Fashion
THE JOURNEY FROM ‘POKER STRAIGHT HAIR’ TO THE EMERGENCE OF A MULTI-MILLION DOLLAR ‘WILDLY CURLY HAIR’ INDUSTRY
By the Urban Love Team
60% of the world’s population has curly and / or wavy hair, however, the ideal standards of Indian beauty have always been silky straight hair and that has manifested itself into our societal beliefs and perceptions. The Bollywood industry, that plays a huge part in influencing young minds, portrayed curly-haired women as rebellious, wild, quirky and undisciplined. This irrational obsession was fueled by the advancement of technological availability of salon-quality hair tools.
A majority of people around the world believe that Indian women are born with naturally silky, smooth and straight hair. These people cannot be blamed as the Bollywood industry has already set the standards, with straight hair that blows across the screen in slow motion. Watching these women on the screen might have persuaded you into buying a few hair extensions, straightening tools, or even those newly famous Sugarbear hair gummies trending on Instagram and other social platforms. Let’s break it to you; South Asian women are known to have naturally wavy and curly hair.
It is an enthralling time within the world of entertainment. Inclusivity has become more apparent in the fashion and beauty industries, however, Bollywood – well let us give it some credit for at least trying. From an ‘Oh haseena zulfein wali jaane jaha’ to Badshah rapping ‘Zulfein hain zalim’, to Diya Mirza’s ‘khuli latein’ in Zara Zara, Bollywood has always glorified long luscious silky-smooth hair to the point where it is has been romanticized and even sexualized.
The Bollywood industry has now started representing real women on big screens. Actresses are demanding to showcase their actual selves, instead of the surface-level divas their roles claim them to be. Inclusivity in terms of body types, skin color, and facial structures have become ever so prominent in today’s world.
Taapsee Pannu was given absolute freedom to keep her hair natural in Badla. Katrina transformed her hair into soft curls for Bharat. Mithila Palmar has been seen in one of the famous Netflix shows, Chopsticks, where she has left her voluminous bouncy curls as natural as possible. The real women of India have imperfectly perfect curly and wavy hair, and it is time we see that on the big screens as well.
The Indian hair care market has forecasted to reach USD 4.89 billion by 2025 growing at a CAGR of 6.58%. With 60% of the global population having curls, coils and waves, amongst which two-thirds of women with textured hair use four or more hair care products each month. 90% of Indian hair is curly, wavy or textured, and now with the onset of acceptance of curly hair, 1.2 lakh monthly online searches by Indian users on managing curly hair have been noticed on various e-commerce websites.
Gone are the days when women would put hours and hours of effort into straightening their hair and making it look sleek and poker straight. Now, an increasing number of women are embracing naturally curly hair with the ever so popular ‘curly girl method’ (CGM).
Whether your hair is bouncy, big, tousled, or tight, textured hair, it is paving its way in style. Whether you have been tightly combing it down with oil or lathering it up with gel to tame it down, it is finally time to pull out that mane and strut the street as naturally as you can.
If you are thinking about embracing your textured hair, but do not know where to begin, do not worry yourself, because The Urban Love is here to your rescue with its unique blend of all-natural herbal hair care products.
You must use clean products without any harsh chemicals, sulfates, parabens, and silicone that are typically found in shampoos, and a lot of curly hair products. These products eventually lead to damaged hair and will strip the natural oils from your curls, leading to dry frizzy and dull hair. Aside from stripping away the natural texture of your hair these chemicals are also linked to more severe conditions, such as breast cancer.
As you start discovering the beauty in your curls you will find yourself appreciating a lot more things that you might have resented over time. Just like the natural curves of your body, it is important to embrace the natural curls of your hair as well. Let it bounce and come to life, let the Diva in you Shine through with The Urban Love hair products.
It’s time we liberate ourselves from the predefined notions of beauty set by our society and embrace the glory of our uniquely diverse hair that has been passed down from generations while exploring the potential within us to the fullest.
A historic night of India’s Biggest Fashion Hunt.
The Miss Diva 2025 presented by LIVA Grand Finale lit up Mumbai with a night filled with fashion, glamour, talent, and pure celebration. It was an evening where India’s brightest rising stars in beauty, fashion design, and content creation owned the stage and showed the world what the future of the industry looks like.
LIVA, the 100% natural-origin fabric brand from the house of Birla Cellulose, renowned for its unmatched fluidity, softness, and breathability, proudly joins Miss Diva as the presenting sponsor for the sixth consecutive year. This collaboration has been effortless, as both brands champion independent women who are unrestricted, spontaneous, and versatile
Miss Diva 2025 was a journey of discovery and determination, bringing together aspiring Content Creators, Fashion Designers, and Beauty Queens from across the country. The process began with online screenings, auditions, and task submissions, narrowing to the Top 8 in each category. These finalists then underwent an intensive bootcamp that honed their skills, tested their resilience, and prepared them for the ultimate stage. The journey culminated in a grand finale, celebrating talent shaped through rigor, mentorship, and purpose.
Sachiin Kumbhaar and Pooja Bumrah hosted the star-studded evening with effortless wit and charm, holding the energy high all night. As the energy in the room built, the anchors led the audience into the Content Creator Finale Task Showcase—a segment that highlighted storytelling, influence, and originality in the digital age. The content creator finalists wore the creations of Designer Nandita Mahtani.
This was followed by the display of craftsmanship and couture when the Top 8 Miss Diva Fashion Designer 2025 finalists took the stage in ensembles created by the Miss Diva Fashion Designer 2025 Mentor and Designer, Samant Chauhan. The Fashion Designer finalists wowed the jury with their Bohemian Musecreations —exquisite bohemian looks crafted from LIVA – a 100% natural-origin fabric known for its fluidity, softness, and breathability.
As the evening progressed, the anchors ushered in the Beauty Queen finalists in scintillating resort wear designed by Mandira Wirk. A high-voltage performance by Manasi Scott electrified the arena before the Beauty Queen finalists returned to the stage, in beautiful gowns by Designer Amarjit Bora, for their Q&A Round.
The night culminated with the unveiling of the new winners. Avni Gupta as Miss Diva Supranational 2025 and Avani kakekochhi Bhat as Miss Diva Cosmo 2025. Both queens will now carry India’s pride to the global stage at Miss Supranational 2026 and Miss Cosmo 2026, continuing India’s strong legacy in international pageantry.
Mr. Vadiraj Kulkarni, Business Head of Birla Cellulose, felicitated Aishwarya V, winner of Miss Diva Fashion Designer 2025, celebrating her exceptional talent and dedication to her craft. Similarly, Manmohan Singh, Chief Marketing Officer at Birla Cellulose, felicitated Monica D’Souza, winner of Miss Diva Content Creator 2025, recognizing her creativity, unique style, and individuality.
An eminent jury panel helmed the night, featuring Actor & Entrepreneur, Rakul Preet Singh, Miss Supranational 2025 Eduarda Braum, Fashion Designers Nandita Mahtani and Mandira Wirk along with former Miss Diva & Mentor for Miss Diva Beauty Queens 2025 Adline Castelino, Fashion Icon, Actor and Mentor for Miss Diva Content Creator 2025 Sahil Salathia, and Ace Pickleball Athlete Megan Fudge.
In attendance at the gala fashion evening were Sangeeta Bijlani, Vindoo Dara Singh, Anu Malik, Meet Bros, Sushrii Shreya, to name a few.
More than anything, the Miss Diva 2025 Grand Finale was a tribute to the diversity and evolution of India’s talent—where beauty meets artistry, where purpose sparks opportunity, and where dreams are nurtured into reality.
Catch the Grand Finale on 4th January 2026 at 8 PM on Zoom TV, with streaming available from the same day on Times Play and the Beauty Pageants India YouTube channel.
About LIVA:
LIVA is a brand of 100% natural-origin fabrics from the Aditya Birla Group. Known for their unmatched fluidity, softness, and breathability, Liva fabrics are versatile enough to be used in haute couture, formal attire, casual wear, and ethnic garments. As a result, they are favored by both leading global and domestic brands, as well as renowned designer houses. Made from renewable resources like eucalyptus and bamboo, Liva fabrics are biodegradable and offer a sustainable and eco-conscious choice for consumers who value both style and the environment in fashion.
Timeless Silhouettes and Colorful Hues for Endless Celebrating
As we enter into the holiday season that includes Christmas and New, Rangriti unveils a
thoughtfully curated festive edit designed for the modern woman. Blending comfort with tradition, the collection reflects the spirit of togetherness, joy, and understated elegance—perfect for intimate gatherings and year-end festivities.
Color of the Celebration
Rangriti’s Coral Polyester Yarn-Dyed Straight Suit Set blends warmth with refined simplicity and comfort. Styled with a matching dupatta or shawl. Perfect for Christmas lunches or welcoming the New Year in style, this set balances comfort with polished elegance.
Fashionably Coordinated
Get Christmas vibes in Rangriti’s yellow polyester yarn-dyed straight suit set. This three-piece ensemble features contemporary digital prints and a comfortable fit. It’s an ideal choice for daytime celebrations, Christmas lunches, and family get-togethers. Without giving a second thought, grace the drama from a wide range of trendsetting outfits that combine traditional and urbane choices!
Available At –All EBO’S and MBO’SFlipkart, Amazon, Myntra, Ajio, Tata Cliq, Nykaa Fashion, SnapdealWebsite – www. Rangriti.comFacebook – www.facebook.com/RangritiIndia
Rangriti, blending tradition with contemporary trends, brings in modern aesthetic wear, which includes an exclusive range of voguish ethnic ensembles, contemporary fusion wear, and Indo-Western silhouettes — perfectly designed for today’s woman who celebrates culture with confidence. From a stunning range of trendsetters that combine traditional and urbane choices in the form of mix-and-match, stylish ethnic, all-time classics, dresses, and matching bottom wear. Embrace the essence of devotion, radiance, and celebration with a curated collection that beautifully reflects the spirit.
Timeless Grace
Radiate charm in Rangriti’s red 3-piece set. The sleeveless kurta, featuring kashidakari-inspired colorful embroidery, pairs beautifully with flowing palazzos and a matching dupatta. The ensemble is a perfect blend of traditional artistry and contemporary flair, making it ideal for both rituals and family gatherings.
Available At –
All EBO’S and MBO’SFlipkart, Amazon, Myntra, Ajio, Tata Cliq, Nykaa Fashion, SnapdealWebsite – www. Rangriti.comFacebook – www.facebook.com/RangritiIndia
Hafele Elevates Kitchen Design with the Premium Aesthetics of Cronus Digi-Step Hobs
Where Cinema Meets Innovation
IGPL Legend Golfers And Leander Paes Launch Grassroots Mentorship Program To Train India’s Next Golf Champions
From Soft Glow to Sculptural Drama: Lights That Do More Than Illuminate
Soft Power: Furnishings That Make Homes Feel Instantly Cozy
Pallichattambi Trailer Unleashed: Tovino Thomas Roars in a Gritty Period Epic
LEAFOBERRYY Debuts Mucin Fusion Face Serum, India’s First Okra-Infused Hydration Formula
Conrad Pune gives a gentle ode to Peshawar’s culinary heritage with The Peshawar Chapter at Coriander Kitchen and Zeera
Exploring Gujarat: A Journey Through Culture, Cuisine, and Coastlines
Celebrities2 years agoVOGUE EYEWEAR UNVEILS ‘KEEP PLAYING’, AN EFFERVESCENT CAMPAIGN WITH BRAND AMBASSADOR
- Events7 years ago
Vandy Mehra & Dr. Sanjana Jon hosted a fashionable evening
- Health & Beauty2 years ago
The Face Shop Unveils the Vitamin Lip Sleeping Mask: A Revolution in Lip Care
- Lifestyle11 months ago
Aza Fashions Launches Flagship Store in Dhan Mill, New Delhi
- Business9 years ago
Uber and Lyft are finally available in all of New York State
- Celebrities2 years ago
Appu gives meaningful message in country’s first 4K animated
- Health & Beauty2 years ago
Baby Forest Ayurveda opens new brick and mortar store in Noida
- Health & Beauty2 years ago
Smooth skin forever? Laser Hair Removal truth
