Roca Parryware expands tie-up with TVS SCS for supply chain solutions

Roca Parryware, India’s leading Bathroom products company has announced the strengthening of a business tie-up with TVS Supply Chain Solutions (TVS SCS) by the expansion of their area of operations covering the factories, warehouses, and Import/export logistics.

Roca Parryware roped in TVS SCS to support the Supply Chain operations during the year 2018 and since then both the partners have worked together to delight the vast network of more than 2000 customers across India.

Roca Parryware operates in India with 8 manufacturing facilities and 12 warehousing stations. Apart from this the company also exports to over 15 countries including the USA, Brazil, Australia, China, and many parts of Europe. The company continues to import many containers from several countries to meet the growing demands for global products in India.

Being a market leader in India with 5 powerful brands under its foray – Armani Roca, Laufen, Roca, Parryware, and Johnson Pedder – the company has successfully rebounded faster from Covid blues and got back to double-digit growth levels.

Commenting on the important occasion, Mr. K.E. Ranganathan, MD of Roca Parryware said

“We are extremely happy with our partnership with TVS Supply Chain Solutions over the last 3 years. TVS SCS has added in good measure to our persistent customer focus by getting our products to our Dealers across India on time, every time.

Our company has managed Covid very efficiently by ensuring the safety of all our employees and partners. We are back to higher double-digit growth since Oct 2020 which is a strong endorsement from the delighted customers of our power brands – Roca, Parryware, and Johnson Pedder.

The complexity of our business operations is fairly high. With 8 factories, 12 warehouses, 2000 dealers/builders, 5000 SKUs, 500+ bathroom combinations, the challenges on the Supply Chain front is extreme. With the single-minded focus to delight our dealers and builders we partnered with TVS SCS since the year 2018 and have seen the benefits in the forms of happy customers, sustained revenue growth, and well-managed inventory at optimum costs.

We believe by extending our partnership with TVS SCS across all our supply chain operations we will continue to build a robust SCM solution for our customers. With the year 2021 promising a robust revenue growth of over 20%+ due to our well-planned market demand pull actions, we believe strengthening our partnership with TVS SCS is a step in the right direction for both organizations to continuously delight our customers.”

Mr. R. Dinesh, MD of TVS Supply Chain Solutions commented –

“We are delighted to further extend our partnership with Roca Parryware in India, cementing on the great relationship we had built over the last 3 years of our association. TVS SCS offers the best-in-class digitally-led integrated supply chain solutions. The vast network of dealers of Roca Parryware today is a lot more demanding on SCM. With dynamic demand situation and consumers wanting products in a fast and efficient manner, our systems and processes have to be digitally integrated to deliver an elevated experience.

Roca Parryware is one of our key customers in this sector not only in India but also globally. We look forward to continuing our mutually beneficial association and help them grow their business consistently”

About Roca Bathroom Products Private Limited

“Roca is a company engaged in the design, production, and commercialization of products for the bathroom space, as well as ceramic floor and wall tiles for architecture, building, and interior design. Its origins date from 1917, when the Roca family started building their first production plant in Gavà (Barcelona). In the centenary of its establishment, the company employs over 22,600 workers and has 78 production plants, with a presence in more than 170 markets in the five continents. For more information, visit

About Parryware

Parryware, India’s leading manufacturer of bathroom products is the flagship brand in the portfolio of Roca India.  Roca Group is a 2 billion euros Spanish giant and is a world leader in bathroom space. The expertise and revolutionary R&D technology of Roca and the customer trust of Parryware proved to be a potent force to strengthen market share in India. Originated from EID Parry, Parryware has a strong legacy of more than 60 years and is among the pioneering brands in India.

Parryware has introduced game-changing bathroom solutions and progressive technology in India. The brand has refreshed itself with ‘Always in fashion’ positioning to further reiterate its commitment to offering contemporary and unique designs including colors, trendy shapes, advanced technology that matches the imagination and lifestyle of the young, discerning Indian customer. Parryware introduced for the first time in India a complete bathroom customer care support during the mid-1990s and has since built a strong service network across 30 cities in India.  Parryware products are manufactured in 8 factories across India and are present through a strong distribution network of 7800+ dealers and retailers in the Indian market.  For more information –

About TVS Supply Chain Solutions

TVS SCS is one of the world’s fastest-growing providers of Integrated Supply Chain Solutions, Global Forwarding Solutions, and Last Mile Solutions. It serves customers in over 50 countries covering India, UK & Europe, Americas, Asia Pacific, and Oceania.

TVS SCS, over the years, has taken an aggressive approach to grow both organically and inorganically to have become a billion-dollar organization in a short period. Its team of approximately 18,000 people worldwide addresses the supply chain challenges for international organizations, government departments, large and medium-sized businesses, across various sectors.

It has a presence in 19 countries – the USA, the UK, Spain, Germany, Italy, France, Singapore, Australia, New Zealand, Mexico, and others. The company forms an indispensable link between suppliers and customers from across sectors in over 50 countries and manages more than 300 blue-chip customers through its 18,000 plus skilled workforce. TVS SCS manages over 20 million square feet of warehouse space in India.

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