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Godrej Interio Urges India to Make Space for Life Through its New TVC Campaign

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The TVC, conceptualised by Contract Advertising, urges people to make space for life, memories, passions, and relations; reminds the vital role played by their furniture in bringing a home alive

India’s leading furniture and interior solutions brand in both home and institutional segments, recently unveiled a TVC as part of its new campaign – Make Space for Life. The TVC, conceptualised by Contract Advertising, urges people to make space for life, memories, passions, and relations and reminds the vital role played by their furniture in bringing a home alive.

The aesthetically shot TVC reflects how design innovations from Godrej Interio have been a catalyst in transforming lives. For instance, the kitchen is not just a cooking space but has evolved into an intimate space. Similarly, the living room now doubles up as a family space on the weekdays and a socialising space on weekends; while a bedroom is no more only a place to rest but also handles the pressures of professional world-and even turns into a nursery for the toddlers at home.

Commenting on the campaign, Anil S Mathur, COO, Godrej Interio said, “Millennials and the Gen Z today are losing out significantly on creating strong family ties or spending quality time with friends due to pressures of demanding professional lives. The new TVC campaign reminds us in spite of the rigmaroles of varying pressures of life we should make space for passion, family and friends at our home. The TVC takes us through the lives of an Indian family highlighting the myriad roles played by home furniture through the day to create warm, beautiful moments among people.”

Ayan Chakraborty, Executive Vice President & General Manager, Contract Advertising said, “The key task was to redefine Godrej Interio from being just a furniture brand to a designer of spaces. We seldom reflect on the role of furniture in our life. They are witness to a lot of emotional moments in the family. This campaign is a testimony to those moments.”

Rahul Ghosh, Executive Creative Director, Contract Advertising said, “It’s an exciting time in the home décor category where the conversation is rapidly evolving from functional needs to emotional connections. And Godrej Interio, as a brand, is at that unique cusp of time where it starts a new conversation that is rooted in its core strengths, design and legacy. ‘Make space for life’ is a brand intention that blurs the line between product benefits and emotional payoffs. This repositioning campaign comes alive in slice-of-life stories that speak the Godrej Interio language emotional, rooted, progressive and yet timeless.”

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Celebrities

Malaika Arora Dazzles in Archana Kochhar’s “Midnight Ebony” Collection at Delhi Fashion Show

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Malaika Arora Dazzles in Archana Kochhar's "Midnight Ebony" Collection at Delhi Fashion Show

Actress Malaika Arora dazzled on the runway in Delhi, illuminating designer Archana Kochhar’s showcase with her radiant presence. The event, headlined by Estetica Hair Magazine India, unveiled Kochhar’s latest collection, “Midnight Ebony.” The jewellery for the show was provided by Pyare Lal Jaggannath Saraf.

Inspired by the opulent glamour of handcrafted embroidery and the rich hue of black, the collection encapsulates the allure of Indian fashion with a contemporary twist. Each ensemble, dominated by the resplendent color of black, is adorned with intricate hand-embroidered sequins and exquisite stonework, creating a mesmerizing shimmer that captivated the audience.

Kochhar’s designs seamlessly blend traditional Indian craftsmanship with modern silhouettes, offering a luxurious yet wearable range of garments. From stylistic saris that exude elegance to contemporary lehengas that radiate sophistication, the collection caters to every woman’s desire for glamour and grandeur.

The spotlight of the show was undoubtedly Malaika Arora, whose ethereal grace and charisma brought each ensemble to life. Her effortless charm and poise perfectly complemented the exuberance of the collection, earning her accolades from fashion enthusiasts and critics alike.

Speaking about the collection, Archana Kochhar expressed her delight at showcasing her designs at the Shangri-La New Delhi. “Midnight Ebony is a celebration of nighttime shimmers and the relevant allure of Indo-Western silhouettes. I wanted to create a collection that embodies the spirit of today’s women, perfect for the nighttime shimmers and sangeet festivities,” said Kochhar.

With its blend of traditional craftsmanship, contemporary designs, and a touch of dark magic, Midnight Ebony by Archana Kochhar promises to be the go-to choice for fashion-forward women looking to make a statement. From red carpet events to wedding celebrations, each ensemble from this collection is designed to make every woman feel like a star

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Events

Radhika Ambani donned four bespoke gowns for her $600M wedding

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Radhika Ambani wedding
Radhika Ambani wedding

Radhika Ambani’s Extravagant Wedding: A Spectacle of Luxury and Elegance

Radhika Ambani, scion of the prestigious Ambani family, recently celebrated her nuptials in a ceremony that epitomized opulence and grandeur. The wedding, reportedly costing a staggering $600 million, was a showcase of luxury, bespoke fashion, and lavish celebrations.

Bespoke Elegance: Four Custom Gowns

Central to the splendor of Radhika Ambani’s wedding were the four custom-designed gowns she adorned throughout the celebrations. Each gown was meticulously crafted to reflect the bride’s exquisite taste and the grandeur of the occasion. From intricate embroidery to luxurious fabrics, every detail was carefully chosen to enhance Radhika’s beauty and elegance on her special day.

The Ambani Extravaganza: A Symbol of Affluence

The Ambani family is renowned for their extravagant celebrations, and Radhika’s wedding was no exception. Held at a luxurious venue adorned with floral arrangements and ornate decorations, the event was attended by celebrities, dignitaries, and business tycoons from around the world. The ambiance was one of unparalleled luxury, with every aspect of the wedding meticulously planned and executed to perfection.

A Celebration Fit for Royalty

Radhika Ambani’s wedding festivities spanned several days, featuring a series of events that showcased the rich cultural heritage and modern glamour synonymous with the Ambani name. Guests were treated to gourmet cuisine, live entertainment, and breathtaking performances, making it a truly unforgettable experience for all in attendance.

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Entertainment

Isha Ambani Shines in Ivory Sabyasachi Lehenga at Brother Anant’s Wedding Reception

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Isha Ambani at the wedding of Anant Ambani

Isha Ambani made a stunning appearance at her brother Anant Ambani’s wedding reception, captivating everyone in an exquisite ivory Sabyasachi lehenga. Known for her impeccable style, Isha once again proved her fashion prowess by choosing this elegant outfit, making it a highlight of the grand event.

 Isha Ambani Shines in Ivory Sabyasachi Lehenga at Brother Anant’s Wedding Reception

The ivory lehenga, designed by the renowned Sabyasachi Mukherjee, featured intricate embroidery and delicate embellishments, showcasing the designer’s signature craftsmanship. The ensemble was complemented by a matching blouse and a sheer dupatta, adding to the ethereal charm of the attire. Isha accessorized her look with statement jewelry, including a choker necklace and earrings, perfectly balancing traditional aesthetics with contemporary elegance.

Isha’s choice of the ivory lehenga not only underscored her sophisticated taste but also highlighted the ongoing trend of neutral and pastel shades in wedding fashion. Her appearance at the reception was a testament to her status as a fashion icon, inspiring many with her graceful and stylish presence.

The wedding reception itself was a star-studded affair, attended by numerous celebrities, business magnates, and notable figures from various industries. Despite the glittering guest list, Isha’s outfit stood out, drawing admiration and praise from all quarters.

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