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Oberoi IBC Ropes in Tamannah Bhatia for Velnik India, Launches TVC Campaign

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Leading Advertising Agency & Films Productions House, Oberoi IBC has roped in acclaimed actress Tamannaah Bhatia from the blockbuster film Baahubali, to endorse Velnik India’s brand Kaveri Mehndi Cone. It is the first for a top Bollywood celebrity to endorse a brand in the 2000 crore’s highly segregated and commodity mehndi cone market.


Anand Oberoi, MD, Oberoi IBC Pvt Ltd.

The first TVC has gone live on major TV Channels. The 360-degree campaign will be led by television and digital platforms. The company will be spending 50 cr mostly on TV Channels & digital.

Ramakrishna Murugan, National Creative Director, Oberoi IBC, Velnik’s Creative Agency, said, “Kaveri has already established a position in the Northern and Central India, and now with the Star Power, it aims to become the number one choice of consumers across the country.”

“Mehndi is best sold during the wedding season. Therefore, we have created a wonderful mehndi song in the voice of Bollywood singer Mamta Sharma. Our desire is to make this song popular in all marriage houses. Renowned Ad filmmaker Anand Oberoi has shot this song with 70 Indian and international dancers performing with Tamanna” said Ramakrishna.

Speaking on the TV Campaign & roping in Tamannah Bhatia, Ad film director & MD, Oberoi IBC India Pvt Ltd, Anand Oberoi said “ Kaveri Mehndi cone is a fast-growing brand and we wanted to have a celebrity with nationwide appeal in north, west, east & south. Tamannah Bhatia is the best fit for a brand like Kaveri Mehndi cone which will appeal to its target audience. With this TV Campaign, the brand will capture major market share.”

Tamannah is the second Bollywood celebrity appointed by Velnik, after Urvashi Rautela who has endorsed its hair removal cream brand Elois.

Commenting on the campaign, Sukhdev Gehlot, Managing Director of Velnik India Pvt. Ltd, said, “We are extremely delighted to have Tamannah Bhatia on board for our brand Kaveri Mehndi Cone. The campaign conceived and executed by Oberoi IBC is already live on TV Channels. With this campaign, we will aggressively market our Kaveri Mehndi cone brand nationwide.”

Headquartered in Mumbai, Oberoi IBC has a strong client base throughout India. The agency lends its branding and creative expertise to Indian Family Managed Businesses across the country and in fact, a number of brands nurtured by Oberoi IBC have gone on to become leaders in their respective categories. The fast-growing advertising agency & production house is working with Priyagold, Flair Pens, Vectus, Zed Black Agarbatti Goldiee Masale, Ankur Namak, Kayam Churan, Essdee, Ellis Switches among others.

Velink India is an Indore based FMCG Company creating ripples in the personal care industry, by manufacturing and marketing hair care, skincare, and personal care products. Today Velnik operates with dominance in the market with key consumer products offered in different categories like Hair Care, Hair Color, Hair Removing Cream, Mehendi Powder, Ready to use Mehendi Cone, Sanitary pads, Baby diapers, etc. These products act as a catalyst by imparting confidence in the modern Indian woman.

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Malaika Arora Dazzles in Archana Kochhar’s “Midnight Ebony” Collection at Delhi Fashion Show

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Malaika Arora Dazzles in Archana Kochhar's "Midnight Ebony" Collection at Delhi Fashion Show

Actress Malaika Arora dazzled on the runway in Delhi, illuminating designer Archana Kochhar’s showcase with her radiant presence. The event, headlined by Estetica Hair Magazine India, unveiled Kochhar’s latest collection, “Midnight Ebony.” The jewellery for the show was provided by Pyare Lal Jaggannath Saraf.

Inspired by the opulent glamour of handcrafted embroidery and the rich hue of black, the collection encapsulates the allure of Indian fashion with a contemporary twist. Each ensemble, dominated by the resplendent color of black, is adorned with intricate hand-embroidered sequins and exquisite stonework, creating a mesmerizing shimmer that captivated the audience.

Kochhar’s designs seamlessly blend traditional Indian craftsmanship with modern silhouettes, offering a luxurious yet wearable range of garments. From stylistic saris that exude elegance to contemporary lehengas that radiate sophistication, the collection caters to every woman’s desire for glamour and grandeur.

The spotlight of the show was undoubtedly Malaika Arora, whose ethereal grace and charisma brought each ensemble to life. Her effortless charm and poise perfectly complemented the exuberance of the collection, earning her accolades from fashion enthusiasts and critics alike.

Speaking about the collection, Archana Kochhar expressed her delight at showcasing her designs at the Shangri-La New Delhi. “Midnight Ebony is a celebration of nighttime shimmers and the relevant allure of Indo-Western silhouettes. I wanted to create a collection that embodies the spirit of today’s women, perfect for the nighttime shimmers and sangeet festivities,” said Kochhar.

With its blend of traditional craftsmanship, contemporary designs, and a touch of dark magic, Midnight Ebony by Archana Kochhar promises to be the go-to choice for fashion-forward women looking to make a statement. From red carpet events to wedding celebrations, each ensemble from this collection is designed to make every woman feel like a star

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Sony AATH is premiering the 4th Gopal Bhar movie titled ‘Gopaler Buddhi

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Sony AATH is premiering the 4th Gopal Bhar movie titled 'Gopaler Buddhi
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Suniel Shetty looks for his “Sbooch” in the latest teaser 

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Suniel Shetty looks for his “Sbooch” in the latest teaser

10th July 2024 | New Delhi: Megastar and fitness icon Suniel Shetty has left fans in a state of anticipation and wonder as he released a teaser showcasing the search for his missing “Sbooch.” No less than a mystery movie, this video has everyone at the edge of their seats. 

The one-minute teaser, released by the veteran actor on his social media channel, shows him requesting his assistant to vigilantly guard his “Sbooch” as he leaves for his shot. But Alas and behold! He returns to find his “Sbooch” missing, with his crew remaining silent as he questions them incessantly. The intriguing video has led to speculations about what is causing this upheaval on Suniel Shetty’s set and who has stolen his “Sbooch”. Stay tuned as the search continues!

Video Links Here: 

Suniel Shetty’s Instgagram –
https://www.instagram.com/reel/C9OyP5iSds-/?igsh=Y2FjNGR6YWgwamEw

Instagram –
https://www.instagram.com/reel/C9OyP5iSds-/?igsh=ZDA3ZW5tNmR6eHFx

FB –
https://www.facebook.com/share/r/FvNaGFzbbMUfkuex/

LinkedIn –
https://www.linkedin.com/posts/sbooch_missing-sunielshetty-find-activity-7216683032244604928-Ilwe?utm_source=share&utm_medium=member_desktop

X –
https://x.com/SboochLife/status/1810916763405537757

Threads –
https://www.threads.net/@sboochlife/post/C9OxwBttJqt?xmt=AQGzeLui_SQoPJKAoqLH0OH-7bQxZDnVQGL6bevBxvTSvg  

Youtube Video –
https://youtu.be/fM6kdd6Dges

Suniel Shetty looks for his “Sbooch” in the latest teaser
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