Health & Beauty

Mellow Herbals’ Lip Treatment Product Gains Rapid Popularity amongst Beauty Enthusiasts in South India

Published

3 years ago

July 12, 2023

Mellow herbals Lip Treatment product image 2 e1689185235591

Reaffirming South India’s growing repute as the ‘Ayurveda Hub’ of the nation, skincare
and haircare brand Mellow Herbals has reported witnessing an impressive surge in terms of its Ayurvedic products’ popularity and sales over the past few months of 2023, across various South Indian states, including Karnataka, Andhra Pradesh, and Kerala. Interestingly, this spike has been majorly led by Mellow’s flagship Lip Treatment product, which has already gained significant traction amongst beauty enthusiasts in the region, and as of date, is constituting up to 90 per cent of the brand’s revenue generated from South India.
Mellow is a leading pan-India personal care brand that blends ancient Ayurvedic wisdom with modern science to bring forth best-in-class Ayurvedic elixirs and formulations for all. The company’s pathbreaking lip-care product, Mellow Lip Treatment, made with the goodness of Ayurvedic ingredients such as Almond Oil, Tankanamal and Jasada Bhasma, enables quick and long-duration healing of chapped or dry lips throughout all seasons. Besides, it also helps in keeping one’s lips soft, smooth, nourished and hydrated. Although a gender-neutral product, but with its matte, non-shiny finish and zero inclusion of fruity flavours (unlike other competitors in the market), Mellow Lip Treatment has now emerged as a highly-appreciated and sought-after item amongst the young male population across multiple tier 2 and tier 3 locations in the above-mentioned Southern states. Apart from Lip Treatment, a few of its other products like Mellow Crack Heel Cream and
Kumkumadi Oil have also started to gain considerable popularity off late across South India.
Vaishali Sharda, Founder & CEO, Mellow Herbals says, “It is heartening to note that many smaller towns and cities of states like Andhra Pradesh, Kerala, and Karnataka are, off late, becoming the epicentre of Mellow’s business growth trajectory. Particularly, Mellow Lip Treatment has become the rage among beauty enthusiasts from these areas, resulting in increased demand and orders seen by us across multiple online platforms – be it
Nykaa, Flipkart, Amazon or Mellow’s own website.”
As an Ayurveda-inspired brand, capturing the entirety of the South Indian market – where Ayurveda originated from – is of utmost priority for Mellow Herbals. And so, in the near future, they shall continue to aggressively bolster efforts in a bid to build more awareness and top-of-the-mind recall for Mellow’s products and brand throughout every nook and corner of South India. To that end, the company is planning to soon place its products within multiple Ayurvedic spas and resorts as well as a few boutique organic stores across South India.
Furthermore, Mellow’s future plans include doing tie-ups with corporates and tapping into the international markets, starting with the USA and UAE – the two countries where they have marked their presence already.

Health & Beauty

Future of Fragrance: How AI, Genetics & Smart Technology Are Changing Perfume

Published

20 minutes ago

May 26, 2026

Jiya Jaitly

AI-powered personalised fragrance technology and luxury perfumes.

The history of fragrance is a journey from the divine to the designer. It began in the ancient world as a sacred bridge to the gods, where resins like frankincense were burned per fumum (through smoke) in Egyptian temples to appease deities. This mystical ritual evolved into a scientific craft during the Middle Ages, as Islamic polymaths like Avicenna perfected steam distillation, transmuting heavy oils into the ethereal floral waters we recognise today.

By the 19th century, perfumery had transcended mere imitation, embracing laboratory-created molecules to evoke abstract emotions rather than simply replicate single blooms—a paradigm shift crystallised by creations such as Jicky. The 20th century then elevated fragrance into the realm of fashion, where icons like Chanel No. 5 became synonymous with identity and allure.

Fragrance invariably projects differently on each individual, compelling one to discover a scent that harmonises with one’s unique chemistry. We have all savoured that fleeting, exquisite trail as someone passes by—yet pondered why the same allure eludes us, even when donning that very fragrance. Emerging technologies now bridge this disparity with refined precision.

The Genetic Blueprint: Your Olfactory DNA

This bridge commences deep within your double helix. We all bear a unique genetic map of roughly 400 olfactory receptors, ensuring no two people inhabit precisely the same “scented” world. What wafts as a fresh citrus grove to one might provoke a “metallic” or “soapy” response in another.

By sequencing polymorphisms in your genetic code, these services delineate the architecture of your olfactory inheritance. They reveal heightened sensitivity akin to a “supertaster” for rare musks, or a predisposition to deem certain avant-garde synthetics irredeemably “soapy” or “foul.”

The Goal: To eradicate the “hit or miss” vagaries of perfume purchasing by aligning ingredients with your singular biological receptors.

Pulse-Point Intelligence

A micro-thin, haptic patch equips you for high-stakes environments. It monitors your body’s “chemical weather”—sensing microscopic rises in skin conductance and subtle shortenings of breath. Before stress’s physical weight descends, the device orchestrates a “Scent-Intervention.”

Pulse points—wrists, neck, behind the ears—emit amplified heat from proximate blood flow, accelerating fragrance diffusion for superior projection and evolution. The patch tracks skin temperature, heart rate, and stress levels, modulating scent release in real time—intensifying or softening the composition dynamically.

The Goal: To render fragrance adaptive rather than static: not merely something applied, but an emanation that evolves with one’s physiological and emotional state. In essence, less “this is my perfume” and more “this is how I am right now.”

Artificial intelligence, unsurprisingly, stands central to this metamorphosis. By dissecting behavioural data, purchase patterns, and emotional responses, these systems forge deeply personalised scent recommendations. In some instances, they venture further—generating bespoke compositions calibrated to an individual’s psychological profile. The outcome is hyper-personalisation that feels indulgent yet quietly disquieting, effacing the boundary between self-expression and subtle behavioural influence.

Trend	Technology	Impact
Personalization	AI & Machine Learning	Shift from “Brand ID” to “Genetic ID.”
Functionalism	Neuroscience/EEG	Scent used as a mental health & performance tool.
Sustainability	Precision Fermentation	Lab-grown alternatives to rare/illegal naturals.
Digitalization	Biosensors & E-noses	Scent becomes a programmable feature of your home/body.

As epochs have unfurled, so too has the alchemy of scent—from communal rituals to bespoke elixirs—ushering us towards an era where artificial intelligence curates fragrances as intimately as a fingerprint. Yet this relentless march risks severing us from perfumery’s storied tapestry; scents, after all, are vessels of memory, evoking raw human emotions through visceral, unreplicable recollections that no algorithm can forge. In chasing the singular “perfect” accord, we may forfeit the serendipitous discoveries and collective memories that once bound us in aromatic communion. One must ponder: amidst such ingenuity, will the thrill of the unexpected—history’s capricious gift—survive?

Health & Beauty

Baby Forest Introduces Khilta Mukhra Baby Face Cream for Soft, Nourished & Healthy-Looking Skin

Published

22 hours ago

May 25, 2026

Neha Tyagi

Baby Forest, India’s leading luxury Ayurvedic baby care brand, expands its skincare portfolio with the launch of Khilta Mukhra Baby Face Cream — a gentle, nourishing formulation thoughtfully created for a baby’s delicate facial skin.

Inspired by the wisdom of Ayurveda and enriched with nature’s finest ingredients, the cream is designed to deeply moisturize while helping maintain soft, supple, and healthy-looking skin. Formulated with the goodness of shea butter, saffron, and almond oil, Khilta Mukhra provides intense hydration and comfort to delicate skin prone to dryness.

Its rich yet lightweight texture glides on smoothly and absorbs quickly, leaving the skin feeling soft, pampered, and nourished without any greasy residue. Crafted especially for babies, the formulation is free from harsh chemicals and irritants, making it gentle and safe for everyday use.

With its blend of Ayurvedic ingredients and luxurious texture, Khilta Mukhra Baby Face Cream reflects Baby Forest’s commitment to creating toxin-free, nature-powered solutions for modern parenting.

Price: INR 895/-

Availability: Available online at Baby Forest website

Health & Beauty

Best Foods for Easy Digestion: A Complete Guide for a Healthy Gut

Published

2 months ago

April 3, 2026

Neha Tyagi

In today’s fast-paced lifestyle, digestive issues such as bloating, acidity, constipation, and indigestion have become increasingly common. Poor eating habits, stress, and lack of physical activity often disrupt the body’s natural digestive process. The good news is that the right food choices can significantly improve digestion and restore gut health.

Why Digestion Matters

A healthy digestive system is essential for overall well-being. It ensures that your body absorbs nutrients efficiently, supports a strong immune system, and maintains optimal energy levels. When digestion is compromised, it can lead to discomfort, fatigue, and long-term health issues.

Top Foods for Easy Digestion

1. Yogurt (Curd)

Rich in probiotics, yogurt contains beneficial bacteria that help balance gut flora. It improves digestion and helps alleviate issues such as bloating and diarrhea. Including a bowl of fresh curd in your daily meals can make a noticeable difference.

2. Bananas

Bananas are gentle on the stomach and easy to digest. They are packed with fiber and natural sugars that help regulate bowel movements and provide instant energy.

3. Rice (Especially White Rice)

Simple and low in fiber, white rice is easy on the digestive system. It is often recommended during digestive discomfort because it doesn’t strain the stomach.

4. Ginger

Ginger has natural anti-inflammatory and digestive properties. It helps reduce nausea, improves digestion, and relieves bloating. Adding ginger tea or fresh ginger to meals can be highly beneficial.

5. Papaya

Papaya contains an enzyme called papain that aids digestion by breaking down proteins. It is especially helpful for people suffering from constipation or slow digestion.

6. Oats

Oats are rich in soluble fiber, which helps regulate digestion and supports gut health. They are light yet nutritious, making them a great option for breakfast.

7. Boiled Vegetables

Vegetables like carrots, spinach, and zucchini become easier to digest when cooked. Boiling or steaming softens the fiber, making it gentler on the stomach.

8. Buttermilk (Chaas)

A traditional Indian remedy, buttermilk is cooling and aids digestion. It contains probiotics and helps soothe the stomach, especially after heavy meals.

Foods to Avoid for Better Digestion

To maintain a healthy gut, it’s equally important to limit foods that can irritate the digestive system:

Deep-fried and oily foods
Processed and packaged snacks
Excess sugar and artificial sweeteners
Carbonated drinks
Spicy and overly rich foods

Simple Tips to Improve Digestion

Eat slowly and chew food properly.
Stay hydrated throughout the day.
Avoid overeating
Maintain regular meal timings.
Include physical activity like walking or yoga.

Final Thoughts

Good digestion is the foundation of good health. By incorporating simple, wholesome foods into your daily diet and making mindful lifestyle choices, you can prevent most digestive issues naturally. Remember, your gut reflects your overall health—take care of it, and your body will thank you.