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VitrA Unveils the World’s First 100% Recycled Ceramic Washbasin

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VitrA Unveils the World's First 100% Recycled Ceramic Washbasin

A Milestone in Sustainable Design

VitrA proudly introduces the world’s first 100% recycled ceramic washbasin, marking a groundbreaking achievement in sustainable design and environmental responsibility. This innovative product is a testament to VitrA’s commitment to minimizing resource use, reducing waste, and maximising contribution to a circular economy.

VitrA Unveils the World's First 100% Recycled Ceramic Washbasin

The introduction of this washbasin represents a significant milestone in the industry, being the first to be produced entirely from recycled materials. The new basin is made from a combination of broken ceramic and waste sludge that would otherwise be discarded. This recycled material is carefully processed: broken ceramics are ground into milled scrap, and waste materials such as pulp from wastewater treatment facilities are transformed into fresh sludge. This mixture is then poured into moulds, dried, fired, and finally re-glazed to create the finished product.

The Life Cycle Assessment (LCA) study conducted by VitrA reveals that this innovative production process reduces the environmental impact associated with global warming and fossil fuel consumption by 30% per product. By reusing materials that would otherwise contribute to landfill waste, VitrA saves approximately 5kg of raw materials per basin and achieves a 38% improvement in electricity consumption.

VitrA Unveils the World's First 100% Recycled Ceramic Washbasin

The VitrA washbasins are available in a sophisticated matt taupe finish and come in five distinct shapes: oval, square, round, TV, and pebble. Each basin features a slightly textured finish, which enhances both the visual appeal and tactile impact of the recycled material. The design not only showcases the unique characteristics of recycled ceramics but also integrates seamlessly into modern and contemporary interiors.

In alignment with our sustainability goals, the packaging for these washbasins is also eco-friendly. The product packaging is made from 100% recycled materials and is FSC-certified, ensuring that every aspect of the product, from creation to delivery, adheres to our environmental values.

VitrA’s 100% recycled ceramic washbasin is more than just a product; it is a testament to the brand’s dedication to redefining sustainable design. By turning waste into a valuable resource, VitrA is not only reducing its environmental footprint but also setting a new standard in the industry. This innovative approach is a step forward in the global effort towards sustainability and circular economy practices. It has also been honored with the prestigious Green Good Design Award for its outstanding commitment to sustainability.

Website: http://www.vitra-india.com/ 

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Events

An evening of Wine tasting with dinner of Wines from Romania

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An evening of Wine tasting with dinner of Wines from Romania organised by Vikram Sethi , India alongwith Mr.Radu George Pribeanu and Mr.Razvan Costel Oancea from Romania on 28 th November ,2024.

The guest of Honour was The Ambassador of Romania to India ,Her Excellency Ms.Sena Latif .
Mr.Viziru ,the Head of the Economic and Commercial section of the Embassy of Romania to India was also present .

Other important guests were Mr.Sanjeev Dev Malik ,media head and owner of Global News Network , Asian News Channel , Mr.Sameer Advani owner of BERCOS chain of restaurants and Bars , Ms.Shipra Jain wine consultant . Ms.Lavina Bhatia owner of hotel Hitlon Garden Inn, Gurugram , Ms.Chand Bakshi socialite and beauty pageant organiser, Mrs.Aruna Sethi , Kunwarani Sohinder Nabha of Nabha aristocratic family , Neha Tyagi of Glamour Mantra Magazine , Ms.Anna, wine consultant from Russia , Mr.Sanjiv Katyal , Ms.Priyanka and several others.

Wines which were tasted are from the regions of
Jaristea and Prince Matei,
The sunny hills of Sarica and Babadag ,
Region of Tohani and beyond .
These distinct regions are the main wine regions of Romania .

The event had scrumptuos snacks and dinner and desserts over wonderful wines .

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Fashion

SVJ Bags Brings the Perfect Statement Pieces for This Holiday Season

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SVJ Bags Brings the Perfect Statement Pieces for This Holiday Season

With the Wedding and Holiday season upon us, SVJ Bags by Sanya V Jain emerges as the ultimate style statement accessory, blending luxury, style, and functionality. Designed by Sanya V Jain, a force to reckon with in the fashion world, these bags are crafted to elevate any occasion with elegance and flair.

What makes SVJ Bags a must-have this season is the meticulous attention to craftsmanship and premium materials. Luxe leather, faux fur accents, and timeless designs come together to create pieces that are as versatile as they are beautiful. 

The collections celebrate bold textures, such as snake skin and animal-inspired prints like anaconda, ostrich, zebra, and leopard. There are striking motifs, available in tomato red, vibrant orange hues, embossed black, and metallic shades, that ensure you’ll stand out at any event. The range includes everything from wristlets and satchels to structured box clutches and oversized rectangular designs, catering to every accessory needed for the season.

Sanya’s philosophy, “More is more, less is a bore,” is brought to life through her vibrant use of prints, colours, and innovative designs. Through finely crafted leather bucket bags with faux fur clasps and sleek, minimalist backpacks SVJ Bags encapsulate a perfect balance of tradition and modernity, making them the ideal companions for this festive season. The leather duffel bags from the collection ensure one travels to their destinations in style.

Recognised in Vogue’s Forces of Fashion and celebrated on influential fashion lists, Sanya V Jain’s creations are a testament to her ability to redefine contemporary accessories. 

For more information, visit: SVJ Bags Website 

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Fashion

MEC Primo Unveils Vantara Collection: A Fusion of Fashion, Nature, and Compassion, Inspired by Anant Ambani

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Vantara Collection: A Fusion of Fashion

Vantara, meaning the “Star of the Forest,” is a new fashion collection that blends sustainability, style, and a deep respect for wildlife. Inspired by Anant Ambani’s dedication to wildlife conservation and efforts to protect elephants, the Vantara collection reflects a harmonious connection between humanity and nature.

This thoughtfully curated collection features a variety of pieces including elegant shirts, nature-inspired kurtas, and stylish dhotis. Each item embodies the essence of Indian aesthetics with a contemporary twist, all while promoting eco-friendly fashion. Designed with premium linen and intricate, nature-driven motifs, the collection offers timeless attire that is both sophisticated and versatile.

Vantara Collection: A Fusion of Fashion

More than just a clothing line, Vantara is a movement aimed at supporting environmental and animal welfare initiatives. A portion of proceeds from the collection will directly contribute to the largest animal sanctuary in Ahmedabad, helping to care for elephants and other wildlife in need.

Vantara is committed to sustainable practices, ensuring that every piece is made using ethically sourced materials and processes that minimize the environmental impact. By choosing Vantara, fashion enthusiasts not only elevate their wardrobe but also support a cause that values the protection of our planet and its majestic creatures.

Explore the Vantara Collection today and join a movement that merges style with purpose.

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