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The Archibald armchair gets a stylish upgrade with a new denim upholstery, available exclusively on the Poltrona Frau online store. Introducing the Archibald Denim Edition.

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Poltrona Frau Unveils the New Archibald Denim Edition Armchair

Urbane, cool & timeless:

Archibald does denim.

Fashion and design pair up for the Archibald armchair thanks to a brand-new denim upholstery available exclusively on the Poltrona Frau online store. Meet the new Archibald Denim Edition.

The fields of fashion and design are closely related in terms of creativity, experimentation and style. Very often they overlap and interplay, as in this case where the enduring appeal of denim has inspired a new covering for Archibald – the Poltrona Frau armchair designed by Jean-Marie Massaud, widely considered as a classic in its own right. Urbane meets comfort to create a cool nonchalant vibe which, just like jeans, can be flaunted on any occasion: as a tad of self-indulgence or to impress your guests.

Poltrona Frau Unveils the New Archibald Denim Edition Armchair

The new Archibald Denim Edition armchair will be available exclusively for online purchase from the 26th of September.

Since its humble beginnings 150 years ago, denim fabric has risen to become a beloved wardrobe staple. The so-named ‘Genoa fabric’ arrived in the USA from Italy, to be crafted into jeans by the tailor Jacob Davis, and then patented by Levi Strauss in 1873. Still today, jeans are one of the most enduring symbols of the American myth. Yves Saint Laurent once confessed “l wish I had invented blue jeans. They have expression, modesty, sex appeal, simplicity, all I hope for in my clothes.”

Fashion and design pair up for the Archibald armchair

Whilst always rightly claiming to be a stylish fundamental, denim is currently top-trending again, and was featured on all the latest catwalk shows, from ready-to-wear to haute couture, and in even the accessories collections. Poltrona Frau harnesses and reinterprets this trend in the furniture sector, applying the play of the iconic slubbed texture and the contrasting top-stitching to one of its elegant and, in turn, timeless, armchairs.

The folds and generous proportions of Archibald, a modern-day classic, are beautifully dressed with this new denim jacquard fabric in organic cotton where the signature diagonal twill undergoes a special wash to make it even more resilient and suitable for upholstery. This aptly named Ever-Denim fabric, in a deep upscale indigo, has a slub warp that gives it a distinctive visual and tactile three-dimensional appearance, with the lived-in feel of beloved stone-washed jeans. The organic cotton is GOT S certified (Global Organic Textile Standard) and is dry cleanable.

The double rows of top-stitching on the padded contours, and a new ‘antique bronze’ finish for the chair base, inspired by the rivets and metal hardware typical of jeans, all add authenticity. The Archibald armchair is also embellished with a camel-coloured Cuoio Saddle leather label, heat embossed with the ‘Archibald Denim Edition. Unique, like you’ logo attached to the rear. Unique, just like all the superbly exclusive pieces that are handmade by Poltrona Frau artisans.

With exclusivity firmly in mind, the Archibald Denim Edition will be offered solely online through the www.poltronafrau.com website with availability in Italy, Spain, Portugal, France, Switzerland, Austria, Germany, Belgium, Holland, Luxembourg, Denmark, Sweden, Norway and Finland.

NOTES TO THE EDITORS

POLTRONA FRAU

Poltrona Frau has been a leader in the world of Made in Italy furnishings since 1912. As a brand with three business units, Poltrona Frau’s Residential Living division values artistic aptitude and meticulous construction, using only the highest-quality raw materials, like Pelle Frau leather, making it the ideal go-to for high-end furniture for indoor, outdoor, office, and Beautilities (accessories and complements). The search for style has led Poltrona Frau to create classic pieces that express a unique elegance that is as universal as it is intimate and personal, from Chester and Vanity Fair, designed by company founder Renzo Frau, to Dezza by Gio Ponti and Titano, a project by Pierluigi Cerri that won the brand its first Compasso d ‘Oro industrial design award.

Not forgetting the brand’s more recent successes, including the collections expertly designed by Faye Toogood, Jean-Marie Massaud, Ludovica Serafini + Roberto Palomba, Roberto Lazzeroni, GamFratesi and Neri&Hu.

Poltrona Frau also fosters an exquisite blend of tradition and innovation through two additional business units. Firstly, there is Interiors in Motion, which specializes in the furnishing of exclusive interiors for cars, luxury yachts, rail and air transport. This business unit proudly collaborates with some of the most renowned luxury brands, including Ferrari, Porsche and McLaren in the automotive sector, and Ferretti Yachts, Pershing and Riva in the marine and yacht sector, to name but a few.

Secondly, there is the Custom Interiors business unit, which focuses on creating purpose-designed seating for auditoriums, theatres, airports, public spaces, office and store showrooms, hotels and yachts, working very closely with the very best names in the fields of architecture and international design. It has partnered with the likes of Renzo Piano, Foster + Partners, Frank 0. Gehry, Jean Nouvel, Zaha Hadid Studio and David Chipperfield to produce some of its most iconic design projects.

The beating heart of the operation has always been the production site in Tolentino, located in the Marche region of Italy, an expert factory with roots in the local area. The Tolentino site is at the forefront in the area of environmental sustainability certifications, as well as in regard to the health and safety of its employees.

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Lifestyle

Oorjaa Unveils Spira A Sculptural Light Rooted in Nature and Craft

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Oorjaa Unveils Spira

Bangalore, May 2025: Bangalore-based sustainable lighting studio Oorjaa continues to reimagine the language of light with its newest creation—Spira. Known for its deep commitment to natural materials, handcrafting traditions, and conscious living, Oorjaa crafts every piece with care for the planet and its people. The studio has built a legacy of transforming waste and nature-derived materials like banana fiber paper, cork, quarry dust, and lantana into thoughtfully designed lighting—rooted in its mission to give back more than it takes.

Spira is a striking pendant light that echoes Oorjaa’s signature philosophy: art meets sustainability. Crafted from wild Lantana, an invasive species creatively repurposed by the brand, Spira takes the form of an organic spiral shell. Its form embraces movement and fluidity, while the inner core—crafted from banana fiber paper—diffuses a warm, soft glow that transforms any space into a cocoon of calm. 

At once bold and meditative, Spira is a true representation of Oorjaa’s ethos—celebrating materiality, texture, and the soulful potential of light. Designed for those who seek meaning in beauty, the piece fits beautifully in both modern and earthy interiors. Spira is part of Oorjaa’s expanding line of sustainable lighting solutions for residential and hospitality spaces. With each creation, Oorjaa not only illuminates homes—it sheds light on the possibility of a greener design future.

About Oorjaa

Oorjaa is a Bangalore-based lighting design studio that reimagines the role of light through the lens of sustainability, craftsmanship, and material innovation. Founded by Jenny Pinto and Radeesh Shetty, Oorjaa began its journey in one of Bangalore’s first green buildings with a humble team of two and a deep commitment to handcrafting from natural and waste materials. 

Today, the studio has grown into a collective of over 60 artisans and designers who explore the artistic and architectural possibilities of materials like banana fiber, lokta paper, upcycled cork, quarry dust, water hyacinth, and lantana—an invasive species reimagined as a creative resource. Every Oorjaa creation tells a story of conscious design. Whether it’s a sculptural lamp for a private residence or a large-scale installation for public spaces like Bengaluru International Airport’s Terminal 2, the brand’s work blends tactile beauty with technical ingenuity. At its core, Oorjaa is about crafting with care for the future, giving form to light while honoring the cycles of the earth.

Availability:

Bangalore 

128, 1st Main Rd, Paramahansa Yogananda Rd, Stage 2, Bengaluru, Karnataka 560008 (our flagship store)


25, Lavelle Road, Shanthala Nagar, Ashok Nagar, Bengaluru, Karnataka 560001

Hyderabad
885, Rd No. 45, Masthan Nagar, CBI Colony, Jubilee Hills, Hyderabad, Telangana 500033

Chennai
Amethyst, 28, Whites Rd, Royapettah, Chennai, Tamil Nadu 600014

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Lifestyle

Global lifestyle brand Swiss Military launches its first Exclusive Brand Outlet in India

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Global lifestyle brand Swiss Military launches its first Exclusive Brand Outlet in India

National, 3rd June 2025: Swiss Military, the global lifestyle brand known for making premium products accessible across 26 countries, has launched its first-ever Exclusive Brand Outlet (EBO) in India, setting the stage for a bold new chapter in its global growth story. Strategically located in Surat, Gujarat, the launch marks a significant milestone in its vision for the Indian market, where Swiss Military has already established over 4,000 retail touchpoints across metropolitan centers and emerging cities.

Global lifestyle brand Swiss Military launches its first Exclusive Brand Outlet in India

Speaking on the launch, Anuj Sawhney, Managing Director, Swiss Military said, “The launch of our first Exclusive Brand Outlet in India is a defining moment in Swiss Military’s global expansion. India stands at the center of our vision for the future – a dynamic economy with consumers who appreciate premium quality while demanding thoughtful innovation and genuine value. We are incredibly excited to bring the signature Swiss Military retail experience to our loyal customers, offering a lifestyle destination that makes design, functionality and innovation accessible.”

The newly launched Swiss Military outlet is thoughtfully designed to reflect the brand’s global identity while catering to the preferences of the modern Indian consumer. With its sleek, international-standard layout, premium aesthetic, and immersive visual merchandising, the store offers a world-class retail experience under one roof. Shoppers can explore the brand’s complete range of premium and accessible travel gear [RG1] —including its signature polycarbonate and polypropylene luggage, premium backpacks, business bags, and India’s first in category kids’ trolley range.

The brand’s decision to launch its first Exclusive Brand Outlet in India in Surat stems from the city’s strategic importance within Swiss Military’s growth trajectory in the region. Surat has consistently emerged as one of the brand’s top-performing markets, driven by a rising base of aspirational, travel-savvy consumers with a strong preference for premium, high-quality lifestyle products. As a key commercial hub in Gujarat, one of the brand’s most successful territories, the city offers an ideal environment to introduce Swiss Military’s global retail format, while reinforcing its commitment to bringing world-class experiences closer to its most loyal and high-potential markets.

The store welcomed over 1,000 visitors on day one, with exclusive launch promotions and special experiences designed to introduce visitors to Swiss Military’s distinctive approach to modern lifestyle essentials. For more information, visit www.swissmilitaryindia.com.

About Swiss Military

Swiss Military is a global lifestyle brand that has been championing innovation and accessibility for over four decades. Operating across 26 countries, the brand offers more than 1,900 premium products spanning Travel Gear, Electronics and Small Consumer Appliances reflecting utility, reliability, quality, and sustainability.

In India, the brand combines Swiss precision with market-specific innovation to deliver premium products at accessible prices. Led by Chairman Mr. Ashok Sawhney and Managing Director Mr. Anuj Sawhney, the brand has built a strong retail presence with over 4,000 touch points across major metropolitan areas and expanding into tier 2 and 3 cities. The brand’s footprint extends across New Delhi, Maharashtra, Gujarat, Punjab, Himachal Pradesh, Uttar Pradesh, Jharkhand, Madhya Pradesh, Chhattisgarh, Odisha, West Bengal and Southern India.

Through extensive market research and consumer-centric product development, Swiss Military continues to bridge the gap between premium quality and value, making premium lifestyle products accessible to the aspiring Indian consumer.

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Lifestyle

GKB Opticals’ has launched Ray-Ban Meta AI Glasses across stores 

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GKB Opticals’ has launched Ray-Ban

The collection is priced from INR 29,900, and is available in 2 models

GKB Opticals’, India’s leading premium eyewear retail chain, is proud to announce the nationwide launch of the revolutionary Ray-Ban Meta AI Glasses across GKB stores nationwide. This cutting-edge wearable technology, a collaboration between Ray-Ban and Meta, blends iconic style with advanced AI-driven functionality. This ground-breaking innovation is now available at GKB Opticals’.

Luxottica::release::2.SS_2025

The Ray-Ban Meta AI offers a hands-free, seamless experience, empowering users to capture photos and videos, listen to music, make calls, and interact with Meta AI directly from their eyewear. GKB Opticals is among the first retailers in India to bring this innovative product to discerning consumers.

Luxottica::release::3.N2_2023

On the launch, Priyanka Gupta, Director, GKB Opticals’ said – “We are thrilled to introduce the Ray-Ban Meta AI Glasses to the Indian market. This launch reflects our commitment to offering the latest in global eyewear innovation, merging technology with vision and providing our customers with unparalleled access to the future of smart living.”

Customers can now experience a live demo and purchase the Ray-Ban Meta collection at GKB Opticals stores nationwide. They’re available in Mumbai, Bengaluru, NCR, Kolkata, Chennai, Chandigarh, Jaipur, Hyderabad, Ahmedabad, Pune, and more cities.

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