A leading Indian player in the beauty and wellness sector now has unveiled its latest range of personal care and wellness products under the VLCC Well science™ line, to be sold through the company’s pan-India direct seller network of over 55,000 associates. It may be recalled, VLCC had acquired Well science, a leading direct seller of nutraceuticals in early 2017.
The new range of VLCC Well science™ products include a facial kit and face wash, branded Naturally Ageless™, an Aloe Vera & Wheat Germ Hydrating Body Lotion, Clove& Spearmint Foot Cream, Lemongrass & Rosemary Anti-Cellulite Gel, and Green Tea Extract Tablets.
Speaking at the launch, Mr. Lajinder Bawa, CEO, VLCC Well science™ said, “VLCC’s endeavor to innovate and enter into new categories like fast-moving health good (FMHG) and fast-evolving distribution channels like direct selling led to the VLCC Well science™ collaboration. This investment has enabled the VLCC Well science™ network to be scaled up virtually pan-India in a span of fewer than 10 months as well as not only refresh its existing range of nutraceuticals but also expand the range with new products as also adding an entirely new line of skincare and body-care products. The new range is an ideal combination of sophisticated science and abundant nature that is well suited to the needs of modern consumers. We are confident that through these products, we will be able to further expand our network of distributors and associates to further consolidate our position in the direct selling space.”