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Maruti Suzuki Baleno and Swift lead top-selling models in India’s digital new car market, dominating the hatchback segment: CarLelo 

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       As online sales increase, CarLelo has recorded a five-fold jump in inquiries for new cars

 (a Capri Loans Venture)

       As online sales increase, CarLelo has recorded a five-fold jump in inquiries for new cars

●       Millennials and Gen Z have been driving the purchase of new cars digitally

National, 07 February 2024: With the continuous growing demand for hatchbacks, CarLelo (a Capri Loans Venture), a leading online new-car retailing platform, has released its latest report highlighting Maruti Suzuki Swift and Baleno as the premier choices in India’s burgeoning digital new car market. The data reveals that during the last quarter of 2023, the company experienced a surge with 6,227 inquiries for the Maruti Suzuki Swift and 2,421 for  Baleno.

CarLelo’s report has highlighted that both Maruti models have captivated the growing demand of online new-car buyers nationwide, generating an unprecedented increase in bookings and inquiries. The company has recently recorded a significant 300% increase in bookings of new cars in CY2023. This remarkable growth highlights the popularity of Maruti models among consumers seeking to purchase new cars online. Having an online user base of over 5 lakhs, month on month, the company has seen a persistent and strong interest in Maruti vehicles throughout the year.

In line with its commitment to innovation, Maruti Suzuki continues to push boundaries with technologies being offered in its product offerings. Both Swift and Baleno models stand as prime examples of this dedication, offering customers a blend of advanced features and unparalleled convenience.

Since its inception in 2005, the Maruti Suzuki Swift has seen an overall sales figure of one million units, showcasing its dominance in the market. In 2023 alone, the model sold a remarkable 73,090 units, further solidifying its position as a top choice among consumers. From its strong brand recall, exceptional cost-effectiveness, and the convenience of an Automated Manual Transmission (AMT), the Swift delivers on various fronts. Despite automatic variants typically garnering less attention in this category, the Swift stands out with its impressive mileage figure of 22 kmpl, a factor that attracts many consumers. Its well-rounded exterior design, featuring LED lights and an aggressive stance, has contributed significantly to its popularity among car enthusiasts. The 7-inch Smart Play Studio system offering Android Auto and Apple CarPlay connectivity alongside sporty instrument dials, fabric upholstery, and a leather-wrapped flat-bottom steering wheel are key highlights of the cabin.

For those seeking a slightly more premium alternative in the hatchback segment, there is the Maruti Suzuki Baleno. Introduced back in 2015, the product has sold 2 million units to date. According to a recent report by the Federation of Automobile Dealers Associations (FADA), premium hatchbacks experienced a notable surge of 18 to 20 percent in CY23. The Maruti Suzuki Baleno, positioned as a premium offering, epitomizes elegance for customers seeking a heightened driving experience. The Baleno’s exterior design seamlessly blends sophistication and allure, capturing attention with its sharp front-end profile and curvaceous tailgate, making it an instant eye-catcher on the road. Setting new benchmarks in its segment, the Baleno boasts several first-in-segment features, including a Heads-Up Display (HUD), a 360-degree camera, Smart Play Pro Plus, Next-Gen Suzuki Connect, and more, enhancing convenience for occupants. Being a Nexa product, the Baleno elevates the overall ownership experience to a higher echelon, particularly in terms of after-sales service and customer satisfaction. Combined with its strong brand value, reliability, and on-road performance facilitated by the 1.2-liter K Series Dual Jet petrol engine, the Baleno delivers a comprehensive and rewarding driving experience.

Gaurav Aggarwal, Founder and CEO of CarLelo (a Capri Loans Venture), stated, “We have noticed an increasing trend of people booking new Maruti Suzuki cars online. Tier-1 cities are at the forefront of this shift, highlighting the inclination of urban dwellers to use the Internet for a new car purchase. Therefore, we remain committed to redefining and improving the new car buying process, ensuring a straightforward, hassle-free experience for our customers. We aim to bridge the gap for car buyers via technology. We have also discovered that India’s younger generation has transitioned to online car buying, dedicating their time for online research and exploration before finalizing their car choice. This evolving pattern isn’t merely a shift in habits; instead, it’s a direct outcome of the continuous availability of high-quality, aspirational cars.”

To align with the growing interest in these premium hatchbacks, CarLelo continues to enhance its platform to meet evolving consumer needs. The platform has experienced a five-fold surge in new car inquiries, largely fueled by Millennials and Gen Z, who show a strong preference for digital car purchases.

The company also offers an array of new car options across different segments such as Subcompact SUVs, Compact SUVs, MPVs, Sedans, and more, along with a streamlined online purchasing system.

About CarLelo:

CarLelo (a Capri Loans Venture) is an online platform that is revolutionizing the new car buying experience through its seamless and hassle-free methods. It is India’s first multi-brand virtual car showroom, where buyers find the best new car deals. The brand strongly believes that buying a new car is a unique escapade that does not happen every day. Accordingly, its vision is to provide a complete bespoke experience to customers, all from the comfort of their homes. Buyers can visit the website, select the desired brand and choose a model based on variant, colour, features and mileage. While doing this from a large curated catalog of brands and models, the customer is directly connected to a relevant dealer based near his or her location without physically needing to visit a dealership.  Moreover, customers can avail of the best offers and deals on their new cars by connecting with multiple dealers. For those seeking to finance their dream car, the company offers the best low-interest rate and minimum paperwork. Today, CarLelo has grown into a leading online marketplace for buying new cars.

https://www.carlelo.com/

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Jeep® India emerges as India’s Most Trusted SUV Manufacturer in TRA’s Brand Trust Report 2025

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SUV Manufacturer in TRA

Sixth Overall Win and Unprecedented Four-Year Streak Solidify Jeep’s Legacy in India

Pune, May 13, 2025 – Jeep® India has once again been recognized as the Most Trusted Brand in the SUV Manufacturer category in the 15th edition of TRA’s Brand Trust Report, India Study 2025. This prestigious accolade marks Jeep’s fifth overall win, including an unprecedented four consecutive years at the top (2022, 2023, 2024, and 2025) and previously in 2019 & 2020.​

The Brand Trust Report 2025 is based on a comprehensive study conducted by TRA Research Pvt. Ltd., encompassing insights from over 2,500 consumer-influencers across 16 cities in India. The study evaluates brands on proprietary matrices of Brand Trust and Brand Desire, with over 90,000 respondent interviews conducted over the past 13 years.​

Shailesh Hazela, Managing Director & CEO, Stellantis India, stated, “This recognition is a testament to our unwavering commitment to quality and innovation. Our manufacturing facilities in Ranjangaon, Hosur, and Thiruvallur, along with our R&D centers in Chennai and Pune, embody the Stellantis Production Way, ensuring excellence at every step. India stands unique as the only country outside North America to locally produce four Jeep nameplates—Wrangler, Compass, Meridian, and Grand Cherokee—underscoring our dedication to the ‘Make in India’ initiative.”​

Commenting on the report, Kumar Priyesh, Business Head & Director- Automotive Brands, highlighted the brand’s storied heritage said,​“Jeep is not just a brand; it’s the originator of the SUV category. Our lineage is built on a legacy of adventure, freedom, and innovation. Being recognized as India’s Most Trusted SUV Brand reinforces our commitment to delivering unparalleled experiences to our customers.”​

N. Chandramouli, CEO of TRA Research, applauded the company on the significance of this recognition, “Jeep’s consistent top ranking in our Brand Trust Report reflects its deep-rooted connection with Indian consumers. Our rigorous methodology ensures that such accolades are a true reflection of public sentiment, and Jeep’s prominence is well-deserved.”​

Trust has been foundational to Jeep’s success for over 75 years. From its origins in World War II, where the Go-Anywhere, Do-Anything® Jeep® 4×4 emerged as a trusted ally for Allied soldiers, to its evolution as a peacetime workhorse, the brand has become synonymous with reliability, adventure, and strength. Jeep’s legendary capability has continued to inspire confidence, whether on rescue missions during calamities or daily adventures. In India, the brand has fostered a community driven by adventure and trust. In 2019, Jeep was recognized as India’s most trusted automobile brand in TRA’s Brand Trust Report—a recognition of the bond the brand has cultivated.

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Innovative collaboration for Poltrona Frau: Draga & Aurel create impact with the Parka seating collection.

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Poltrona Frau's Parka Sofa

Parka… think snuggly, soft, enveloping design with attitude.

On the occasion of Milan Design Week, Poltrona Frau presents its new Parka series of sectional and modular sofas. A collection that inaugurates an exciting collaboration with the creative duo Draga & Aurel.

This year, the 2024 Imagine Collection by Poltrona Frau invites our Imagination to emerge as a creative force that can manifest our dream interiors, shaping them to create a more relatable and personal space. With this in mind, and to give voice to the numerous and possible declinations of the theme, the luxury furniture brand has further expanded its roster of ‘in-house design consultants’, commissioning exciting new names to join forces on the various projects.

The renowned design duo Draga & Aurel has been invited to collaborate on the Imagine Softness theme. The Serbian/German design partners have been based in Como Italy for many years, and have a particularly impressive professional path which works across the spectrum of various artistic and cultural fields. Lovers of fashion, bespoke vintage and enveloping shapes, Draga & Aurel have always been particularly sensitive to the culture of textile recycling and upcycling.

In this first project for Poltrona Frau, they hone their exceptional talent with Parka, a modular seating system that pays homage to the iconic jacket. From pop stars to streetwear: in the ’90s the Oasis frontman (who was highly influenced by Mod’s ’60s fashion) managed to take an everyday garment and make it cool. The Parka jacket became the epitome of street style, a versatile, protective garment but soft and comfortable at the same time. Much like the iconic jacket, the Parka sofa coordinates effortlessly with all types of interiors and is extremely versatile, despite (or even because of) its strong personality. The soft lines and generously padded upholstery that skims the floor hint at comfort and relaxation. The unusual elliptical shape of the backrest, which inclines to become an armrest and then a seamless seat, creates a concave or convex space that is both audacious and welcoming, seamlessly coordinating with different styles of interiors.

“Not many companies are capable of embracing so many different external visions whilst still upholding a furnishing philosophy consistent with its identity.” states Nicola Coropulis, CEO of Poltrona Frau, “Over the years, in the various collaborations with new designers, Poltrona Frau has always sought and upheld that sense of contemporary luxury which is able to respond in an aesthetic, conceptual and, above all, ethical way – to modern requisites.”

The Parka collection comprises modular elements: a concave or convex armchair without armrests or with a terminal armrest, the latter also in a maxi version, either right-side or left-side. It can be upholstered either entirely in Pelle FrauR, in the various types of leather present in the catalogue, or in a leather + fabric combination. In this case the leather is applied to the external structure, while the fabric is applied to the seat, backrest and armrest. Tone-on-tone top stitching completes the aesthetic.

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Cricket Star Pat Cummins Visits GKB Opticals Store in Hyderabad

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Cricket Star Pat Cummins Visits GKB Opticals Store in Hyderabad

Carrera’s Global Ambassador Unveiled His Favourite Styles at India’s Leading Eyewear Destination

Hyderabad, May 8, 2025 — In a thrilling mix of global sport and fashion, GKB Opticals, a leading eyewear brand with over 60 years of legacy, hosted global cricket icon Pat Cummins at its store in Sarath City Capital Mall, Hyderabad.

Carrera Eyewear’s global brand ambassador, Pat Cummins, recently visited the GKB Opticals store along with Safilo, the official distributor of Carrera. During his visit, Cummins officially launched his Carrera Signature Collection and spoke about the inspiration behind the designs. He also explored Carrera’s new eyewear collections, highlighting his personal style choices that reflect the brand’s dynamic and cutting-edge spirit.

“It was a sheer pleasure to have Pat Cummins at our Hyderabad outlet,” said Ms. Priyanka Gupta, Director of Brands, GKB Opticals. “His association with Carrera embodies individuality, self-confidence, and performance — all of which we at GKB strongly identify with. All such initiatives are yet another reinforcement of our intent to bring the world’s best eyewear to Indian consumers.”

The exercise was another milestone in GKB Opticals’ never-ending quest for providing top-quality, fashion-driven eyewear experiences. With a reputation built over a period of six decades, the brand continues to be at the forefront of providing glob

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