Celebrities
Oberoi IBC Ropes in Tamannah Bhatia for Velnik India, Launches TVC Campaign
Leading Advertising Agency & Films Productions House, Oberoi IBC has roped in acclaimed actress Tamannaah Bhatia from the blockbuster film Baahubali, to endorse Velnik India’s brand Kaveri Mehndi Cone. It is the first for a top Bollywood celebrity to endorse a brand in the 2000 crore’s highly segregated and commodity mehndi cone market.
The first TVC has gone live on major TV Channels. The 360-degree campaign will be led by television and digital platforms. The company will be spending 50 cr mostly on TV Channels & digital.
Ramakrishna Murugan, National Creative Director, Oberoi IBC, Velnik’s Creative Agency, said, “Kaveri has already established a position in the Northern and Central India, and now with the Star Power, it aims to become the number one choice of consumers across the country.”
“Mehndi is best sold during the wedding season. Therefore, we have created a wonderful mehndi song in the voice of Bollywood singer Mamta Sharma. Our desire is to make this song popular in all marriage houses. Renowned Ad filmmaker Anand Oberoi has shot this song with 70 Indian and international dancers performing with Tamanna” said Ramakrishna.
Speaking on the TV Campaign & roping in Tamannah Bhatia, Ad film director & MD, Oberoi IBC India Pvt Ltd, Anand Oberoi said “ Kaveri Mehndi cone is a fast-growing brand and we wanted to have a celebrity with nationwide appeal in north, west, east & south. Tamannah Bhatia is the best fit for a brand like Kaveri Mehndi cone which will appeal to its target audience. With this TV Campaign, the brand will capture major market share.”
Tamannah is the second Bollywood celebrity appointed by Velnik, after Urvashi Rautela who has endorsed its hair removal cream brand Elois.
Commenting on the campaign, Sukhdev Gehlot, Managing Director of Velnik India Pvt. Ltd, said, “We are extremely delighted to have Tamannah Bhatia on board for our brand Kaveri Mehndi Cone. The campaign conceived and executed by Oberoi IBC is already live on TV Channels. With this campaign, we will aggressively market our Kaveri Mehndi cone brand nationwide.”
Headquartered in Mumbai, Oberoi IBC has a strong client base throughout India. The agency lends its branding and creative expertise to Indian Family Managed Businesses across the country and in fact, a number of brands nurtured by Oberoi IBC have gone on to become leaders in their respective categories. The fast-growing advertising agency & production house is working with Priyagold, Flair Pens, Vectus, Zed Black Agarbatti Goldiee Masale, Ankur Namak, Kayam Churan, Essdee, Ellis Switches among others.
Velink India is an Indore based FMCG Company creating ripples in the personal care industry, by manufacturing and marketing hair care, skincare, and personal care products. Today Velnik operates with dominance in the market with key consumer products offered in different categories like Hair Care, Hair Color, Hair Removing Cream, Mehendi Powder, Ready to use Mehendi Cone, Sanitary pads, Baby diapers, etc. These products act as a catalyst by imparting confidence in the modern Indian woman.
Celebrities
Raima Sen’s Powerful Message Against Social Demons at Durga Pooja
Actress Raima Sen made a bold statement against the societal demons that plague our world. During the recent Durga Puja festivities, Sen was captured in a powerful photograph at a Durga pandal, surrounded by symbolic representations of these demons.
Dressed in a vibrant red sari, Sen embodied the spirit of Maa Durga, the fearless goddess who is often depicted as vanquishing evil forces. The image serves as a poignant reminder of the courage and strength required to stand up against injustice and oppression.
Sen’s presence at the Durga pandal was not merely a ceremonial appearance. It was a deliberate act of solidarity with those who face discrimination, abuse, and other forms of societal evil. The actress has always been vocal about social issues and has used her platform to raise awareness about important causes.
The photograph has quickly garnered attention on social media, with many praising Sen for her powerful message. Her choice to pose amidst the symbolic demons sends a clear message that we must confront and overcome these negative forces in our society.
As Durga Puja celebrates the triumph of good over evil, Sen’s image serves as a powerful reminder of the importance of standing up for what is right. Her message resonates with people of all ages and backgrounds, inspiring them to become agents of change in their own communities.
Raima Sen is currently gearing up for her highly anticipated upcoming film, “Maa Kaali.” The film is expected to be a powerful and thought-provoking exploration of themes related to motherhood, spirituality, and social justice.
Celebrities
Riya Sen Makes Stunning Hollywood Debut with “Highway 905”
Bollywood’s acclaimed actress Riya Sen has taken a significant leap in her illustrious career with her debut American film, “Highway 905,” now streaming exclusively on Amazon Prime USA. Released in early 2024, this gripping murder mystery is set against the picturesque backdrop of Long Island, New York, and showcases Sen in a captivating new role.
“Highway 905” unravels a compelling narrative centered around an Indian taxi driver who finds himself entangled in a harrowing crime he did not commit. As the story unfolds, Sen stars as the leading lady, bringing depth and intensity to her character in this pivotal role. Her performance has been met with high praise, marking a significant milestone in her acting journey.
Joining Sen in this thrilling cinematic venture is a diverse and talented ensemble cast, including David Otunga, Jose Édouardo Ramos, Idan Raz, and Pawan Kumar. Their combined efforts have brought a unique blend of suspense and drama to the screen, making “Highway 905” a must-watch for fans of the genre.
The film was shot in the scenic locales of Long Island, which serve as a stunning backdrop to the unfolding mystery and drama. The choice of location not only enhances the film’s aesthetic appeal but also adds an authentic layer to the storyline.
“Highway 905” marks a landmark moment for Riya Sen as she ventures into Hollywood, showcasing her versatility and talent on an international platform. With its gripping plot, exceptional performances, and picturesque settings, the film promises to engage audiences and establish Sen as a formidable presence in the global film industry.
Celebrities
Malaika Arora Dazzles in Archana Kochhar’s “Midnight Ebony” Collection at Delhi Fashion Show
Actress Malaika Arora dazzled on the runway in Delhi, illuminating designer Archana Kochhar’s showcase with her radiant presence. The event, headlined by Estetica Hair Magazine India, unveiled Kochhar’s latest collection, “Midnight Ebony.” The jewellery for the show was provided by Pyare Lal Jaggannath Saraf.
Inspired by the opulent glamour of handcrafted embroidery and the rich hue of black, the collection encapsulates the allure of Indian fashion with a contemporary twist. Each ensemble, dominated by the resplendent color of black, is adorned with intricate hand-embroidered sequins and exquisite stonework, creating a mesmerizing shimmer that captivated the audience.
Kochhar’s designs seamlessly blend traditional Indian craftsmanship with modern silhouettes, offering a luxurious yet wearable range of garments. From stylistic saris that exude elegance to contemporary lehengas that radiate sophistication, the collection caters to every woman’s desire for glamour and grandeur.
The spotlight of the show was undoubtedly Malaika Arora, whose ethereal grace and charisma brought each ensemble to life. Her effortless charm and poise perfectly complemented the exuberance of the collection, earning her accolades from fashion enthusiasts and critics alike.
Speaking about the collection, Archana Kochhar expressed her delight at showcasing her designs at the Shangri-La New Delhi. “Midnight Ebony is a celebration of nighttime shimmers and the relevant allure of Indo-Western silhouettes. I wanted to create a collection that embodies the spirit of today’s women, perfect for the nighttime shimmers and sangeet festivities,” said Kochhar.
With its blend of traditional craftsmanship, contemporary designs, and a touch of dark magic, Midnight Ebony by Archana Kochhar promises to be the go-to choice for fashion-forward women looking to make a statement. From red carpet events to wedding celebrations, each ensemble from this collection is designed to make every woman feel like a star
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