Health & Beauty

Mellow Herbals’ Lip Treatment Product Gains Rapid Popularity amongst Beauty Enthusiasts in South India

Published

3 years ago

July 12, 2023

Reaffirming South India’s growing repute as the ‘Ayurveda Hub’ of the nation, skincare
and haircare brand Mellow Herbals has reported witnessing an impressive surge in terms of its Ayurvedic products’ popularity and sales over the past few months of 2023, across various South Indian states, including Karnataka, Andhra Pradesh, and Kerala. Interestingly, this spike has been majorly led by Mellow’s flagship Lip Treatment product, which has already gained significant traction amongst beauty enthusiasts in the region, and as of date, is constituting up to 90 per cent of the brand’s revenue generated from South India.
Mellow is a leading pan-India personal care brand that blends ancient Ayurvedic wisdom with modern science to bring forth best-in-class Ayurvedic elixirs and formulations for all. The company’s pathbreaking lip-care product, Mellow Lip Treatment, made with the goodness of Ayurvedic ingredients such as Almond Oil, Tankanamal and Jasada Bhasma, enables quick and long-duration healing of chapped or dry lips throughout all seasons. Besides, it also helps in keeping one’s lips soft, smooth, nourished and hydrated. Although a gender-neutral product, but with its matte, non-shiny finish and zero inclusion of fruity flavours (unlike other competitors in the market), Mellow Lip Treatment has now emerged as a highly-appreciated and sought-after item amongst the young male population across multiple tier 2 and tier 3 locations in the above-mentioned Southern states. Apart from Lip Treatment, a few of its other products like Mellow Crack Heel Cream and
Kumkumadi Oil have also started to gain considerable popularity off late across South India.
Vaishali Sharda, Founder & CEO, Mellow Herbals says, “It is heartening to note that many smaller towns and cities of states like Andhra Pradesh, Kerala, and Karnataka are, off late, becoming the epicentre of Mellow’s business growth trajectory. Particularly, Mellow Lip Treatment has become the rage among beauty enthusiasts from these areas, resulting in increased demand and orders seen by us across multiple online platforms – be it
Nykaa, Flipkart, Amazon or Mellow’s own website.”
As an Ayurveda-inspired brand, capturing the entirety of the South Indian market – where Ayurveda originated from – is of utmost priority for Mellow Herbals. And so, in the near future, they shall continue to aggressively bolster efforts in a bid to build more awareness and top-of-the-mind recall for Mellow’s products and brand throughout every nook and corner of South India. To that end, the company is planning to soon place its products within multiple Ayurvedic spas and resorts as well as a few boutique organic stores across South India.
Furthermore, Mellow’s future plans include doing tie-ups with corporates and tapping into the international markets, starting with the USA and UAE – the two countries where they have marked their presence already.

Health & Beauty

Truth & Hair Introduces the Ultimate Valentine’s Hair Ritual

Published

3 days ago

February 12, 2026

Neha Tyagi

Truth & Hair Introduces the Ultimate Valentine’s Hair Ritual

This Valentine’s Day, Truth & Hair India’s leading texture-forward hair beauty brand invites lovers, besties, and self-care enthusiasts to celebrate love in its most authentic form: by embracing your true hair identity. Known for pioneering a science-led approach to haircare that honours scalp health and personal expression, the brand is releasing curated gifting stories featuring its most loved essentials designed for straight, wavy, and curly hair types — because every texture deserves to shine.

At Truth & Hair, beauty meets purpose. Founded on the revolutionary idea of “skinification of hair,” the brand treats the scalp with the same care and intentionality usually reserved for skincare — creating formulas that go beyond surface solutions to nourish hair from root to tip. Its portfolio includes sulphate-free, cruelty-free, and dermatologically-tested shampoos, conditioners, styling tools, and hair-makeup favourites tailored for every hair texture, helping users achieve frizz-free waves, smooth shine, or definition that lasts.

This Valentine’s Day, Truth & Hair invites consumers to rethink gifting as both self-expression and celebration offering beautifully packaged favourites like the Root Touch-Up Hair Mascara for instant confidence boosts, precision styling brushes to define every curl and wave, and texture-specific care bundles for everyday self-love. Each product tells a story of authenticity, empowerment, and care — perfect for the person who values looking and feeling their best, or simply deserves a thoughtful, feel-good gift.

“Hair care isn’t just routine it’s ritual. This Valentine’s, we want people to celebrate love in its many forms: self-love, friendship, and connection. Our products are about confidence, joy, and embracing your truth,” says Saumya Alagh, Co-Founder of Truth & Hair.

With its pastel aesthetic, playful spirit, and performance-driven products, the brand has rapidly become a go-to choice for Gen Z and millennial audiences seeking beauty with meaning. The Valentine’s gifting collection captures this ethos — offering options that feel personal, fun, and unforgettable.

Health & Beauty

Luxiora’s Lip Kit Trios That Make Valentine’s Gifting Effortless

Published

2 weeks ago

February 2, 2026

Neha Tyagi

Luxiora’s Lip Kit Trios That Make Valentine’s Gifting Effortless

Romantic. Wearable. Repeat-worthy.
There’s truly no such thing as too many lipsticks—especially when they’re curated to take her from day dates to night glam. This Valentine’s Day, Luxiora Cosmetics makes gifting effortless with its 3-in-1 Lip Kits, designed to build, layer, and switch moods in seconds.

Each kit includes three full-size lip essentials—a crème-matte bullet lipstick for comfortable everyday wear, a kiss-proof, long-wear liquid matte for definition, and a high-shine gloss topper that elevates any look from subtle to statement. Infused with Vitamin E, Candellila, and SPF 15+, the formulas deliver skin-loving care with rich colour payoff, while remaining lightweight, non-drying, and easy to wear from morning coffee runs to late-night plans.

Choose her vibe (or gift both):

Latte Brown Lip Kit – Featuring Prestige Nudes, Berry Boost, and Twilight Nude, this trio is ideal for everyday nude-brown lovers and office-to-evening looks, finishing with a “latte gloss” in seconds.
Pookie Pink Lip Kit – With Prestige Plum, Mauve Vibe, and Gleam Pink, this set delivers soft-glam, festive-ready pink lips that stay longer and photograph beautifully.
Travel and event-friendly, one kit does it all—day looks, night glam, and quick touch-ups. Both together? The ultimate Valentine’s lip wardrobe.
Price: ₹999 per kit

Health & Beauty

LEAFOBERRYY Debuts Mucin Fusion Face Serum, India’s First Okra-Infused Hydration Formula

Published

4 weeks ago

January 20, 2026

Neha Tyagi

Rooted in botanical intelligence, Mucin Fusion is designed for skin that seeks hydration, smoothness, and balance—without compromise. At the heart of the formula is okra extract, offering plant-based mucin properties that help lock in moisture, enhance visible plumpness, and improve overall skin texture, making it the perfect vegan alternative to snail mucin.

This hydration framework is complemented by gotu kola, known to support skin strength and elasticity, and lotus extract, which helps calm stressed skin while offering antioxidant protection against environmental aggressors. Papaya enzymes gently refine the skin’s surface, promoting a smoother, more even appearance without disrupting the skin barrier.

To elevate glow and age-support benefits, the formula is enriched with rice seed water, hyaluronic acid, squalane and okra—a synergistic trio that deeply hydrates, softens the look of fine lines caused by dehydration, and improves skin suppleness.

Lightweight and non-sticky, Mucin Fusion absorbs effortlessly into the skin, leaving it feeling comfortable, hydrated, and visibly smoother. Suitable for all skin types and everyday use, it is thoughtfully crafted for modern lifestyles where skin is constantly exposed to environmental and digital stress. Use it after toner in the morning for a fresh, hydrated glow, and before moisturizer at night to support overnight repair.

Mucin Fusion represents a new generation of skincare, where plant-powered hydration meets thoughtful formulation to deliver lasting comfort, refined texture, and natural radiance.

Price: ₹1599 for 30ml (currently at 30% OFF)

To Buy: https://leafoberryyskincare.com/products/leafoberryys-mucin-fusion

Also Available On: Amazon, Smytten, Myntra, Blinkit (Chennai, Hyderabad & Kolkata) & more

LEAFOBERRYY Promise:

Vegan • Cruelty-Free • SLS & Paraben-Free • IFRA Approved • ISO Certified • Dermatologically Tested • FDA Approved