Lifestyle

Maruti Suzuki Baleno and Swift lead top-selling models in India’s digital new car market, dominating the hatchback segment: CarLelo

Published

2 years ago

February 8, 2024

Neha Tyagi

(a Capri Loans Venture)

As online sales increase, CarLelo has recorded a five-fold jump in inquiries for new cars

● Millennials and Gen Z have been driving the purchase of new cars digitally

National, 07 February 2024: With the continuous growing demand for hatchbacks, CarLelo (a Capri Loans Venture), a leading online new-car retailing platform, has released its latest report highlighting Maruti Suzuki Swift and Baleno as the premier choices in India’s burgeoning digital new car market. The data reveals that during the last quarter of 2023, the company experienced a surge with 6,227 inquiries for the Maruti Suzuki Swift and 2,421 for Baleno.

CarLelo’s report has highlighted that both Maruti models have captivated the growing demand of online new-car buyers nationwide, generating an unprecedented increase in bookings and inquiries. The company has recently recorded a significant 300% increase in bookings of new cars in CY2023. This remarkable growth highlights the popularity of Maruti models among consumers seeking to purchase new cars online. Having an online user base of over 5 lakhs, month on month, the company has seen a persistent and strong interest in Maruti vehicles throughout the year.

In line with its commitment to innovation, Maruti Suzuki continues to push boundaries with technologies being offered in its product offerings. Both Swift and Baleno models stand as prime examples of this dedication, offering customers a blend of advanced features and unparalleled convenience.

Since its inception in 2005, the Maruti Suzuki Swift has seen an overall sales figure of one million units, showcasing its dominance in the market. In 2023 alone, the model sold a remarkable 73,090 units, further solidifying its position as a top choice among consumers. From its strong brand recall, exceptional cost-effectiveness, and the convenience of an Automated Manual Transmission (AMT), the Swift delivers on various fronts. Despite automatic variants typically garnering less attention in this category, the Swift stands out with its impressive mileage figure of 22 kmpl, a factor that attracts many consumers. Its well-rounded exterior design, featuring LED lights and an aggressive stance, has contributed significantly to its popularity among car enthusiasts. The 7-inch Smart Play Studio system offering Android Auto and Apple CarPlay connectivity alongside sporty instrument dials, fabric upholstery, and a leather-wrapped flat-bottom steering wheel are key highlights of the cabin.

For those seeking a slightly more premium alternative in the hatchback segment, there is the Maruti Suzuki Baleno. Introduced back in 2015, the product has sold 2 million units to date. According to a recent report by the Federation of Automobile Dealers Associations (FADA), premium hatchbacks experienced a notable surge of 18 to 20 percent in CY23. The Maruti Suzuki Baleno, positioned as a premium offering, epitomizes elegance for customers seeking a heightened driving experience. The Baleno’s exterior design seamlessly blends sophistication and allure, capturing attention with its sharp front-end profile and curvaceous tailgate, making it an instant eye-catcher on the road. Setting new benchmarks in its segment, the Baleno boasts several first-in-segment features, including a Heads-Up Display (HUD), a 360-degree camera, Smart Play Pro Plus, Next-Gen Suzuki Connect, and more, enhancing convenience for occupants. Being a Nexa product, the Baleno elevates the overall ownership experience to a higher echelon, particularly in terms of after-sales service and customer satisfaction. Combined with its strong brand value, reliability, and on-road performance facilitated by the 1.2-liter K Series Dual Jet petrol engine, the Baleno delivers a comprehensive and rewarding driving experience.

Gaurav Aggarwal, Founder and CEO of CarLelo (a Capri Loans Venture), stated, “We have noticed an increasing trend of people booking new Maruti Suzuki cars online. Tier-1 cities are at the forefront of this shift, highlighting the inclination of urban dwellers to use the Internet for a new car purchase. Therefore, we remain committed to redefining and improving the new car buying process, ensuring a straightforward, hassle-free experience for our customers. We aim to bridge the gap for car buyers via technology. We have also discovered that India’s younger generation has transitioned to online car buying, dedicating their time for online research and exploration before finalizing their car choice. This evolving pattern isn’t merely a shift in habits; instead, it’s a direct outcome of the continuous availability of high-quality, aspirational cars.”

To align with the growing interest in these premium hatchbacks, CarLelo continues to enhance its platform to meet evolving consumer needs. The platform has experienced a five-fold surge in new car inquiries, largely fueled by Millennials and Gen Z, who show a strong preference for digital car purchases.

The company also offers an array of new car options across different segments such as Subcompact SUVs, Compact SUVs, MPVs, Sedans, and more, along with a streamlined online purchasing system.

About CarLelo:

CarLelo (a Capri Loans Venture) is an online platform that is revolutionizing the new car buying experience through its seamless and hassle-free methods. It is India’s first multi-brand virtual car showroom, where buyers find the best new car deals. The brand strongly believes that buying a new car is a unique escapade that does not happen every day. Accordingly, its vision is to provide a complete bespoke experience to customers, all from the comfort of their homes. Buyers can visit the website, select the desired brand and choose a model based on variant, colour, features and mileage. While doing this from a large curated catalog of brands and models, the customer is directly connected to a relevant dealer based near his or her location without physically needing to visit a dealership. Moreover, customers can avail of the best offers and deals on their new cars by connecting with multiple dealers. For those seeking to finance their dream car, the company offers the best low-interest rate and minimum paperwork. Today, CarLelo has grown into a leading online marketplace for buying new cars.

https://www.carlelo.com/

Lifestyle

Stone Art Presents Timeless Bronze Sculptures – Capturing Stories in Metal

Published

2 weeks ago

November 14, 2025

Neha Tyagi

Stone Art Presents Timeless Bronze Sculptures

New Delhi, November 2025, Stone Art, renowned for its exquisite craftsmanship and refined artistry, brings to life an enchanting collection of bronze sculptures that celebrate emotion, storytelling, and form. Each sculpture, intricately detailed and cast with precision, captures the essence of human connection and nature’s grace—transforming outdoor spaces into poetic expressions of art.

Stone Art Presents Timeless Bronze Sculptures – Capturing Stories in Metal — OLYMPUS DIGITAL CAMERA

This latest collection features finely sculpted figures that beautifully depict everyday moments—two girls engrossed in a book, a young girl offering water to birds, and another tenderly playing with her cat. Each piece is handcrafted using the lost wax casting method, a traditional technique that allows for exceptional detail and realism. Imported from Europe, these sculptures bear a rich bronze patina that glows warmly under natural light, aging gracefully over time. The smooth texture, delicate facial features, and flowing drapery of the figures evoke a sense of softness and serenity, despite their robust metal form. The combination of bronze and patinated highlights adds depth and timeless elegance, making them as durable as they are beautiful.

Designed as garden décor, these bronze sculptures harmonize effortlessly with outdoor landscapes—whether nestled amid lush greenery, placed by a pathway, or showcased in courtyards and patios. Their weather-resistant nature ensures they endure the elements while continuing to exude warmth and character through the seasons. Perfect for hospitality settings such as resorts, boutique hotels, and cultural retreats, they bring an atmosphere of calm sophistication and narrative charm. Each sculpture invites viewers to pause, reflect, and connect—creating moments that transcend time and culture.

With this bronze series, Stone Art redefines outdoor artistry by blending durability with storytelling. Every sculpture holds a silent tale—of friendship, innocence, and the beauty of everyday life—crafted to enrich spaces with emotion and elegance.

About the brand

Shri Pyare Lal Basheshswar Nath founded Stone Art in Delhi 150 years ago to trade in slate stone, a popular building material. The brand was so well-known that it contributed largely to building Lutyens Delhi! In 1987, when Brijesh Bansal (kin of JP Bansal) took over the business, the brand scaled to heights as it diversified and reached out to consumers overseas. The Bansal Group answered the market’s pulse and formed STONE ART; BB Exports to take Stone Art to the world by introducing handicrafts.

When young Ashutosh Bansal joined his father’s company in 2013, Stone Art’s portfolio saw another refreshing change — introducing a fine selection of products for landscaping. Stone Art today offers outdoor furniture, various planters in materials like stone, marble, ceramic, wood, concrete, metal, fibreglass, stone powder, cement, terracotta, and sculptures and statues in natural and semi-precious stones.

Some of Stone Art’s prominent projects include luxury hotels in the ITC Group, Taj Group, Hyatt, Hilton, and The Grand are a few examples. The brand’s finest creations can be seen in many realty projects by eminent builders and developers like DLF, GMR, Ace, Omaxe, Tata, and Sobha. Stone Art’s collaboration with prominent construction companies like L&T, L&W, and Cushman has allowed the brand to showcase its fabulous oeuvre.

Availability:

Stone Art – 348, Sultanpur Mg Road, New Delhi-110030, India

Contact: 011-26802705 / +91-9811280010

Website: www.stoneart.asia

Email: info@stoneart.asia

Lifestyle

Stax Living Unveils the Parallax – Where Storage Turns into a Hypnotic Sculpture

Published

3 weeks ago

November 5, 2025

Neha Tyagi

New Delhi, Oct 2025: Mumbai-based luxury furniture brand Stax Living, renowned for its timeless craftsmanship and globally inspired aesthetic, has unveiled the Parallax – a sideboard that blurs the line between utility and illusion, transforming everyday storage into a mesmerizing work of art.

The Parallax sideboard is a design marvel and a visual symphony that plays with depth and perception. The bold, graphic grid on its surface appears to recede infinitely into space, turning a functional piece into a hypnotic sculpture. Its sleek black lacquer surface has been traced with fine ivory lines to form a grid, creating a captivating optical illusion, a clever interplay of geometry and light that draws the eye and holds it in wonder.

Behind this striking visual narrative lies quiet utility. The Parallax offers ample storage, concealed behind clean, hand-free doors that preserve its minimalist purity. Every line and every detail is meticulously considered, balancing bold artistry with everyday practicality.

The Parallax is a definite conversation starter, and a statement of design innovation, where craftsmanship meets imagination, and function transforms into art.

About Stax Living

Stax Living is where craftsmanship meets timeless design. Founded by Ashok and Manasvi Pillai, the brand marries technical precision with a unique artistic vision to create furniture that transcends function and becomes a legacy. Each piece is crafted with intention – brass that ages into a rich patina, marble and hardwoods combined in flawless harmony, forms sculpted with restraint, yet full of presence. Their flagship store in Worli, Mumbai, embodies this philosophy, offering an immersive experience of enduring beauty and proportion. Rooted in India, yet resonating globally, Stax Living creates heirlooms for modern living, objects designed not for seasons, but for generations.

Lifestyle

Stax Living Unveils the Bold & Sculptural Sienna Chair

Published

3 weeks ago

November 4, 2025

Neha Tyagi

Stax Living Unveils the Bold & Sculptural Sienna Chair

New Delhi, Oct 2025: Mumbai-based luxury furniture brand Stax Living, renowned for its timeless craftsmanship and globally inspired aesthetic, has unveiled the Sienna Chair – a sculptural accent piece that embodies both high style and cocoon-like comfort.

The Sienna is a statement in design and proportion. Dressed in rich terracotta velvet, its fluid contours lend a sense of warmth and sophistication to any interior. The chair’s sculptural silhouette flows effortlessly from a grounded pedestal base into a gently enveloping backrest, achieving a seamless harmony between form, feeling and function.

The subtle inward curve of the seat creates a natural cocoon, an inviting embrace that provides comfort without compromise. Designed to be both visually striking and deeply relaxing, the Sienna brings an artful softness to modern spaces.

Perfect for living rooms, reading nooks, bedrooms, or any corner that calls for calm indulgence, the Sienna Chair transforms its surroundings with quiet confidence. It is practical, as well as poetic, and stands as a bold expression of contemporary luxury.

About Stax Living