Fashion

SuperBottoms enters offline retail;

Published

3 years ago

November 13, 2022

SuperBottoms enters offline retail; Targets Annual Revenue of 250 cr by FY26

SuperBottoms, India’s leading D2C brand for eco-friendly baby-care products that recently raised USD 3 million, today announces their foray into offline retail business. Founded in 2016 by Pallavi Utagi, SuperBottomshas grown 2X YOY in the last 4 years.

The brand has opened its first kiosk in Mumbai at Rcity Mall Ghatkopar with the objective of building brand distribution as well as visibility. The kiosks display and sell products across its major categories – UNO cloth diapers, Dry Feel Langot, and Potty Training Pants. Along with this, SuperBottoms plans to open 6 kiosks targeting west and north zones by the end of this financial year, while parallelly building a team for General Trade outlets for their other products such as Langots, Underwear, and reusable menstrual hygiene products

Commenting on the expansion into offline retail, Pallavi Utagi, Founder & CEO, SuperBottoms said, “SuperBottoms is on a mission to build cloth diapers in India, which will need parents to learn a completely new cloth diapering concept. And, when it comes to their children, parents have a lot of concerns and questions. Having an offline presence allows parents to feel and touch the product and experience it for themselves before purchasing it. On the business front, India is still a highly offline-oriented market, and if we want to truly develop the category and get it to all the parents in India, going offline is a major lever. Our first kiosk that began in October 2022 has seen phenomenal love and it gives us a lot of motivation to build this network stronger and faster.”

Speaking about the offline expansion, Vinod Khedekar, Chief Operating Officer, SuperBottoms said, “We’re thrilled to foray into offline retail with the launch of our first kiosk, creating a holistic phygital experience for SuperBottoms consumers. For a purpose-led brand like SuperBottoms, venturing to the offline channel will boost awareness and help attain scale via reaching a larger audience on-ground beyond digital. With this we see SuperBottoms reach its next growth phase. With well-trained staff who will assist customers in facilitating convenient shopping, offline stores will ensure that our offerings align with our consumers’ needs and wants”.

Revolutionizing the personal and baby care market with innovative products has been possible by keeping research close but customers closer. Being a consumer-first brand, In 2016 SuperBottoms came up with a community- The Parent Tribe, as a platform to resolve cloth diapering queries for its customers. Now over 75,000 parents strong, Tribe has grown and transformed into an authentic platform of organic reviews, honest feedback, and an interactive community. It has not only been a fundamental source of research and development but their positive word of mouth spreads awareness about cloth diapering thus contributing towards the sales as well. Over and above the products, to create value for our ever-growing community, Tribe is studded with a panel of experts who assist parents with all queries ranging from cloth diapering to breastfeeding to nutrition. SuperBottoms is aiming to grow the community to 1 Lakh parents by the end of this year.

About SuperBottoms

https://superbottoms.com/

Founded in 2016 by Pallavi Utagi, SuperBottoms is an online-first sustainable brand of reusable cloth diapers and baby products focused on awareness and increased adoption of reusable cloth diapers in India besides the daily needs of babies & toddlers. Run by a core team of parents, 90% of whom are mothers, it’s trusted by 20 lakh+ parents. SuperBottoms UNO, its flagship product is an organic reusable diaper with the capability to stay dry all night. Made with pure cotton, it is very gentle and safe on the baby’s delicate skin. With one-size-fits-all functionality, it has a patent pending for its innovative buttoning system that enables the same diaper to be used for babies up to 3 years. A leader in the cloth diaper category in India, it’s also a bestseller on marketplaces like Amazon India.

Fashion

Meet the new winners of Miss Diva 2025

Published

1 month ago

December 23, 2025

Neha Tyagi

Meet the new winners of Miss Diva 2025 Presented by LIVA

A historic night of India’s Biggest Fashion Hunt.
The Miss Diva 2025 presented by LIVA Grand Finale lit up Mumbai with a night filled with fashion, glamour, talent, and pure celebration. It was an evening where India’s brightest rising stars in beauty, fashion design, and content creation owned the stage and showed the world what the future of the industry looks like.

LIVA, the 100% natural-origin fabric brand from the house of Birla Cellulose, renowned for its unmatched fluidity, softness, and breathability, proudly joins Miss Diva as the presenting sponsor for the sixth consecutive year. This collaboration has been effortless, as both brands champion independent women who are unrestricted, spontaneous, and versatile

Miss Diva 2025 was a journey of discovery and determination, bringing together aspiring Content Creators, Fashion Designers, and Beauty Queens from across the country. The process began with online screenings, auditions, and task submissions, narrowing to the Top 8 in each category. These finalists then underwent an intensive bootcamp that honed their skills, tested their resilience, and prepared them for the ultimate stage. The journey culminated in a grand finale, celebrating talent shaped through rigor, mentorship, and purpose.

Sachiin Kumbhaar and Pooja Bumrah hosted the star-studded evening with effortless wit and charm, holding the energy high all night. As the energy in the room built, the anchors led the audience into the Content Creator Finale Task Showcase—a segment that highlighted storytelling, influence, and originality in the digital age. The content creator finalists wore the creations of Designer Nandita Mahtani.

This was followed by the display of craftsmanship and couture when the Top 8 Miss Diva Fashion Designer 2025 finalists took the stage in ensembles created by the Miss Diva Fashion Designer 2025 Mentor and Designer, Samant Chauhan. The Fashion Designer finalists wowed the jury with their Bohemian Musecreations —exquisite bohemian looks crafted from LIVA – a 100% natural-origin fabric known for its fluidity, softness, and breathability.

As the evening progressed, the anchors ushered in the Beauty Queen finalists in scintillating resort wear designed by Mandira Wirk. A high-voltage performance by Manasi Scott electrified the arena before the Beauty Queen finalists returned to the stage, in beautiful gowns by Designer Amarjit Bora, for their Q&A Round.

The night culminated with the unveiling of the new winners. Avni Gupta as Miss Diva Supranational 2025 and Avani kakekochhi Bhat as Miss Diva Cosmo 2025. Both queens will now carry India’s pride to the global stage at Miss Supranational 2026 and Miss Cosmo 2026, continuing India’s strong legacy in international pageantry.

Mr. Vadiraj Kulkarni, Business Head of Birla Cellulose, felicitated Aishwarya V, winner of Miss Diva Fashion Designer 2025, celebrating her exceptional talent and dedication to her craft. Similarly, Manmohan Singh, Chief Marketing Officer at Birla Cellulose, felicitated Monica D’Souza, winner of Miss Diva Content Creator 2025, recognizing her creativity, unique style, and individuality.

An eminent jury panel helmed the night, featuring Actor & Entrepreneur, Rakul Preet Singh, Miss Supranational 2025 Eduarda Braum, Fashion Designers Nandita Mahtani and Mandira Wirk along with former Miss Diva & Mentor for Miss Diva Beauty Queens 2025 Adline Castelino, Fashion Icon, Actor and Mentor for Miss Diva Content Creator 2025 Sahil Salathia, and Ace Pickleball Athlete Megan Fudge.
In attendance at the gala fashion evening were Sangeeta Bijlani, Vindoo Dara Singh, Anu Malik, Meet Bros, Sushrii Shreya, to name a few.

More than anything, the Miss Diva 2025 Grand Finale was a tribute to the diversity and evolution of India’s talent—where beauty meets artistry, where purpose sparks opportunity, and where dreams are nurtured into reality.

Catch the Grand Finale on 4th January 2026 at 8 PM on Zoom TV, with streaming available from the same day on Times Play and the Beauty Pageants India YouTube channel.

About LIVA:

LIVA is a brand of 100% natural-origin fabrics from the Aditya Birla Group. Known for their unmatched fluidity, softness, and breathability, Liva fabrics are versatile enough to be used in haute couture, formal attire, casual wear, and ethnic garments. As a result, they are favored by both leading global and domestic brands, as well as renowned designer houses. Made from renewable resources like eucalyptus and bamboo, Liva fabrics are biodegradable and offer a sustainable and eco-conscious choice for consumers who value both style and the environment in fashion.

Fashion

Celebrates Christmas & New Year with Rangriti’s Effortless Festive Style

Published

1 month ago

December 23, 2025

Neha Tyagi

Celebrates Christmas & New Year with Rangriti's Effortless Festive Style

Timeless Silhouettes and Colorful Hues for Endless Celebrating

As we enter into the holiday season that includes Christmas and New, Rangriti unveils a

thoughtfully curated festive edit designed for the modern woman. Blending comfort with tradition, the collection reflects the spirit of togetherness, joy, and understated elegance—perfect for intimate gatherings and year-end festivities.

Celebrate Christmas and New Year in effortless style with Rangriti’s festive collection

Color of the Celebration
Rangriti’s Coral Polyester Yarn-Dyed Straight Suit Set blends warmth with refined simplicity and comfort. Styled with a matching dupatta or shawl. Perfect for Christmas lunches or welcoming the New Year in style, this set balances comfort with polished elegance.

Fashionably Coordinated
Get Christmas vibes in Rangriti’s yellow polyester yarn-dyed straight suit set. This three-piece ensemble features contemporary digital prints and a comfortable fit. It’s an ideal choice for daytime celebrations, Christmas lunches, and family get-togethers. Without giving a second thought, grace the drama from a wide range of trendsetting outfits that combine traditional and urbane choices!
Available At –All EBO’S and MBO’SFlipkart, Amazon, Myntra, Ajio, Tata Cliq, Nykaa Fashion, SnapdealWebsite – www. Rangriti.comFacebook – www.facebook.com/RangritiIndia

Fashion

Celebrate the Spirit of Devotion in Style with Rangriti’s Latest Collection.

Published

3 months ago

November 4, 2025

Neha Tyagi

Radiate charm in Rangriti's red 3-piece set

Rangriti, blending tradition with contemporary trends, brings in modern aesthetic wear, which includes an exclusive range of voguish ethnic ensembles, contemporary fusion wear, and Indo-Western silhouettes — perfectly designed for today’s woman who celebrates culture with confidence. From a stunning range of trendsetters that combine traditional and urbane choices in the form of mix-and-match, stylish ethnic, all-time classics, dresses, and matching bottom wear. Embrace the essence of devotion, radiance, and celebration with a curated collection that beautifully reflects the spirit.

Timeless Grace

Radiate charm in Rangriti’s red 3-piece set. The sleeveless kurta, featuring kashidakari-inspired colorful embroidery, pairs beautifully with flowing palazzos and a matching dupatta. The ensemble is a perfect blend of traditional artistry and contemporary flair, making it ideal for both rituals and family gatherings.
Available At –
All EBO’S and MBO’SFlipkart, Amazon, Myntra, Ajio, Tata Cliq, Nykaa Fashion, SnapdealWebsite – www. Rangriti.comFacebook – www.facebook.com/RangritiIndia