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Mellow Herbals’ Lip Treatment Product Gains Rapid Popularity amongst Beauty Enthusiasts in South India

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Reaffirming South India’s growing repute as the ‘Ayurveda Hub’ of the nation, skincare
and haircare brand Mellow Herbals has reported witnessing an impressive surge in terms of its Ayurvedic products’ popularity and sales over the past few months of 2023, across various South Indian states, including Karnataka, Andhra Pradesh, and Kerala. Interestingly, this spike has been majorly led by Mellow’s flagship Lip Treatment product, which has already gained significant traction amongst beauty enthusiasts in the region, and as of date, is constituting up to 90 per cent of the brand’s revenue generated from South India.
Mellow is a leading pan-India personal care brand that blends ancient Ayurvedic wisdom with modern science to bring forth best-in-class Ayurvedic elixirs and formulations for all. The company’s pathbreaking lip-care product, Mellow Lip Treatment, made with the goodness of Ayurvedic ingredients such as Almond Oil, Tankanamal and Jasada Bhasma, enables quick and long-duration healing of chapped or dry lips throughout all seasons. Besides, it also helps in keeping one’s lips soft, smooth, nourished and hydrated. Although a gender-neutral product, but with its matte, non-shiny finish and zero inclusion of fruity flavours (unlike other competitors in the market), Mellow Lip Treatment has now emerged as a highly-appreciated and sought-after item amongst the young male population across multiple tier 2 and tier 3 locations in the above-mentioned Southern states. Apart from Lip Treatment, a few of its other products like Mellow Crack Heel Cream and
Kumkumadi Oil have also started to gain considerable popularity off late across South India.
Vaishali Sharda, Founder & CEO, Mellow Herbals says, “It is heartening to note that many smaller towns and cities of states like Andhra Pradesh, Kerala, and Karnataka are, off late, becoming the epicentre of Mellow’s business growth trajectory. Particularly, Mellow Lip Treatment has become the rage among beauty enthusiasts from these areas, resulting in increased demand and orders seen by us across multiple online platforms – be it
Nykaa, Flipkart, Amazon or Mellow’s own website.”
As an Ayurveda-inspired brand, capturing the entirety of the South Indian market – where Ayurveda originated from – is of utmost priority for Mellow Herbals. And so, in the near future, they shall continue to aggressively bolster efforts in a bid to build more awareness and top-of-the-mind recall for Mellow’s products and brand throughout every nook and corner of South India. To that end, the company is planning to soon place its products within multiple Ayurvedic spas and resorts as well as a few boutique organic stores across South India.
Furthermore, Mellow’s future plans include doing tie-ups with corporates and tapping into the international markets, starting with the USA and UAE – the two countries where they have marked their presence already.

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Health & Beauty

The Power of Movement: Why Regular Exercise is the Key to a Healthier Life

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fitness goal exercise

In today’s fast-paced world, staying active often takes a backseat to busy schedules and digital distractions. However, fitness and exercise are more than just ways to achieve a toned body—they are essential to overall health, mental well-being, and longevity.


🌟 Why Fitness Matters

Regular exercise improves the body inside and out. Beyond helping to maintain a healthy weight, it strengthens muscles, enhances cardiovascular function, and boosts immunity. People who exercise consistently are less prone to chronic conditions like diabetes, hypertension, and heart disease.


💪 Physical Benefits of Exercise

  1. Strengthens Muscles and Bones – Weight training and resistance exercises improve bone density and muscle endurance.
  2. Enhances Flexibility and Balance – Stretching, yoga, and Pilates reduce stiffness and the risk of falls.
  3. Improves Heart Health – Aerobic exercises like running, swimming, or cycling keep the heart and lungs strong.
  4. Boosts Energy Levels – Regular movement improves blood circulation and oxygen delivery throughout the body.
  5. Mental Health Benefits

Exercise isn’t only about the body—it’s also a therapy for the mind. Activities such as walking, dancing, or lifting weights release endorphins, often called the “happy hormones.” This natural chemical boost reduces stress, anxiety, and symptoms of depression. Additionally, regular workouts improve focus, memory, and sleep quality.


🕒 Finding the Right Routine

The best fitness routine is one that you enjoy and can stick with. Experts recommend:

  • 150 minutes of moderate activity per week (like brisk walking, swimming, or cycling), or
  • 75 minutes of vigorous activity (like running, HIIT, or aerobic classes).

Mixing strength training, cardio, and flexibility exercises ensures well-rounded results.


🍎 Fitness Beyond the Gym

Exercise works best when paired with healthy habits:

  • Eat a balanced diet rich in whole foods.
  • Stay hydrated throughout the day.
  • Get enough rest and recovery between workouts.
  • Avoid overtraining, which can lead to fatigue and injury.

🚀 Conclusion

Fitness is not a destination but a lifestyle choice. By dedicating time to movement—whether it’s lifting weights, dancing, or taking daily walks—you invest in your long-term health, confidence, and happiness. Remember: the best exercise is the one you can do consistently and joyfully.

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Health & Beauty

“Why Do We Lose Our Breath on the Stairs? The Science Behind Restlessness”

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shortness of breath

Why Do People Feel Restless and Short of Breath While Walking or Climbing Stairs?

Many people experience restlessness, rapid heartbeat, or shortness of breath (breathlessness) while performing simple activities like walking briskly or climbing a flight of stairs. While occasional breathlessness may not always signal a serious health issue, frequent episodes should not be ignored. Let’s understand the possible causes:


1. Lack of Physical Fitness

A sedentary lifestyle and lack of regular exercise weaken the lungs and heart. When you suddenly climb stairs or walk quickly , your body demands more oxygen, but your cardiovascular system struggles to keep up, leading to breathlessness.

Lack of Physical Fitness

2. Overweight or Obesity

Excess body weight puts more strain on the heart and lungs. Climbing stairs feels harder because the body has to work extra to carry the additional load, resulting in fatigue and shortness of breath.

Overweight or Obesity
Smiling fat man eats burger sitting before a TV-set

3. Anemia (Low Hemoglobin)

If your blood lacks sufficient healthy red blood cells or hemoglobin, the oxygen supply to your muscles decreases. This makes even mild physical activity feel exhausting, often accompanied by dizziness and restlessness.

Anemia (Low Hemoglobin)
3D render of blood cells on abstract background

4. Asthma or Allergies

Asthma narrows the airways, making it harder to breathe during exertion. People with undiagnosed asthma or respiratory allergies may notice wheezing, coughing, or tightness in the chest while walking uphill or climbing stairs.

Asthma
Indian woman carries a plate with turmeric and spices

5. Lung Conditions

Chronic lung diseases like COPD (Chronic Obstructive Pulmonary Disease), bronchitis, or long-term smoking damage can reduce lung capacity. This causes frequent breathlessness, even during everyday movements.

Lung Conditions
A female doctor at the clinic performs auscultation of the lungs of a patient with symptoms of coronavirus or pneumonia.

6. Heart Problems

When the heart doesn’t pump efficiently (due to conditions like high blood pressure, heart valve disease, or heart failure), oxygen-rich blood doesn’t reach the body effectively. Breathlessness on exertion is often an early symptom.


7. Anxiety or Panic Attacks

Sometimes the issue isn’t physical but psychological. Anxiety can trigger rapid breathing, restlessness, and a feeling of being “short of air” even with minimal activity.


8. Vitamin & Mineral Deficiencies

Low levels of Vitamin B12, Vitamin D, or magnesium can cause fatigue and muscle weakness, making physical activity feel harder than usual.


When Should You See a Doctor?

Seek medical attention if breathlessness is:

  • Persistent even at rest
  • Accompanied by chest pain, palpitations, or fainting
  • Associated with chronic cough, wheezing, or swelling in legs

How to Improve Breathing & Stamina

  • Exercise regularly (walking, yoga, breathing exercises, or swimming)
  • Maintain a healthy weight
  • Eat iron-rich foods (to prevent anemia)
  • Stay hydrated and avoid smoking/alcohol
  • Practice deep breathing and relaxation techniques
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Health & Beauty

Flutter&Fly: Five Years of Redefining Luxury Skincare

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10 variants of facepacks with different blends of herbs

When Flutter&Fly was founded in August 2020, it carried a simple yet powerful vision—to create skincare that was as luxurious as it was effective. Five years later, the Gurgaon-based brand has not only earned a loyal following across India but is also spreading its wings into international markets, proving that passion and quality can truly transcend borders.

At the heart of Flutter&Fly’s philosophy lies a blend of nature, science, and sustainability. From rejuvenating serums and nourishing moisturizers to refreshing body washes and gentle cleansers, every product is thoughtfully crafted with the finest ingredients and backed by research. Customers value the brand’s honest approach—formulations that actually deliver results, whether it’s hydration, anti-aging, or blemish control.

Behind this success is Founder & CEO, Deepa Chaudhary, whose unwavering belief in quality and integrity has shaped the brand’s identity. “We wanted to create products that people could genuinely trust,” she shares. “Skincare should feel like self-care, and every bottle should carry that promise.”

Flutter&Fly’s rise is also a story of conscious beauty. The brand has embraced cruelty-free practices, eco-friendly packaging, and transparency—values that resonate strongly with today’s consumers. Its strong online presence and direct-to-consumer model have helped build a close-knit community of skincare lovers who connect not just with the products, but with the brand’s values.

Now, as it celebrates five years, Flutter&Fly is setting its sights higher. With launches in select global markets and plans for further expansion, the brand is determined to bring its premium skincare experience to an even wider audience.

More than just a beauty company, FlutterFly is a reminder that when innovation meets integrity, the result is not just radiant skin—but a movement toward mindful, meaningful personal care.

🔗 Explore more at www.flutternfly.com

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