Lifestyle
A Look at Akshya Tritya “Unlocking Prosperity “

Akshya Tritya also known as Akha Teej pr Akti ,is highly auspicious spring festival celebrated by hindu community. This annual event holds a special place in the heart of million people.it falls on the third Lunar day(tithi) of the bright half of the Hindu Month of Vaishakha ( April – May).
Significance of Akshaya Tritiya
There are several mythological and historical reasons behind the importance of Akshaya Tritiya. Here are a few:
- Birth of Lord Parasurama: According to Hindu beliefs, Akshaya Tritiya marks the birthday of Parasurama, the sixth avatar of Lord Vishnu.expand_more He is revered for his strength, courage, and devotion to upholding righteousness.expand_more
- Descent of the Ganges: Legends narrate that the holy river Ganges descended from heaven to earth on this day, bringing purification and spiritual significance.expand_more
- Beginning of the Dwapara Yuga: The scriptures mention that the Dwapara Yuga, a golden age in Hindu cosmology, commenced on Akshaya Tritiya.exclamation
- Commencement of Mahabharata recitation: Another legend states that Sage Vyasa began his narration of the epic Mahabharata to Lord Ganesha on this auspicious day.
Observances and Traditions
People from all walks of life celebrate Akshaya Tritiya with devotion and joy. Here are some key ways the festival is observed:
- Puja and rituals: Devotees perform prayers and rituals to Lord Vishnu, Goddess Lakshmi, and Lord Ganesha, seeking blessings for prosperity, good fortune, and knowledge.expand_more
- Charity and social service: Donating food, clothes, or money to the underprivileged is a significant aspect of the festival.expand_more
- New beginnings: Akshaya Tritiya is considered an ideal time to embark on new ventures, such as starting a business, purchasing a home or vehicle, or making important investments.expand_more The belief is that anything undertaken on this day will have a lasting and successful outcome.expand_more
- Buying gold: A popular tradition associated with Akshaya Tritiya is buying gold.expand_more It is believed that gold purchased on this day brings not only material wealth but also good luck and prosperity
Lifestyle
Jeep® India emerges as India’s Most Trusted SUV Manufacturer in TRA’s Brand Trust Report 2025

Sixth Overall Win and Unprecedented Four-Year Streak Solidify Jeep’s Legacy in India
Pune, May 13, 2025 – Jeep® India has once again been recognized as the Most Trusted Brand in the SUV Manufacturer category in the 15th edition of TRA’s Brand Trust Report, India Study 2025. This prestigious accolade marks Jeep’s fifth overall win, including an unprecedented four consecutive years at the top (2022, 2023, 2024, and 2025) and previously in 2019 & 2020.

The Brand Trust Report 2025 is based on a comprehensive study conducted by TRA Research Pvt. Ltd., encompassing insights from over 2,500 consumer-influencers across 16 cities in India. The study evaluates brands on proprietary matrices of Brand Trust and Brand Desire, with over 90,000 respondent interviews conducted over the past 13 years.
Shailesh Hazela, Managing Director & CEO, Stellantis India, stated, “This recognition is a testament to our unwavering commitment to quality and innovation. Our manufacturing facilities in Ranjangaon, Hosur, and Thiruvallur, along with our R&D centers in Chennai and Pune, embody the Stellantis Production Way, ensuring excellence at every step. India stands unique as the only country outside North America to locally produce four Jeep nameplates—Wrangler, Compass, Meridian, and Grand Cherokee—underscoring our dedication to the ‘Make in India’ initiative.”
Commenting on the report, Kumar Priyesh, Business Head & Director- Automotive Brands, highlighted the brand’s storied heritage said,“Jeep is not just a brand; it’s the originator of the SUV category. Our lineage is built on a legacy of adventure, freedom, and innovation. Being recognized as India’s Most Trusted SUV Brand reinforces our commitment to delivering unparalleled experiences to our customers.”
N. Chandramouli, CEO of TRA Research, applauded the company on the significance of this recognition, “Jeep’s consistent top ranking in our Brand Trust Report reflects its deep-rooted connection with Indian consumers. Our rigorous methodology ensures that such accolades are a true reflection of public sentiment, and Jeep’s prominence is well-deserved.”
Trust has been foundational to Jeep’s success for over 75 years. From its origins in World War II, where the Go-Anywhere, Do-Anything® Jeep® 4×4 emerged as a trusted ally for Allied soldiers, to its evolution as a peacetime workhorse, the brand has become synonymous with reliability, adventure, and strength. Jeep’s legendary capability has continued to inspire confidence, whether on rescue missions during calamities or daily adventures. In India, the brand has fostered a community driven by adventure and trust. In 2019, Jeep was recognized as India’s most trusted automobile brand in TRA’s Brand Trust Report—a recognition of the bond the brand has cultivated.
Lifestyle
Innovative collaboration for Poltrona Frau: Draga & Aurel create impact with the Parka seating collection.

Parka… think snuggly, soft, enveloping design with attitude.
On the occasion of Milan Design Week, Poltrona Frau presents its new Parka series of sectional and modular sofas. A collection that inaugurates an exciting collaboration with the creative duo Draga & Aurel.

This year, the 2024 Imagine Collection by Poltrona Frau invites our Imagination to emerge as a creative force that can manifest our dream interiors, shaping them to create a more relatable and personal space. With this in mind, and to give voice to the numerous and possible declinations of the theme, the luxury furniture brand has further expanded its roster of ‘in-house design consultants’, commissioning exciting new names to join forces on the various projects.

The renowned design duo Draga & Aurel has been invited to collaborate on the Imagine Softness theme. The Serbian/German design partners have been based in Como Italy for many years, and have a particularly impressive professional path which works across the spectrum of various artistic and cultural fields. Lovers of fashion, bespoke vintage and enveloping shapes, Draga & Aurel have always been particularly sensitive to the culture of textile recycling and upcycling.
In this first project for Poltrona Frau, they hone their exceptional talent with Parka, a modular seating system that pays homage to the iconic jacket. From pop stars to streetwear: in the ’90s the Oasis frontman (who was highly influenced by Mod’s ’60s fashion) managed to take an everyday garment and make it cool. The Parka jacket became the epitome of street style, a versatile, protective garment but soft and comfortable at the same time. Much like the iconic jacket, the Parka sofa coordinates effortlessly with all types of interiors and is extremely versatile, despite (or even because of) its strong personality. The soft lines and generously padded upholstery that skims the floor hint at comfort and relaxation. The unusual elliptical shape of the backrest, which inclines to become an armrest and then a seamless seat, creates a concave or convex space that is both audacious and welcoming, seamlessly coordinating with different styles of interiors.
“Not many companies are capable of embracing so many different external visions whilst still upholding a furnishing philosophy consistent with its identity.” states Nicola Coropulis, CEO of Poltrona Frau, “Over the years, in the various collaborations with new designers, Poltrona Frau has always sought and upheld that sense of contemporary luxury which is able to respond in an aesthetic, conceptual and, above all, ethical way – to modern requisites.”
The Parka collection comprises modular elements: a concave or convex armchair without armrests or with a terminal armrest, the latter also in a maxi version, either right-side or left-side. It can be upholstered either entirely in Pelle FrauR, in the various types of leather present in the catalogue, or in a leather + fabric combination. In this case the leather is applied to the external structure, while the fabric is applied to the seat, backrest and armrest. Tone-on-tone top stitching completes the aesthetic.
Lifestyle
Cricket Star Pat Cummins Visits GKB Opticals Store in Hyderabad

Carrera’s Global Ambassador Unveiled His Favourite Styles at India’s Leading Eyewear Destination
Hyderabad, May 8, 2025 — In a thrilling mix of global sport and fashion, GKB Opticals, a leading eyewear brand with over 60 years of legacy, hosted global cricket icon Pat Cummins at its store in Sarath City Capital Mall, Hyderabad.
Carrera Eyewear’s global brand ambassador, Pat Cummins, recently visited the GKB Opticals store along with Safilo, the official distributor of Carrera. During his visit, Cummins officially launched his Carrera Signature Collection and spoke about the inspiration behind the designs. He also explored Carrera’s new eyewear collections, highlighting his personal style choices that reflect the brand’s dynamic and cutting-edge spirit.
“It was a sheer pleasure to have Pat Cummins at our Hyderabad outlet,” said Ms. Priyanka Gupta, Director of Brands, GKB Opticals. “His association with Carrera embodies individuality, self-confidence, and performance — all of which we at GKB strongly identify with. All such initiatives are yet another reinforcement of our intent to bring the world’s best eyewear to Indian consumers.”
The exercise was another milestone in GKB Opticals’ never-ending quest for providing top-quality, fashion-driven eyewear experiences. With a reputation built over a period of six decades, the brand continues to be at the forefront of providing glob
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