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DaMENSCH kicks off offline expansion

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DaMENSCH recently raised $16.4MN in Series-B funding and launched its first exclusive brand outlet at Mantri Square Mall, Bangalore. To provide a seamless experience to its new-age customers,

DaMENSCH kicks off offline expansion with exclusive experience store in Bengaluru

New retail store sets ball rolling for the company’s pan-India retail expansion

India’s fastest growing D2C men’s apparel brand opens doors to its first ever exclusive store offline. The experience store at Mantri Square Mall, Bengaluru allows customers to touch, feel and learn about the fabric innovations the Made in India brand has created in its innerwear and outerwear collections.

Designed to be modern, minimal and conscious, the store features a unique design identity – called the line of comfort – an orange rectangular block upholding a tree in the middle of the store.

With exclusive experience touch points, customers can understand better the innovative and conscious practices that go into creating fabric from plastic PET bottles, thermoregulation, 4-way stretch and more.

In line with its commitment to expanding omnichannel presence, DaMENSCH’s first in-mall 1200 sq. ft. store is thematically designed with set-ups and fixtures in the brands’ signature colours. The store offers comfortable fitting zones, spacious changing rooms, an uncluttered shopping experience and an extensive range of premium intimate clothing across various categories. The brand also aims to be available at 10,000 points of sale avenues across various formats, in the next 2 years.

DaMENSCH recently raised $16.4MN in Series-B funding and launched its first exclusive brand outlet at Mantri Square Mall, Bangalore. To provide a seamless experience to its new-age customers, DaMENSCH will soon expand to 100 retail stores in metropolitan cities by next year. The company also expects offline business to contribute 500CR by 2027, to the overall revenue.

Elaborating on DaMENSCH’s brand ethos of ‘Fashion that thinks’ and its compelling omni-channel go-to-market strategy, Mr Gaurav Pushkar, Co-founder DaMENSCH, said,  In a highly dynamic industry like fashion – it’s critical we adapt and redefine strategies from time to time. This foray into offline stores is a part of our omnichannel-channel strategy. We think that our whole phygital approach is strictly consumer-centric and will soon synchronise with more processes to create a unified consumer journey. Our sole aim to go offline is to serve the larger fashion-conscious men in the country. We will continue to offer premium, earth-friendly fashion at affordable prices”

DaMENSCH has comprehensive strategies to leverage its offline presence and serve customers better. In India, the offline fashion market is very significant as over 80% of the products are sold offline. The company aims to cater to this offline market by offering customers comfortable, and sustainable innovative products.

Mr Ashmeer Sayyed, Chief Retail Officer at DaMENSCH, said We are excited to bring a truly comfortable fashion experience to the intricately diverse and discerning customers of Bangalore. We as a team work collectively in bringing innovation into the innerwear industry for Indian consumers. Our conscious products show how our brand consistently innovates and designs adaptable and comfort-centric products. At the offline stores, we have well-trained staff who will assist customers in facilitating convenient shopping and ensure that our offerings align with our consumers’ needs and wants. ”

DaMENSCH is on a journey to create products for modern men that are distinct in features and most desirable in their feel. Currently, the company’s portfolio has more than 200 SKUs listed across more than 15 categories and has made more than 10 million shipments to over 10,000 pin codes across the country.

About DaMENSCH

DaMENSCH is constantly in pursuit of innovating men essential wear. In the pursuit of a world where everyone’s potential is unlocked to do more every day. Starting in 2018, DaMENSCH is a D2C brand that caters to India’s men’s premium essential wear fashion segment. DaMENSCH envisions becoming a lifestyle brand that will become an integral part of every global Indian’s wardrobe. Every product designed by DaMENSCH Product lab, from innerwear to loungewear is infused with innovation never seen before. A purpose drives the brand to make the world a better place, by doing more every day, for the customers and nature.

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From Social Stigma to Olympic Glory: Dreamers Chronicles Sakshi Malik’s Fight to Redefine Wrestling for Girls

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Dreamers-The Storytelling Series, helmed by celebrated storyteller Sudhanshu Rai, returns with a powerful third episode that chronicles the extraordinary journey of India’s wrestling icon, Sakshi Malik, a story of belief, defiance, setbacks, and historic triumph.

https://youtube.com/watch?v=LewXq-HEGMA%3Fsi%3D_GqGcsdG6j4iD73O

In this deeply moving episode, Sudhanshu Rai brings to life Sakshi Malik’s early childhood, highlighting how her grandparents were the first to recognize her exceptional talent. Long before medals and podiums, it was their unwavering faith that nurtured a fearless young girl who dared to step onto the wrestling mat, often against boys, and stunned onlookers with her strength and skill at a time when many believed wrestling was “not a sport for women.”

The episode vividly captures the social barriers Sakshi confronted as she challenged entrenched stereotypes and proved, bout after bout, that wrestling belonged to women as much as men. Her journey didn’t just redefine perceptions, it paved the way for countless young girls who dreamed of a career in wrestling but hesitated under the weight of societal expectations. Sakshi Malik became a symbol of possibility, courage, and change.

The narrative then turns to her historic achievement as the first Indian woman wrestler to win an Olympic medal, a moment that reshaped Indian sports history and inspired a generation. Yet, Dreamers does not shy away from the harder chapters. Rai sensitively explores Sakshi’s period of struggle, when losses, even to her juniors, tested her resolve and threatened to dim her fighting spirit.

What follows is a stirring account of resilience and comeback. Rising from adversity, Sakshi Malik reclaimed her place at the top with a gold medal victory at the Commonwealth Games 2022, reaffirming her legacy not just as a champion, but as a relentless fighter who refused to give up.

Speaking about the episode, Sudhanshu Rai said, “Sakshi Malik’s story is not just about medals, it’s about mindset. It’s about family belief, social change, failure, and the courage to rise again. Dreamers exists to tell such stories that remind us why dreams matter.”

The new episode of Dreamers: The Storytelling Series stands as a tribute to every young girl who dares to dream beyond limitations, and to a champion who showed them the way.

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Oorjaa Introduces the Goldenrod Floor Lamp — A Luminous Ode to Nature

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Oorjaa Introduces the Goldenrod Floor Lamp

Oorjaa, celebrated for its commitment to conscious design and sustainable artistry, unveils its latest sculptural lighting piece — the Goldenrod Floor Lamp. True to the brand’s ethos of fusing craftsmanship, materiality, and emotion, this piece illuminates spaces with a soft, organic glow that captures the essence of mindful living.

Inspired by the delicate form of the goldenrod gall seed pod, the Goldenrod Floor Lamp extends gracefully from floor to ceiling, embodying fluidity and natural rhythm. Each curve of its form evokes the quiet elegance of nature’s patterns, while the warm amber light it radiates creates an enveloping sense of calm — perfect for winter evenings. Crafted entirely from crushed banana plant fibre paper, its texture mirrors the raw beauty of the natural world. Resting on a reclaimed wooden base, the lamp celebrates imperfections — the creases, veins, and grain — that tell a story of origin and earth. The sculptural silhouette, glowing from within, becomes both an art form and a source of gentle warmth, inviting a connection between nature and the human spirit.

The Goldenrod Floor Lamp transcends the idea of conventional lighting. Its grounding presence and poetic design make it an ideal addition to both residential and hospitality spaces. In homes, it finds harmony in living rooms, reading corners, or bedrooms, infusing each space with meditative warmth. Within boutique hotels, wellness retreats, or art-centric lobbies, it transforms atmospheres into sanctuaries of light and texture. Wherever it stands, the lamp adds a touch of organic sophistication — a sculptural statement that softly commands attention while nurturing stillness and reflection.

With the Goldenrod Floor Lamp, Oorjaa once again redefines illumination — not merely as light, but as a living expression of nature, craft, and quiet luxury.

About Oorjaa

Oorjaa is a Bangalore-based lighting design studio that reimagines the role of light through the lens of sustainability, craftsmanship, and material innovation. Oorjaa as a brand, emerged from a papermaking and lighting design studio that Jenny Pinto started in 1998. Today, the studio has grown into a collective of over 60 artisans and designers who explore the artistic and architectural possibilities of materials like banana fiber, lokta paper, upcycled cork, quarry dust, water hyacinth, and lantana—an invasive species reimagined as a creative resource.

Every Oorjaa creation tells a story of conscious design. Whether it’s a sculptural lamp for a private residence or a large-scale installation for public spaces like Bengaluru International Airport’s Terminal 2, the brand’s work blends tactile beauty with technical ingenuity. At its core, Oorjaa is about crafting with care for the future, giving form to light while honoring the cycles of the earth.

Availability:

Bangalore

128, 1st Main Rd, Paramahansa Yogananda Rd, Stage 2, Bengaluru, Karnataka 560008 (our flagship store)

25, Lavelle Road, Shanthala Nagar, Ashok Nagar, Bengaluru, Karnataka 560001

Hyderabad
885, Rd No. 45, Masthan Nagar, CBI Colony, Jubilee Hills, Hyderabad, Telangana 500033

Chennai
Amethyst, 28, Whites Rd, Royapettah, Chennai, Tamil Nadu 600014

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Cultural Festival & Face of Runway 2025 – A Grand Celebration of Talent and Tradition

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A Grand Celebration of Talent and Tradition

The Cultural Festival & Face of Runway (CFFR) was successfully held on 18th October 2025 at the Lajpat Bhawan Auditorium, marking yet another vibrant celebration of art, culture, and fashion.

 Chief Guest Munish Tamang, VIP Guests Amit R. Agarwal, Junaid Husain Khan, and Mohan Karki, Celebrity Guest Dr. Sunil Parashar, and Special Guest Rajni Subba.

The event was graced by distinguished personalities, including Chief Guest Munish Tamang, VIP Guests Amit R. Agarwal, Junaid Husain Khan, and Mohan Karki, Celebrity Guest Dr. Sunil Parashar, and Special Guest Rajni Subba.

Organized by Jitika Devi, the festival beautifully combined cultural performances with a glamorous runway show, showcasing diverse talent from across the region.

Cultural Festival & Face of Runway 2025 – A Grand Celebration of Talent and Tradition

Speaking about the event, Jitika Devi shared,

“I wanted to give a perfect Deepavali gift to various talents — so that, like traditional Deepavali lamps, they glitter and illuminate the world of arts and culture. To this effect, I launched this Cultural Festival and Face of Runway, which is now celebrating its 2nd edition.”

Jitika, who launched her clothing brand Jitikd in 2022, announced that from 2025 onwards, she plans to organize CFFR every year. This year’s edition, themed around Dashain Tihar, holds special significance as it promotes rich cultural heritage while offering a perfect platform for aspiring young artists and models to shine.

Audience at Cultural Festival & Face of Runway 2025 – A Grand Celebration of Talent and Tradition

Adding to the glamour of the evening, Glamour Mantra partnered as the official media partner, capturing the essence of the event and amplifying its reach to a wider audience.

The Cultural Festival & Face of Runway 2025 truly lived up to its promise — blending culture, creativity, and celebration under one roof.

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