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Mellow Herbals’ Lip Treatment Product Gains Rapid Popularity amongst Beauty Enthusiasts in South India

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Reaffirming South India’s growing repute as the ‘Ayurveda Hub’ of the nation, skincare
and haircare brand Mellow Herbals has reported witnessing an impressive surge in terms of its Ayurvedic products’ popularity and sales over the past few months of 2023, across various South Indian states, including Karnataka, Andhra Pradesh, and Kerala. Interestingly, this spike has been majorly led by Mellow’s flagship Lip Treatment product, which has already gained significant traction amongst beauty enthusiasts in the region, and as of date, is constituting up to 90 per cent of the brand’s revenue generated from South India.
Mellow is a leading pan-India personal care brand that blends ancient Ayurvedic wisdom with modern science to bring forth best-in-class Ayurvedic elixirs and formulations for all. The company’s pathbreaking lip-care product, Mellow Lip Treatment, made with the goodness of Ayurvedic ingredients such as Almond Oil, Tankanamal and Jasada Bhasma, enables quick and long-duration healing of chapped or dry lips throughout all seasons. Besides, it also helps in keeping one’s lips soft, smooth, nourished and hydrated. Although a gender-neutral product, but with its matte, non-shiny finish and zero inclusion of fruity flavours (unlike other competitors in the market), Mellow Lip Treatment has now emerged as a highly-appreciated and sought-after item amongst the young male population across multiple tier 2 and tier 3 locations in the above-mentioned Southern states. Apart from Lip Treatment, a few of its other products like Mellow Crack Heel Cream and
Kumkumadi Oil have also started to gain considerable popularity off late across South India.
Vaishali Sharda, Founder & CEO, Mellow Herbals says, “It is heartening to note that many smaller towns and cities of states like Andhra Pradesh, Kerala, and Karnataka are, off late, becoming the epicentre of Mellow’s business growth trajectory. Particularly, Mellow Lip Treatment has become the rage among beauty enthusiasts from these areas, resulting in increased demand and orders seen by us across multiple online platforms – be it
Nykaa, Flipkart, Amazon or Mellow’s own website.”
As an Ayurveda-inspired brand, capturing the entirety of the South Indian market – where Ayurveda originated from – is of utmost priority for Mellow Herbals. And so, in the near future, they shall continue to aggressively bolster efforts in a bid to build more awareness and top-of-the-mind recall for Mellow’s products and brand throughout every nook and corner of South India. To that end, the company is planning to soon place its products within multiple Ayurvedic spas and resorts as well as a few boutique organic stores across South India.
Furthermore, Mellow’s future plans include doing tie-ups with corporates and tapping into the international markets, starting with the USA and UAE – the two countries where they have marked their presence already.

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Health & Beauty

The Only Skincare Shortcut Your Festive Calendar Needs

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Vitamin C Brightening Serum

Blend, Glow, Repeat with Magical Blends!

The Only Skincare Shortcut Your Festive Calendar Needs

Diwali is almost here, and while you’re busy picking outfits and gifts, don’t forget the most important accessory — glowing, healthy skin. Enter Magical Blends, India’s first patented personalised skincare system, designed to take the guesswork out of your routine.

Vitamin C Brightening Serum
Renewing Overnight Serum (Ceramides + Squalane)

Their AM-to-PM Festive Regime is fuss-free, effective, and perfect for this season of endless soirées. Think glow-boosting actives, overnight repair heroes, brightening serums and a nourishing base that work as hard as you do.

Glow Boosting Serum (Niacinamide-powered)
Targets dullness and blemishes, strengthens the skin barrier, and gives you that fresh, lit-from-within glow.

Renewing Overnight Serum (Ceramides + Squalane)

Vitamin C Brightening Serum
Fades pigmentation and dark spots, boosts collagen production, and revives tired skin for that even-toned festive radiance.

Renewing Overnight Serum (Ceramides + Squalane)
Your bedtime saviour — hydrates, nourishes, and repairs while you sleep, keeping fine lines and fatigue away. Gives you a youthful feel to your skin so it never feels stretchy or itchy.

Deep Nourishing Cream 

A rich, non-sticky moisturiser that hydrates, soothes, and softens with shea and cocoa butters. Clean, and comforting — your skin’s daily dose of lasting nourishment.

The twist? Magical Blends’ blend-it-yourself system. Just add 3–4 drops of your chosen serum(s) to the nourishing cream, mix, and apply. Custom care in under a minute — no 10-step rituals, just results.

Good to know: Dermat-tested | Vegan & Plant-based actives | No sulphates, mineral oil, or artificial fragrance or colour | Cruelty-free
Price: From ₹300 onwards.
Shop here: magicalblends.in

This festive season, glow isn’t optional — it’s personal. 

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Health & Beauty

Technogym Elevates Wellness with Design in Homes

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Technogym

Technogym, a premium Italian brand, has set the global benchmark in fitness and wellness since its inception in 1983. Whether integrated into a luxury home gym or seamlessly placed in a living area, the equipment complements contemporary interior design trends, elevating both the space’s functionality and visual appeal. Technogym’s growing presence in India includes installations in prestigious 5-star and 7-star hotels such as JW Marriott Mumbai Juhu and The Claridges New Delhi, where it offers guests a luxury wellness experience, reinforcing the brand’s position at the intersection of health, design, and lifestyle.

Technogym Elevates Wellness

Technogym’s relentless pursuit of innovation and design excellence has earned it prestigious accolades such as the iF Design Award, Good Design Award, and Red Dot Design Award, celebrating its unique ability to blend visionary design with superior functionality. Beyond its award-winning creations, Technogym stands as the trusted partner of leading football and Formula 1 teams, elevating athletic performance through tailored training solutions. As the Official Supplier to 9 Olympic Games, including the Paris Olympics in 2024 & Paralympics 2024, the brand further solidifies its global leadership in fitness and wellness, delivering unparalleled expertise and redefining standards for athletes and fitness enthusiasts worldwide.

This would make a great feature story as it perfectly aligns with design elements in sophisticated Indian living spaces and a premium lifestyle.

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Health & Beauty

The Power of Movement: Why Regular Exercise is the Key to a Healthier Life

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fitness goal exercise

In today’s fast-paced world, staying active often takes a backseat to busy schedules and digital distractions. However, fitness and exercise are more than just ways to achieve a toned body—they are essential to overall health, mental well-being, and longevity.


🌟 Why Fitness Matters

Regular exercise improves the body inside and out. Beyond helping to maintain a healthy weight, it strengthens muscles, enhances cardiovascular function, and boosts immunity. People who exercise consistently are less prone to chronic conditions like diabetes, hypertension, and heart disease.


💪 Physical Benefits of Exercise

  1. Strengthens Muscles and Bones – Weight training and resistance exercises improve bone density and muscle endurance.
  2. Enhances Flexibility and Balance – Stretching, yoga, and Pilates reduce stiffness and the risk of falls.
  3. Improves Heart Health – Aerobic exercises like running, swimming, or cycling keep the heart and lungs strong.
  4. Boosts Energy Levels – Regular movement improves blood circulation and oxygen delivery throughout the body.
  5. Mental Health Benefits

Exercise isn’t only about the body—it’s also a therapy for the mind. Activities such as walking, dancing, or lifting weights release endorphins, often called the “happy hormones.” This natural chemical boost reduces stress, anxiety, and symptoms of depression. Additionally, regular workouts improve focus, memory, and sleep quality.


🕒 Finding the Right Routine

The best fitness routine is one that you enjoy and can stick with. Experts recommend:

  • 150 minutes of moderate activity per week (like brisk walking, swimming, or cycling), or
  • 75 minutes of vigorous activity (like running, HIIT, or aerobic classes).

Mixing strength training, cardio, and flexibility exercises ensures well-rounded results.


🍎 Fitness Beyond the Gym

Exercise works best when paired with healthy habits:

  • Eat a balanced diet rich in whole foods.
  • Stay hydrated throughout the day.
  • Get enough rest and recovery between workouts.
  • Avoid overtraining, which can lead to fatigue and injury.

🚀 Conclusion

Fitness is not a destination but a lifestyle choice. By dedicating time to movement—whether it’s lifting weights, dancing, or taking daily walks—you invest in your long-term health, confidence, and happiness. Remember: the best exercise is the one you can do consistently and joyfully.

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