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Samsung Touches Hearts with its #YouMakeItHappen Campaign; Shares Inspirational Stories of its Partners from Across the Country

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Samsung today launched its new and heart-warming digital communications campaign #YouMakeItHappen to thank its retail partners across the country for making it a household name.

To kick-start this campaign, Samsung posted the first video of the series on social media channels – TwitterFacebook, Instagram, and YouTube, featuring some of its consumer durable partners.

These partners shared their inspirational stories and individual journeys on how their association with Samsung has grown stronger over the years.

Through this campaign, Samsung thanks its 33,000+ consumer durable partners for contributing to all the love that the brand has received and helping it become a preferred choice among consumers across the country.

The video beautifully highlights the grit, determination and passion of some of Samsung’s partners and how it stood by them in their time of need. Be it supporting a woman entrepreneur in Shimla to run her own store after losing her husband in 2015 or giving wings to the entrepreneurial dreams of an office boy in Pune to open his own retail chain with 11 stores, the video beautifully shows many such stories of trust and love that Samsung has enjoyed throughout its 26 years in the country.

Highlighting their unique stories, the video traces the journey of the retail partners and how they have achieved their dreams with Samsung. The campaign beautifully takes the viewer on an emotional and visually enticing journey through the difficult terrains of Mizoram, the crowded streets of Mumbai, the beautiful lanes of Jaipur, the mountain landscape of Shimla and a major educational hub of Pune.  It showcases how the brand and its partners have stood by each other over the years to enable consumers across the country to experience cutting-edge, futuristic technologies.

#YouMakeItHappen is a tribute to our heroes – our partners. Through this ongoing initiative, we aim to bring forth some heartening stories of their passion, hard-work, belief, and courage. Our partners play a crucial role in transforming our vision of Powering Digital India into reality by ensuring our innovative products reach even the remotest areas of the country and offer utmost convenience to our consumers,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.

The video keeps one intrigued till the end as these partners narrate their unique experiences and talk about how they take pride in being associated with Samsung for so many years. Samsung through the video has recognized all its partners for helping the brand cater to the evolving needs of the consumers and transform their lives with innovative products that add unparalleled convenience and value.

About Samsung Electronics Co., Ltd. 

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems and memory, system LSI, foundry and LED solutions. For the latest news on Samsung India, please visit Samsung India Newsroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news.samsung.com/bharat.You can also follow us on Twitter @SamsungNewsIN

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Lifestyle

More is More: Bent Chair’s Neo Maximal Collection available at Bent Collective

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Plum, the design & decor cafe

New Delhi, September 20205: Bent Chair, one of India’s most dynamic and avant-garde design houses, announces the launch of its latest collection the Neo Maximal Collection, now showcased exclusively at Bent Collective. This striking new line brings maximalism to the forefront, challenging minimal design codes with a fresh vocabulary of drama, colour, and eclectic detail.

The Collection is an ode to abundance rich patterns, layered textures, bold silhouettes, and playful design accents converge to create furniture and décor that are as expressive as they are functional. Every piece in the collection is designed to transform a home into a statement, inviting individuals to curate spaces that are unapologetically personal, full of character, and reflective of modern-day confidence.

“Maximalism is not about excess for the sake of excess; it’s about freedom of expression,” says Natasha Jain, CEO and Co-founder of Bent Collective. “With this collection, we wanted to give people the courage to break away from convention, to embrace colour, detail, and a sense of individuality in the way they live.”

The Neo Maximal Collection finds its perfect home at Bent Collective, the brand’s immersive design destination that brings together its most coveted pieces under one roof. Here, the collection is not just displayed, but experienced allowing visitors to visualize how bold, layered luxury can come alive in their own spaces.

With its unapologetic mix of glamour and playfulness, the collection is poised to redefine contemporary interiors, making “more is more” the new mantra for modern luxury living.

About Bent Collective:

Bent Collective, the most ambitious venture by Bent Chair founders Neeraj and Natasha Jain, redefines India’s design landscape as a 22,000 sq. ft. immersive destination on MG Road, New Delhi. Housing Bent Chair, Natelier, Bent Rugs, Bent Art, Bent Mosaics and Plum, it unites furniture, art, surfaces, décor and hospitality under one roof. From luxury craftsmanship at Natelier to Bent Chair’s playful creativity, the Collective spans diverse aesthetics while offering customisable, made-to-order pieces. With in-house manufacturing, expert-led consultations and tech-enabled experiences, Bent Collective stands as India’s largest, all-encompassing design and lifestyle landmark for connoisseurs, architects and lifestyle seekers alike.

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  Spykar Launches AW25 Denim Collection Celebrating Exploration and Individuality

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Spykar, India’s leading denim and lifestyle brand

Mumbai, 15th September 2025 – Spykar, India’s leading denim and lifestyle brand, is set to launch its Autumn/Winter 2025 collection, AW25, bringing together high-fashion streetwear and the spirit of Indian streets. The new season embraces understated elegance, highlighting luxury through longevity, while celebrating the playful and imaginative spirit of bold aesthetics and fantasy. Rooted in nature, heritage, and human imagination, the AW25 collection reflects a balance between timeless style and youthful irreverence, offering clothing that is as expressive as it is versatile.

Spykar, India’s leading denim and lifestyle brand

Spykar is embracing AI-powered visuals instead of traditional physical photoshoots. This innovative approach reimagines iconic Indian locales through a high-fashion street photography lens, blending realism with digital imagination. The campaign embodies “main character energy,” capturing individuals in authentic, unfiltered moments as they navigate from urban streetscapes to vibrant festivals to serene ghats — turns each backdrop into a canvas for denim as a lifestyle.

On the launch, Sanjay Vakharia, CEO and Co-Founder of Spykar Lifestyle, said, “AW25 is our most daring collection yet. It reflects the dynamic spirit of today’s youth — bold, imaginative, and unapologetically themselves. By combining timeless denim with AI-driven storytelling, we are redefining how fashion speaks to a generation that values authenticity, creativity, and sustainability.”

AW25 is designed not just to be worn, but to claim spaces, tell stories, and resonate with a new generation of explorers, creators, and dreamers who define their own journey. The brand celebrates sustainable creativity, reducing the need for extensive on-location shoots while unlocking limitless storytelling possibilities.

Spykar’s AW25 collection is more than just apparel  it’s an invitation to embrace the streets, celebrate individuality, and experience fashion as a lifestyle statement.

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 Spykar Launched ‘It’s in Our Jeans/Genes’ Podcast Featuring Suta Sisters’ Journey of Heritage and Innovation 

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Spykar Launched

The series brings powerful conversations with Indians who are redefining identity and ambition; the debut fashion entrepreneur episode features Sujata and Taniya of Suta.

Mumbai, September 6th, 2025 – Spykar, India’s homegrown denim brand, has launched its latest marketing initiativeIt’s in Our Jeans/Genes, on th September, at xxPM. This podcast series celebrates stories of ambition, identity, and pride through engaging conversations with changemakers shaping India’s narrative on the global stage.

The series, which aligns with Spykar’s vision of youth culture and self-expression, brings together trailblazers from diverse industries to share their journeys of staying rooted in heritage while adapting to a modern, ever-changing world. Each episode highlights themes of resilience, authenticity, and ambition, showcasing individuals who are weaving Indian identity into a fabric of global relevance.

In its first episode, the spotlight shines on Sujata and Taniya, the sisters behind Suta, a brand that has reimagined the saree for today’s generation while empowering over 17,000 artisans across India. Their story is one of blending creativity and strategy, tradition and innovation, personal passion and social impact.

Sharing his view on the launch of this episode, Sanjay Vakharia, Co-founder and CEO of Spykar Lifestyles Pvt. Ltd., said, “At Spykar, fashion is about more than denim—it’s about identity and the stories that connect us. Through this podcast, we’re proud to feature the journey of Sujata and Taniya. They have beautifully represented the balance of heritage and modernity, and reflect the ambition of a new India that thinks global while staying true to its roots.”

Speaking about their appearance in the episode, Sujata and Taniya, Co-founders of Suta, said, “Suta has always been more than a clothing label to us—it’s about making sarees effortless, joyful, and relevant, while supporting the artisans who bring them to life. Being part of Spykar’s podcast feels special because it celebrates the same values we believe in: authenticity, storytelling, and the pride of taking Indian traditions to the world.”

As part of the episode, the Suta sisters also engaged in a playful DIY styling experiment—pairing denim with sarees—symbolizing the essence of the podcast’s theme. The unique blend of traditional drape and contemporary denim reflected both Suta and Spykar’s shared ethos of celebrating heritage while embracing modern expression.

With this initiative, Spykar cements its role not only as India’s finest denim brand but also as a storyteller for the new India—authentic, ambitious, and globally relevant. The upcoming episodes will feature voices from diverse industries – technology, food, music, and start-ups, offering fresh perspectives and sparking meaningful conversations. Aimed at young entrepreneurs, students, creatives, and denim enthusiasts, the podcast is designed to inspire those who are defining their own paths in today’s world.

Link to the podcast:

YouTube : https://youtu.be/lsJ12Nvr–g?si=liSF1V6lXjb46I01

IG : https://www.instagram.com/reel/DOQtFDCiNVd/?igsh=azR4YXJmZWI4dTR0

Stay tuned with Spykar’s Instagram and Youtube for upcoming guest reveals behind-the-scenes snippets, bonus content etc. The podcast has been designed for long-term engagement and is available across popular platforms including Spotify, YouTube, and Apple Podcasts, enabling audiences to tune in anytime and draw inspiration from India’s leading changemakers.

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