Health & Beauty

Mellow Herbals’ Lip Treatment Product Gains Rapid Popularity amongst Beauty Enthusiasts in South India

Published

3 years ago

July 12, 2023

Reaffirming South India’s growing repute as the ‘Ayurveda Hub’ of the nation, skincare
and haircare brand Mellow Herbals has reported witnessing an impressive surge in terms of its Ayurvedic products’ popularity and sales over the past few months of 2023, across various South Indian states, including Karnataka, Andhra Pradesh, and Kerala. Interestingly, this spike has been majorly led by Mellow’s flagship Lip Treatment product, which has already gained significant traction amongst beauty enthusiasts in the region, and as of date, is constituting up to 90 per cent of the brand’s revenue generated from South India.
Mellow is a leading pan-India personal care brand that blends ancient Ayurvedic wisdom with modern science to bring forth best-in-class Ayurvedic elixirs and formulations for all. The company’s pathbreaking lip-care product, Mellow Lip Treatment, made with the goodness of Ayurvedic ingredients such as Almond Oil, Tankanamal and Jasada Bhasma, enables quick and long-duration healing of chapped or dry lips throughout all seasons. Besides, it also helps in keeping one’s lips soft, smooth, nourished and hydrated. Although a gender-neutral product, but with its matte, non-shiny finish and zero inclusion of fruity flavours (unlike other competitors in the market), Mellow Lip Treatment has now emerged as a highly-appreciated and sought-after item amongst the young male population across multiple tier 2 and tier 3 locations in the above-mentioned Southern states. Apart from Lip Treatment, a few of its other products like Mellow Crack Heel Cream and
Kumkumadi Oil have also started to gain considerable popularity off late across South India.
Vaishali Sharda, Founder & CEO, Mellow Herbals says, “It is heartening to note that many smaller towns and cities of states like Andhra Pradesh, Kerala, and Karnataka are, off late, becoming the epicentre of Mellow’s business growth trajectory. Particularly, Mellow Lip Treatment has become the rage among beauty enthusiasts from these areas, resulting in increased demand and orders seen by us across multiple online platforms – be it
Nykaa, Flipkart, Amazon or Mellow’s own website.”
As an Ayurveda-inspired brand, capturing the entirety of the South Indian market – where Ayurveda originated from – is of utmost priority for Mellow Herbals. And so, in the near future, they shall continue to aggressively bolster efforts in a bid to build more awareness and top-of-the-mind recall for Mellow’s products and brand throughout every nook and corner of South India. To that end, the company is planning to soon place its products within multiple Ayurvedic spas and resorts as well as a few boutique organic stores across South India.
Furthermore, Mellow’s future plans include doing tie-ups with corporates and tapping into the international markets, starting with the USA and UAE – the two countries where they have marked their presence already.

Health & Beauty

Best Foods for Easy Digestion: A Complete Guide for a Healthy Gut

Published

4 days ago

April 3, 2026

Neha Tyagi

In today’s fast-paced lifestyle, digestive issues such as bloating, acidity, constipation, and indigestion have become increasingly common. Poor eating habits, stress, and lack of physical activity often disrupt the body’s natural digestive process. The good news is that the right food choices can significantly improve digestion and restore gut health.

Why Digestion Matters

A healthy digestive system is essential for overall well-being. It ensures that your body absorbs nutrients efficiently, supports a strong immune system, and maintains optimal energy levels. When digestion is compromised, it can lead to discomfort, fatigue, and long-term health issues.

Top Foods for Easy Digestion

1. Yogurt (Curd)

Rich in probiotics, yogurt contains beneficial bacteria that help balance gut flora. It improves digestion and helps alleviate issues such as bloating and diarrhea. Including a bowl of fresh curd in your daily meals can make a noticeable difference.

2. Bananas

Bananas are gentle on the stomach and easy to digest. They are packed with fiber and natural sugars that help regulate bowel movements and provide instant energy.

3. Rice (Especially White Rice)

Simple and low in fiber, white rice is easy on the digestive system. It is often recommended during digestive discomfort because it doesn’t strain the stomach.

4. Ginger

Ginger has natural anti-inflammatory and digestive properties. It helps reduce nausea, improves digestion, and relieves bloating. Adding ginger tea or fresh ginger to meals can be highly beneficial.

5. Papaya

Papaya contains an enzyme called papain that aids digestion by breaking down proteins. It is especially helpful for people suffering from constipation or slow digestion.

6. Oats

Oats are rich in soluble fiber, which helps regulate digestion and supports gut health. They are light yet nutritious, making them a great option for breakfast.

7. Boiled Vegetables

Vegetables like carrots, spinach, and zucchini become easier to digest when cooked. Boiling or steaming softens the fiber, making it gentler on the stomach.

8. Buttermilk (Chaas)

A traditional Indian remedy, buttermilk is cooling and aids digestion. It contains probiotics and helps soothe the stomach, especially after heavy meals.

Foods to Avoid for Better Digestion

To maintain a healthy gut, it’s equally important to limit foods that can irritate the digestive system:

Deep-fried and oily foods
Processed and packaged snacks
Excess sugar and artificial sweeteners
Carbonated drinks
Spicy and overly rich foods

Simple Tips to Improve Digestion

Eat slowly and chew food properly.
Stay hydrated throughout the day.
Avoid overeating
Maintain regular meal timings.
Include physical activity like walking or yoga.

Final Thoughts

Good digestion is the foundation of good health. By incorporating simple, wholesome foods into your daily diet and making mindful lifestyle choices, you can prevent most digestive issues naturally. Remember, your gut reflects your overall health—take care of it, and your body will thank you.

Health & Beauty

The Power of Care – How Dr. Aastha Gandhi is Transforming Modern Gynecology

Published

3 weeks ago

March 20, 2026

Neha Tyagi

Healthcare is evolving rapidly, but one thing remains constant—the need for compassionate care. Dr. Aastha Gandhi exemplifies this balance between innovation and empathy.

A Modern Approach to Women’s Wellness

Dr. Gandhi’s practice reflects the future of gynecology—where advanced medical technology meets patient-centered care. From infertility treatments to laparoscopic procedures, she ensures that every patient receives the best possible treatment tailored to their needs.

Her expertise in handling complex cases has earned her recognition, but what truly sets her apart is her ability to connect with patients on a human level.

Understanding the Emotional Side of Healthcare

Gynecology is not just about physical health—it involves emotional journeys as well. Whether it’s pregnancy, infertility, or hormonal challenges, every patient comes with unique concerns.

Dr. Gandhi recognizes this deeply. She creates a safe space where women feel comfortable discussing their issues without judgment. This emotional support plays a crucial role in successful treatment outcomes.

Challenges and Triumphs

Like every professional journey, Dr. Gandhi’s path has not been without challenges. Balancing long hours, emotional demands, and personal life requires resilience.

However, she views challenges as opportunities for growth. Each experience has strengthened her ability to serve her patients better.

Educating Women for a Better Future

One of her key missions is awareness. She believes that education is the first step toward empowerment.

From menstrual health to pregnancy care, she emphasizes the importance of informed decision-making. Her efforts are helping reshape how women perceive healthcare.

Inspiration for the Next Generation

Dr. Gandhi encourages young women to pursue careers in healthcare with passion and dedication. Her message is clear: success comes from consistency, compassion, and courage.

Dr. Aastha Gandhi is redefining what it means to be a modern doctor—combining skill, sensitivity, and strength. Her journey continues to inspire both patients and aspiring professionals alike.

Health & Beauty

REFINE Beauty Launches A Range of Lip Balms | Tints | Blush + Highlighters |

Published

1 month ago

March 7, 2026

Neha Tyagi

Makeup You’ll Love Using—and Collecting

REFINE believes makeup should be effortless, expressive, and never boring. Designed for Indian skin tones and modern routines, the brand champions fewer steps, bigger personality, and melt-in-contact formulas that move with you. Every product is sensorial, multi-purpose, and intuitive—built to simplify your routine without dialing down the impact.

Skincare-infused and unapologetically bold, REFINE’s sculptural, design-led packaging is made to command attention. These are not products meant to be hidden away—they’re designed to be displayed, carried, and pulled out with confidence. Each piece feels collectible, blurring the line between beauty essential and statement object. Elevated, functional, and impossible to ignore—this is makeup meant to be seen.

Meet: Oh-Mwah Melty Lip Balm
Not your average lip balm. This indulgent, buttery-soft formula glides on like a dream, wrapped in a striking, non-conventional form factor. With four universal shades curated for Indian undertones and perfectly balanced flavours, every swipe feels playful, addictive, and deliciously extra.

Meet: Oh My Melty Lip & Cheek Tint
Your one-and-done essential. Compact, cool, and effortlessly chic, this tint works across lips, cheeks, and eyes, making it the ultimate on-the-go hero for busy days and spontaneous plans. With five pretty shades to choose from, the tints exemplify one product, many moods.

Meet: Oh My Glow Blush + Highlighter
Colour and glow in one sleek multi-stick. With a subtle shimmer that catches the light just right, it doubles up as blush, highlighter, eyeshadow, and even a soft body glow. With five shimmer shades to choose from, there is a shade for every glow getter.

REFINE – Designed to be worn, seen, and collected! Get yours, Now….Price: ₹799 each
Available at:refinebeauty.in
Offline: Broadway