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Britannia Tiger launches Krunch Khao, Punch Dikhao campaign with Sonu Sood to teach children lessons in self-defense

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~ The Campaign is a 5 part video series with Sonu Sood depicting martial art forms from across the globe~

Website Link – http://www.krunchkhaopunchdikhao.com/

‘Children face bullying at school all over the world, with one in every three students subject to attacks at least once a month’- This astounding finding by UNESCO, led the UN to raise global awareness about the issue and institute the International Day against Violence & Bullying at School in Nov’2020. Even in India, the scene is no different. To counter this, Tiger Krunch realized the importance of familiarising kids with Self- defense through Martial Arts which builds mental and physical strength and resilience to counter conflict situations. And we did it in an entertaining way, with Sonu Sood, the campaign ambassador taking children on a virtual tour around the globe to familiarize them with 5 different forms of Martial Arts- (1) Israel – Krav Maga (2) Japan – Judo (3) Brazil – Jujitsu (4) India – Kalaripayattu (5) Korea – Taekwondo.

Through the course of the five-part video series, Sonu Sood encourages kids to resolve conflicts – first through a friendly conversation or by sharing a yummy treat of chocolatey Tiger Krunch biscuits, however in a situation where all means of amicably resolving a conflict seems impossible then the second best thing to do is to stay alert and defend oneself using some of the techniques taught in the series.

Talking about the campaign and the association with Bollywood action star, Sonu Sood, Mr. Vinay Subramanyam, Britannia Industries Ltd. said, “Britannia Tiger Krunch stands true to its philosophy – to always deliver the best value, be it in having the most indulgent cookie experience at Rs. 5 or overcoming any difficult situation by putting one’s best self forward. The Krunch Khao, Punch Dikhao campaign is an attempt to empower children to be their best, stay safe in conflict situations and build physical and mental strength. Martial art forms teach kids self-defense and also valuable life skills such as discipline, focus, self-esteem, and goal orientation.” He further added, “And who better than Sonu Sood to teach children these values and inspire them to face any challenge that life throws their way with sheer grit and perseverance.”

Sharing his thoughts on donning the hat of a martial arts instructor for the campaign, Bollywood action star and People’s Hero, Sonu Sood said, “Being a fitness enthusiast and a Martial Arts aficionado not only equipped me to be physically strong but also instilled discipline and increased my self-confidence. I am glad that by being part of Britannia Tiger’s ‘Krunch Khao, Punch Dikhao’ campaign I now have the opportunity to inculcate these lifelong values in young minds and nudge them to learn martial arts and know about self-defense techniques. There are many martial art forms across India and the globe as depicted in the series”.

To take the campaign to the masses, Britannia Tiger Krunch has also collaborated with Udemy – a leading global learning platform. This association will enable youngsters to take special online courses ranging between 40 minutes to 7 hours on the five martial art forms at discounted rates starting from INR 525/-. On registration, the user wins a Rs.150 Udemy voucher that can be redeemed to complete these special courses on martial art forms and more. By logging onto the campaign website and going through the five videos, the kids also stand a chance to get a “Krunch Khao, Punch Dikhao” certificate which they can then download.

So what are you waiting for, Krunch Khao, Punch Dikhao!

View the complete series here – http://www.krunchkhaopunchdikhao.com/

Britannia Credits

·         VP, Marketing: Vinay Subramanyam

·         Category Manager: Silpi Das

·         PR Head- Dipti Sudhir

·         Group Product Manager: Ram Chakravarthy

·         Product Manager: Aditya Kumar Singh

Campaign Credits

·         Creative Agency: Lowe Lintas

·         Production house: Balancing Act


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Dining

Blue Tribe Foods Introduces Next-Gen Plant-Based Chicken Nuggets – Half Price, More Protein, Unbeatable Taste!

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Virat and Anushka Star in Blue Tribe Food's Latest Video Campaign

Blue Tribe Foods is rewriting the rules of plant-based eating with its all-new chicken nuggets, redefining what’s possible in sustainable snacking. Thanks to a breakthrough high- moisture cooking process, these nuggets boast a texture so remarkably meaty you might forget they’re entirely plant-based. Not only does this innovation enhance taste, but it also increases the protein content by 50% compared to the previous batch, offering a nutritional profile comparable to traditional chicken nuggets. These nuggets also pack more than 4x the protein of regular veg nuggets.

Virat and Anushka Star in Blue Tribe Food's Latest Video Campaign

The nuggets come with a range of health benefits, including being protein-rich, zero cholesterol, hormone-free, and 100% animal-free. True to their commitment to the planet, they are free from antibiotics and palm oil, ensuring every bite is kind to your health and the environment.

Making sustainable eating accessible, these nuggets are priced on par with meat-based options, breaking down barriers to mainstream plant-based consumption. It’s a bold step toward making sustainable, healthy choices easy for everyone, without compromising on flavor or budget.

Known for their commitment to a sustainable lifestyle, one of India’s most beloved celebrity couples, Anushka Sharma and Virat Kohli embody Blue Tribe’s mission to make plant-based eating mainstream.

Anushka Sharma, said, “Blue Tribe is leading a quiet revolution, and these nuggets are the future of food which can be both indulgent and healthy. As someone who cares deeply about making mindful choices, I am happy that these nuggets are a testament to what’s possible when innovation meets purpose. It’s not just food—it’s a movement toward a better, more conscious world.”

Virat Kohli said, “The journey to better eating doesn’t have to be boring, and Blue Tribe has nailed that balance. These nuggets are more than just a snack—they’re a statement that taste and sustainability can go hand in hand. It’s exciting to see how Blue Tribe is making plant-based eating mainstream in such an authentic and delicious way”

Instagram Link 1– https://www.instagram.com/p/DC_DLAuzLnl/

Instagram Link 2 – https://www.instagram.com/p/DC_Eri6ti2-/

With this launch, Blue Tribe Foods continues to prove that plant-based foods aren’t just alternatives—they’re the future. The new chicken nuggets are now available at major retail outlets and online platforms.

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Decor in Style

Mastering Storage:  Blum Space Tower

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The SPACE TOWER is a product from Blum,

The SPACE TOWER is a product from Blum, which manufactures products in Austria and is a global leader in furniture fittings. If you’re looking for a tall storage unit with plenty of storage space, customizable inner pull-outs, and easy access to objects from all three sides, look no further than the SPACE TOWER. This is the most convenient and ergonomic way to store items.

The SPACE TOWER is a product from Blum,

For further user convenience, the unit can be equipped with a variety of motion technologies. It pulls out and opens automatically – with just a single touch — thanks to the SERVO-DRIVE electrical motion support system. They close again softly and effortlessly with soft-close BLUMOTION. Pull-outs can also be equipped with mechanical TIP-ON BLUMOTION, and handle-less doors can also be opened with TIP-ON, which requires just one push to open the door and a push to close.For further user convenience, the unit can be equipped with a variety of motion technologies. It pulls out and opens automatically – with just a single touch — thanks to the SERVO-DRIVE electrical motion support system. They close again softly and effortlessly with soft-close BLUMOTION. Pull-outs can also be equipped with mechanical TIP-ON BLUMOTION, and handle-less doors can also be opened with TIP-ON, which requires just one push to open the door and a push to close.

The SPACE TOWER has full extensions that give you clear visibility and easy access to provisions from all three sides (left, right and even the front). Inner dividing systems or inner organizers tidy up interiors and give you clear visibility of contents. They also make sure that nothing falls over.  Each drawer has an impressive load-bearing capacity (up to a total weight of 70 kg) so the larder unit can even safely hold heavy items such as bottles. It is available in a variety of heights, widths, and depths, and can be tailored to your individual storage space needs.

The SPACE TOWER is a product from Blum,

This SPACE TOWER is equipped with LEGRABOX or TANDEMBOX which is spacious enough to hold provisions for the whole family along with endless design options. It provides ample storage space and easy access to contents, making it ideal for kitchens, bedrooms, hallways and bathrooms, too. The unit makes everyday kitchen use easier by providing easy access and enhanced user convenience. Even smaller models of the SPACE TOWER can accommodate large amounts of food. 

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Dining

Grand Opening of Aalia Villas: A Luxurious Sanctuary in Anjuna, Goa

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A Luxurious Sanctuary in Anjuna, Goa

September, Goa – The Aalia Collection is delighted to announce the grand opening of its exclusive multi-bedroom villas, offering a luxurious retreat in the heart of the vibrant Anjuna, Goa.

The property under the hospitality segment of JPL Group’s Aalia Collection has stunning villas designed to provide a serene escape amidst lush greenery and swaying palms, blending modern luxury with traditional Goan charm. The JPL Group, along with luxury realty has diverse interests in hospitality, floriculture, education and solar power, all under the able leadership of their experienced and dynamic Chairman, Mr. Aditya Paul Lakhanpal.

 A Luxurious Sanctuary in Anjuna, Goa

Each villa at Aalia Villas features spacious interiors, private pools, and picturesque outdoor lounging areas, ensuring an indulgent and tranquil stay. Among the niche stay offerings at Aalia Villas, Casa Anya stands out as a charming three-bedroom property that has its own private pool, combining opulence with tranquillity. Each spacious bedroom is elegantly decorated, featuring an ensuite bath, while the master bathroom also boasts a jacuzzi and an outdoor shower. The villa’s exquisite lounge seamlessly connects to a private pool and landscaped garden, providing a perfect blend of privacy and serenity. Guests can also enjoy a fully equipped kitchen and a spacious dining area, making Casa Anya an ideal choice for unforgettable luxury and relaxation.

Casa Amana, a luxurious, four-bedroom, private-pool villa, offers delightful views overlooking paddy fields. With its Balinese-inspired design, including a floating drawing room and a partial wrap-around pool with a jacuzzi, Casa Amana provides a blend of indulgence and relaxation. Each bedroom features an ensuite bathroom. The fully equipped kitchen allows for home-cooked meals that can be enjoyed in the private dining room, facilitating socialising and relaxation. Casa Amana invites guests to experience a unique blend of opulence and comfort, providing a truly memorable stay.

Aalia Villas doesn’t just provide its guests with accommodations but offers them experiences to create memories for a lifetime. These range from immersive culinary experiences, wellness retreats, rejuvenating spa treatments, and unwinding by the pool to cultural explorations that capture the essence of Goa.”, says Aditya Lakhanpal, Chairman of the JPL Group.

The hospitality team at Aalia Collection caters to all preferences of the Goan tourist – from scrumptious poolside brunches to transformative journeys with seasoned yoga practitioners involving personalised sound and drum healing sessions. Revitalising spa treatments are a must here, after which guests can embark upon a culinary adventure of discovering the finest coastal cruising that the state has to offer.

Mr. Kavinder Besoya, COO Aalia Collection says, “At Aalia Villas, we aim to redefine the concept of luxury hospitality in Goa by blending bespoke services with the vibrant spirit of the region. We have curated an experience that goes beyond traditional offerings, catering to the tastes of our guests along with butler services. We are thrilled to invite guests to discover this unique stay and immerse themselves in the beauty of Anjuna.

Located just a short distance from the serene shores of Anjuna Beach, Aalia Villas allows its guests to enjoy the Goan nightlife, pristine beaches, shops, and local restaurants, all within close proximity. With stunning views of the Arabian Sea and the soothing sounds of the waves, each villa provides a tranquil sanctuary for an unforgettable coastal getaway.

About Aalia Villas Anjuna:

Aalia Villas, part of the Aalia Collection by the JPL Group, offers an opulent retreat in Anjuna, Goa. These multi-bedroom, terracotta-tiled villas feature modern amenities such as private pools, jacuzzis, and picturesque lounging areas. From rejuvenating spa treatments to culinary delights, Aalia Villas offers its guests indulgent experiences that blend traditional Goan charm with contemporary luxury.

Website: The Aalia Collection Website

Instagram: Aalia Collection on IG

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