani and beyond .
These distinct regions are the main wine regions of Romania .
The event had scrumptuos snacks and dinner and desserts over wonderful wines .
Fashion
SVJ Bags Brings the Perfect Statement Pieces for This Holiday Season
With the Wedding and Holiday season upon us, SVJ Bags by Sanya V Jain emerges as the ultimate style statement accessory, blending luxury, style, and functionality. Designed by Sanya V Jain, a force to reckon with in the fashion world, these bags are crafted to elevate any occasion with elegance and flair.
What makes SVJ Bags a must-have this season is the meticulous attention to craftsmanship and premium materials. Luxe leather, faux fur accents, and timeless designs come together to create pieces that are as versatile as they are beautiful.
The collections celebrate bold textures, such as snake skin and animal-inspired prints like anaconda, ostrich, zebra, and leopard. There are striking motifs, available in tomato red, vibrant orange hues, embossed black, and metallic shades, that ensure you’ll stand out at any event. The range includes everything from wristlets and satchels to structured box clutches and oversized rectangular designs, catering to every accessory needed for the season.
Sanya’s philosophy, “More is more, less is a bore,” is brought to life through her vibrant use of prints, colours, and innovative designs. Through finely crafted leather bucket bags with faux fur clasps and sleek, minimalist backpacks SVJ Bags encapsulate a perfect balance of tradition and modernity, making them the ideal companions for this festive season. The leather duffel bags from the collection ensure one travels to their destinations in style.
Recognised in Vogue’s Forces of Fashion and celebrated on influential fashion lists, Sanya V Jain’s creations are a testament to her ability to redefine contemporary accessories.
For more information, visit: SVJ Bags Website
Fashion
MEC Primo Unveils Vantara Collection: A Fusion of Fashion, Nature, and Compassion, Inspired by Anant Ambani
Vantara, meaning the “Star of the Forest,” is a new fashion collection that blends sustainability, style, and a deep respect for wildlife. Inspired by Anant Ambani’s dedication to wildlife conservation and efforts to protect elephants, the Vantara collection reflects a harmonious connection between humanity and nature.
This thoughtfully curated collection features a variety of pieces including elegant shirts, nature-inspired kurtas, and stylish dhotis. Each item embodies the essence of Indian aesthetics with a contemporary twist, all while promoting eco-friendly fashion. Designed with premium linen and intricate, nature-driven motifs, the collection offers timeless attire that is both sophisticated and versatile.
More than just a clothing line, Vantara is a movement aimed at supporting environmental and animal welfare initiatives. A portion of proceeds from the collection will directly contribute to the largest animal sanctuary in Ahmedabad, helping to care for elephants and other wildlife in need.
Vantara is committed to sustainable practices, ensuring that every piece is made using ethically sourced materials and processes that minimize the environmental impact. By choosing Vantara, fashion enthusiasts not only elevate their wardrobe but also support a cause that values the protection of our planet and its majestic creatures.
Explore the Vantara Collection today and join a movement that merges style with purpose.
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