Connect with us

Health & Beauty

K-Beauty Powerhouse Frudia Debuts in India, Exclusively with kindlife!

Published

on

K-Beauty Powerhouse Frudia Debuts in India, Exclusively with kindlife!

kindlife, young India’s favourite global beauty and wellness platform, is thrilled to announce the exclusive launch of Frudia, the hyped South Korean skincare brand, into the Indian market. This collaboration furthers kindlife’s commitment to bringing globally acclaimed beauty innovations to Indian consumers, further enriching the K-beauty landscape in the country.

Frudia, a name derived from ‘fruit’ and the Greek word ‘dia’ meaning ‘by’ or ‘of’, embodies the brand’s philosophy of harnessing the natural benefits of fruits to nurture the skin. With over 30 years of dedicated research, Frudia has perfected the R VITA W™ process—a low-temperature extraction method that preserves the vital nutrients of fruits, ensuring maximum efficacy in skincare formulations. 

Radhika Ghai, Founder & CEO of kindlife, expressed enthusiasm about the partnership:

“We are excited to introduce Frudia to the Indian market. Frudia is the OG fruit-based skincare brand and aligns perfectly with our philosophy of making high-quality Korean beauty brands accessible to young Indian consumers.”

Frudia offers a diverse range of products tailored to various skin concerns, each formulated with high concentrations of fruit extracts. For instance, the Blueberry Hydrating line leverages the antioxidant properties of blueberries to deliver deep hydration, while the Green Grape Pore Control line uses tannic acid from green grapes to balance moisture and minimize pores.

“Gen Zillennials want innovative, highly effective products and brands that are trending. As the ultimate destination for young consumers, we’re thrilled to revolutionize their beauty game by bringing them authentic and the freshest Korean beauty,” she adds.

Frudia Citrus Brightening Cream

Hydrate, brighten, and nourish your skin in one creamy scoop with this luxurious formula. Infused with citrus extracts, it helps fade dark spots and boost radiance, while melting effortlessly into the skin for deep hydration without a greasy feel. Packed with hardworking antioxidants, it protects and refreshes, leaving your skin glowing, smooth, and perfectly prepped as the final step in your AM or PM routine.

Price: INR 1999/-

Availability: https://www.kindlife.in/product-63914/ 

Frudia Blueberry Hydrating Honey Lip Balm

Indulge your lips with this luscious balm, packed with nourishing blueberry extract and honey. It deeply moisturizes chapped lips and protects against dryness, melting on contact to soften and replenish. With each swipe, it leaves your lips looking smooth, plump, and healthy—perfect for daily use or as an overnight repair treatment. Get sweet, juicy lips in one effortless swipe.

Price: INR 549/-

Availability: https://www.kindlife.in/product-63942/ 

Frudia Green Grape Pore Control Serum

This pore-refining serum delivers lightweight hydration without the heaviness, making it perfect for oily or congested skin. Formulated with green grape extract and tannins, it works to tighten pores, regulate excess oil, and calm redness. Its fast-absorbing texture layers beautifully under other products while helping to smooth rough skin for a clearer, more balanced complexion. Ideal for daily use, it leaves your skin looking clean, refreshed, and refined.

Price: INR 1799/-

Availability:https://www.kindlife.in/product-63918/ 

In 3 years, kindlife has rapidly grown to over 1,000 brands and a community of 2.5 million. As the Hallyu wave continues to influence beauty trends in India, the platform remains at the forefront of this movement, bridging the gap between global beauty brands and local consumers. By introducing Frudia, kindlife not only expands its curated portfolio but also reinforces its commitment to building a community that celebrates beauty, self-care, and wellness. 

About kindlife:

At kindlife, our vision is to build a world where self-care is an everyday essential. By curating the best Korean and Japanese brands, we’re bringing a fresh perspective to India’s health, beauty and wellness landscape. We’re on a mission to revolutionise the beauty experience by enabling these global brands to tap into the immense potential of India’s 700 million Gen Zillennial beauty consumers. Our passionate community of 2.5 Million is at the forefront of shopping, learning, and sharing. It’s our kind of life, after all. 

Website: kindlife.in 

IG: @kindlife

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Health & Beauty

REFINE Beauty Launches A Range of Lip Balms | Tints | Blush + Highlighters | 

Published

on

Refine beauty Lip Balm

Makeup You’ll Love Using—and Collecting

REFINE believes makeup should be effortless, expressive, and never boringDesigned for Indian skin tones and modern routines, the brand champions fewer steps, bigger personality, and melt-in-contact formulas that move with you. Every product is sensorial, multi-purpose, and intuitive—built to simplify your routine without dialing down the impact.

Skincare-infused and unapologetically bold, REFINE’s sculptural, design-led packaging is made to command attention. These are not products meant to be hidden away—they’re designed to be displayed, carried, and pulled out with confidence. Each piece feels collectible, blurring the line between beauty essential and statement object. Elevated, functional, and impossible to ignore—this is makeup meant to be seen.

Meet: Oh-Mwah Melty Lip Balm
Not your average lip balm. This indulgent, buttery-soft formula glides on like a dream, wrapped in a striking, non-conventional form factor. With four universal shades curated for Indian undertones and perfectly balanced flavours, every swipe feels playful, addictive, and deliciously extra.

 Oh-Mwah Melty Lip Balm

Meet: Oh My Melty Lip & Cheek Tint
Your one-and-done essential. Compact, cool, and effortlessly chic, this tint works across lips, cheeks, and eyes, making it the ultimate on-the-go hero for busy days and spontaneous plans. With five pretty shades to choose from, the tints exemplify one product, many moods.

 Cheek Tint

Meet: Oh My Glow Blush + Highlighter
Colour and glow in one sleek multi-stick. With a subtle shimmer that catches the light just right, it doubles up as blush, highlighter, eyeshadow, and even a soft body glow. With five shimmer shades to choose from, there is a shade for every glow getter.

REFINE – Designed to be worn, seen, and collected! Get yours, Now….Price: ₹799 each
Available at:refinebeauty.in
Offline: Broadway

Continue Reading

Health & Beauty

Baby Forest Expands Ayurvedic Baby Care Portfolio with the Launch of Nanhi Rahat Tummy Roll-On

Published

on

New Delhi, February 2026: Baby Forest, India’s leading luxury Ayurvedic baby care brand, has announced the launch of Nanhi Rahat Tummy Roll-On, a new addition to its baby wellness portfolio. Designed to support digestive comfort in infants, the product brings together time-tested Ayurvedic ingredients in an easy-to-use, mess-free roll-on format.

The launch strengthens the brand’s focus on combining traditional Ayurvedic wisdom with modern, parent-friendly product formats, addressing common early-age concerns such as gas, colic, bloating, and general tummy discomfort.

DSC_2772 (1).jpg

Formulated using age-old ingredients such as Hing, Ajwain, Fennel, and Ginger oil, Nanhi Rahat is crafted as a 100% natural, baby-safe solution. The gentle formulation is designed to be suitable for delicate and sensitive baby skin, while offering targeted comfort through topical application.

The roll-on delivery format ensures ease of use for parents, allowing for quick and hygienic application without the risk of spills or overuse. The product is positioned as a daily use wellness essential for newborn and infant care routines.

Baby Forest continues to build on its philosophy of reviving traditional Indian caregiving rituals through thoughtfully designed products that are safe, effective, and rooted in natural formulations.

Price: INR 495/-
Availability: Available online at Baby Forest website

Continue Reading

Health & Beauty

Truth & Hair Introduces the Ultimate Valentine’s Hair Ritual

Published

on

Truth & Hair Introduces the Ultimate Valentine’s Hair Ritual

This Valentine’s Day, Truth & Hair India’s leading texture-forward hair beauty brand invites lovers, besties, and self-care enthusiasts to celebrate love in its most authentic form: by embracing your true hair identity. Known for pioneering a science-led approach to haircare that honours scalp health and personal expression, the brand is releasing curated gifting stories featuring its most loved essentials designed for straight, wavy, and curly hair types — because every texture deserves to shine.

At Truth & Hair, beauty meets purpose. Founded on the revolutionary idea of “skinification of hair,” the brand treats the scalp with the same care and intentionality usually reserved for skincare — creating formulas that go beyond surface solutions to nourish hair from root to tip. Its portfolio includes sulphate-free, cruelty-free, and dermatologically-tested shampoos, conditioners, styling tools, and hair-makeup favourites tailored for every hair texture, helping users achieve frizz-free waves, smooth shine, or definition that lasts.

This Valentine’s Day, Truth & Hair invites consumers to rethink gifting as both self-expression and celebration offering beautifully packaged favourites like the Root Touch-Up Hair Mascara for instant confidence boosts, precision styling brushes to define every curl and wave, and texture-specific care bundles for everyday self-love. Each product tells a story of authenticity, empowerment, and care — perfect for the person who values looking and feeling their best, or simply deserves a thoughtful, feel-good gift.

“Hair care isn’t just routine it’s ritual. This Valentine’s, we want people to celebrate love in its many forms: self-love, friendship, and connection. Our products are about confidence, joy, and embracing your truth,” says Saumya Alagh, Co-Founder of Truth & Hair.

With its pastel aesthetic, playful spirit, and performance-driven products, the brand has rapidly become a go-to choice for Gen Z and millennial audiences seeking beauty with meaning. The Valentine’s gifting collection captures this ethos — offering options that feel personal, fun, and unforgettable.

Continue Reading

  •  

Facebook

LATEST

Trending