Marked by strategic shifts and progressive performance in viewership in the Indian television landscape, Sony PAL, the Free-to-Air (FTA) Hindi general entertainment channel (GEC) from Sony Pictures Networks India (SPNI), has emerged as the fastest growing channel in Hindi Speaking Markets (HSM). By strategically leveraging popular content and making it accessible through FTA, Sony PAL has successfully captured a significant audience share and achieved substantial and fastest growth in the competitive Indian television market. 

The channel has demonstrated remarkable growth in viewership, solidifying its position as a leader in reach among Free-to-Air (FTA) Hindi General Entertainment Channels (GECs). Recent BARC data indicates that Sony PAL reaches a staggering 192 million viewers, the highest among all FTA Hindi GECs in the last 13 weeks (Source: BARC, NCCS 15+, Week 14-26, ‘2025, Cume Reach in Millions, FTA HGEC Channels). This impressive performance is further highlighted by its significant resonance in markets. Sony PAL is ranked 1 in reach for 9 out of 13 weeks (Source: BARC, NCCS 15+, Week 14-26, ‘2025, Cume Reach in Millions, FTA HGEC Channels).

This success is largely attributed to its strategic decision to offer popular, family-friendly content, including iconic shows like Taarak Mehta Ka Ooltah Chashmah, Vighnahatha Ganesha and The Kapil Sharma Show, for the first time in the FTA space. This blend of accessibility and popular programming has driven its consistent top performance, marking it as a culturally relevant and increasingly popular choice across Indian households.

With a commitment to deliver wholesome, family-friendly entertainment, Sony PAL continues to resonate with viewers across India. Its accessible, free-to-air format ensures that quality content reaches every household, reinforcing its growing popularity and cultural relevance.

Sony PAL’s success story is a testament to its strategic vision, audience-first approach, and enduring appeal in the Indian television landscape.

Official XYZ Music proudly unveiled the official music video of their much-awaited fusion track “Me & You”, now streaming on YouTube. This visually rich and musically vibrant song stars the stunning Krishna Gautam alongside the dynamic Toofan Singh Gill, delivering a powerful fusion of sound and style.

“Me & You” is a musical cocktail that dares to be different — blending the raw energy of Punjabi hip-hop, the earthy charm of Rajasthani folk, and the emotional depth of Hindi melodies. This isn’t just another song release; it’s a cultural crossover crafted to ignite the senses and move the soul.

At the heart of the video is Krishna Gautam, who commands attention with her radiant screen presence and compelling performance. She effortlessly brings a perfect balance of strength and elegance to the screen, captivating audiences with every frame. Her wardrobe — a striking fusion of ethnic flair and urban chic — reflects the song’s bold identity. Whether she’s dancing with fire or conveying raw emotion through her eyes, Krishna exudes authenticity and star power.

Speaking about the experience, Krishna Gautam shared,”‘Me & You’ is very special to me — not just because of the music, but because it allowed me to explore a fusion of cultures and emotions through performance. It’s bold, it’s different, and I’m so proud to be part of something that celebrates diversity in such a vibrant way.”

Opposite her, Toofan Singh Gill brings a rugged charm and lyrical intensity that complements the track’s edgy, modern vibe. Together, their chemistry is electric, their energy contagious, and their performance unforgettable.

produced by the visionary team at XYZ Productions, “Me & You” is more than a music video — it’s an artistic statement. The visuals, choreography, and musical arrangement combine to create a rich audio-visual experience that resonates across languages and regions. Song sung by Toofan Singh Gill, Swarjit Singh, Shaheen Khan, Shehnaaz Khan,Music Composer by Star Dx, Choreographed & Directed by Ankan Sen & Sahil Khan.

Step into a world where tradition meets rebellion, and feel the pulse of “Me & You” — a track that promises to stay with you long after the beat fades.

Watch Now: https://youtu.be/FE2IE5QrTuk 

Sony MAX, India’s premier Hindi movie channel, is set to thrill audiences with the high-octane action thriller, The Diplomat, on 29 June at 1 PM only on Sony MAX. The film, which is one of the most thrilling extraction missions, is based on a true story, starring John Abraham as J.P. Singh, an Indian diplomat in Pakistan. J.P. Singh is involved in the case of Uzma Ahmed, an Indian woman who claims she was forced into marriage and seeks refuge at the Indian embassy.

The film starts off in the stunning yet hauntingly conflicted valleys of Khyber Pakhtunkhwa. Among the countless women who are kidnapped and tortured is India’s Uzma, who is lured into a false marriage, only to find herself imprisoned, assaulted, and desperate to escape. the film follows Singh’s efforts to navigate complex international diplomacy and secure Uzma’s safe return to India, facing ethical dilemmas and suspicion from Pakistani authorities. The movie is directed by Shivam Nair.

Ahead of the film’s premiere on Sony MAX, actor John Abraham shares his experience of portraying the character of J.P. Singh. “Playing the role of a diplomat was an amazing experience. I connected with the real life of a diplomat because I enjoy this space. I have done this in Madras Cafe, Batla House & Parmanu. The Diplomat really put me back in that space, and I was enjoying every moment of it.”

He further added, “I am politically aware, so I understand what is happening in the world. I think the film will educate the audience who are not politically aware about what is happening around.”

The film puts the spotlight on / unveils a world that operates behind closed doors, away from roaring headlines, the silent world of diplomacy. The film rightfully explains how sometimes the biggest diplomatic battles are fought not with weapons, but with words, strategy, and silence. The film portrays J.P. Singh’s efforts to navigate complex diplomatic challenges, geopolitical tensions, and legal battles to ensure Uzma’s safe return to India, emphasizing strategy and human resolve over typical action.

Brace yourself for an unforgettable movie experience Jo Sabko Deewana Bana De. Sunday Mega Premiere “The Diplomat” on 29 June at 1 PM only on Sony MAX.