Fashion
Aarti Vijay Gupta Showcased Postcard from Kashmir collection using LIVA Reviva at London Fashion Week 2024
Liva Reviva is a recycled sustainable fabric from the Birla Cellulose group
Celebrated designer Aarti Vijay Gupta collaborated with Liva Reviva to showcase sustainable luxury fashion at London Fashion Week in September 2024. The debut of her Spring/Summer 2025 collection, “Postcard from Kashmir,” beautifully highlighted the fusion of sustainable materials with high-fashion design. Liva Reviva, known for its eco-friendly fibres, added a unique touch to the collection, captivating audiences with its versatility.
Aarti Vijay Gupta’s collection was a stunning portrayal of Kashmir’s landscapes and cultural heritage, with pieces meticulously crafted using LIVA Reviva-based fabrics. The garments, made from up to 30% recycled textile waste blended with FSC-certified wood pulp, offered a sustainable alternative to traditional viscose, while remaining soft, breathable, and luxurious. The collection featured Kashmiri miniatures, Papier Mâché art, and Namda embroidery, with traditional art forms modernized through innovative silhouettes and design sensibilities. Each piece, from flowing silk to elegant printed linen, all demonstrated versatile nature of LIVA Reviva based fabrics that can be seamlessly integrated with heritage fibres.
The runway showcased a harmonious blend of style and sustainability, with fluid drapes, intricate detailing, and 3D engravings bringing eco-conscious fashion to life. Both menswear and womenswear were included, with designs inspired by Kashmir’s green pastures and towering mountains. The collection featured photo prints from Gupta’s iPhone, capturing the region’s essence, which contrasted beautifully with sophisticated dresses and co-ord sets. For the first time, Gupta ventured into mesh-printed dresses, introducing fitted bodycon styles adorned with striking photo prints—an exciting departure from her signature oversized, effortlessly chic designs. The collection’s easy separates, cleaner silhouettes, and toned-down color palette make the pieces versatile, allowing them to be mixed and matched for different looks, while still paying homage to Kashmir’s rich cultural tapestry.
Commenting on the successful collaboration, Mr. Sree Charan, VP Marketing, Global Head – Brands, Birla Cellulose, Aditya Birla Group, said, “We are immensely proud of our partnership with Aarti Vijay Gupta. Her vision for combining sustainable materials with contemporary design has truly brought to life what LIVA stands for – fashion that is beautiful, functional, and environmentally responsible.”
Designer Aarti Vijay Gupta also expressed her excitement, “Presenting my collection ‘Postcard from Kashmir’ at London Fashion Week using LIVA Reviva fibres was an incredible experience. These fibres provide the perfect canvas for expressing the beauty of Kashmir while remaining true to sustainable practices. I believe this is the future of fashion, where tradition meets innovation with a purpose.”
LIVA’s collaboration with Aarti Vijay Gupta is part of its ongoing efforts to lead the fashion industry towards more sustainable practices. With the introduction of fabrics made with advanced fibres that minimize waste and promote responsible manufacturing, LIVA continues to empower designers to create fashion that is as mindful as it is beautiful.
A historic night of India’s Biggest Fashion Hunt.
The Miss Diva 2025 presented by LIVA Grand Finale lit up Mumbai with a night filled with fashion, glamour, talent, and pure celebration. It was an evening where India’s brightest rising stars in beauty, fashion design, and content creation owned the stage and showed the world what the future of the industry looks like.
LIVA, the 100% natural-origin fabric brand from the house of Birla Cellulose, renowned for its unmatched fluidity, softness, and breathability, proudly joins Miss Diva as the presenting sponsor for the sixth consecutive year. This collaboration has been effortless, as both brands champion independent women who are unrestricted, spontaneous, and versatile
Miss Diva 2025 was a journey of discovery and determination, bringing together aspiring Content Creators, Fashion Designers, and Beauty Queens from across the country. The process began with online screenings, auditions, and task submissions, narrowing to the Top 8 in each category. These finalists then underwent an intensive bootcamp that honed their skills, tested their resilience, and prepared them for the ultimate stage. The journey culminated in a grand finale, celebrating talent shaped through rigor, mentorship, and purpose.
Sachiin Kumbhaar and Pooja Bumrah hosted the star-studded evening with effortless wit and charm, holding the energy high all night. As the energy in the room built, the anchors led the audience into the Content Creator Finale Task Showcase—a segment that highlighted storytelling, influence, and originality in the digital age. The content creator finalists wore the creations of Designer Nandita Mahtani.
This was followed by the display of craftsmanship and couture when the Top 8 Miss Diva Fashion Designer 2025 finalists took the stage in ensembles created by the Miss Diva Fashion Designer 2025 Mentor and Designer, Samant Chauhan. The Fashion Designer finalists wowed the jury with their Bohemian Musecreations —exquisite bohemian looks crafted from LIVA – a 100% natural-origin fabric known for its fluidity, softness, and breathability.
As the evening progressed, the anchors ushered in the Beauty Queen finalists in scintillating resort wear designed by Mandira Wirk. A high-voltage performance by Manasi Scott electrified the arena before the Beauty Queen finalists returned to the stage, in beautiful gowns by Designer Amarjit Bora, for their Q&A Round.
The night culminated with the unveiling of the new winners. Avni Gupta as Miss Diva Supranational 2025 and Avani kakekochhi Bhat as Miss Diva Cosmo 2025. Both queens will now carry India’s pride to the global stage at Miss Supranational 2026 and Miss Cosmo 2026, continuing India’s strong legacy in international pageantry.
Mr. Vadiraj Kulkarni, Business Head of Birla Cellulose, felicitated Aishwarya V, winner of Miss Diva Fashion Designer 2025, celebrating her exceptional talent and dedication to her craft. Similarly, Manmohan Singh, Chief Marketing Officer at Birla Cellulose, felicitated Monica D’Souza, winner of Miss Diva Content Creator 2025, recognizing her creativity, unique style, and individuality.
An eminent jury panel helmed the night, featuring Actor & Entrepreneur, Rakul Preet Singh, Miss Supranational 2025 Eduarda Braum, Fashion Designers Nandita Mahtani and Mandira Wirk along with former Miss Diva & Mentor for Miss Diva Beauty Queens 2025 Adline Castelino, Fashion Icon, Actor and Mentor for Miss Diva Content Creator 2025 Sahil Salathia, and Ace Pickleball Athlete Megan Fudge.
In attendance at the gala fashion evening were Sangeeta Bijlani, Vindoo Dara Singh, Anu Malik, Meet Bros, Sushrii Shreya, to name a few.
More than anything, the Miss Diva 2025 Grand Finale was a tribute to the diversity and evolution of India’s talent—where beauty meets artistry, where purpose sparks opportunity, and where dreams are nurtured into reality.
Catch the Grand Finale on 4th January 2026 at 8 PM on Zoom TV, with streaming available from the same day on Times Play and the Beauty Pageants India YouTube channel.
About LIVA:
LIVA is a brand of 100% natural-origin fabrics from the Aditya Birla Group. Known for their unmatched fluidity, softness, and breathability, Liva fabrics are versatile enough to be used in haute couture, formal attire, casual wear, and ethnic garments. As a result, they are favored by both leading global and domestic brands, as well as renowned designer houses. Made from renewable resources like eucalyptus and bamboo, Liva fabrics are biodegradable and offer a sustainable and eco-conscious choice for consumers who value both style and the environment in fashion.
Timeless Silhouettes and Colorful Hues for Endless Celebrating
As we enter into the holiday season that includes Christmas and New, Rangriti unveils a
thoughtfully curated festive edit designed for the modern woman. Blending comfort with tradition, the collection reflects the spirit of togetherness, joy, and understated elegance—perfect for intimate gatherings and year-end festivities.
Color of the Celebration
Rangriti’s Coral Polyester Yarn-Dyed Straight Suit Set blends warmth with refined simplicity and comfort. Styled with a matching dupatta or shawl. Perfect for Christmas lunches or welcoming the New Year in style, this set balances comfort with polished elegance.
Fashionably Coordinated
Get Christmas vibes in Rangriti’s yellow polyester yarn-dyed straight suit set. This three-piece ensemble features contemporary digital prints and a comfortable fit. It’s an ideal choice for daytime celebrations, Christmas lunches, and family get-togethers. Without giving a second thought, grace the drama from a wide range of trendsetting outfits that combine traditional and urbane choices!
Available At –All EBO’S and MBO’SFlipkart, Amazon, Myntra, Ajio, Tata Cliq, Nykaa Fashion, SnapdealWebsite – www. Rangriti.comFacebook – www.facebook.com/RangritiIndia
Rangriti, blending tradition with contemporary trends, brings in modern aesthetic wear, which includes an exclusive range of voguish ethnic ensembles, contemporary fusion wear, and Indo-Western silhouettes — perfectly designed for today’s woman who celebrates culture with confidence. From a stunning range of trendsetters that combine traditional and urbane choices in the form of mix-and-match, stylish ethnic, all-time classics, dresses, and matching bottom wear. Embrace the essence of devotion, radiance, and celebration with a curated collection that beautifully reflects the spirit.
Timeless Grace
Radiate charm in Rangriti’s red 3-piece set. The sleeveless kurta, featuring kashidakari-inspired colorful embroidery, pairs beautifully with flowing palazzos and a matching dupatta. The ensemble is a perfect blend of traditional artistry and contemporary flair, making it ideal for both rituals and family gatherings.
Available At –
All EBO’S and MBO’SFlipkart, Amazon, Myntra, Ajio, Tata Cliq, Nykaa Fashion, SnapdealWebsite – www. Rangriti.comFacebook – www.facebook.com/RangritiIndia
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