Fashion
Miraggio launches Bag Charms Pioneering a New Era of Personalized Accessories in India, available on Zepto
With the expansion into bag charms category, Miraggio aims to elevate everyday accessories making accessorizing more accessible than ever
New Delhi, March 2025: Miraggio, the renowned handbag brand known for its innovation, sophistication, and versatility, announces its foray into the handbag accessories with the launch of Bag Charms collection. As bag personalization emerges as a major fashion trend, this collection offers a stylish and effortless way for consumers to elevate their everyday accessories.
With statement bag charms becoming a must-have, Miraggio’s latest category expansion empowers fashion enthusiasts to express their individuality and refresh their handbags with a touch of playful elegance. This launch marks a new chapter in personalized accessorizing, blending modern trends with Miraggio’s signature aesthetic.
In a first for the industry, Miraggio’s charms will also be available on Zepto, making it the pioneering brand to introduce bag charms on a quick commerce platform, ensuring unparalleled convenience and accessibility for fashion enthusiasts seeking unique, expressive accents for their handbag and offering a seamless, on-the-go styling solution.
Miraggio first introduced bag charms as part of its most awaited Denice 2.0 launch, offering a limited-edition charm box to amplify the collection. The response was overwhelming—fashion enthusiasts went crazy over it, with many willing to purchase it at full price despite it being a complimentary offering for a limited time. This enthusiastic demand provided key market insights, reinforcing the growing trend of handbag personalization and inspiring Miraggio to officially launch its Bag Charms collection.
Designed as tools for self-expression, these charms empower customers to curate a look that is uniquely theirs. Crafted with a keen focus on contemporary aesthetics and premium materials, Miraggio ensures that each piece strikes the perfect balance between style and durability. Packaged in beautifully designed boxes, these bag charms also make for the perfect last-minute gift—stylish, thoughtful, and effortlessly elegant. Whether as a personal indulgence or a charming present, they add a touch of personality to any handbag, making them a must-have accessory for fashion lovers.
In a short span, Miraggio has already sold 1,500 bag charms, demonstrating strong initial market traction.The Indian fashion accessories market is experiencing robust growth, with the bag charm segment poised for significant expansion, fueled by increasing demand for personalized embellishments. Current market estimates place the segment between ₹50-100 crores (approximately $6-12 million USD), with projections indicating a 15-20% annual growth rate.
Speaking on the occasion, Mohit Jain, Founder & CEO, Miraggio, said “At Miraggio, we believe accessories are more than just adornments—they are extensions of personal identity, a canvas for self-expression. The overwhelmingly positive response to our bag charms reaffirms our vision of making fashion more personal, stylish, and accessible. As the first brand to offer bag charms on Zepto, we are redefining convenience, bringing statement accessories to consumers faster than ever before.”
Miraggio’s bag charm collection embraces the latest trends, featuring bows, hearts, flowers, and cords—design elements that resonate with evolving fashion preferences. Best-selling designs, including the Cupid Charm Set, Daisy Charm, Puffy Pup, and Blushin’ Bow Charm, have already garnered consumer interest and popularity.
Committed to continuous innovation, Miraggio plans quarterly collection releases while also introducing limited-edition drops throughout the year, ensuring a constant stream of fresh, on-trend designs. With a pulse on global fashion trends and a focus on personalization, Miraggio continues to push the boundaries of self-expression through accessories.
The bag charm collection is available for purchase on Zepto and at Miraggio’s website: https://miraggiolife.com/
A historic night of India’s Biggest Fashion Hunt.
The Miss Diva 2025 presented by LIVA Grand Finale lit up Mumbai with a night filled with fashion, glamour, talent, and pure celebration. It was an evening where India’s brightest rising stars in beauty, fashion design, and content creation owned the stage and showed the world what the future of the industry looks like.
LIVA, the 100% natural-origin fabric brand from the house of Birla Cellulose, renowned for its unmatched fluidity, softness, and breathability, proudly joins Miss Diva as the presenting sponsor for the sixth consecutive year. This collaboration has been effortless, as both brands champion independent women who are unrestricted, spontaneous, and versatile
Miss Diva 2025 was a journey of discovery and determination, bringing together aspiring Content Creators, Fashion Designers, and Beauty Queens from across the country. The process began with online screenings, auditions, and task submissions, narrowing to the Top 8 in each category. These finalists then underwent an intensive bootcamp that honed their skills, tested their resilience, and prepared them for the ultimate stage. The journey culminated in a grand finale, celebrating talent shaped through rigor, mentorship, and purpose.
Sachiin Kumbhaar and Pooja Bumrah hosted the star-studded evening with effortless wit and charm, holding the energy high all night. As the energy in the room built, the anchors led the audience into the Content Creator Finale Task Showcase—a segment that highlighted storytelling, influence, and originality in the digital age. The content creator finalists wore the creations of Designer Nandita Mahtani.
This was followed by the display of craftsmanship and couture when the Top 8 Miss Diva Fashion Designer 2025 finalists took the stage in ensembles created by the Miss Diva Fashion Designer 2025 Mentor and Designer, Samant Chauhan. The Fashion Designer finalists wowed the jury with their Bohemian Musecreations —exquisite bohemian looks crafted from LIVA – a 100% natural-origin fabric known for its fluidity, softness, and breathability.
As the evening progressed, the anchors ushered in the Beauty Queen finalists in scintillating resort wear designed by Mandira Wirk. A high-voltage performance by Manasi Scott electrified the arena before the Beauty Queen finalists returned to the stage, in beautiful gowns by Designer Amarjit Bora, for their Q&A Round.
The night culminated with the unveiling of the new winners. Avni Gupta as Miss Diva Supranational 2025 and Avani kakekochhi Bhat as Miss Diva Cosmo 2025. Both queens will now carry India’s pride to the global stage at Miss Supranational 2026 and Miss Cosmo 2026, continuing India’s strong legacy in international pageantry.
Mr. Vadiraj Kulkarni, Business Head of Birla Cellulose, felicitated Aishwarya V, winner of Miss Diva Fashion Designer 2025, celebrating her exceptional talent and dedication to her craft. Similarly, Manmohan Singh, Chief Marketing Officer at Birla Cellulose, felicitated Monica D’Souza, winner of Miss Diva Content Creator 2025, recognizing her creativity, unique style, and individuality.
An eminent jury panel helmed the night, featuring Actor & Entrepreneur, Rakul Preet Singh, Miss Supranational 2025 Eduarda Braum, Fashion Designers Nandita Mahtani and Mandira Wirk along with former Miss Diva & Mentor for Miss Diva Beauty Queens 2025 Adline Castelino, Fashion Icon, Actor and Mentor for Miss Diva Content Creator 2025 Sahil Salathia, and Ace Pickleball Athlete Megan Fudge.
In attendance at the gala fashion evening were Sangeeta Bijlani, Vindoo Dara Singh, Anu Malik, Meet Bros, Sushrii Shreya, to name a few.
More than anything, the Miss Diva 2025 Grand Finale was a tribute to the diversity and evolution of India’s talent—where beauty meets artistry, where purpose sparks opportunity, and where dreams are nurtured into reality.
Catch the Grand Finale on 4th January 2026 at 8 PM on Zoom TV, with streaming available from the same day on Times Play and the Beauty Pageants India YouTube channel.
About LIVA:
LIVA is a brand of 100% natural-origin fabrics from the Aditya Birla Group. Known for their unmatched fluidity, softness, and breathability, Liva fabrics are versatile enough to be used in haute couture, formal attire, casual wear, and ethnic garments. As a result, they are favored by both leading global and domestic brands, as well as renowned designer houses. Made from renewable resources like eucalyptus and bamboo, Liva fabrics are biodegradable and offer a sustainable and eco-conscious choice for consumers who value both style and the environment in fashion.
Timeless Silhouettes and Colorful Hues for Endless Celebrating
As we enter into the holiday season that includes Christmas and New, Rangriti unveils a
thoughtfully curated festive edit designed for the modern woman. Blending comfort with tradition, the collection reflects the spirit of togetherness, joy, and understated elegance—perfect for intimate gatherings and year-end festivities.
Color of the Celebration
Rangriti’s Coral Polyester Yarn-Dyed Straight Suit Set blends warmth with refined simplicity and comfort. Styled with a matching dupatta or shawl. Perfect for Christmas lunches or welcoming the New Year in style, this set balances comfort with polished elegance.
Fashionably Coordinated
Get Christmas vibes in Rangriti’s yellow polyester yarn-dyed straight suit set. This three-piece ensemble features contemporary digital prints and a comfortable fit. It’s an ideal choice for daytime celebrations, Christmas lunches, and family get-togethers. Without giving a second thought, grace the drama from a wide range of trendsetting outfits that combine traditional and urbane choices!
Available At –All EBO’S and MBO’SFlipkart, Amazon, Myntra, Ajio, Tata Cliq, Nykaa Fashion, SnapdealWebsite – www. Rangriti.comFacebook – www.facebook.com/RangritiIndia
Rangriti, blending tradition with contemporary trends, brings in modern aesthetic wear, which includes an exclusive range of voguish ethnic ensembles, contemporary fusion wear, and Indo-Western silhouettes — perfectly designed for today’s woman who celebrates culture with confidence. From a stunning range of trendsetters that combine traditional and urbane choices in the form of mix-and-match, stylish ethnic, all-time classics, dresses, and matching bottom wear. Embrace the essence of devotion, radiance, and celebration with a curated collection that beautifully reflects the spirit.
Timeless Grace
Radiate charm in Rangriti’s red 3-piece set. The sleeveless kurta, featuring kashidakari-inspired colorful embroidery, pairs beautifully with flowing palazzos and a matching dupatta. The ensemble is a perfect blend of traditional artistry and contemporary flair, making it ideal for both rituals and family gatherings.
Available At –
All EBO’S and MBO’SFlipkart, Amazon, Myntra, Ajio, Tata Cliq, Nykaa Fashion, SnapdealWebsite – www. Rangriti.comFacebook – www.facebook.com/RangritiIndia
Hafele Elevates Kitchen Design with the Premium Aesthetics of Cronus Digi-Step Hobs
Where Cinema Meets Innovation
IGPL Legend Golfers And Leander Paes Launch Grassroots Mentorship Program To Train India’s Next Golf Champions
From Soft Glow to Sculptural Drama: Lights That Do More Than Illuminate
Soft Power: Furnishings That Make Homes Feel Instantly Cozy
Pallichattambi Trailer Unleashed: Tovino Thomas Roars in a Gritty Period Epic
LEAFOBERRYY Debuts Mucin Fusion Face Serum, India’s First Okra-Infused Hydration Formula
Conrad Pune gives a gentle ode to Peshawar’s culinary heritage with The Peshawar Chapter at Coriander Kitchen and Zeera
Exploring Gujarat: A Journey Through Culture, Cuisine, and Coastlines
Celebrities2 years agoVOGUE EYEWEAR UNVEILS ‘KEEP PLAYING’, AN EFFERVESCENT CAMPAIGN WITH BRAND AMBASSADOR
- Events7 years ago
Vandy Mehra & Dr. Sanjana Jon hosted a fashionable evening
- Health & Beauty2 years ago
The Face Shop Unveils the Vitamin Lip Sleeping Mask: A Revolution in Lip Care
- Lifestyle11 months ago
Aza Fashions Launches Flagship Store in Dhan Mill, New Delhi
- Business9 years ago
Uber and Lyft are finally available in all of New York State
- Celebrities2 years ago
Appu gives meaningful message in country’s first 4K animated
- Health & Beauty2 years ago
Baby Forest Ayurveda opens new brick and mortar store in Noida
- Health & Beauty2 years ago
Smooth skin forever? Laser Hair Removal truth
