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BOULT Launches #BOULTBEYONDJOY Campaign Bringing Christmas and New Year’s Joy to Consumers

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BOULTBEYONDJOY Campaign

New Delhi, December 20, 2024: BOULT, India’s No. 1 Rated Audio brand, is set to ring in Christmas and New Year’s with its new campaign #BOULTBEYONDJOY. A social-first campaign, #BOULTBEYONDJOY, aims to spread the season’s greeting through a series of fun and engaging social media activities that will indulge users for 12 days beginning December 20, 2024, and ending January 1, 2025. 

The series of contests on BOULT’s social platforms will feature an array of challenges that will keep participants on their toes, from musical guessing games and creative storytelling to festive-themed activities that capture the magic of the holiday season. Each contest is designed to spread joy, encourage participation, and allow participants to win exciting BOULT goodies. 

Winners will be announced regularly throughout the campaign, building anticipation and excitement as the new year approaches. The series will culminate in a grand finale that marks the arrival of 2025. 

Shivi Srivastava, Marketing Head, BOULT, said, “The holiday season is all about spreading joy, building connections, and celebrating the spirit of togetherness. With #BOULTBEYONDJOY, we aim to create an interactive and festive experience that engages our community through creativity, fun, and the warmth of the season. This campaign reflects our commitment to making every moment joyful, just as our products enhance every audio experience.”

Blending entertainment, creativity, and brand engagement, BOULT is creating a unique way for its community to celebrate the holiday season and welcome the new year. The contest series promises to be more than just a competition – it celebrates fun, creativity, and community spirit. 

Follow BOULT’s Instagram page and other social media platforms to stay updated on challenges, product launches, and exciting giveaways!

Here’s the teaser of campaign: https://www.instagram.com/reel/DDuLdAOthy-/?igsh=dWdpM3R4YXgybjds

About BOULT: 

BOULT is rated as India’s No. 1 audio brand that designs and manufactures wearables products. The brand’s product portfolio includes headphones, speakers, smartwatches, powerbanks, dashcams, soundbars, and other categories of earphones like wireless, Bluetooth, in-ear, and more. BOULT was founded in June 2017 by two brothers, Varun and Tarun Gupta. BOULT is the 2nd largest audio company and 3rd largest wearable player in India selling a product every 3 seconds. BOULT is the only consumer electronics brand in the country with its own design studio, where they conceptualize and meticulously design every product to build masterpieces that are best-sellers on every recognized e-commerce platform in the country, including their own website- www.boultaudio.com.  

For further inquiries or media-related information, feel free to reach out to us at BOULT – PR@boultaudio.com and boult@prpundit.com   

Instagram – https://www.instagram.com/boultaudio/ 

Twitter – https://x.com/BoultOfficial 

Facebook – https://www.facebook.com/BoultAudio/    

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Sony BBC Earth brings an action-packed November lineup

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Sony BBC Earth invites viewers

This November, Sony BBC Earth invites viewers to embark on a journey of awe, wonder, and raw nature as the channel unveils an extraordinary line-up of stories that celebrate the wild and the resilient. From thrilling chases in ‘Prey vs Predator’ to untamed adventures in ‘Wild Men of Europe’ and fascinating explorations in the ‘Matinee Marvels’ showcase, the month promises an unforgettable viewing experience.

Dive into the ultimate survival saga as ‘Prey vs Predator’ captures nature’s most primal battle — the eternal struggle between hunter and hunted. With breathtaking visuals and gripping narratives, each episode unravels the intricate tactics of predators and the ingenious strategies of their prey. Witness nature’s balance in its most dynamic and dramatic form. Starts  3rd November, Monday to Friday, at 9 pm.

Sony BBC Earth invites viewers
Picture Shows: Dara Ó Briain in front of a wall of NASA astronauts at Frenchie’s Italian Cuisine, a restaurant close to NASA’s Johnson Space Center, Houston, Texas, USA.
Sony BBC Earth brings an action-packed November lineup
Picture Shows: Dara Ó Briain in the assembly hall at ITER, St. Paul Lez Durance, France, where they are building the world’s largest nuclear fusion reactor.

Venture deep into Europe’s rugged wilderness with ‘Wild Men of Europe’. This fascinating series follows individuals who have chosen to live in harmony with nature — far from modern comforts — showcasing human resilience, adaptability, and passion for the untamed. Their stories reveal a unique bond with the landscapes and wildlife that define Europe’s natural heritage. Starts 17th November, Monday to Friday, 10 PM

Sony BBC Earth brings an action-packed November lineup
Picture Shows: Wildlife cinematographer Vianet Djenguet films the Xudum lion pride’s youngest members.

‘Big Cats 24/7’ series follows lions, leopards, and cheetahs in Botswana’s Okavango Delta. Filmed across changing seasons, it captures the raw drama of survival and the beauty of nature’s fiercest predators. Starts 17th November till 24th November, Monday to Friday, 12 PM

Matinee Marvels Premieres

Experience a lineup of inspiring and visually stunning documentaries every weekend afternoon under Matinee Marvels. Titled Wonderful November, the showcase brings to life four enthralling titles that delve into the wonders of our planet and beyond:

SECRET AMAZON: INTO THE WILD – Discover the heart of the Amazon rainforest, its mysterious ecosystems, and the creatures that call it home. WONDERS OF THE MOON WITH DARA Ó BRIAIN – Join Dara Ó Briain on a celestial journey, uncovering the science, myths, and beauty of our nearest cosmic neighbour. WONDERS OF THE SUN WITH DARA Ó BRIAIN – Explore the life-giving star that powers our planet and shapes everything from climate to cultures. WONDERS OF VOLCANOES – Witness the fiery forces that have sculpted our world and continue to shape its destiny. Premiering 8th November onwards every Saturday & Sunday at 12 PM & 9 PM.

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IPRS Brings ‘My Music My Rights’ to Sambalpur, Honours Rangabati Lyricist Padmashree Gountia

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The release of Rangabati in 1979 by INRECO marked a turning point in Indian folk music

Mumbai , 21 July – In a historic step toward protecting the creative legacy of India’s folk music community, The Indian Performing Right Society Ltd. (IPRS) is bringing its ‘My Music My Rights’ initiative to Sambalpur on July 26, 2025 at the Sambalpur Kala Parishad, Odisha. The copyright and royalty awareness workshop is set to honour Padmashree Mitrabhanu Gountia, the legendary lyricist behind one of India’s most beloved folk songs—“Rangabati.” He is a humble schoolteacher from Bilung village (now renamed Rangabati Bilung in his honour).

The release of Rangabati in 1979 by INRECO marked a turning point in Indian folk music

The event will be supported by INRECO (The Indian Record Manufacturing Company Ltd.), the Kolkata-based heritage music label that recorded and released Rangabati in 1979. Known for preserving and promoting Indian folk, classical, and regional sounds for over 100 years, INRECO played a pivotal role in giving Rangabati its national and global reach.

It was in 1963, with the opening of All India Radio in Sambalpur, that Gountia took a personal vow to write only in his mother tongue, Sambalpuri. Inspired by the words of poet Gangadhar Meher—If you want to become great, first make your mother tongue great—he went on to write over 1,000 songs, capturing the rhythm, sorrow, and soul of his land.

“I am an ardent worshipper of my mother tongue and have dedicated my life to the cause of Sambalpuri native literature,” says Gountia. “That stubbornness is not mine alone—it exists in every poet and writer of the soil of Western Odisha. We toil with determination. As the purity of gold is tested by touchstone, so is the quality of a creator known by time.”

The release of Rangabati in 1979 by INRECO marked a turning point in Indian folk music. First aired in 1978 on AIR Sambalpur, the song quickly became a cultural phenomenon—played at weddings, sung at fairs, and featured in Telugu cinema (Sri Ram, 2002), Bollywood (Kaun Kitne Paani Mein, 2015), and was showcased at the Republic Day tableau (2007), Radio Moscow, BBC London, the World Water Forum in South Korea, and performed live by Shankar Mahadevan at the 2017 Asian Athletics Championship in Bhubaneswar.

Yet, despite its popularity, the creators of Rangabati were often left out of commercial adaptations and not credited correctly in some instances. The workshop seeks to address this very gap—between fame and formal protection.

“Creators should not have to fight legal battles to claim what is rightfully theirs. They should be protected from the start,” said Mr. Rakesh Nigam CEO IPRS. “Folk music shouldn’t just be remembered—it should be respected, protected, and duly rewarded.”

Through this initiative, IPRS aims to ensure that folk creators—often ignorant about music rights and royalties—are equipped to understand and protect their creation. The workshop will feature sessions on:

• Copyright basics and the role of societies like IPRS in safeguarding the rights of authors,  

    composers and publishers

• Music Licensing and royalty mechanism

• On-ground membership enrolment queries with IPRS

• Helpdesk to resolve queries and provide tailored guidance

As Indian folk music continues to echo across global stages, initiatives like ‘My Music My Rights’ are vital to ensure that the voices behind the verses are heard, honoured, and empowered. This event marks not just a celebration of heritage, but a movement toward recognition, rightful ownership and fair remuneration for India’s folk creators.

Event Details:

My Music My Rights

Presented by IPRS in association with INRECO (The Indian Record Manufacturing Company Ltd.)

Date: 26th July 2025 | Time:  2:00 PM – 5:00 PM

Venue: Sambalpur Kala Parishad, Municipality Chowk, Sambalpur – 768001

Guest of Honour: Padmashree Mitrabhanu Gountia


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Sony PAL #1 FTA channel in reach across Q1

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fastest growing channel in Hindi Speaking Markets (HSM)

Marked by strategic shifts and progressive performance in viewership in the Indian television landscape, Sony PAL, the Free-to-Air (FTA) Hindi general entertainment channel (GEC) from Sony Pictures Networks India (SPNI), has emerged as the fastest growing channel in Hindi Speaking Markets (HSM). By strategically leveraging popular content and making it accessible through FTA, Sony PAL has successfully captured a significant audience share and achieved substantial and fastest growth in the competitive Indian television market. 

The channel has demonstrated remarkable growth in viewership, solidifying its position as a leader in reach among Free-to-Air (FTA) Hindi General Entertainment Channels (GECs). Recent BARC data indicates that Sony PAL reaches a staggering 192 million viewers, the highest among all FTA Hindi GECs in the last 13 weeks (Source: BARC, NCCS 15+, Week 14-26, ‘2025, Cume Reach in Millions, FTA HGEC Channels). This impressive performance is further highlighted by its significant resonance in markets. Sony PAL is ranked 1 in reach for 9 out of 13 weeks (Source: BARC, NCCS 15+, Week 14-26, ‘2025, Cume Reach in Millions, FTA HGEC Channels).

This success is largely attributed to its strategic decision to offer popular, family-friendly content, including iconic shows like Taarak Mehta Ka Ooltah Chashmah, Vighnahatha Ganesha and The Kapil Sharma Show, for the first time in the FTA space. This blend of accessibility and popular programming has driven its consistent top performance, marking it as a culturally relevant and increasingly popular choice across Indian households.

With a commitment to deliver wholesome, family-friendly entertainment, Sony PAL continues to resonate with viewers across India. Its accessible, free-to-air format ensures that quality content reaches every household, reinforcing its growing popularity and cultural relevance.

Sony PAL’s success story is a testament to its strategic vision, audience-first approach, and enduring appeal in the Indian television landscape.

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