Lifestyle
It’s the time and age for #TheMostComfortableMan?

DaMENSCH reveals intheir latest International Men’s Day Campaign
There have been endless dialogue around ‘strong men, macho men’ – the one who can win a fight, the ultimate savior, a practical leader, the classic lover. What misses the eye is “Are men comfortable in their own skin?”
This International Men’s Day, premium menswear brand – DaMENSCH has launched its new campaign to own the idea of – #TheMostComfotableMan. With this campaign, DaMENSCH aims to showcase the “unfiltered comfortable self” of a man, “a strong yet comfortably vulnerable man”, “a man that doesn’t let uncomfortable circumstances deter him from achieving his goals”. This campaign is an ode to every COMFORTABLE MAN.
https://www.youtube.com/shorts/Zlzcnu0AbZ4
DaMENSCH kickstarts the campaign with a captivating poster series and videos featuring men who have fought their inhibitions, fears, and societal cliches by embracing themselves for who they are and confidently dreaming big. DaMENSCH spotlights Shantanu Gosavi, a vitiligo model; Suresh Ramdas, Mr. Gay India 2019; Thasveer Muhammed, a handicapped travel influencer, Kavan Kuttappa– a courageous entrepreneur who made passion his profession, and the well-known actor Vikrant Massey – who moves away from the industry’s cliched idea of a hero. These men are a select representation of “TheMostComfortableMen” and an inspiration for each of us.

DaMENSCH is deep diving into redefining the idea of being comfortable, moving away from the age-old preconceived notion that staying within your comfort zone does not equal growth. By turning their product experience of unparalleled comfort into an emotional one of being comfortable in who you are, the brand is seeking to represent different situations where men find discomfort. From open, real conversations on relationships – married, live in, open, same-sex to simply flaunting your body and no matter what society thinks of it, to bridging the ‘macho’ divide between stoic father-son relationships – DaMENSCH is on a journey to make man-kind comfortable.
Along with this, DaMENSCH is also opening up a whole new platform called ‘WeDaMEN’ – a space the brand claims has been launched with the mission of making mankind more comfortable to do more in life. A space where men can inspire each other and support one another without judgments or constant pressure of success. Staying in your comfort zone is the new way to thrive in life. The community will have a dedicated page on DaMENSCH website and will continue to feature truly inspiring stories of men, who ALWAYS STAY REAL.
Commenting on the concept behind putting this campaign together, Deepti Karthik, Senior Vice President, Marketing, DaMENSCH, said, “When we did a brand dipstick on the one word associated with DaMENSCH we heard “comfort” over and over again..Now this was a product experience but do we own this as a brand? To turn our product experience into brand experience we decided we should own “comfortable”. And thus began our research – What makes a man uncomfortable? The insights that came off were amusing, intriguing, and more. Men said they are uncomfortable when. So we set out to take each one of these occasions and turn men comfortable in them.
We launched a video on Valentine’s day to talk about all kinds of relationships – married, live-in, open, and same-sex. We launched a video on Holi to talk about the many colours and skin of a man – dark, light, with acne, and vitiligo. We launched a video on Dance day to just say men of all sizes can dance, dance doesn’t have a gender or size, and dancing doesn’t make you effeminate. We launched a video on fathers day saying give father a chance , he is the guy who made you most comfortable once. And this Men’s Day we take it one step further. We are trying to define the most comfortable man”
About DaMENSCH
DaMENSCH is constantly in pursuit of innovating men’s essential wear. In the pursuit of a world, where everyone’s potential is unlocked to do more, every single day. Started in 2018, DaMENSCH is a D2C brand that caters to the men’s premium essential wear fashion segment in India. DaMENSCH envisions to become a lifestyle brand that will become an integral part of every global Indian’s wardrobe. Every product designed by DaMENSCH Product lab, from innerwear to loungewear is infused with innovation never seen before.
The brand is driven by a purpose to make the world a better place, by doing more every day, for the customers and nature. DaMENSCH is committed to earth-friendly and slow fashion, as reflected in its packaging made of corn and paper that’s 100% biodegradable.
Lifestyle
Mindful New Year: Choosing Intentions Over Resolutions

The arrival of a new year often brings an urge to reset—to promise ourselves change, improvement, and progress. Resolutions quickly fill notebooks and phone reminders, yet many fade before the year finds its rhythm. This isn’t a failure of willpower; it’s a reflection of how change truly works.
Mindfulness invites a different beginning. Rather than demanding transformation, it encourages awareness. Instead of rigid resolutions, setting intentions provides a more compassionate and lasting approach to moving into the year ahead.
The Problem with Traditional Resolutions
Resolutions usually focus on fixing something—habits, routines, or outcomes we believe need correction. They are often framed as rules, leaving little room for flexibility or understanding. When life becomes unpredictable, as it often does, these rules break, and motivation dissolves along with them.
What’s missing is presence. Change driven by pressure rarely sustains itself.
Intentions: A More Conscious Approach
An intention is not a goalpost; it’s a guiding principle. It reflects how you want to show up in your daily life rather than what you want to accomplish by a certain date. Intentions are internal and personal, shaped by values rather than expectations.
For instance, instead of committing to an intense routine, an intention might be to listen more closely—to your body, your thoughts, or the people around you. This shift allows growth to happen organically, without force.
Mindfulness as the Foundation
Mindfulness begins with attention—observing experiences without judgement. As the year turns, this awareness helps us reflect on what the past months revealed about our needs, limits, and aspirations.
Before setting intentions, it helps to pause and ask:
- What did the last year teach me?
- Where did I feel most aligned with myself?
- What do I want to cultivate, not control, moving forward?
These reflections anchor intentions in honesty rather than ambition.
Creating Intentions That Matter
Intentions are most powerful when they are simple and sincere. They don’t require long explanations or strict timelines. Instead, they act as touchstones—something to return to when clarity feels distant.
Strong intentions tend to be:
- Rooted in personal values
- Focused on presence rather than perfection
- Open to growth and adjustment.
Examples include:
- Choosing patience in moments of stress
- Making space for creativity and rest
- Approaching challenges with openness
Each intention becomes a quiet reminder, gently influencing decisions and responses throughout the year.
Practising Intentions in Everyday Life
Living with intention does not mean constant mindfulness. It means returning—again and again—to awareness. Some days will feel aligned; others will feel scattered. Both are part of the process.
Simple ways to stay connected include:
- Revisiting intentions during moments of pause
- Reflecting weekly instead of daily
- Noticing patterns rather than judging outcomes
Mindfulness transforms setbacks into signals rather than failures.
Beginning the Year with Awareness
A mindful New Year doesn’t demand reinvention. It invites presence. By choosing intentions over resolutions, the year becomes less about pressure and more about direction.
Growth unfolds gradually, shaped by awareness, compassion, and consistency. In choosing mindfulness, we allow ourselves to move forward with clarity rather than urgency.
This New Year, let intention lead—not as a rule to follow, but as a way to stay connected to what truly matters.
Lifestyle
Ceilings as Design Statements: VOX Showcases Architectural Systems and Design Innovation at FOAID Mumbai 2025

VOX, aEuropean brandspecialising in ceiling systems, participated inFOAID Mumbai 2025,held on 19–20 Decemberat the Jio World Convention Centre. With over three decades ofexperience in ceiling, wall, flooring, and façade systems, the brand presented a focused displayof architectural solutions alongside a collaborative stall experience shaped bySumesshMenon, reflecting its design-led approach to contemporary interiors and built environments.

Beyond the product display, VOX’s participation was anchored in its continued partnership withFOAID through theArchitecture Ideas initiative. Conceived as a platform to recogniseconceptual clarity and future-focused thinking, the initiative places architects and designers atthe centre of the conversation.

By prioritising design intent and built work over individualendorsements, it supports a design-first approach that engages meaningfully with thearchitecture and interiors community.This year, the initiative introduced a dedicated category titled‘VOX Ceilings as a DesignStatement’, developed in collaboration with FOAID. The category was conceived to highlightceilings as a defining architectural element, often referred to as the fifth surface, that plays acritical role in shaping spatial experience and visual identity, yet remains underrecognized inmainstream design. By spotlighting ceiling design, the category encourages architects anddesigners to explore idea-driven, innovative approaches beyond conventional surfacetreatments.The winning project was awarded aMercedes, underscoring the intent to recognise designexcellence. Spanning multiple architectural and interior segments, including hospitality,healthcare, public and institutional buildings, retail, commercial spaces, and residential projects,the initiative highlights how thoughtful material application anddesign intent intersect acrossdiverse typologies.Through theVOX Architecture Ideas initiativeat FOAID Mumbai 2025, the participationunderscored a continued focus on design-led thinking, supporting dialogue, experimentation,and original ideas that place architectural intent and material intelligence at the centre ofcontemporary spatial design.
Fashion
Celebrates Christmas & New Year with Rangriti’s Effortless Festive Style

Timeless Silhouettes and Colorful Hues for Endless Celebrating
As we enter into the holiday season that includes Christmas and New, Rangriti unveils a
thoughtfully curated festive edit designed for the modern woman. Blending comfort with tradition, the collection reflects the spirit of togetherness, joy, and understated elegance—perfect for intimate gatherings and year-end festivities.

Color of the Celebration
Rangriti’s Coral Polyester Yarn-Dyed Straight Suit Set blends warmth with refined simplicity and comfort. Styled with a matching dupatta or shawl. Perfect for Christmas lunches or welcoming the New Year in style, this set balances comfort with polished elegance.
Fashionably Coordinated
Get Christmas vibes in Rangriti’s yellow polyester yarn-dyed straight suit set. This three-piece ensemble features contemporary digital prints and a comfortable fit. It’s an ideal choice for daytime celebrations, Christmas lunches, and family get-togethers. Without giving a second thought, grace the drama from a wide range of trendsetting outfits that combine traditional and urbane choices!
Available At –All EBO’S and MBO’SFlipkart, Amazon, Myntra, Ajio, Tata Cliq, Nykaa Fashion, SnapdealWebsite – www. Rangriti.comFacebook – www.facebook.com/RangritiIndia
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