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Maruti Suzuki Baleno and Swift lead top-selling models in India’s digital new car market, dominating the hatchback segment: CarLelo 

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       As online sales increase, CarLelo has recorded a five-fold jump in inquiries for new cars

 (a Capri Loans Venture)

       As online sales increase, CarLelo has recorded a five-fold jump in inquiries for new cars

●       Millennials and Gen Z have been driving the purchase of new cars digitally

National, 07 February 2024: With the continuous growing demand for hatchbacks, CarLelo (a Capri Loans Venture), a leading online new-car retailing platform, has released its latest report highlighting Maruti Suzuki Swift and Baleno as the premier choices in India’s burgeoning digital new car market. The data reveals that during the last quarter of 2023, the company experienced a surge with 6,227 inquiries for the Maruti Suzuki Swift and 2,421 for  Baleno.

CarLelo’s report has highlighted that both Maruti models have captivated the growing demand of online new-car buyers nationwide, generating an unprecedented increase in bookings and inquiries. The company has recently recorded a significant 300% increase in bookings of new cars in CY2023. This remarkable growth highlights the popularity of Maruti models among consumers seeking to purchase new cars online. Having an online user base of over 5 lakhs, month on month, the company has seen a persistent and strong interest in Maruti vehicles throughout the year.

In line with its commitment to innovation, Maruti Suzuki continues to push boundaries with technologies being offered in its product offerings. Both Swift and Baleno models stand as prime examples of this dedication, offering customers a blend of advanced features and unparalleled convenience.

Since its inception in 2005, the Maruti Suzuki Swift has seen an overall sales figure of one million units, showcasing its dominance in the market. In 2023 alone, the model sold a remarkable 73,090 units, further solidifying its position as a top choice among consumers. From its strong brand recall, exceptional cost-effectiveness, and the convenience of an Automated Manual Transmission (AMT), the Swift delivers on various fronts. Despite automatic variants typically garnering less attention in this category, the Swift stands out with its impressive mileage figure of 22 kmpl, a factor that attracts many consumers. Its well-rounded exterior design, featuring LED lights and an aggressive stance, has contributed significantly to its popularity among car enthusiasts. The 7-inch Smart Play Studio system offering Android Auto and Apple CarPlay connectivity alongside sporty instrument dials, fabric upholstery, and a leather-wrapped flat-bottom steering wheel are key highlights of the cabin.

For those seeking a slightly more premium alternative in the hatchback segment, there is the Maruti Suzuki Baleno. Introduced back in 2015, the product has sold 2 million units to date. According to a recent report by the Federation of Automobile Dealers Associations (FADA), premium hatchbacks experienced a notable surge of 18 to 20 percent in CY23. The Maruti Suzuki Baleno, positioned as a premium offering, epitomizes elegance for customers seeking a heightened driving experience. The Baleno’s exterior design seamlessly blends sophistication and allure, capturing attention with its sharp front-end profile and curvaceous tailgate, making it an instant eye-catcher on the road. Setting new benchmarks in its segment, the Baleno boasts several first-in-segment features, including a Heads-Up Display (HUD), a 360-degree camera, Smart Play Pro Plus, Next-Gen Suzuki Connect, and more, enhancing convenience for occupants. Being a Nexa product, the Baleno elevates the overall ownership experience to a higher echelon, particularly in terms of after-sales service and customer satisfaction. Combined with its strong brand value, reliability, and on-road performance facilitated by the 1.2-liter K Series Dual Jet petrol engine, the Baleno delivers a comprehensive and rewarding driving experience.

Gaurav Aggarwal, Founder and CEO of CarLelo (a Capri Loans Venture), stated, “We have noticed an increasing trend of people booking new Maruti Suzuki cars online. Tier-1 cities are at the forefront of this shift, highlighting the inclination of urban dwellers to use the Internet for a new car purchase. Therefore, we remain committed to redefining and improving the new car buying process, ensuring a straightforward, hassle-free experience for our customers. We aim to bridge the gap for car buyers via technology. We have also discovered that India’s younger generation has transitioned to online car buying, dedicating their time for online research and exploration before finalizing their car choice. This evolving pattern isn’t merely a shift in habits; instead, it’s a direct outcome of the continuous availability of high-quality, aspirational cars.”

To align with the growing interest in these premium hatchbacks, CarLelo continues to enhance its platform to meet evolving consumer needs. The platform has experienced a five-fold surge in new car inquiries, largely fueled by Millennials and Gen Z, who show a strong preference for digital car purchases.

The company also offers an array of new car options across different segments such as Subcompact SUVs, Compact SUVs, MPVs, Sedans, and more, along with a streamlined online purchasing system.

About CarLelo:

CarLelo (a Capri Loans Venture) is an online platform that is revolutionizing the new car buying experience through its seamless and hassle-free methods. It is India’s first multi-brand virtual car showroom, where buyers find the best new car deals. The brand strongly believes that buying a new car is a unique escapade that does not happen every day. Accordingly, its vision is to provide a complete bespoke experience to customers, all from the comfort of their homes. Buyers can visit the website, select the desired brand and choose a model based on variant, colour, features and mileage. While doing this from a large curated catalog of brands and models, the customer is directly connected to a relevant dealer based near his or her location without physically needing to visit a dealership.  Moreover, customers can avail of the best offers and deals on their new cars by connecting with multiple dealers. For those seeking to finance their dream car, the company offers the best low-interest rate and minimum paperwork. Today, CarLelo has grown into a leading online marketplace for buying new cars.

https://www.carlelo.com/

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Lifestyle

 Spykar Launched ‘It’s in Our Jeans/Genes’ Podcast Featuring Suta Sisters’ Journey of Heritage and Innovation 

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Spykar Launched

The series brings powerful conversations with Indians who are redefining identity and ambition; the debut fashion entrepreneur episode features Sujata and Taniya of Suta.

Mumbai, September 6th, 2025 – Spykar, India’s homegrown denim brand, has launched its latest marketing initiativeIt’s in Our Jeans/Genes, on th September, at xxPM. This podcast series celebrates stories of ambition, identity, and pride through engaging conversations with changemakers shaping India’s narrative on the global stage.

The series, which aligns with Spykar’s vision of youth culture and self-expression, brings together trailblazers from diverse industries to share their journeys of staying rooted in heritage while adapting to a modern, ever-changing world. Each episode highlights themes of resilience, authenticity, and ambition, showcasing individuals who are weaving Indian identity into a fabric of global relevance.

In its first episode, the spotlight shines on Sujata and Taniya, the sisters behind Suta, a brand that has reimagined the saree for today’s generation while empowering over 17,000 artisans across India. Their story is one of blending creativity and strategy, tradition and innovation, personal passion and social impact.

Sharing his view on the launch of this episode, Sanjay Vakharia, Co-founder and CEO of Spykar Lifestyles Pvt. Ltd., said, “At Spykar, fashion is about more than denim—it’s about identity and the stories that connect us. Through this podcast, we’re proud to feature the journey of Sujata and Taniya. They have beautifully represented the balance of heritage and modernity, and reflect the ambition of a new India that thinks global while staying true to its roots.”

Speaking about their appearance in the episode, Sujata and Taniya, Co-founders of Suta, said, “Suta has always been more than a clothing label to us—it’s about making sarees effortless, joyful, and relevant, while supporting the artisans who bring them to life. Being part of Spykar’s podcast feels special because it celebrates the same values we believe in: authenticity, storytelling, and the pride of taking Indian traditions to the world.”

As part of the episode, the Suta sisters also engaged in a playful DIY styling experiment—pairing denim with sarees—symbolizing the essence of the podcast’s theme. The unique blend of traditional drape and contemporary denim reflected both Suta and Spykar’s shared ethos of celebrating heritage while embracing modern expression.

With this initiative, Spykar cements its role not only as India’s finest denim brand but also as a storyteller for the new India—authentic, ambitious, and globally relevant. The upcoming episodes will feature voices from diverse industries – technology, food, music, and start-ups, offering fresh perspectives and sparking meaningful conversations. Aimed at young entrepreneurs, students, creatives, and denim enthusiasts, the podcast is designed to inspire those who are defining their own paths in today’s world.

Link to the podcast:

YouTube : https://youtu.be/lsJ12Nvr–g?si=liSF1V6lXjb46I01

IG : https://www.instagram.com/reel/DOQtFDCiNVd/?igsh=azR4YXJmZWI4dTR0

Stay tuned with Spykar’s Instagram and Youtube for upcoming guest reveals behind-the-scenes snippets, bonus content etc. The podcast has been designed for long-term engagement and is available across popular platforms including Spotify, YouTube, and Apple Podcasts, enabling audiences to tune in anytime and draw inspiration from India’s leading changemakers.

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Lifestyle

Essentia Home Brings Rimadesio’s Dress Bold Collection to India : A New Benchmark in Contemporary Luxury Living

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Essentia Home Brings Rimadesio’s Dress Bold Collection to India : A New Benchmark

New Delhi, India Essentia Home, the one-stop destination for world-class design and lifestyle has officially unveiled the Rimadesio Dress Bold Collection, an architectural wardrobe system designed by Italian designer Giuseppe Bavuso. More than a walk-in closet, this striking new collection is an immersive design solution, one that redefines the way living spaces are experienced and personalized.

Essentia Home Brings Rimadesio’s Dress Bold Collection to India : A New Benchmark in Contemporary Luxury Living

The Dress Bold Collection has been conceived as a highly versatile system, adaptable to linear, corner, and C-shaped configurations, allowing it to integrate seamlessly into a wide range of residential layouts. Each composition is meticulously crafted, offering a choice between visible uprights or sleek back panels available in lacquered glass, wood, fabric, or mirror. The result is an elevated aesthetic that fuses architectural presence with contemporary elegance.

Essentia Home Brings Rimadesio’s Dress Bold Collection to India : A New Benchmark in Contemporary Luxury Living

“With Rimadesio’s Dress Bold Collection, we are introducing a new paradigm of contemporary living to India,” said Hridik Chawla, Co-founder of Essentia Home. “It is a perfect balance of design, technology, and sophistication, ideal for those seeking a transformative home redo that embodies both elegance and functionality.”

Essentia Home Brings Rimadesio’s Dress Bold Collection to India : A New Benchmark in Contemporary Luxury Living

Every detail speaks to the brand’s philosophy of innovation and precision craftsmanship. A patented expansion fixing system allows shelves, drawers, hangers, and accessories to be placed anywhere along the structure, without the need for drilling, an innovation that ensures flexibility while preserving the purity of design. Integrated LED lighting systems enhance the experience, offering customizable brightness and tone that bring a sense of warmth, refinement, and theatricality to the interiors.

Essentia Home Brings Rimadesio’s Dress Bold Collection to India : A New Benchmark in Contemporary Luxury Living

From sloping shoe shelves with invisible fittings to tailor-made drawers and modular storage solutions, the collection harmonizes beauty with functionality. It is not merely storage, but an architectural expression of modern luxury, crafted to adapt, evolve, and endure.

About Essentia Home

Co-founded by Hridik Chawla, Essentia Home is created by designers for designers and design enthusiasts, Essentia Home offers a comprehensive range of high-quality products, including wardrobes, vanities, doors, paneling, and soft furnishings like bed, bath, and table linen, curtains, and carpets. The store also features exclusive art, sculptures, and curated fragrances, such as candles with captivating scents. For items not produced in-house, Essentia Home imports and curates globally renowned products, including decorative lights from Melogranoblu, glassware from Ichendorf Milano, and fabrics from around the world.

Essentia Home is the culmination of a 25-year journey by designers Hardesh and Monica Chawla, spanning 15,000 square feet, Essentia Home’s experience center is the largest in the region, showcasing over 1,000 meticulously curated items. It embodies a contemporary aesthetic with refined sensibilities and a commitment to elegance, positioning itself as a one-stop destination for comprehensive home décor solutions crafted in India. Thoughtfully designed, the store serves as a source of inspiration, offering an unparalleled experience in home design and décor.

Availability:

Essentia Home

Building 6, Hero Honda chowk, Block B, Sector 34, Gurugram, Haryana 122001.

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Fashion

Miniklub Unveils its Autumn-Winter ’25 Collection

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Miniklub Unveils its Autumn-Winter '25 Collection

Miniklub, India’s leading baby wear brand loved by more than 9lac + parents, introduces its Autumn-Winter 2025 Collection, a playful blend of imagination, comfort, and warmth designed for little explorers aged 0 – 8 years.

Inspired by nature and children’s boundless sense of wonder, this collection by Miniklub is designed to capture everything that makes childhood special with hand-drawn florals, cheerful bugs, twinkling stars, and cosmic adventures. With 3D appliqués, playful prints, and thoughtful detailing, each piece becomes perfect for babies and kids to stay snug and stylish during colder months.

Miniklub’s Autumn-Winter ’25 collection offers a range of full open vests, tops, shirts, bottoms, denims, jackets, sweaters, and loungewear to rompers, bodysuits, sleepsuits, dresses, dungarees, and pinny sets. Miniklub covers every moment be it celebrations, playtime, or cozy cuddles at home. Designed for babies and kids, the collection starts at just ₹599/- and makes every day dressing both stylish and practical.

This season, let your little one explore the world, the Miniklub way – full of style and safety. The new collection is available across all Miniklub exclusive stores, and online at www.miniklub.in.

Instagram:https://www.instagram.com/miniklub.in/?hl=en
LinkedIn:https://in.linkedin.com/company/fs-mini-klub

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