-The brand has taken sponsorship of Super 4’s on IPL & is betting big on digital media-
This year, Sparx enters the IPL bandwagon as on-air partner for Super 4s in Indian Premier League 2020, India’s most-watched sports event. Sparx will bring alive the IPL fever and add to the wow moment every time a player hits a four on your television screens.
Based on the insight that live matches have a high engagement rate, this will build recall and strengthen brand equity for Sparx. The digital campaign “T 20 ke Sparx” further taps the pulse of cricket enthusiasts with its peppy cheerleader rap music video and encourages them to participate in exciting Play & Win contests.
Commenting on the campaign, Gaurav Dua, Executive Director, Relaxo Footwears Limited, said, “Cricket is associated with youth and endurance, attributes similar to those of our brand. We are happy to associate with IPL T 20 this year and are sure the audience will appreciate our pop-inspired digital campaign. We are a cricket loving nation and wish all players the very best for this season”.
About Sparx: Sparx is a popular footwear brand, which offers a wide range of sports shoes, sandals & slippers. Sparx steps up the style quotient & contemporary look of today’s youth. It is apt for those who love adventure & are always ready to take on challenges. Action king – Akshay Kumar, who effortlessly reflects the brand’s promise of fitness with style, endorses Sparx.
About Relaxo: Incorporated in 1984, Relaxo is the largest footwear manufacturer in India, serving the nation for four decades, and is ranked among the top 500 Most Valuable Companies.
A Fortune 500 (India) company, synonymous with quality products & affordable prices, it manufactures slippers, sandals, and sports & casual shoes.
Its most popular brands – Relaxo, Sparx, Flite & Bahamas are a leader in their space.
Relaxo, an iconic brand synonymous with rubber slippers, is the most versatile footwear for all segments of society while Flite is a popular range of fashionable and semi-formal slippers.
Sparx reflects the attitude, style, dynamism, and spirit of young India and offers sports shoes, sandals & slippers and the colorful range of Bahamas casual flip-flops exude the spirit of freedom, fun, and modernity of youth.
With a pan India distribution footprint, Relaxo also operates a 350+ strong network of own retail outlets, with availability on all major e-commerce portals and large format stores. Supplied by large government institutions domestically, these brands are also exported across the globe.