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BOULT Launches #BOULTBEYONDJOY Campaign Bringing Christmas and New Year’s Joy to Consumers

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BOULTBEYONDJOY Campaign

New Delhi, December 20, 2024: BOULT, India’s No. 1 Rated Audio brand, is set to ring in Christmas and New Year’s with its new campaign #BOULTBEYONDJOY. A social-first campaign, #BOULTBEYONDJOY, aims to spread the season’s greeting through a series of fun and engaging social media activities that will indulge users for 12 days beginning December 20, 2024, and ending January 1, 2025. 

The series of contests on BOULT’s social platforms will feature an array of challenges that will keep participants on their toes, from musical guessing games and creative storytelling to festive-themed activities that capture the magic of the holiday season. Each contest is designed to spread joy, encourage participation, and allow participants to win exciting BOULT goodies. 

Winners will be announced regularly throughout the campaign, building anticipation and excitement as the new year approaches. The series will culminate in a grand finale that marks the arrival of 2025. 

Shivi Srivastava, Marketing Head, BOULT, said, “The holiday season is all about spreading joy, building connections, and celebrating the spirit of togetherness. With #BOULTBEYONDJOY, we aim to create an interactive and festive experience that engages our community through creativity, fun, and the warmth of the season. This campaign reflects our commitment to making every moment joyful, just as our products enhance every audio experience.”

Blending entertainment, creativity, and brand engagement, BOULT is creating a unique way for its community to celebrate the holiday season and welcome the new year. The contest series promises to be more than just a competition – it celebrates fun, creativity, and community spirit. 

Follow BOULT’s Instagram page and other social media platforms to stay updated on challenges, product launches, and exciting giveaways!

Here’s the teaser of campaign: https://www.instagram.com/reel/DDuLdAOthy-/?igsh=dWdpM3R4YXgybjds

About BOULT: 

BOULT is rated as India’s No. 1 audio brand that designs and manufactures wearables products. The brand’s product portfolio includes headphones, speakers, smartwatches, powerbanks, dashcams, soundbars, and other categories of earphones like wireless, Bluetooth, in-ear, and more. BOULT was founded in June 2017 by two brothers, Varun and Tarun Gupta. BOULT is the 2nd largest audio company and 3rd largest wearable player in India selling a product every 3 seconds. BOULT is the only consumer electronics brand in the country with its own design studio, where they conceptualize and meticulously design every product to build masterpieces that are best-sellers on every recognized e-commerce platform in the country, including their own website- www.boultaudio.com.  

For further inquiries or media-related information, feel free to reach out to us at BOULT – PR@boultaudio.com and boult@prpundit.com   

Instagram – https://www.instagram.com/boultaudio/ 

Twitter – https://x.com/BoultOfficial 

Facebook – https://www.facebook.com/BoultAudio/    

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The Future of Digital Storytelling – Drushma Doshi’s Vision for Content Creation

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As digital content continues to evolve, creators like Drushma Doshi are shaping its future.

The Power of Authentic Narratives

Drushma believes that audiences today crave authenticity. Her content focuses on real-life emotions and experiences, making it relatable and impactful.

This approach has helped her build a strong connection with viewers.

Beyond Entertainment

For Drushma, storytelling is more than entertainment—it’s a medium for expression and connection. Her projects aim to spark conversations and evoke emotions.

Leveraging Technology

The digital era offers endless possibilities for creators. Drushma uses technology to enhance storytelling while maintaining its emotional core.

Her ability to balance creativity with innovation sets her apart.

A Vision for Growth

Looking ahead, Drushma plans to expand her reach through OTT platforms and larger productions. She aims to bring regional stories to a global audience.

Inspiring the Next Generation

Drushma’s journey serves as an inspiration for aspiring creators. She proves that with dedication and vision, it is possible to build a successful career in content creation.

Drushma Doshi is not just a storyteller—she is a visionary shaping the future of digital content. Her work continues to inspire and influence the next generation of creators.

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Divya Agarwal and Starrer First Look Poster of Supernatural Thriller ‘The Wardrobe’ Unveiled

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Divya Agarwal and Starrer First Look Poster of Supernatural Thriller ‘The Wardrobe’

Raj Gavali Production has unveiled the first-look poster of its upcoming Bollywood supernatural thriller The Wardrobe, giving audiences a glimpse into a dark and haunting cinematic experience. Directed by Saurabhh Chaubey, the horror-based film stars Divya Agarwal and Rajniesh Duggall in the lead roles. The project is produced by Jyoti Raj Gavali and co-produced by Raj Gavali.

The newly released poster presents a chilling visual — a mysterious woman emerging from an old, half-open wooden wardrobe entwined with creeping vines. Bathed in an ominous red glow from within, the eerie figure, dressed in a blood-stained white gown, creates an atmosphere of fear and suspense. The smoky surroundings and shadowy backdrop further intensify the supernatural tone, hinting at dark secrets concealed behind the wardrobe doors.

Actress Divya Agarwal is set to make her Bollywood debut with the upcoming supernatural thriller The Wardrobe. She is best known for winning Bigg Boss OTT 1 and MTV Ace of Space 1. Divya  is excited about the project and exploring the horror genre on the big screen. “This film challenged me as an actor. The story is gripping and atmospheric, and I can’t wait for the audience to experience it,” she said.

The bold red title The Wardrobe stands out against the grim setting, reinforcing the horror theme. The poster also announces the film’s theatrical release date as April 24, 2026.

Actor Rajniesh Duggall said the film offers a unique take on the supernatural genre. “The moment I heard the script, I knew it had something different. It blends suspense with psychological elements, and the poster gives just a glimpse of what audiences can expect,” he added.

According to the makers, the film revolves around a terrifying chain of events triggered by what appears to be an ordinary household object. They describe the narrative as a suspense-driven supernatural thriller that promises unexpected twists and edge-of-the-seat moments.

Producer Jyoti Raj Gavali said the film aims to present horror in a gripping and emotionally engaging format. “The Wardrobe is not just about fear, but about the unknown secrets that can change lives. From the very beginning, we wanted the first look to reflect the intensity and mystery of the story,” Gavali said.

With the first look generating curiosity among horror film enthusiasts, The Wardrobe is slated to hit cinemas on April 24, 2026. Further details about the film are expected to be revealed soon, the team said.

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Pallichattambi Trailer Unleashed: Tovino Thomas Roars in a Gritty Period Epic

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pallichattambi

Malayalam superstar Tovino Thomas’ much-anticipated period drama Pallichattambi is set for a worldwide theatrical release on April 9, 2026, the makers announced on Tuesday with the unveiling of the first-look motion poster. The big-budget film, directed by Dijo Jose Antony, will hit screens across languages, including Hindi, Tamil, Telugu, Kannada and Malayalam.

Thomas is best known for the critically acclaimed superhero film Minnal Murali, which streamed globally and cemented his popularity beyond the Malayalam belt. Pallichattambi now positions him for a broader theatrical footprint across India.

Produced jointly by World Wide Films and C Qube Bros Entertainments, Pallichattambi marks a significant outing for Thomas, who appears in a striking new avatar in the motion poster that dropped online earlier today. The period narrative, scripted by S Suresh Babu, transports audiences to the 1950s-60s, blending historical texture with a dramatic storyline.The film also stars Kayadu Lohar as the female lead, supported by a strong ensemble including Vijayaraghavan, Sudheer Karamana, Baburaj, Vinod Kedamangalam and Prashanth Alexander, among others. Set against a richly detailed backdrop, the production aims to evoke the era’s cultural ethos through meticulous design and cinematography.

Tijo Tomy has handled the film’s cinematography, while acclaimed composer Jakes Bejoy is responsible for the music score. Editing is by Sreejith Sarang, with Dileep Nath overseeing production design. The technical team also includes costume lead Manjusha Radhakrishnan and makeup designer Rasheed Ahammed while Meghasyam and Thanzeer are on board as associate producers.

In addition to the core production crew, Pallichattambi credits Renit Raj and Kiran Raphael as chief associate directors, with Sync Cinema on sound design and Yellowtooths handling poster designs.

The announcement of the April release has already sparked excitement among fans and industry observers, especially given the film’s pan-Indian rollout strategy and Thomas’ growing presence across Indian cinema

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