Rapido, best known for its bike taxi and auto services, has now stepped into the food delivery segment—aiming to disrupt an already competitive market dominated by giants like Zomato and Swiggy. With a strong presence in last-mile connectivity and a wide fleet of two-wheelers, Rapido is leveraging its strengths to offer fast and cost-effective food delivery services.

What Sets Rapido Food Delivery Apart?

One of Rapido’s biggest advantages is its robust rider network, already operating in over 100 cities. By integrating food delivery into its existing infrastructure, the company is reducing delivery times and cutting operational costs. The focus is on hyperlocal deliveries, making it ideal for quick orders from nearby restaurants.

Unlike traditional platforms, Rapido may also offer more flexible pricing models and faster onboarding for local food outlets and small eateries, giving them a chance to increase visibility without high commission fees.

Tech-Driven Approach

Rapido is known for its tech-forward mindset. The food delivery arm is expected to utilize real-time tracking, AI-based routing, and customer-friendly features such as in-app chat support and scheduled deliveries. This can help enhance customer satisfaction while maintaining efficiency.

Competition and Challenges

While the move is strategic, the competition is fierce. Swiggy and Zomato have years of experience, deep market penetration, and loyal customer bases. Rapido’s success will depend on how well it can differentiate its service—whether through better delivery times, lower costs, or unique restaurant partnerships.

The Road Ahead

Rapido’s entry into food delivery reflects a broader trend where mobility and logistics startups are entering quick commerce. If executed well, Rapido could carve out a niche, especially in Tier 2 and Tier 3 cities where fast and affordable options are limited.

With growing demand for convenience and speed, Rapido’s foray into this space has the potential to reshape how consumers experience food delivery in India.

Manali, a lush green hill station in Himachal Pradesh, India, is a paradise for adventure seekers, nature lovers, and holidaymakers. While popular sites like Rohtang Pass and Solang Valley often steal the spotlight, there are several hidden gems waiting to be explored.

1. Gulaba Village – A Scenic Getaway

Located en route to Rohtang Pass, Gulaba village is a serene escape offering breathtaking views of snow-covered peaks and vast meadows. It serves as an ideal spot for hiking and trekking enthusiasts. Several homestays provide a peaceful retreat for travelers who prefer staying off the mainstream tourist trail.

2. Him Valley Amusement Park – Fun & Adventure

For an adrenaline rush, Him Valley Amusement Park is a must-visit. This park offers an array of exciting rides, including roller coasters, bumper cars, and a Ferris wheel. It also showcases the local culture and traditions, making it a unique blend of entertainment and heritage.

3. Nyingmapa Buddhist Temple – A Spiritual Retreat

For those seeking tranquility, the Nyingmapa Buddhist Temple is a hidden gem. The peaceful ambiance, vibrant murals, and an impressive Sakyamuni idol make it an ideal place to meditate and unwind. Located on the outskirts of Manali, this temple provides an enriching cultural experience away from the city’s hustle.

4. Jogini Waterfalls – A Mesmerizing Natural Escape

One of Manali’s most picturesque spots, Jogini Waterfalls, is located about 2 km from Vashisht Temple. A trek through rocky trails and dense forests leads to this enchanting waterfall. The lush surroundings and cascading waters make it a perfect picnic spot for families and nature lovers.

5. Wildlife & Nature in Manali

The region surrounding Manali is home to diverse flora and fauna. Towering silver birch and deodar trees create a peaceful environment where visitors can relax and enjoy a picnic. Wildlife enthusiasts may also spot monkeys, antelopes, and other animals in the surrounding forests.

6. Thrilling Adventure Activities

Manali is a haven for adventure sports lovers. Whether it’s white-water rafting in the Beas River, paragliding over Solang Valley, or mountain biking up to Snow Man Point, there’s no shortage of thrilling experiences to enjoy.

7. Best Places to Stay in Manali

For a comfortable stay with breathtaking views of mountains or rivers, highly-rated hotels such as Holiday Heights and Sterling Manali are great choices. These accommodations are conveniently located near top attractions like Old Manali and Van Vihar National Park.

If you’re looking for luxury, Royal INN and The Grand Hotel Himachal offer premium services with modern amenities, including Wi-Fi, flat-screen TVs, and plush bedding. These hotels provide stunning views of the Beas River and the majestic snow-capped peaks.

Offbeat Places to Explore in Manali

Manali is a well-known tourist destination, but beyond the bustling markets and popular attractions, there are hidden gems that offer tranquility, adventure, and breathtaking landscapes. Here are some lesser-explored places you should visit:

1. Sethan Village

A secluded hamlet about 12 km from Manali, Sethan is a Buddhist settlement offering panoramic views of the Dhauladhar range. This village is a paradise for snow lovers in winter, with opportunities for skiing and experiencing igloo stays. The night sky here is a spectacle, making it a must-visit for stargazing enthusiasts.

2. Sissu

Located along the Manali-Leh Highway, Sissu is an untouched valley offering stunning views of glaciers, waterfalls, and lush greenery. The Sissu Waterfall is a major attraction, while the village itself provides insight into the Lahauli lifestyle. This spot is ideal for camping, trekking, and photography.

3. Naggar

A historical town 22 km from Manali, Naggar served as the capital of the Kullu Kingdom for over 1,400 years. It is home to the majestic Naggar Castle, which offers stunning views of the valley. The Roerich Art Gallery, dedicated to Russian painter Nicholas Roerich, is another highlight. The town’s old-world charm makes it perfect for a peaceful retreat.

4. Jana Village and Waterfall

This picturesque village is known for its apple orchards, traditional Himachali houses, and the stunning Jana Waterfall. A short trek through pine forests leads to the waterfall, where visitors can enjoy authentic Himachali cuisine at local dhabas.

5. Hamta Village

Lying on the route to the famous Hampta Pass trek, Hamta Village is a lesser-known spot offering breathtaking views of the valley. Surrounded by lush green meadows and snow-capped peaks, this village is ideal for those seeking solitude and a connection with nature.

6. Kothi Village

Situated at the base of Rohtang Pass, Kothi is a serene village offering panoramic views of the surrounding mountains and the Beas River. The village is a great spot for photographers and travelers looking for a peaceful escape.

7. Kais Monastery

A lesser-known Buddhist monastery near Kullu, Kais Monastery is a tranquil retreat surrounded by nature. It provides a peaceful atmosphere, making it an ideal place for meditation and spiritual reflection.

8. Malana

Famous for its distinct culture and traditions, Malana is a remote village known for its breathtaking scenery and unique way of life. Visitors can trek to Malana to experience the untouched beauty of the region while respecting the local customs.

9. Tirthan Valley

Although not directly in Manali, Tirthan Valley is a short drive away and offers a peaceful alternative to the crowded tourist spots. It is known for its pristine rivers, great trekking trails, and eco-friendly stays. The Great Himalayan National Park, a UNESCO World Heritage Site, is also nearby.

Plan Your Manali Getaway Today!

Step away from the crowds and uncover the hidden gems of Manali. Whether you seek adventure, relaxation, or cultural experiences, this charming hill station has something unique for every traveler. Pack your bags and explore Manali like never before!

PHD Chamber of Commerce and Industry (PHDCCI), in collaboration with the Ministry of Tourism, Government of India; Gujarat Tourism; Madhya Pradesh Tourism; and Uttar Pradesh Tourism, is set to host the 7^th edition of Global Film Tourism Conclave (GFTC) on 14 February 2025 from 10 am to 5 pm at Radisson Blu Mumbai International Airport.

Shri Gajendra Singh Shekhawat*, Hon’ble Minister of Tourism and Culture, Government of India has been invited as the Chief Guest to inaugurate the conclave.

A keynote address by Mr. Sabbas Joseph, Co-Founder of Wizcraft Group, will highlight the impact of large-scale film events like the International Indian Film Academy Awards (IIFA) on tourism, showcasing how film-induced tourism benefits host cities and countries.

Another keynote session titled ‘Evolving Landscape of Films and Tourism’ exploring the growing synergy between films and tourism over the decades, will feature Mr. Shibasish Sarkar, President, Producers Guild of India and Group CEO, Reliance Entertainment Studios.

Key sessions will include ‘Shoot to Bill, Tourist Dollars’, moderated by Ms. Reema Lokesh, Founder and Editor, Reemarkabl.com, featuring Mr. Prithul Kumar, Joint Secretary (Broadcasting II) and MD, National Film Development Corporation, Ministry of Information & Broadcasting, Government of India; Ms. Lohita Sujith, Sr. Director – Copyright & Digital Economy, Motion Picture Association India Office; Mr. Sunil Doshi, CEO, Alliance Media & Entertainment; Mr. Himanshu Patil, Director, Kesari Tours; and Mr. Amrit Mann, Director, Mann Tours India. The session will discuss India’s increasing appeal for international film productions, particularly since the introduction of a 30% incentive for foreign film productions, which has led to a 25% increase in film shootings in India over the past two years.

A special segment on ‘Filming in Madhya Pradesh & Gujarat’ will focus on how these states are emerging as prime filming destinations, offering insights from tourism board representatives and industry experts. Reports from state tourism departments indicate that Madhya Pradesh and Gujarat have recorded a 40% rise in film productions, leading to substantial tourism revenue and employment generation.

Another key session, ‘Availing Government Incentives for Shooting in India’, will be presented by Ms. Shruti Rajkumar, Vice President (I&B Desk), India Cine Hub, providing insights on policies and financial incentives available for filmmakers.

The session ‘Cinematic ROI: Unveiling the Economics of Film Tourism’ will be moderated by Mr. Utpal Acharya, CEO, Content Engineers, with panelists including Mr. Aliaksandr Matsukou, Consul General of the Republic of Belarus in Mumbai; Ms. Malvika Khatri, Head – Films, Roy Kapur Films; Mr. Madhav Roy Kapur, Executive Producer, Dharma Productions; and Mr. Jaiprakash Rengarajan, CEO & Founder, All Around Globe. This discussion will analyze how film tourism generates billions in revenue worldwide and what strategies India can adopt to capture a larger share of this growing market.

According to a report by the World Travel & Tourism Council (WTTC), global film tourism contributes an estimated $88 billion annually to the world economy, with locations featured in popular films seeing a 30-50% increase in tourist visits.

With an impressive lineup of speakers and industry experts to foster collaborations between the film and tourism sectors, this conclave aims to explore how cinema can drive tourism growth and enhance destination branding.

GFTC 2025 is being held under the guidance of Mr. Anil Parashar, Chairman – Tourism Committee, PHDCCI and Executive Director, Interglobe Technology Quotient and Mr. Rajan Sehgal, Co-Chair – Tourism Committee, PHDCCI and Founder & Advisor, Teleporters Travel Solutions.