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Maruti Suzuki Baleno and Swift lead top-selling models in India’s digital new car market, dominating the hatchback segment: CarLelo 

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       As online sales increase, CarLelo has recorded a five-fold jump in inquiries for new cars

 (a Capri Loans Venture)

       As online sales increase, CarLelo has recorded a five-fold jump in inquiries for new cars

●       Millennials and Gen Z have been driving the purchase of new cars digitally

National, 07 February 2024: With the continuous growing demand for hatchbacks, CarLelo (a Capri Loans Venture), a leading online new-car retailing platform, has released its latest report highlighting Maruti Suzuki Swift and Baleno as the premier choices in India’s burgeoning digital new car market. The data reveals that during the last quarter of 2023, the company experienced a surge with 6,227 inquiries for the Maruti Suzuki Swift and 2,421 for  Baleno.

CarLelo’s report has highlighted that both Maruti models have captivated the growing demand of online new-car buyers nationwide, generating an unprecedented increase in bookings and inquiries. The company has recently recorded a significant 300% increase in bookings of new cars in CY2023. This remarkable growth highlights the popularity of Maruti models among consumers seeking to purchase new cars online. Having an online user base of over 5 lakhs, month on month, the company has seen a persistent and strong interest in Maruti vehicles throughout the year.

In line with its commitment to innovation, Maruti Suzuki continues to push boundaries with technologies being offered in its product offerings. Both Swift and Baleno models stand as prime examples of this dedication, offering customers a blend of advanced features and unparalleled convenience.

Since its inception in 2005, the Maruti Suzuki Swift has seen an overall sales figure of one million units, showcasing its dominance in the market. In 2023 alone, the model sold a remarkable 73,090 units, further solidifying its position as a top choice among consumers. From its strong brand recall, exceptional cost-effectiveness, and the convenience of an Automated Manual Transmission (AMT), the Swift delivers on various fronts. Despite automatic variants typically garnering less attention in this category, the Swift stands out with its impressive mileage figure of 22 kmpl, a factor that attracts many consumers. Its well-rounded exterior design, featuring LED lights and an aggressive stance, has contributed significantly to its popularity among car enthusiasts. The 7-inch Smart Play Studio system offering Android Auto and Apple CarPlay connectivity alongside sporty instrument dials, fabric upholstery, and a leather-wrapped flat-bottom steering wheel are key highlights of the cabin.

For those seeking a slightly more premium alternative in the hatchback segment, there is the Maruti Suzuki Baleno. Introduced back in 2015, the product has sold 2 million units to date. According to a recent report by the Federation of Automobile Dealers Associations (FADA), premium hatchbacks experienced a notable surge of 18 to 20 percent in CY23. The Maruti Suzuki Baleno, positioned as a premium offering, epitomizes elegance for customers seeking a heightened driving experience. The Baleno’s exterior design seamlessly blends sophistication and allure, capturing attention with its sharp front-end profile and curvaceous tailgate, making it an instant eye-catcher on the road. Setting new benchmarks in its segment, the Baleno boasts several first-in-segment features, including a Heads-Up Display (HUD), a 360-degree camera, Smart Play Pro Plus, Next-Gen Suzuki Connect, and more, enhancing convenience for occupants. Being a Nexa product, the Baleno elevates the overall ownership experience to a higher echelon, particularly in terms of after-sales service and customer satisfaction. Combined with its strong brand value, reliability, and on-road performance facilitated by the 1.2-liter K Series Dual Jet petrol engine, the Baleno delivers a comprehensive and rewarding driving experience.

Gaurav Aggarwal, Founder and CEO of CarLelo (a Capri Loans Venture), stated, “We have noticed an increasing trend of people booking new Maruti Suzuki cars online. Tier-1 cities are at the forefront of this shift, highlighting the inclination of urban dwellers to use the Internet for a new car purchase. Therefore, we remain committed to redefining and improving the new car buying process, ensuring a straightforward, hassle-free experience for our customers. We aim to bridge the gap for car buyers via technology. We have also discovered that India’s younger generation has transitioned to online car buying, dedicating their time for online research and exploration before finalizing their car choice. This evolving pattern isn’t merely a shift in habits; instead, it’s a direct outcome of the continuous availability of high-quality, aspirational cars.”

To align with the growing interest in these premium hatchbacks, CarLelo continues to enhance its platform to meet evolving consumer needs. The platform has experienced a five-fold surge in new car inquiries, largely fueled by Millennials and Gen Z, who show a strong preference for digital car purchases.

The company also offers an array of new car options across different segments such as Subcompact SUVs, Compact SUVs, MPVs, Sedans, and more, along with a streamlined online purchasing system.

About CarLelo:

CarLelo (a Capri Loans Venture) is an online platform that is revolutionizing the new car buying experience through its seamless and hassle-free methods. It is India’s first multi-brand virtual car showroom, where buyers find the best new car deals. The brand strongly believes that buying a new car is a unique escapade that does not happen every day. Accordingly, its vision is to provide a complete bespoke experience to customers, all from the comfort of their homes. Buyers can visit the website, select the desired brand and choose a model based on variant, colour, features and mileage. While doing this from a large curated catalog of brands and models, the customer is directly connected to a relevant dealer based near his or her location without physically needing to visit a dealership.  Moreover, customers can avail of the best offers and deals on their new cars by connecting with multiple dealers. For those seeking to finance their dream car, the company offers the best low-interest rate and minimum paperwork. Today, CarLelo has grown into a leading online marketplace for buying new cars.

https://www.carlelo.com/

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More is More: Bent Chair’s Neo Maximal Collection available at Bent Collective

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Plum, the design & decor cafe

New Delhi, September 20205: Bent Chair, one of India’s most dynamic and avant-garde design houses, announces the launch of its latest collection the Neo Maximal Collection, now showcased exclusively at Bent Collective. This striking new line brings maximalism to the forefront, challenging minimal design codes with a fresh vocabulary of drama, colour, and eclectic detail.

The Collection is an ode to abundance rich patterns, layered textures, bold silhouettes, and playful design accents converge to create furniture and décor that are as expressive as they are functional. Every piece in the collection is designed to transform a home into a statement, inviting individuals to curate spaces that are unapologetically personal, full of character, and reflective of modern-day confidence.

“Maximalism is not about excess for the sake of excess; it’s about freedom of expression,” says Natasha Jain, CEO and Co-founder of Bent Collective. “With this collection, we wanted to give people the courage to break away from convention, to embrace colour, detail, and a sense of individuality in the way they live.”

The Neo Maximal Collection finds its perfect home at Bent Collective, the brand’s immersive design destination that brings together its most coveted pieces under one roof. Here, the collection is not just displayed, but experienced allowing visitors to visualize how bold, layered luxury can come alive in their own spaces.

With its unapologetic mix of glamour and playfulness, the collection is poised to redefine contemporary interiors, making “more is more” the new mantra for modern luxury living.

About Bent Collective:

Bent Collective, the most ambitious venture by Bent Chair founders Neeraj and Natasha Jain, redefines India’s design landscape as a 22,000 sq. ft. immersive destination on MG Road, New Delhi. Housing Bent Chair, Natelier, Bent Rugs, Bent Art, Bent Mosaics and Plum, it unites furniture, art, surfaces, décor and hospitality under one roof. From luxury craftsmanship at Natelier to Bent Chair’s playful creativity, the Collective spans diverse aesthetics while offering customisable, made-to-order pieces. With in-house manufacturing, expert-led consultations and tech-enabled experiences, Bent Collective stands as India’s largest, all-encompassing design and lifestyle landmark for connoisseurs, architects and lifestyle seekers alike.

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  Spykar Launches AW25 Denim Collection Celebrating Exploration and Individuality

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Spykar, India’s leading denim and lifestyle brand

Mumbai, 15th September 2025 – Spykar, India’s leading denim and lifestyle brand, is set to launch its Autumn/Winter 2025 collection, AW25, bringing together high-fashion streetwear and the spirit of Indian streets. The new season embraces understated elegance, highlighting luxury through longevity, while celebrating the playful and imaginative spirit of bold aesthetics and fantasy. Rooted in nature, heritage, and human imagination, the AW25 collection reflects a balance between timeless style and youthful irreverence, offering clothing that is as expressive as it is versatile.

Spykar, India’s leading denim and lifestyle brand

Spykar is embracing AI-powered visuals instead of traditional physical photoshoots. This innovative approach reimagines iconic Indian locales through a high-fashion street photography lens, blending realism with digital imagination. The campaign embodies “main character energy,” capturing individuals in authentic, unfiltered moments as they navigate from urban streetscapes to vibrant festivals to serene ghats — turns each backdrop into a canvas for denim as a lifestyle.

On the launch, Sanjay Vakharia, CEO and Co-Founder of Spykar Lifestyle, said, “AW25 is our most daring collection yet. It reflects the dynamic spirit of today’s youth — bold, imaginative, and unapologetically themselves. By combining timeless denim with AI-driven storytelling, we are redefining how fashion speaks to a generation that values authenticity, creativity, and sustainability.”

AW25 is designed not just to be worn, but to claim spaces, tell stories, and resonate with a new generation of explorers, creators, and dreamers who define their own journey. The brand celebrates sustainable creativity, reducing the need for extensive on-location shoots while unlocking limitless storytelling possibilities.

Spykar’s AW25 collection is more than just apparel  it’s an invitation to embrace the streets, celebrate individuality, and experience fashion as a lifestyle statement.

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 Spykar Launched ‘It’s in Our Jeans/Genes’ Podcast Featuring Suta Sisters’ Journey of Heritage and Innovation 

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Spykar Launched

The series brings powerful conversations with Indians who are redefining identity and ambition; the debut fashion entrepreneur episode features Sujata and Taniya of Suta.

Mumbai, September 6th, 2025 – Spykar, India’s homegrown denim brand, has launched its latest marketing initiativeIt’s in Our Jeans/Genes, on th September, at xxPM. This podcast series celebrates stories of ambition, identity, and pride through engaging conversations with changemakers shaping India’s narrative on the global stage.

The series, which aligns with Spykar’s vision of youth culture and self-expression, brings together trailblazers from diverse industries to share their journeys of staying rooted in heritage while adapting to a modern, ever-changing world. Each episode highlights themes of resilience, authenticity, and ambition, showcasing individuals who are weaving Indian identity into a fabric of global relevance.

In its first episode, the spotlight shines on Sujata and Taniya, the sisters behind Suta, a brand that has reimagined the saree for today’s generation while empowering over 17,000 artisans across India. Their story is one of blending creativity and strategy, tradition and innovation, personal passion and social impact.

Sharing his view on the launch of this episode, Sanjay Vakharia, Co-founder and CEO of Spykar Lifestyles Pvt. Ltd., said, “At Spykar, fashion is about more than denim—it’s about identity and the stories that connect us. Through this podcast, we’re proud to feature the journey of Sujata and Taniya. They have beautifully represented the balance of heritage and modernity, and reflect the ambition of a new India that thinks global while staying true to its roots.”

Speaking about their appearance in the episode, Sujata and Taniya, Co-founders of Suta, said, “Suta has always been more than a clothing label to us—it’s about making sarees effortless, joyful, and relevant, while supporting the artisans who bring them to life. Being part of Spykar’s podcast feels special because it celebrates the same values we believe in: authenticity, storytelling, and the pride of taking Indian traditions to the world.”

As part of the episode, the Suta sisters also engaged in a playful DIY styling experiment—pairing denim with sarees—symbolizing the essence of the podcast’s theme. The unique blend of traditional drape and contemporary denim reflected both Suta and Spykar’s shared ethos of celebrating heritage while embracing modern expression.

With this initiative, Spykar cements its role not only as India’s finest denim brand but also as a storyteller for the new India—authentic, ambitious, and globally relevant. The upcoming episodes will feature voices from diverse industries – technology, food, music, and start-ups, offering fresh perspectives and sparking meaningful conversations. Aimed at young entrepreneurs, students, creatives, and denim enthusiasts, the podcast is designed to inspire those who are defining their own paths in today’s world.

Link to the podcast:

YouTube : https://youtu.be/lsJ12Nvr–g?si=liSF1V6lXjb46I01

IG : https://www.instagram.com/reel/DOQtFDCiNVd/?igsh=azR4YXJmZWI4dTR0

Stay tuned with Spykar’s Instagram and Youtube for upcoming guest reveals behind-the-scenes snippets, bonus content etc. The podcast has been designed for long-term engagement and is available across popular platforms including Spotify, YouTube, and Apple Podcasts, enabling audiences to tune in anytime and draw inspiration from India’s leading changemakers.

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