Entertainment

Samsung Launches Crystal Vision 4K UHD TV with Multi Voice Assistant,

Published

2 years ago

August 3, 2023

Samsung Launches Crystal Vision 4K UHD TV with Multi Voice Assistant, Video Calling & IoT Sensors for a Connected Living Experience

Brilliant picture quality powered by PurColor that enables One Billion True Colours and Crystal Processor 4K for upscaling
Comes with flagship features such as Multiple Voice Assistant, Video Calling with SlimFit Cam, Q-Symphony and Motion Xcelerator
The new line-up will be available online on Flipkart and Samsung.com from August 4, 2023; Get bank cashback up to INR 3,000 and no cost easy EMIs

GURUGRAM, India – August 03, 2023 – Samsung, global No.1 television brand for 17 years, today announced the launch of its Crystal Vision 4K UHD TV in India. This latest addition to the Crystal UHD TV line-up comes with flagship smart features such as Multi Voice Assistant, Video Calling with SlimFit Cam, Solar Remote, built-in IoT Hub with Calm Onboarding and IoT Light Sensors for auto brightness adjustment, for a truly connected living experience.

Keeping in mind the demand of modern Indian consumers for a seamless everyday life, the Crystal Vision 4K UHD TVs come with a newly added and built-in Multi Voice Assistant that allow consumers to view content at ease and enjoy a connected home experience by using either Bixby or Amazon Alexa.

Designed to offer captivating picture and sound quality, the new Crystal Vision 4K UHD TV celebrates the brilliance of One Billion True Colours with PurColor and Crystal Processor 4K. PurColor assures a lifelike experience of content with one billion shades of rich and vibrant colours, while the intelligent Crystal Processor 4K upscales lower-resolution picture for superior 4K level.

Starting at INR 33,990, the new Crystal Vision 4K UHD TV will be available from August 4, 2023 on Flipkart and Samsung Shop in 43-inch, 55-inch and 65-inch screen sizes.

“While buying a television, modern Indian consumers look for immaculate picture and sound quality, immersive gaming experience, and advanced features that facilitate easy connected living. Our new Crystal Vision 4K UHD TV perfectly ticks all these boxes and comes with additional features such as Multi Voice Assistant and Video Calling to enhance the user experience,” said Mohandeep Singh, Senior Vice President, Visual Display Business, Samsung India.

The new line-up also features HDR (High Dynamic Range) that allows consumers to enjoy better contrast with rich darks and bright lights. It increases the range of light levels on the TV with an enhancement of the contrast quality so that consumers can cherish a massive spectrum of colours and all the visual details even in the darkest scenes. The 3-Side Bezel-less Design perfectly allows for an immersive viewing experience.

For a truly immersive content viewing experience, the Crystal Vision 4K UHD TVs feature OTS Lite that allows consumers to feel the on-screen motion as if it is real with 3D surround sound created with two virtual speakers. Adaptive Sound provides optimal sound experience by analysing all contents scene-by-scene on real-time, making it more dynamic and amplifying the intended effects.

The new range comes with built-in IoT Hub with Calm Onboarding and IoT-enabled light sensors, for automatically adjusting brightness. Calm Onboarding effortlessly syncs all smart devices, including third-party appliances, for smoother control. The new Crystal Vision 4K UHD TVs also feature Smart Hub, the focal point of the smart home experience that assembles entertainment, ambient and gaming options together. The Tizen OS-powered entertainment hub renders access to Samsung TV Plus, the company’s free ad-supported TV and video-on-demand service comprising 100 channels in India.

The new range is also a wonderland for gamers, thanks to its Auto Low Latency Mode and Motion Xcelerator features, which enable swifter frame transition, along with quick and instant reactions. It also has multiple modes such as Smart Work, Gaming, and Smart Watching.

Price and Availability

Samsung’s new Crystal Vision 4K UHD TV will come in 43-inch, 55-inch and 65-inch screen sizes, with prices starting from INR 33,990. The new lineup will be available online on Flipkart & Samsung.com from August 4, 2023.

Consumers can also avail up to INR 3000 cashback and a 12-month no cost EMI from leading banks while purchasing the television.

Warranty: 2 Years (1 Year Standard + 1 Year Extended Warranty on Panel Only)

Key Features of Crystal Vision 4K UHD TVs

Multi Voice Assistant

Consumers can pick their favorite voice assistant that is built-in into the new Crystal Vision 4K UHD TV for an advanced control in their connected home. They can choose between Bixby or Amazon Alexa and cherish an optimal home entertainment experience from the coziness and comfort of their living couch.

Video calling with SlimFit Cam

Consumers can enjoy video calls with their loved ones or for work meetings on the big screen using the SlimFit Cam. They can connect their video call applications to the TV screen and convert their television into a video call device, instantly.

SolarCell Remote

This TV comes with a SolarCell Remote with minimalistic keys. It is completely battery-free and can be charged through room lights and it also draws power from spare energy emitted by Wi-Fi routers.

Smart Hub

With Samsung’s new Smart Hub, content curation and discovery have never been easier. Consumers can now spend less time searching and more time enjoying their favorite movies, shows, and other content. The Smart Hub offers content that suits consumers’ taste within a matter of few seconds and plays it. All the content they want is in one full screen, helping them experience a personalised Smart Hub that perfectly suits their preference. It provides content forward experience customised to various TV experiences, and enhanced accessibility to features.

Calm Onboarding

Consumers do not have to connect devices one by one to use SmartThings anymore. Samsung Smart TV can now detect and connect to Samsung devices with Calm Technology without any difficulty for an intuitive experience right from the comfort of their couch. The television can now detect and connect to other smart devices automatically with Calm Technology, omitting the need for manual connection.

IoT Sensor

The light sensor detects changes in illuminance on seven levels and adjusts the brightness to optimize the viewing environment.

PurColor

With PurColor, consumers can enjoy an above and beyond experience while watching their favorite content by enjoying real life colour expression on the screen. It enables the TV to express a vast range of colours for optimal picture performance and an immersive viewing experience. With One Billion True Colours, this distinctive technology brings reality to the TV screen, with existing colours being showcased in their original state.

Crystal Processor 4K

The powerful Crystal Processor 4K precisely maps every shade of colour with a 16-bit 3D Colour Mapping algorithm and analyzes various data to adaptively optimize the picture for a lifelike 4K resolution with Adaptive 4K Upscaling.

OTS Lite

OTS Lite (Object Tracking Sound Lite) provides two virtual top speakers made with Samsung’s AI algorithms, allowing consumers to feel the motions inside each scene with both their eyes and ears simultaneously. This feature eliminates any requirement of additional speakers to enjoy the cinematic 3D sound as they already have one that generates from the two virtual speakers at the top. It has an object-tracking sound that tracks the movement of on-screen elements and produces sound in locations that match the content using multi-channel speakers, thereby delivering a dynamic 3D-like sound experience with Dolby Digital Plus.

Q-Symphony

This intelligent feature allows the Samsung TV and Soundbar to perfectly synchronize for an elevated surround sound effect without muting the television speakers.

Gaming Features

This TV is a paradise for gamers as it comes with the Auto Game Mode and Motion Xcelerator features, which allow faster frame transition and low latency for the ultimate gaming experience.

About Samsung Electronics Co., Ltd. 

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems and memory, system LSI, foundry, and LED solutions. For latest news on Samsung India, please visit Samsung India Newsroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news.samsung.com/bharat. You can also follow us on Twitter @SamsungNewsIN

Entertainment

IPRS Brings ‘My Music My Rights’ to Sambalpur, Honours Rangabati Lyricist Padmashree Gountia

Published

2 months ago

July 24, 2025

Neha Tyagi

Mumbai , 21 July – In a historic step toward protecting the creative legacy of India’s folk music community, The Indian Performing Right Society Ltd. (IPRS) is bringing its ‘My Music My Rights’ initiative to Sambalpur on July 26, 2025 at the Sambalpur Kala Parishad, Odisha. The copyright and royalty awareness workshop is set to honour Padmashree Mitrabhanu Gountia, the legendary lyricist behind one of India’s most beloved folk songs—“Rangabati.” He is a humble schoolteacher from Bilung village (now renamed Rangabati Bilung in his honour).

The event will be supported by INRECO (The Indian Record Manufacturing Company Ltd.), the Kolkata-based heritage music label that recorded and released Rangabati in 1979. Known for preserving and promoting Indian folk, classical, and regional sounds for over 100 years, INRECO played a pivotal role in giving Rangabati its national and global reach.

It was in 1963, with the opening of All India Radio in Sambalpur, that Gountia took a personal vow to write only in his mother tongue, Sambalpuri. Inspired by the words of poet Gangadhar Meher—“If you want to become great, first make your mother tongue great“—he went on to write over 1,000 songs, capturing the rhythm, sorrow, and soul of his land.

“I am an ardent worshipper of my mother tongue and have dedicated my life to the cause of Sambalpuri native literature,” says Gountia. “That stubbornness is not mine alone—it exists in every poet and writer of the soil of Western Odisha. We toil with determination. As the purity of gold is tested by touchstone, so is the quality of a creator known by time.”

The release of Rangabati in 1979 by INRECO marked a turning point in Indian folk music. First aired in 1978 on AIR Sambalpur, the song quickly became a cultural phenomenon—played at weddings, sung at fairs, and featured in Telugu cinema (Sri Ram, 2002), Bollywood (Kaun Kitne Paani Mein, 2015), and was showcased at the Republic Day tableau (2007), Radio Moscow, BBC London, the World Water Forum in South Korea, and performed live by Shankar Mahadevan at the 2017 Asian Athletics Championship in Bhubaneswar.

Yet, despite its popularity, the creators of Rangabati were often left out of commercial adaptations and not credited correctly in some instances. The workshop seeks to address this very gap—between fame and formal protection.

“Creators should not have to fight legal battles to claim what is rightfully theirs. They should be protected from the start,” said Mr. Rakesh Nigam CEO IPRS. “Folk music shouldn’t just be remembered—it should be respected, protected, and duly rewarded.”

Through this initiative, IPRS aims to ensure that folk creators—often ignorant about music rights and royalties—are equipped to understand and protect their creation. The workshop will feature sessions on:

• Copyright basics and the role of societies like IPRS in safeguarding the rights of authors,

composers and publishers

• Music Licensing and royalty mechanism

• On-ground membership enrolment queries with IPRS

• Helpdesk to resolve queries and provide tailored guidance

As Indian folk music continues to echo across global stages, initiatives like ‘My Music My Rights’ are vital to ensure that the voices behind the verses are heard, honoured, and empowered. This event marks not just a celebration of heritage, but a movement toward recognition, rightful ownership and fair remuneration for India’s folk creators.

Event Details:

My Music My Rights

Presented by IPRS in association with INRECO (The Indian Record Manufacturing Company Ltd.)

Date: 26th July 2025 | Time: 2:00 PM – 5:00 PM

Venue: Sambalpur Kala Parishad, Municipality Chowk, Sambalpur – 768001

Guest of Honour: Padmashree Mitrabhanu Gountia

Entertainment

Sony PAL #1 FTA channel in reach across Q1

Published

2 months ago

July 19, 2025

Neha Tyagi

fastest growing channel in Hindi Speaking Markets (HSM)

Marked by strategic shifts and progressive performance in viewership in the Indian television landscape, Sony PAL, the Free-to-Air (FTA) Hindi general entertainment channel (GEC) from Sony Pictures Networks India (SPNI), has emerged as the fastest growing channel in Hindi Speaking Markets (HSM). By strategically leveraging popular content and making it accessible through FTA, Sony PAL has successfully captured a significant audience share and achieved substantial and fastest growth in the competitive Indian television market.

The channel has demonstrated remarkable growth in viewership, solidifying its position as a leader in reach among Free-to-Air (FTA) Hindi General Entertainment Channels (GECs). Recent BARC data indicates that Sony PAL reaches a staggering 192 million viewers, the highest among all FTA Hindi GECs in the last 13 weeks (Source: BARC, NCCS 15+, Week 14-26, ‘2025, Cume Reach in Millions, FTA HGEC Channels). This impressive performance is further highlighted by its significant resonance in markets. Sony PAL is ranked 1 in reach for 9 out of 13 weeks (Source: BARC, NCCS 15+, Week 14-26, ‘2025, Cume Reach in Millions, FTA HGEC Channels).

This success is largely attributed to its strategic decision to offer popular, family-friendly content, including iconic shows like Taarak Mehta Ka Ooltah Chashmah, Vighnahatha Ganesha and The Kapil Sharma Show, for the first time in the FTA space. This blend of accessibility and popular programming has driven its consistent top performance, marking it as a culturally relevant and increasingly popular choice across Indian households.

With a commitment to deliver wholesome, family-friendly entertainment, Sony PAL continues to resonate with viewers across India. Its accessible, free-to-air format ensures that quality content reaches every household, reinforcing its growing popularity and cultural relevance.

Sony PAL’s success story is a testament to its strategic vision, audience-first approach, and enduring appeal in the Indian television landscape.

Entertainment

Jitika Devi: The Gorkhali Girl from Assam Creating Runway Magic and Social Impact

Published

2 months ago

July 16, 2025

Neha Tyagi

The Gorkhali Girl from Assam Creating Runway Magic and Social Impact

In the world of fashion, where lights shine bright and applause fades fast, one name stands out not just for her runway presence but for her rooted purpose—Jitika Devi, a proud Gorkhali girl from Dayang Mukh, Assam.

Jitika Devi, a proud Gorkhali girl from Dayang Mukh, Assam.

Starting her journey in 2015 with a dream and determination, Jitika made her mark purely through self-effort, without any external support or backing. Over the past decade, she has walked in more than 40 runway shows, becoming a familiar and celebrated face in major fashion weeks across India.

Runway Achievements:

Her portfolio includes appearances in top fashion events such as:

North East India Fashion Week (Assam)
Fashion Week Lucknow
Couture Runway Week (Delhi) – 3 consecutive years
Assam Couture Week, Delhi
Mr and Miss North India (Delhi)
Patna Fashion Week
Pride of India (Delhi)
Asian Designer Week (Delhi)

…and many more across the country.

Jitika’s elegance, confidence, and cultural grace make her a showstopper not just on stage, but in the hearts of her audience. Her efforts were recognized when she received an award from actress Himanshi Khurana, further boosting her presence in the Indian fashion community.

The Brand – JITIKD: More Than Fashion

What sets Jitika apart is her vision beyond modeling. She founded her own fashion label, JITIKD, not just as a brand but as a platform to:

Promote traditional and cultural heritage
Provide opportunities to aspiring models
Uplift communities through social work

Jitika donates 40% of her modeling and brand earnings towards social causes. Whether it’s supporting underprivileged children, or organizing fashion-based cultural events, she remains deeply committed to giving back.

Empowering the Future

JITIKD is also a stepping stone for new and upcoming models, especially those from the Northeast, who often struggle to find a platform in mainstream fashion. Her aim is to create a nurturing space for talent, rooted in pride of tradition and modern professionalism.

Final Word

From a small town in Assam to major runways in Delhi, Patna, and beyond, Jitika Devi has redefined success through grit, grace, and generosity. Her story is a testament that with focus and heart, one can not only shine—but help others shine too.

For Jitika, the journey has just begun:
“Without anyone’s support, I reached this position through hard work—and for me, that is success. I will do much more.”