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Oberoi IBC Ropes in Tamannah Bhatia for Velnik India, Launches TVC Campaign

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Leading Advertising Agency & Films Productions House, Oberoi IBC has roped in acclaimed actress Tamannaah Bhatia from the blockbuster film Baahubali, to endorse Velnik India’s brand Kaveri Mehndi Cone. It is the first for a top Bollywood celebrity to endorse a brand in the 2000 crore’s highly segregated and commodity mehndi cone market.


Anand Oberoi, MD, Oberoi IBC Pvt Ltd.

The first TVC has gone live on major TV Channels. The 360-degree campaign will be led by television and digital platforms. The company will be spending 50 cr mostly on TV Channels & digital.

Ramakrishna Murugan, National Creative Director, Oberoi IBC, Velnik’s Creative Agency, said, “Kaveri has already established a position in the Northern and Central India, and now with the Star Power, it aims to become the number one choice of consumers across the country.”

“Mehndi is best sold during the wedding season. Therefore, we have created a wonderful mehndi song in the voice of Bollywood singer Mamta Sharma. Our desire is to make this song popular in all marriage houses. Renowned Ad filmmaker Anand Oberoi has shot this song with 70 Indian and international dancers performing with Tamanna” said Ramakrishna.

Speaking on the TV Campaign & roping in Tamannah Bhatia, Ad film director & MD, Oberoi IBC India Pvt Ltd, Anand Oberoi said “ Kaveri Mehndi cone is a fast-growing brand and we wanted to have a celebrity with nationwide appeal in north, west, east & south. Tamannah Bhatia is the best fit for a brand like Kaveri Mehndi cone which will appeal to its target audience. With this TV Campaign, the brand will capture major market share.”

Tamannah is the second Bollywood celebrity appointed by Velnik, after Urvashi Rautela who has endorsed its hair removal cream brand Elois.

Commenting on the campaign, Sukhdev Gehlot, Managing Director of Velnik India Pvt. Ltd, said, “We are extremely delighted to have Tamannah Bhatia on board for our brand Kaveri Mehndi Cone. The campaign conceived and executed by Oberoi IBC is already live on TV Channels. With this campaign, we will aggressively market our Kaveri Mehndi cone brand nationwide.”

Headquartered in Mumbai, Oberoi IBC has a strong client base throughout India. The agency lends its branding and creative expertise to Indian Family Managed Businesses across the country and in fact, a number of brands nurtured by Oberoi IBC have gone on to become leaders in their respective categories. The fast-growing advertising agency & production house is working with Priyagold, Flair Pens, Vectus, Zed Black Agarbatti Goldiee Masale, Ankur Namak, Kayam Churan, Essdee, Ellis Switches among others.

Velink India is an Indore based FMCG Company creating ripples in the personal care industry, by manufacturing and marketing hair care, skincare, and personal care products. Today Velnik operates with dominance in the market with key consumer products offered in different categories like Hair Care, Hair Color, Hair Removing Cream, Mehendi Powder, Ready to use Mehendi Cone, Sanitary pads, Baby diapers, etc. These products act as a catalyst by imparting confidence in the modern Indian woman.

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Govinda and Sunita Ahuja Divorce News: What We Know So Far

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Govinda’s Alleged Affair Sparks Divorce Rumors with Sunita Ahuja

Neither Govinda nor Sunita Ahuja has made an official statement about the ongoing divorce rumors. Actor Govinda and his wife Sunita Ahuja were on trending lists today, with reports suggesting that they have separated after 37 years of marriage. Reports claim Govinda and Sunita Ahuja’s “contrasting lifestyle choices” are among the reasons for the rift.
A report by the website Bollywood Now claimed that Govinda’s alleged relationship with a Marathi actress has led to the split.
In a recent interview with Hindi Rush, Sunita Ahuja revealed some things about their living situation. She revealed that they mostly live separately, as Govinda often stays at his bungalow because he stays late after meetings and gatherings. Govinda And Sunita Ahuja Heading For Divorce? What Reports Say As of now, neither Govinda nor Sunita Ahuja has made an official statement on the ongoing divorce rumors

Govinda and Sunita Ahuja got married in March 1987. However, the couple announced their wedding after welcoming their daughter, Tina, in 1988. Later, they had a son, Yashvardhan, in 1997.

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ED Freezes Properties of Director Shankar Over Copyright Dispute

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ED Provisional Attachment of Director Shankar's Assets in Copyright Case

ED Provisional Attachment of Director Shankar’s Assets in Copyright Case

The Enforcement Directorate (ED) has temporarily seized assets worth around ₹10.11 crore belonging to renowned Tamil film director S. Shankar. This action follows allegations that his 2010 blockbuster film Enthiran (Robot), featuring Rajinikanth, was based on a storyline titled Jiguba, written by author Aarur Tamilnadan.

Background of the Claims

In 2011, Aarur Tamilnadan filed a formal complaint asserting that Shankar’s film Enthiran was derived from his original work, Jiguba. The complaint led to a civil lawsuit filed in the Madras High Court, accusing Shankar of intellectual property theft and violations of copyright laws.

ED’s Investigation and Findings

The ED launched an inquiry under the Prevention of Money Laundering Act (PMLA), 2002, in response to the allegations. The investigation uncovered that Shankar had earned ₹11.5 crore for his role in the production of Enthiran, which included story development, screenplay writing, and directing the film.

Attachment of Assets

As part of the ongoing investigation, the ED has attached three immovable assets, estimated to be worth ₹10.11 crore, registered under Shankar’s name. These properties have been seized in accordance with the provisions of the PMLA, 2002.

Legal Consequences and Future Steps

This action highlights the ED’s determination to tackle allegations of copyright violations in the film industry. The properties will remain under the ED’s control while the legal process continues. Director Shankar has the opportunity to challenge this decision in a court of law.

This case serves as a significant reminder of the importance of safeguarding intellectual property in the creative sector and the potential legal ramifications of unauthorized use of original work.

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Mere Husband ki Biwi Movie starcast Arrived in Delhi

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Mere Husband ki Biwi Movie starcast Arrived in Delhi

Recently, actors Arjun Kapoor, Rakul Preet Singh and Bhumi Pednekar came to Delhi to promote their upcoming movie ‘ Mere Husband ki Biwi’. The event was held at Shangri la Hotel , New Delhi. The movie is all set to release on 21 February 2025.

The movie is hilarious and heartwarming modern-day romance set in Delhi, where love, fate, and unexpected twists put one man in a chaotic dilemma. Caught between a rekindled spark with Antara and an unexpected twist with Prabhleen, Ankur’s life takes a hilariously unpredictable turn.

While talking to media, Arjun shared, “ The title of the movie is inspired by a Marathi play and it suits perfectly for the situation in movie. Also, it creates curiosity amongst the audience.” Bhumi shared about her role in movie,” I am playing the role of a impulsive and hectic woman called Prabhleen Dhillon and the song which suits my character the most is – Bijlee Girane Main hoon aayi. “

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