Rapido, best known for its bike taxi and auto services, has now stepped into the food delivery segment—aiming to disrupt an already competitive market dominated by giants like Zomato and Swiggy. With a strong presence in last-mile connectivity and a wide fleet of two-wheelers, Rapido is leveraging its strengths to offer fast and cost-effective food delivery services.

What Sets Rapido Food Delivery Apart?

One of Rapido’s biggest advantages is its robust rider network, already operating in over 100 cities. By integrating food delivery into its existing infrastructure, the company is reducing delivery times and cutting operational costs. The focus is on hyperlocal deliveries, making it ideal for quick orders from nearby restaurants.

Unlike traditional platforms, Rapido may also offer more flexible pricing models and faster onboarding for local food outlets and small eateries, giving them a chance to increase visibility without high commission fees.

Tech-Driven Approach

Rapido is known for its tech-forward mindset. The food delivery arm is expected to utilize real-time tracking, AI-based routing, and customer-friendly features such as in-app chat support and scheduled deliveries. This can help enhance customer satisfaction while maintaining efficiency.

Competition and Challenges

While the move is strategic, the competition is fierce. Swiggy and Zomato have years of experience, deep market penetration, and loyal customer bases. Rapido’s success will depend on how well it can differentiate its service—whether through better delivery times, lower costs, or unique restaurant partnerships.

The Road Ahead

Rapido’s entry into food delivery reflects a broader trend where mobility and logistics startups are entering quick commerce. If executed well, Rapido could carve out a niche, especially in Tier 2 and Tier 3 cities where fast and affordable options are limited.

With growing demand for convenience and speed, Rapido’s foray into this space has the potential to reshape how consumers experience food delivery in India.

D2C brand BINNI announces the launch of its new collection – The Maharani Collection curated for modern brides and bridesmaids, just before the wedding season. 

Inspired by the roots of India blended into contemporary tastes; BINNI’s Maharani Collection draws inspiration from regal designs and the heirloom jewellery passed through generations to Indian Queens and Princesses and binds it with modern stones and unique designs for the Brides of today.

This collection brings together style, individuality, and craftsmanship — everything that today’s bride and her squad are looking for. They are not just more aware and fashion-forward but also practical — they want jewellery that feels personal, matches their outfit, expresses who they are and should be equally statement and trendy – BINNI’s Maharani Collection offers just that. What’s even better, It vibes with both traditional and western attire!!

This Collection has everything and more that a Bride may need to curate her entire wedding look making BINNI a one stop shop this wedding season. With artisanal craftsmanship the ornaments are set in both gold and silver toned frames offering: 

• Detailed chokers, long and short layered necklaces in 2 or multiple layers,  eccentric haslis, delicate beaded necklaces, bead mat chokers – BINNI’s got your neck covered, Literally! 

• Match it with long earrings, jhumkas, double jhumkas, chand balis, danglers, statement earrings and more
• Complete your look with intricate Kadas and cocktail Rings

• Take your accessorizing game a notch higher with maang tikas, earring saharas, hathful, anklets and more
• The modern bride should slay every accessory, so put on your glasses or sunnies with added glass chains
• Adorn your wrists with matching watches that are not only studded with kundan and beaded in pearls but also have danglers, Woohoo!

The collection is a mix of varied jewel forms like Pacchi kundan and Quartz. Pearls, beads, semi precious stones, and AD add to the detailing of every jewel. A true Paarkhi will know how delicately traditional and modern Motif’s have been added to level up simple designs. The elephant and peacock motifs add to the royal touch while floral and paisley add a feminine charm.

With so much to offer, BINNI’s Maharani Collection is perfect for your wedding showstopper look – chic, classy and scintillating!!

Priced between INR 2500 to INR 12000

To Buy: https://www.binni.co.in/collections/heritage-pachi

The Gael Loafer by LANGUAGE® 

It is crafted from genuine burnished leather with a soft leather lining for enhanced durability and a polished finish. It features a removable, synthetic-lined memory foam footbed for personalized comfort. A lightweight EVA sole ensures flexibility and ease of movement for all-day wear. Designed for versatility, it pairs well with both formal trousers and casual denims. Offered at ₹5,990, the Gael combines refined aesthetics with practical comfort for everyday sophistication.