Connect with us

Entertainment

Parwez K Photography & Approach Entertainment to Release Singer Mujeeb Ul Hassan’s Music Video Laagi Choote Na on UFI Music This Christmas

Published

on

Laagi Choote na Poster

Mumbai : Parwez K Photography, in association with award-winning entertainment company Approach Entertainment, is all set to release the highly anticipated music video Laagi Choote Na on 25th December under the UFI Music label. This soulful track features acclaimed singer Mujeeb Ul Hassan, whose previous hits like Harjaiyaan and Tanhai have captivated audiences nationwide.

The much-awaited romantic music video Laagi Choote Na promises to deliver an immersive experience for listeners and viewers alike. With Mujeeb Ul Hassan’s mesmerizing voice and heartfelt lyrics, the song explores themes of enduring love and emotional connection. The stunning visuals have been directed by Mujeeb Ul Hassan himself and composed by Aamir Ali, further adding to the track’s emotional depth. Produced by Khustar Parwez and co-produced by Sonu TyagiLaagi Choote Na is launched under the UFI Music label, which continues to redefine the music landscape by promoting soulful and meaningful content. The music video will star Kashish and Arjun, bringing their captivating performances to this heartfelt track.

The video has been produced by Khustar Parwez of Parwez K Photography and co-produced by Sonu Tyagi, founder of Approach Entertainment. Known for his expertise in photography and videography, Khustar Parwez has been a trailblazer in the industry, delivering award-winning work in real estate, architecture, lifestyle photography, and creative productions. Parwez K Photography has earned acclaim for projects that bring stunning visual storytelling to life, including recognition at the India Lifestyle Awards.

Speaking about Laagi Choote NaMujeeb Ul Hassan expressed, “This song is very special to me as it reflects the beauty of love and relationships. I’m confident listeners will connect with its meaningful lyrics and soulful music. Collaborating with Parwez K Photography and Approach Entertainment has been a phenomenal experience, and I hope audiences enjoy this visual and musical treat this Christmas.”

Sonu Tyagi, Director of Approach Entertainment, said, “We are thrilled to collaborate with Parwez K Photography and bring Laagi Choote Na to audiences across the globe. This music video is a testament to the power of storytelling through music, visuals, and emotions. Mujeeb Ul Hassan’s voice, combined with the creative expertise of the entire team, will leave a lasting impact on music lovers.”

Parwez K Photography, founded by Khustar Parwez, has been at the forefront of creative productions, offering unparalleled expertise in photography and videography since 2005. With a rich portfolio in real estate, interiors, product, and lifestyle photography, Parwez K Photography continues to deliver impactful visual content that resonates with audiences.

Approach Entertainment, led by award-winning filmmaker and writer Sonu Tyagi, has carved its niche as a leading celebrity & artist managementfilm productionfilms and entertainment marketing company. The group’s focus on delivering high-quality productions and innovative marketing strategies has earned them several accolades, including the Biz India Award and Service Excellence Award. The company operates in Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, and Dehradun, among other locations.

Mujeeb Ul Hassan is a celebrated singer, producer, and filmmaker with a remarkable journey in the entertainment industry. Known for his soulful voice and artistic versatility, he has earned recognition at prestigious platforms such as the Cannes Film Festival and UK international film circuits.

Parwez K Photography has been a leader in visual storytelling since 2005. Recognized for its excellence in real estate, interiors, architecture, and lifestyle photography, the company continues to create dynamic and award-winning visual content.

Founded in 2004, Approach Entertainment is an award-winning celebrity management and film production company specializing in films, music videos, events, corporate films, and entertainment marketing. Led by Sonu Tyagi, the company has garnered accolades for its exceptional contributions to the entertainment industry.

The music video Laagi Choote Na will be available on all digital platforms starting 25th December. With the festive season around the corner, the song aims to strike an emotional chord with couples and music enthusiasts alike, offering a refreshing break from the usual musical trends.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Entertainment

Sony BBC Earth brings an action-packed November lineup

Published

on

Sony BBC Earth invites viewers

This November, Sony BBC Earth invites viewers to embark on a journey of awe, wonder, and raw nature as the channel unveils an extraordinary line-up of stories that celebrate the wild and the resilient. From thrilling chases in ‘Prey vs Predator’ to untamed adventures in ‘Wild Men of Europe’ and fascinating explorations in the ‘Matinee Marvels’ showcase, the month promises an unforgettable viewing experience.

Dive into the ultimate survival saga as ‘Prey vs Predator’ captures nature’s most primal battle — the eternal struggle between hunter and hunted. With breathtaking visuals and gripping narratives, each episode unravels the intricate tactics of predators and the ingenious strategies of their prey. Witness nature’s balance in its most dynamic and dramatic form. Starts  3rd November, Monday to Friday, at 9 pm.

Sony BBC Earth invites viewers
Picture Shows: Dara Ó Briain in front of a wall of NASA astronauts at Frenchie’s Italian Cuisine, a restaurant close to NASA’s Johnson Space Center, Houston, Texas, USA.
Sony BBC Earth brings an action-packed November lineup
Picture Shows: Dara Ó Briain in the assembly hall at ITER, St. Paul Lez Durance, France, where they are building the world’s largest nuclear fusion reactor.

Venture deep into Europe’s rugged wilderness with ‘Wild Men of Europe’. This fascinating series follows individuals who have chosen to live in harmony with nature — far from modern comforts — showcasing human resilience, adaptability, and passion for the untamed. Their stories reveal a unique bond with the landscapes and wildlife that define Europe’s natural heritage. Starts 17th November, Monday to Friday, 10 PM

Sony BBC Earth brings an action-packed November lineup
Picture Shows: Wildlife cinematographer Vianet Djenguet films the Xudum lion pride’s youngest members.

‘Big Cats 24/7’ series follows lions, leopards, and cheetahs in Botswana’s Okavango Delta. Filmed across changing seasons, it captures the raw drama of survival and the beauty of nature’s fiercest predators. Starts 17th November till 24th November, Monday to Friday, 12 PM

Matinee Marvels Premieres

Experience a lineup of inspiring and visually stunning documentaries every weekend afternoon under Matinee Marvels. Titled Wonderful November, the showcase brings to life four enthralling titles that delve into the wonders of our planet and beyond:

SECRET AMAZON: INTO THE WILD – Discover the heart of the Amazon rainforest, its mysterious ecosystems, and the creatures that call it home. WONDERS OF THE MOON WITH DARA Ó BRIAIN – Join Dara Ó Briain on a celestial journey, uncovering the science, myths, and beauty of our nearest cosmic neighbour. WONDERS OF THE SUN WITH DARA Ó BRIAIN – Explore the life-giving star that powers our planet and shapes everything from climate to cultures. WONDERS OF VOLCANOES – Witness the fiery forces that have sculpted our world and continue to shape its destiny. Premiering 8th November onwards every Saturday & Sunday at 12 PM & 9 PM.

Continue Reading

Entertainment

IPRS Brings ‘My Music My Rights’ to Sambalpur, Honours Rangabati Lyricist Padmashree Gountia

Published

on

The release of Rangabati in 1979 by INRECO marked a turning point in Indian folk music

Mumbai , 21 July – In a historic step toward protecting the creative legacy of India’s folk music community, The Indian Performing Right Society Ltd. (IPRS) is bringing its ‘My Music My Rights’ initiative to Sambalpur on July 26, 2025 at the Sambalpur Kala Parishad, Odisha. The copyright and royalty awareness workshop is set to honour Padmashree Mitrabhanu Gountia, the legendary lyricist behind one of India’s most beloved folk songs—“Rangabati.” He is a humble schoolteacher from Bilung village (now renamed Rangabati Bilung in his honour).

The release of Rangabati in 1979 by INRECO marked a turning point in Indian folk music

The event will be supported by INRECO (The Indian Record Manufacturing Company Ltd.), the Kolkata-based heritage music label that recorded and released Rangabati in 1979. Known for preserving and promoting Indian folk, classical, and regional sounds for over 100 years, INRECO played a pivotal role in giving Rangabati its national and global reach.

It was in 1963, with the opening of All India Radio in Sambalpur, that Gountia took a personal vow to write only in his mother tongue, Sambalpuri. Inspired by the words of poet Gangadhar Meher—If you want to become great, first make your mother tongue great—he went on to write over 1,000 songs, capturing the rhythm, sorrow, and soul of his land.

“I am an ardent worshipper of my mother tongue and have dedicated my life to the cause of Sambalpuri native literature,” says Gountia. “That stubbornness is not mine alone—it exists in every poet and writer of the soil of Western Odisha. We toil with determination. As the purity of gold is tested by touchstone, so is the quality of a creator known by time.”

The release of Rangabati in 1979 by INRECO marked a turning point in Indian folk music. First aired in 1978 on AIR Sambalpur, the song quickly became a cultural phenomenon—played at weddings, sung at fairs, and featured in Telugu cinema (Sri Ram, 2002), Bollywood (Kaun Kitne Paani Mein, 2015), and was showcased at the Republic Day tableau (2007), Radio Moscow, BBC London, the World Water Forum in South Korea, and performed live by Shankar Mahadevan at the 2017 Asian Athletics Championship in Bhubaneswar.

Yet, despite its popularity, the creators of Rangabati were often left out of commercial adaptations and not credited correctly in some instances. The workshop seeks to address this very gap—between fame and formal protection.

“Creators should not have to fight legal battles to claim what is rightfully theirs. They should be protected from the start,” said Mr. Rakesh Nigam CEO IPRS. “Folk music shouldn’t just be remembered—it should be respected, protected, and duly rewarded.”

Through this initiative, IPRS aims to ensure that folk creators—often ignorant about music rights and royalties—are equipped to understand and protect their creation. The workshop will feature sessions on:

• Copyright basics and the role of societies like IPRS in safeguarding the rights of authors,  

    composers and publishers

• Music Licensing and royalty mechanism

• On-ground membership enrolment queries with IPRS

• Helpdesk to resolve queries and provide tailored guidance

As Indian folk music continues to echo across global stages, initiatives like ‘My Music My Rights’ are vital to ensure that the voices behind the verses are heard, honoured, and empowered. This event marks not just a celebration of heritage, but a movement toward recognition, rightful ownership and fair remuneration for India’s folk creators.

Event Details:

My Music My Rights

Presented by IPRS in association with INRECO (The Indian Record Manufacturing Company Ltd.)

Date: 26th July 2025 | Time:  2:00 PM – 5:00 PM

Venue: Sambalpur Kala Parishad, Municipality Chowk, Sambalpur – 768001

Guest of Honour: Padmashree Mitrabhanu Gountia


Continue Reading

Entertainment

Sony PAL #1 FTA channel in reach across Q1

Published

on

fastest growing channel in Hindi Speaking Markets (HSM)

Marked by strategic shifts and progressive performance in viewership in the Indian television landscape, Sony PAL, the Free-to-Air (FTA) Hindi general entertainment channel (GEC) from Sony Pictures Networks India (SPNI), has emerged as the fastest growing channel in Hindi Speaking Markets (HSM). By strategically leveraging popular content and making it accessible through FTA, Sony PAL has successfully captured a significant audience share and achieved substantial and fastest growth in the competitive Indian television market. 

The channel has demonstrated remarkable growth in viewership, solidifying its position as a leader in reach among Free-to-Air (FTA) Hindi General Entertainment Channels (GECs). Recent BARC data indicates that Sony PAL reaches a staggering 192 million viewers, the highest among all FTA Hindi GECs in the last 13 weeks (Source: BARC, NCCS 15+, Week 14-26, ‘2025, Cume Reach in Millions, FTA HGEC Channels). This impressive performance is further highlighted by its significant resonance in markets. Sony PAL is ranked 1 in reach for 9 out of 13 weeks (Source: BARC, NCCS 15+, Week 14-26, ‘2025, Cume Reach in Millions, FTA HGEC Channels).

This success is largely attributed to its strategic decision to offer popular, family-friendly content, including iconic shows like Taarak Mehta Ka Ooltah Chashmah, Vighnahatha Ganesha and The Kapil Sharma Show, for the first time in the FTA space. This blend of accessibility and popular programming has driven its consistent top performance, marking it as a culturally relevant and increasingly popular choice across Indian households.

With a commitment to deliver wholesome, family-friendly entertainment, Sony PAL continues to resonate with viewers across India. Its accessible, free-to-air format ensures that quality content reaches every household, reinforcing its growing popularity and cultural relevance.

Sony PAL’s success story is a testament to its strategic vision, audience-first approach, and enduring appeal in the Indian television landscape.

Continue Reading

  •  

Facebook

LATEST

Trending