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IPRS Stage Brings India’s Rich Musical Tapestry to Life at Serendipity Arts Festival 2024

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IPRS Stage Brings India's Rich Musical Tapestry to Life at Serendipity Arts Festival 2024

Mumbai, December 26th, 2024: The IPRS Stage made a historic debut at the Serendipity Arts Festival 2024 in Panaji, Goa, marking a groundbreaking collaboration between one of the nation’s foremost art festivals and IPRS, the sole representative body of authors and composers of music in India. This partnership reflects a shared mission to discover, promote, and celebrate the hidden music and talent of our nation. From December 15 to 22, the event celebrated India’s rich musical diversity by bringing traditional, folk, and undiscovered talent to the forefront, connecting artists with audiences and industry insiders on an unprecedented platform.

From the enchanting Mythical Melodies by Dr. Ulka Mayur to the mesmerizing Discovering Hidden Melodies of India by Folks Wagon and the spellbinding Jaadoo Bastar by Daira, the performances celebrated India’s rich musical heritage while shining a spotlight on the exceptional talent that defines our nation. These acts not only bridged the gap between traditional and contemporary music but also underscored the critical role of folk and regional music in keeping India’s cultural identity alive. By blending age-old traditions with contemporary expressions, they highlighted the enduring relevance of these art forms and emphasized the need to nurture and sustain them for future generations.

On December 19, the panel discussion, “Navigating Intellectual Property Rights in the Music Industry,” featured industry experts Rakesh Nigam, CEO of IPRS, Atul Churamani, MD Turnkey Music and Publishing Pvt. Ltd., Mayur Puri, leading lyricist, author, director, actor and IPRS Board Member, and Rafael Pereira, Managing Partner Tinnuts, Executive Trustee – India Music Exchange. The session provided valuable insights into copyright, royalties, and essential best practices, emphasizing the critical need to protect intellectual property rights in today’s rapidly evolving music landscape. It underscored the evolution of the Indian music industry and highlighted the robust framework of the country’s copyright law, designed to safeguard the interests of creators and rights holders. The discussion further stressed the importance of fair enforcement to promote creativity, ensure equitable remuneration for all stakeholders, and foster a more inclusive and sustainable ecosystem for music.

Reflecting on the success of the event, Mayur Puri, songwriter, actor, and IPRS Board Member, shared, “The IPRS Stage is more than a platform for performances; it’s a celebration of legacy. By uniting diverse musical genres, IPRS highlights the richness of our nation’s cultural heritage and musical diversity. It’s truly inspiring to witness artists, including those from the remotest corners of the country, gaining well-deserved recognition and appreciation. This initiative plays a vital role in ensuring our cultural roots thrive in contemporary times, while also introducing audiences to a treasure trove of music that fosters pride and deepens appreciation for our artistic heritage.”

Commenting on the partnership with IPRS, Smriti Rajgarhia, Director, Serendipity Arts said, “It’s been a great pleasure to associate with IPRS. We started the festival to bring together partners from the cultural industries that contribute to the context in which practice is created and furthered. Our panels with IPRS, which were streamed live online, are now an archive of this partnership. The artists that performed on the IPRS stage were unique and created magic that we will remember fondly as one of the highlights of Serendipity Arts Festival 2024. From Ulka Mayur’s Mythical Melodies, to Madhur Padwal and Daira’s Jaadoo Bastar, each of these performances highlighted the incredible talent and rich tapestry of India’s musical landscape.”

Madhur Padwal of Project Folks Wagon expressed, “We, the artists of Project Folks-Wagon are excited and honoured to be a part of the inaugural episode of the IPRS stage at the Serendipity Arts Festival 2024. It’s an amazing opportunity to contribute to such a vibrant and creative event. We have always believed that folk and traditional music holds immense healing, energetic and entertaining power. Reviving the folk and traditional music of our country is not only important but essential in recent times. It is our sincere effort to contribute to its sustainability in the long run. A special mention to IPRS for taking up this initiative in collaboration with the Serendipity Arts Festival, providing folk and traditional artists with a valuable opportunity to share their art with a wider audience and contribute to reviving the fading Indian folk music.”

Dr. Ulka Mayur, who led Mythical Melodies, added, “The IPRS stage is a remarkable initiative that brings into focus regional artists and India’s rich musical traditions. By bringing these voices to the forefront, it safeguards our cultural heritage while giving it the recognition it deserves on a larger stage. This effort is not just about celebrating music; it’s about preserving the soul of India’s diversity and ensuring it thrives for generations. IPRS is truly leading the way in honouring and reviving the roots of our nation’s creative legacy.”

Savi Shrivastav of Daira’s Jaadoo Bastar highlighted the significance of this opportunity, “The IPRS programming for festivals is really instrumental in providing a voice and a platform to unique and unexplored artists. We are elated by the support provided by IPRS and the fact that they identified the novelty in the special collaboration with Jaadoo Bastar. Daira’s Jaadoo Bastar is a folk fusion IP between Mumbai’s Art-Rock band Daira and the folk musicians of Bastar in Chhattisgarh. It is a celebration of different tribal tunes fused with Hindi lyrics and new age songwriting. The concert showcases an aroma of the rich culture in the state of Chhattisgarh and also demonstrates that music has absolutely no boundaries (Daira). Thanks to IPRS, the concert will be performed for the first time outside the state of Chhattisgarh.”

With the overwhelming response received, the IPRS Stage has solidified its position as a transformative platform for nurturing and showcasing India’s unparalleled musical diversity.

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Health & Beauty

LEAFOBERRYY Launches the Perfect Winter-Festive Duo for Nourished, Radiant Skin

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LEAFOBERRYY COMBO

With the winter chill setting in and festive glow taking over, LEAFOBERRYY — the premium Indian skincare brand that beautifully marries traditional nuskhe with modern formulation science — unveils the ideal duo for this season: the Himalayan Yoga Glow Cream and Chia Seed Fusion Shower Gel. Thoughtfully crafted to restore hydration, vitality, and radiance, this pairing is designed to make your skin look as joyful as the celebrations around you.

LEAFOBERRYY HIMALAYAN YOGA GLOW CREAM

Awaken Your Skin with Chia Seed Fusion Shower Gel

Winter often leaves the skin feeling dry and fatigued, but LEAFOBERRYY’s Chia Seed Fusion Shower Gel turns your everyday shower into a deeply hydrating ritual. At the heart of this indulgent cleanser lies Chia Seed Extract, a natural powerhouse rich in omega-3 fatty acids, antioxidants, proteins, and essential minerals. Together, these nutrients help reinforce the skin barrier, maintain moisture, and protect against free radical damage caused by cold, dry air.

LEAFOBERRYY CHIASEED FUSION SHOWER GEL

The gel’s luxurious, lightweight foam gently removes impurities without disrupting the skin’s natural oils, ensuring your skin feels clean yet nourished. It refines texture, evens tone, and keeps dullness at bay, leaving behind a soft, supple finish. What makes it truly special is its IFRA-certified, alcohol- and chemical-free fragrance, which wraps the skin in a delicate, uplifting scent that lasts all day — a sensory treat that feels like self-care in a bottle.

Perfect for everyday use, this shower gel is your first step toward hydrated, radiant skin this winter.

 luxurious, lightweight foam gently removes impurities without disrupting the skin's natural oils

Price: ₹639 for 200ml
Buy here: leafoberryyskincare.com/products/chia-seed-fusion-shower-gel

Restore and Radiate with Himalayan Yoga Glow Cream

Inspired by the oxygen-rich altitudes of TibetLEAFOBERRYY’s Himalayan Yoga Glow Cream brings the calm, balance, and vitality of a yoga session to your skin. Powered by Tibetan botanicals and Red Ginseng, this advanced oxygen-boosting formula works to revive fatigued skin, enhance circulation, and restore natural luminosity.

Red Ginseng, revered for centuries for its energizing and firming properties, helps combat early signs of aging while improving elasticity and tone. The Tibetan herbal blend supports oxygenation, ensuring skin receives optimal nourishment and stays resilient against environmental stress.

Its silky, lightweight texture absorbs instantly, leaving no residue — only smooth, radiant skin that feels alive and rejuvenated. With continued use, it minimizes dullness, restores firmness, and imparts a youthful, yoga-like glow that lasts well beyond the festive season.

Price: ₹1,599 for 50gm
Buy here: leafoberryyskincare.com/products/leafoberryy-himalayan-yoga-glow-cream

LEAFOBERRYY products are Vegan, Cruelty-Free, SLS & Paraben-Free, and IFRA & ISO Certified, reflecting the brand’s commitment to mindful, safe, and effective skincare.

Also Available On: Amazon, Smytten and coming soon on  Blinkit, Myntra, Purplle & more

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Interview

Bridging Cultures Through Wine: An Interview with Mihai Necula, Export Business Development Manager at Cotnari Wines

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An Interview with Mihai Necula, Export Business Development Manager at Cotnari Wines

Romania’s Cotnari Winery is one of the oldest and most celebrated names in Eastern Europe’s wine heritage. With a legacy that stretches back centuries, Cotnari is now expanding its footprint across the globe — including in India. We spoke with Mihai Necula, Export Business Development Manager at Cotnari Wines, to learn about his journey, motivations, and the brand’s vision for connecting Romanian authenticity with global audiences.

Cotnari Romanian Wines India market launch

From Business to Wine: A Journey of Passion

“I have a background in international business and marketing,” Mihai begins. “My journey into the wine world came from both passion and curiosity for authentic products that carry cultural identity. Working with Cotnari allowed me to blend professional experience with heritage — wine isn’t just a product, it’s a story that connects people, cultures, and traditions.”


Motivated by Heritage and Connection

For Mihai, representing Romanian excellence is more than a job; it’s a mission.
“My greatest motivation comes from helping people around the world discover our native grape varieties. Every partnership and every glass of Cotnari wine enjoyed abroad proves that heritage and authenticity still matter.”


Cotnari’s New Chapter in India

India marks a new beginning for Cotnari. “We’re in the process of establishing our first strategic partnerships,” Mihai explains. “Our aim is to collaborate with select distributors and hotel groups who value authenticity and long-term cooperation. We’re proud to be the first Romanian winery officially introducing our wines to India.”


Building Sustainable Growth

“Our plan in India is to build a sustainable presence through premium distribution, private label collaborations, and strong partnerships within the diplomatic and hospitality sectors,” he shares.
Globally, Cotnari continues to expand across Europe, Asia, and the Americas. “We focus on relationships, not transactions — that’s how we grow.”


Early Success and Future Ambitions

Cotnari’s journey in India is still young but promising. “Sales are at an early stage, but interest is growing among importers, hotels, and diplomatic channels,” says Mihai. “To accelerate growth, we plan to educate consumers about Romanian wines and introduce tailored collections suited for Indian preferences.”


The Art of Selling Wine

When asked what makes a great salesperson, Mihai is quick to answer: “Empathy, integrity, and vision. You must understand people, believe in your product, and be patient enough to build real trust. In the wine business, it’s not about selling — it’s about building relationships that last.”


Strengths, Weaknesses, and Lessons Learned

“My greatest strength lies in connecting people and creating partnerships based on trust,” he reflects. “I bring energy and long-term perspective to every project. My weakness? Sometimes I’m too passionate about perfection — I want everything to reflect the highest standard.”


Profit, Loss, and the Power of Resilience

“Both profit and loss are part of growth,” Mihai says thoughtfully. “When things go well, I study why. When challenges appear, I see them as feedback, not failure. Resilience and constant improvement are key to keeping a brand strong.”


Teamwork and Collaboration in India

“Working with people in India has been inspiring,” he says with enthusiasm. “The openness and creativity I’ve experienced here are remarkable. Building our local team means sharing values, not just strategies.”


Global Networking and Technology

“Networking is the foundation of our expansion,” Mihai explains. “We’ve built partnerships across Europe, Asia, and the Americas, always based on shared trust. Technology plays a big role too — from digital marketing and CRM systems to virtual tastings, it helps us stay connected with global partners in real time.”


Mentoring the Next Generation

Mihai also believes in guiding young professionals. “I’ve trained several junior colleagues in export, negotiation, and market development. Watching them grow into confident professionals is one of the most rewarding parts of my job.”


Looking Ahead: Cotnari’s Vision for India

“Our next step is to establish long-term partnerships with importers, hotels, and diplomatic suppliers to ensure continuous visibility for Cotnari wines in India,” Mihai concludes. “We’re also curating a special collection designed to suit Indian tastes. For us, India is not just a market — it’s a partnership for the future.”


Through his passion and dedication, Mihai Necula continues to bridge Romanian tradition with global innovation — one glass of wine at a time.

Written by Shiva Nayak, a Director & writer covering global business, trade, and emerging markets.

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Health & Beauty

The Only Skincare Shortcut Your Festive Calendar Needs

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Vitamin C Brightening Serum

Blend, Glow, Repeat with Magical Blends!

The Only Skincare Shortcut Your Festive Calendar Needs

Diwali is almost here, and while you’re busy picking outfits and gifts, don’t forget the most important accessory — glowing, healthy skin. Enter Magical Blends, India’s first patented personalised skincare system, designed to take the guesswork out of your routine.

Vitamin C Brightening Serum
Renewing Overnight Serum (Ceramides + Squalane)

Their AM-to-PM Festive Regime is fuss-free, effective, and perfect for this season of endless soirées. Think glow-boosting actives, overnight repair heroes, brightening serums and a nourishing base that work as hard as you do.

Glow Boosting Serum (Niacinamide-powered)
Targets dullness and blemishes, strengthens the skin barrier, and gives you that fresh, lit-from-within glow.

Renewing Overnight Serum (Ceramides + Squalane)

Vitamin C Brightening Serum
Fades pigmentation and dark spots, boosts collagen production, and revives tired skin for that even-toned festive radiance.

Renewing Overnight Serum (Ceramides + Squalane)
Your bedtime saviour — hydrates, nourishes, and repairs while you sleep, keeping fine lines and fatigue away. Gives you a youthful feel to your skin so it never feels stretchy or itchy.

Deep Nourishing Cream 

A rich, non-sticky moisturiser that hydrates, soothes, and softens with shea and cocoa butters. Clean, and comforting — your skin’s daily dose of lasting nourishment.

The twist? Magical Blends’ blend-it-yourself system. Just add 3–4 drops of your chosen serum(s) to the nourishing cream, mix, and apply. Custom care in under a minute — no 10-step rituals, just results.

Good to know: Dermat-tested | Vegan & Plant-based actives | No sulphates, mineral oil, or artificial fragrance or colour | Cruelty-free
Price: From ₹300 onwards.
Shop here: magicalblends.in

This festive season, glow isn’t optional — it’s personal. 

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