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A Look at Akshya Tritya “Unlocking Prosperity “

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A Look at Akshya Tritya “Unlocking Prosperity “

Akshya Tritya also known as Akha Teej pr Akti ,is highly auspicious spring festival celebrated by hindu community. This annual event holds a special place in the heart of million people.it falls on the third Lunar day(tithi) of the bright half of the Hindu Month of Vaishakha ( April – May).

Significance of Akshaya Tritiya

There are several mythological and historical reasons behind the importance of Akshaya Tritiya. Here are a few:

  • Birth of Lord Parasurama: According to Hindu beliefs, Akshaya Tritiya marks the birthday of Parasurama, the sixth avatar of Lord Vishnu.expand_more He is revered for his strength, courage, and devotion to upholding righteousness.expand_more
  • Descent of the Ganges: Legends narrate that the holy river Ganges descended from heaven to earth on this day, bringing purification and spiritual significance.expand_more
  • Beginning of the Dwapara Yuga: The scriptures mention that the Dwapara Yuga, a golden age in Hindu cosmology, commenced on Akshaya Tritiya.exclamation
  • Commencement of Mahabharata recitation: Another legend states that Sage Vyasa began his narration of the epic Mahabharata to Lord Ganesha on this auspicious day.

Observances and Traditions

People from all walks of life celebrate Akshaya Tritiya with devotion and joy. Here are some key ways the festival is observed:

  • Puja and rituals: Devotees perform prayers and rituals to Lord Vishnu, Goddess Lakshmi, and Lord Ganesha, seeking blessings for prosperity, good fortune, and knowledge.expand_more
  • Charity and social service: Donating food, clothes, or money to the underprivileged is a significant aspect of the festival.expand_more
  • New beginnings: Akshaya Tritiya is considered an ideal time to embark on new ventures, such as starting a business, purchasing a home or vehicle, or making important investments.expand_more The belief is that anything undertaken on this day will have a lasting and successful outcome.expand_more
  • Buying gold: A popular tradition associated with Akshaya Tritiya is buying gold.expand_more It is believed that gold purchased on this day brings not only material wealth but also good luck and prosperity
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Lifestyle

More is More: Bent Chair’s Neo Maximal Collection available at Bent Collective

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Plum, the design & decor cafe

New Delhi, September 20205: Bent Chair, one of India’s most dynamic and avant-garde design houses, announces the launch of its latest collection the Neo Maximal Collection, now showcased exclusively at Bent Collective. This striking new line brings maximalism to the forefront, challenging minimal design codes with a fresh vocabulary of drama, colour, and eclectic detail.

The Collection is an ode to abundance rich patterns, layered textures, bold silhouettes, and playful design accents converge to create furniture and décor that are as expressive as they are functional. Every piece in the collection is designed to transform a home into a statement, inviting individuals to curate spaces that are unapologetically personal, full of character, and reflective of modern-day confidence.

“Maximalism is not about excess for the sake of excess; it’s about freedom of expression,” says Natasha Jain, CEO and Co-founder of Bent Collective. “With this collection, we wanted to give people the courage to break away from convention, to embrace colour, detail, and a sense of individuality in the way they live.”

The Neo Maximal Collection finds its perfect home at Bent Collective, the brand’s immersive design destination that brings together its most coveted pieces under one roof. Here, the collection is not just displayed, but experienced allowing visitors to visualize how bold, layered luxury can come alive in their own spaces.

With its unapologetic mix of glamour and playfulness, the collection is poised to redefine contemporary interiors, making “more is more” the new mantra for modern luxury living.

About Bent Collective:

Bent Collective, the most ambitious venture by Bent Chair founders Neeraj and Natasha Jain, redefines India’s design landscape as a 22,000 sq. ft. immersive destination on MG Road, New Delhi. Housing Bent Chair, Natelier, Bent Rugs, Bent Art, Bent Mosaics and Plum, it unites furniture, art, surfaces, décor and hospitality under one roof. From luxury craftsmanship at Natelier to Bent Chair’s playful creativity, the Collective spans diverse aesthetics while offering customisable, made-to-order pieces. With in-house manufacturing, expert-led consultations and tech-enabled experiences, Bent Collective stands as India’s largest, all-encompassing design and lifestyle landmark for connoisseurs, architects and lifestyle seekers alike.

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  Spykar Launches AW25 Denim Collection Celebrating Exploration and Individuality

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Spykar, India’s leading denim and lifestyle brand

Mumbai, 15th September 2025 – Spykar, India’s leading denim and lifestyle brand, is set to launch its Autumn/Winter 2025 collection, AW25, bringing together high-fashion streetwear and the spirit of Indian streets. The new season embraces understated elegance, highlighting luxury through longevity, while celebrating the playful and imaginative spirit of bold aesthetics and fantasy. Rooted in nature, heritage, and human imagination, the AW25 collection reflects a balance between timeless style and youthful irreverence, offering clothing that is as expressive as it is versatile.

Spykar, India’s leading denim and lifestyle brand

Spykar is embracing AI-powered visuals instead of traditional physical photoshoots. This innovative approach reimagines iconic Indian locales through a high-fashion street photography lens, blending realism with digital imagination. The campaign embodies “main character energy,” capturing individuals in authentic, unfiltered moments as they navigate from urban streetscapes to vibrant festivals to serene ghats — turns each backdrop into a canvas for denim as a lifestyle.

On the launch, Sanjay Vakharia, CEO and Co-Founder of Spykar Lifestyle, said, “AW25 is our most daring collection yet. It reflects the dynamic spirit of today’s youth — bold, imaginative, and unapologetically themselves. By combining timeless denim with AI-driven storytelling, we are redefining how fashion speaks to a generation that values authenticity, creativity, and sustainability.”

AW25 is designed not just to be worn, but to claim spaces, tell stories, and resonate with a new generation of explorers, creators, and dreamers who define their own journey. The brand celebrates sustainable creativity, reducing the need for extensive on-location shoots while unlocking limitless storytelling possibilities.

Spykar’s AW25 collection is more than just apparel  it’s an invitation to embrace the streets, celebrate individuality, and experience fashion as a lifestyle statement.

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 Spykar Launched ‘It’s in Our Jeans/Genes’ Podcast Featuring Suta Sisters’ Journey of Heritage and Innovation 

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Spykar Launched

The series brings powerful conversations with Indians who are redefining identity and ambition; the debut fashion entrepreneur episode features Sujata and Taniya of Suta.

Mumbai, September 6th, 2025 – Spykar, India’s homegrown denim brand, has launched its latest marketing initiativeIt’s in Our Jeans/Genes, on th September, at xxPM. This podcast series celebrates stories of ambition, identity, and pride through engaging conversations with changemakers shaping India’s narrative on the global stage.

The series, which aligns with Spykar’s vision of youth culture and self-expression, brings together trailblazers from diverse industries to share their journeys of staying rooted in heritage while adapting to a modern, ever-changing world. Each episode highlights themes of resilience, authenticity, and ambition, showcasing individuals who are weaving Indian identity into a fabric of global relevance.

In its first episode, the spotlight shines on Sujata and Taniya, the sisters behind Suta, a brand that has reimagined the saree for today’s generation while empowering over 17,000 artisans across India. Their story is one of blending creativity and strategy, tradition and innovation, personal passion and social impact.

Sharing his view on the launch of this episode, Sanjay Vakharia, Co-founder and CEO of Spykar Lifestyles Pvt. Ltd., said, “At Spykar, fashion is about more than denim—it’s about identity and the stories that connect us. Through this podcast, we’re proud to feature the journey of Sujata and Taniya. They have beautifully represented the balance of heritage and modernity, and reflect the ambition of a new India that thinks global while staying true to its roots.”

Speaking about their appearance in the episode, Sujata and Taniya, Co-founders of Suta, said, “Suta has always been more than a clothing label to us—it’s about making sarees effortless, joyful, and relevant, while supporting the artisans who bring them to life. Being part of Spykar’s podcast feels special because it celebrates the same values we believe in: authenticity, storytelling, and the pride of taking Indian traditions to the world.”

As part of the episode, the Suta sisters also engaged in a playful DIY styling experiment—pairing denim with sarees—symbolizing the essence of the podcast’s theme. The unique blend of traditional drape and contemporary denim reflected both Suta and Spykar’s shared ethos of celebrating heritage while embracing modern expression.

With this initiative, Spykar cements its role not only as India’s finest denim brand but also as a storyteller for the new India—authentic, ambitious, and globally relevant. The upcoming episodes will feature voices from diverse industries – technology, food, music, and start-ups, offering fresh perspectives and sparking meaningful conversations. Aimed at young entrepreneurs, students, creatives, and denim enthusiasts, the podcast is designed to inspire those who are defining their own paths in today’s world.

Link to the podcast:

YouTube : https://youtu.be/lsJ12Nvr–g?si=liSF1V6lXjb46I01

IG : https://www.instagram.com/reel/DOQtFDCiNVd/?igsh=azR4YXJmZWI4dTR0

Stay tuned with Spykar’s Instagram and Youtube for upcoming guest reveals behind-the-scenes snippets, bonus content etc. The podcast has been designed for long-term engagement and is available across popular platforms including Spotify, YouTube, and Apple Podcasts, enabling audiences to tune in anytime and draw inspiration from India’s leading changemakers.

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