Fashion

Miraggio launches Bag Charms Pioneering a New Era of Personalized Accessories in India, available on Zepto

Published

7 months ago

March 6, 2025

With the expansion into bag charms category, Miraggio aims to elevate everyday accessories making accessorizing more accessible than ever

New Delhi, March 2025: Miraggio, the renowned handbag brand known for its innovation, sophistication, and versatility, announces its foray into the handbag accessories with the launch of Bag Charms collection. As bag personalization emerges as a major fashion trend, this collection offers a stylish and effortless way for consumers to elevate their everyday accessories.

With statement bag charms becoming a must-have, Miraggio’s latest category expansion empowers fashion enthusiasts to express their individuality and refresh their handbags with a touch of playful elegance. This launch marks a new chapter in personalized accessorizing, blending modern trends with Miraggio’s signature aesthetic.

In a first for the industry, Miraggio’s charms will also be available on Zepto, making it the pioneering brand to introduce bag charms on a quick commerce platform, ensuring unparalleled convenience and accessibility for fashion enthusiasts seeking unique, expressive accents for their handbag and offering a seamless, on-the-go styling solution.

Miraggio first introduced bag charms as part of its most awaited Denice 2.0 launch, offering a limited-edition charm box to amplify the collection. The response was overwhelming—fashion enthusiasts went crazy over it, with many willing to purchase it at full price despite it being a complimentary offering for a limited time. This enthusiastic demand provided key market insights, reinforcing the growing trend of handbag personalization and inspiring Miraggio to officially launch its Bag Charms collection.

Designed as tools for self-expression, these charms empower customers to curate a look that is uniquely theirs. Crafted with a keen focus on contemporary aesthetics and premium materials, Miraggio ensures that each piece strikes the perfect balance between style and durability. Packaged in beautifully designed boxes, these bag charms also make for the perfect last-minute gift—stylish, thoughtful, and effortlessly elegant. Whether as a personal indulgence or a charming present, they add a touch of personality to any handbag, making them a must-have accessory for fashion lovers.

In a short span, Miraggio has already sold 1,500 bag charms, demonstrating strong initial market traction.The Indian fashion accessories market is experiencing robust growth, with the bag charm segment poised for significant expansion, fueled by increasing demand for personalized embellishments. Current market estimates place the segment between ₹50-100 crores (approximately $6-12 million USD), with projections indicating a 15-20% annual growth rate.

Speaking on the occasion, Mohit Jain, Founder & CEO, Miraggio, said “At Miraggio, we believe accessories are more than just adornments—they are extensions of personal identity, a canvas for self-expression. The overwhelmingly positive response to our bag charms reaffirms our vision of making fashion more personal, stylish, and accessible. As the first brand to offer bag charms on Zepto, we are redefining convenience, bringing statement accessories to consumers faster than ever before.”

Miraggio’s bag charm collection embraces the latest trends, featuring bows, hearts, flowers, and cords—design elements that resonate with evolving fashion preferences. Best-selling designs, including the Cupid Charm Set, Daisy Charm, Puffy Pup, and Blushin’ Bow Charm, have already garnered consumer interest and popularity.

Committed to continuous innovation, Miraggio plans quarterly collection releases while also introducing limited-edition drops throughout the year, ensuring a constant stream of fresh, on-trend designs. With a pulse on global fashion trends and a focus on personalization, Miraggio continues to push the boundaries of self-expression through accessories.

The bag charm collection is available for purchase on Zepto and at Miraggio’s website: https://miraggiolife.com/

Fashion

Miniklub Unveils its Autumn-Winter ’25 Collection

Published

2 weeks ago

September 1, 2025

Neha Tyagi

Miniklub Unveils its Autumn-Winter '25 Collection

Miniklub, India’s leading baby wear brand loved by more than 9lac + parents, introduces its Autumn-Winter 2025 Collection, a playful blend of imagination, comfort, and warmth designed for little explorers aged 0 – 8 years.

Inspired by nature and children’s boundless sense of wonder, this collection by Miniklub is designed to capture everything that makes childhood special with hand-drawn florals, cheerful bugs, twinkling stars, and cosmic adventures. With 3D appliqués, playful prints, and thoughtful detailing, each piece becomes perfect for babies and kids to stay snug and stylish during colder months.

Miniklub’s Autumn-Winter ’25 collection offers a range of full open vests, tops, shirts, bottoms, denims, jackets, sweaters, and loungewear to rompers, bodysuits, sleepsuits, dresses, dungarees, and pinny sets. Miniklub covers every moment be it celebrations, playtime, or cozy cuddles at home. Designed for babies and kids, the collection starts at just ₹599/- and makes every day dressing both stylish and practical.

This season, let your little one explore the world, the Miniklub way – full of style and safety. The new collection is available across all Miniklub exclusive stores, and online at www.miniklub.in.

Instagram:https://www.instagram.com/miniklub.in/?hl=en
LinkedIn:https://in.linkedin.com/company/fs-mini-klub

Fashion

Celebrate the Season in Color with Rangriti’s Collection

Published

3 weeks ago

August 26, 2025

Neha Tyagi

Celebrate the Season in Color with Rangriti's Collection

Rangriti brings a refreshing wave of style with its collection, curated for the modern woman who embraces tradition with a contemporary twist. This collection promises breezy silhouettes, joyful prints, and unmatched comfort. The garments are crafted using lightweight and breathable fabrics, allowing you to stay at ease and move freely while embracing the beauty of this season.

From mix-and-match, stylish ethnic, all-time classics, dresses, festive wear, and matching bottom wear, Rangriti offers a variety of options curated for a stylish blend of traditional and urbane choices that raise the bar of ethnic styling!

Comfort and Style

Embrace style and functional ease with Rangriti’s Off-White and Maroon Kurta Set. Adorned with unique and traditional Jamdani motifs, these outfits ensure an effortlessly sophisticated look all day long. Perfectly balancing everyday comfort with timeless style, these sets offer an ideal choice for both casual, professional and refined looks.

Collection of Elegance

Rangriti’s vibrant teal kurta in big modern floral print provides relaxed, contemporary, and fashionable look. Its breathable fabric allows you to stay fresh and youthful as you step down the rainy weather. Curated for travel and outdoor activities, these outfits are quintessential for hot and humid days.

Available At –

All EBO’S and MBO’S

Flipkart, Amazon,Myntra, Ajio,Tata Cliq,Nykaa Fashion, Snapdeal

Website – www. Rangriti.com

Facebook – www.facebook.com/RangritiIndia

Fashion

Rangriti’s Monsoon Collection 2025

Published

2 months ago

July 24, 2025

Neha Tyagi

Rangriti’s Monsoon Collection 2025: A Celebration of Color, Culture & Comfort

Rangriti brings a refreshing wave of style with its monsoon collection, curated for the modern woman who embraces tradition with a contemporary twist. This collection promises breezy silhouettes, joyful prints, and unmatched comfort. The garments are crafted using lightweight and breathable fabrics, allowing you to stay at ease and move freely while embracing the beauty of the rainy season. Kurtas starting at just ₹799/- make this stylish comfort even more accessible.

Comfort and Style

Collection of Elegance

Rangriti’s vibrant teal kurta in big modern floral print provides relaxed, contemporary, and fashionable look. Its breathable fabric allows you to stay fresh and youthful as you step down the rainy weather.Curated for travel and outdoor activities, these outfits are quintessential for hot and humid days.

Available At –

All EBO’S and MBO’S

Flipkart, Amazon,Myntra, Ajio,Tata Cliq,Nykaa Fashion, Snapdeal

Website – www. Rangriti.com

Facebook – www.facebook.com/RangritiIndia