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Hero Vired appoints Arjun Assi as the Head of Product

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Hero Vired appoints Arjun Assi as the Head of Product

Hero Vired appoints Arjun Assi as the Head of Product

National, 13 March 2024 – Hero Vired, a leading learn tech start-up from the Hero Group has announced the appointment of Arjun Assi as the Head of Product. Arjun will be responsible for driving innovation and excellence within the product and technology team at Hero Vired. His role will involve spearheading initiatives to enhance accessibility and scalability of Hero Vired’s courses, aligning perfectly with the organization’s vision of upskilling learners with the skills of the future and preparing them for Industry 4.0.

Arjun is a persevering and passionate Product Manager with holistic experience spanning varied domains of product management, technology, and business. With more than a decade of experience, Arjun brings to the table a demonstrated expertise in leading product teams and successfully delivering customer delight while achieving high business objectives. Arjun joins Hero Vired from the Scaler Academy where he formerly served as the Assistant Vice President, Product. Apart from Scaler Academy, he has also worked with organizations like Byju’s Exam Prep (formerly Gradeup), Mu Sigma Inc., Times Internet, and the Indian Express.

Commenting on Arjun’s appointment, Akshay Munjal, Founder and CEO of Hero Vired stated, “There is no Edtech without technology. Technology and product expertise are crucial to ensure innovative, user-centric, and personalized learning experiences. Arjun’s extensive experience and proven track record in driving impactful product strategies and deep understanding of technology align perfectly with our vision of enhancing accessibility and scalability of our products in an ever-evolving ed-tech space. With Arjun’s leadership, I am confident that we will continue to deliver cutting-edge solutions that will allow us to build a workforce of the future.”

Arjun is also a firm believer in first principles thinking and smart working strategies, which have enabled him to deliver numerous business-critical product offerings that have significantly boosted company revenues previously. Being an alumnus of the Vellore Institute of Technology, he comes with a profound technology-heavy background. He comprehensively understands the intricacies of development with the latest product architectures, which will enable him to drive innovation and excellence within Hero Vired’s product and technology team.

“Joining Hero Vired presents a remarkable opportunity to contribute to the visionary mission of upskilling working professionals with future-ready skills and preparing them for Industry 4.0. I look forward to leveraging my product expertise towards strengthening Hero Vired’s product offerings, thereby enhancing the overall learner experience. Together, we aim to empower learners across the nation to thrive in the digital age.”, added Arjun Assi, Head of Product at Hero Vired, on joining the leading learntech start-up.

Arjun’s appointment highlights Hero Vired’s commitment to delivering cutting-edge solutions and enhancing the learning experience for graduates and working professionals. His appointment marks a strategic move towards further strengthening Hero Vired’s position as a leader in the edtech industry.

About Hero Vired:

Hero Vired is India’s premium learntech start-up, offering career-relevant programs in collaboration with leading universities worldwide. As a venture of the Hero Group, Hero Vired is dedicated to equipping learners with the skills and competencies required to excel in the digital economy. Through its innovative learning solutions, Hero Vired empowers individuals to pursue their professional aspirations and thrive in the ever-evolving landscape of technology and innovation.

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Lifestyle

Palmonas Joins Hands with Archies for Limited-Edition Women’s Day Initiative Across 56 stores

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Archies and Palmonas

Exclusive greeting card collaboration to be available across Palmonas stores nationwide on 7th

& 8th March

Palmonas Joins Hands with Archies for Limited-Edition Women’s Day Initiative Across 56 stores

New Delhi, 6th March 2026: Palmonas has partnered with leading gifting brand Archies to
launch a limited-edition Women’s Day initiative across 56 Palmonas stores nationwide. The
collaboration will go live on 7th and 8th March 2026, marking Women’s Day with a unique blend
of jewellery and heartfelt expression.
As part of the partnership, exclusive Women’s Day greeting cards, created specially for this
initiative, will be made available to customers across Palmonas stores pan-India. The
collaboration aims to enhance the in-store experience during one of the most significant retail
occasions of the year by combining meaningful messaging with curated gifting.
Commenting on the association, a spokesperson from Palmonas said, “This Women’s
Day, we wanted to celebrate the women who have made Palmonas a part of their lifestyle and
have supported the brand since the very beginning. For us, our customers truly are the queens,
and we wanted them to feel appreciated in a thoughtful way. Collaborating with Archies felt very
authentic — it’s a legacy brand that has always helped people express emotions through
meaningful gestures. Through this association, we wanted to tell our clients that while Women’s
Day is a beautiful occasion, our appreciation for them extends far beyond just one day.”
Speaking on the partnership, Varun Moolchandani and Hanisha Gandhi, Executive
Directors, Archies, said, “Women’s Day remains one of the most important occasions for us as
a brand built on expression. Through this collaboration with Palmonas, we are extending our
legacy of meaningful gifting into a dynamic retail environment. Together, we aim to offer
customers a more elevated and complete celebration experience across 56 stores nationwide.”
The initiative underscores a strategic collaboration between two consumer-focused brands,
leveraging retail presence and occasion-led engagement to create stronger customer connect
during Women’s Day 2026.
About Palmonas
Palmonas is India’s first demi-fine jewellery brand, redefining how the country experiences
luxury. Built on the principles of accessibility, artistic expression, and affordability, the brand
bridges the gap between fast-fashion imitation jewellery and expensive fine jewellery.
Founded by Pallavi Mohadikar and Dr. Amol Patwari, and later joined by actor and entrepreneur
Shraddha Kapoor, Palmonas was created with a strong consumer-first approach. In 2022,
founder Pallavi Mohadikar identified a clear gap in the market: traditional fine jewellery was
often heavy, expensive, and reserved for special occasions, while imitation jewellery lacked

durability, quality, and aspirational value. Palmonas emerged to fill this space by pioneering the
demi-fine jewellery category in India — offering premium quality pieces designed for everyday
wear.
At its core, Palmonas is driven by a simple mission: to create jewellery that women choose for
themselves, not just for weddings, festivals, or gifting occasions. Each piece is thoughtfully
crafted using high-quality gold plating and designed to be waterproof, skin-safe, and anti-
tarnish, making it both durable and accessible.
In just four years, Palmonas has grown into a network of 56+ stores across India, earning the
trust of thousands of customers and investors through its design-led approach, commitment to
quality, and innovation-driven growth.
About Archies
Archies Limited operates a chain of stores that sell greeting cards and gifts for the past 45
years. The company retails photo albums, baby books, jewellery and accessories, gift hampers,
perfumes, stuffed toys, and other gifts. Archies has grown with the spread of modern culture,
increasing urbanization, and improving standards of living. Adorability and sentiment drive its
brand appeal across all age groups and demographics. The company has established
exemplary mastery over its large network of distributors, retailers, and franchisees, with a
conscious focus on targeting malls and other prime retail spaces for store openings. Network of
1000+ sales points including company owned stores, retailers, franchise and distributors.
Website Link: https://archiesonline.com/

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Lifestyle

Archies Unveils ‘Archies Express’ Store Format, Targets 20 New Openings in FY26

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archies express store

To Redefine Youth-Centric Offline Retail

New Delhi, 3rd March 2026: Archies, a legacy brand in the social expression industry, has announced the launch of Archies Express, a new-age retail format designed to connect with today’s fast-evolving, style-conscious consumers. As part of this strategic expansion, the brand plans to open 20 Archies Express stores across India in the current financial year, marking a significant step in its retail transformation journey.
For decades, Archies has been synonymous with emotions, memories, and thoughtful expressions. With Archies Express, the brand is reimagining its legacy for a younger audience while staying rooted in its core philosophy of connection and self-expression. The new format places a stronger focus on lifestyle accessories, trendy collectables, stationery, and everyday expression-led products, reflecting changing consumer preferences that lean towards personalization, immediacy, and design-led purchases.
Commenting on the launch, Varun Moolchandani and Hanisha Gandhi, Executive Directors, Archies, said, “Archies Express is our way of evolving with the times while remaining true to the emotional DNA of the brand. Today’s consumers, especially millennials and Gen Z, seek products that blend style, function, and personal expression. With this format, we are creating a retail experience that is faster, more accessible, and deeply relevant, while still
carrying forward the warmth and nostalgia that Archies is known for.”
The first Archies Express store is set to open at Unity One Elegante Mall, Netaji Subhash Place, a location chosen for its vibrant mix of young professionals, sRe.tudents, and families. The mall’s high footfall and lifestyle-driven
The ecosystem make it an ideal launchpad for introducing the youthful and dynamic identity of Archies Express. Distinct from traditional Archies outlets, the Archies Express store features a modern, minimalist, and vibrant design language. The curated product mix focuses on fast-moving, high-appeal categories such as contemporary
gifting essentials, lifestyle accessories, stationery, soft toys, chocolates, fragrances, and seasonal collections. The format is designed to encourage discovery and impulse buying, while offering an engaging, feel-good in-store experience.
In an era increasingly dominated by e-commerce, Archies Express reinforces the brand’s belief in the enduring power of offline retail. By creating compact, experience-led stores, the brand aims to revive the joy of browsing,
discovery, and emotional connection that has always defined the Archies experience—now tailored for a faster, more dynamic retail environment.
Looking ahead, Archies’ expansion strategy will focus on a balanced mix of metros and high-potential Tier 2 cities, with a strong emphasis on mall-based formats in high-footfall locations. Archies Express is designed to complement the brand’s existing stores, strengthening its overall retail presence rather than replacing the traditional format.
The new retail identity follows a cost-efficient, scalable model with lower capex per store, enabling faster rollouts and quicker breakeven. This approach aligns with Archies’ long-term growth strategy, focused on optimized operations, efficient inventory planning, and strong unit-level economics.

As Archies continues to bridge generations, Archies Express stands as a testament to the brand’s ability to evolve with changing times, bringing together nostalgia and modern retail sensibilities, and connecting those who grew
up with Archies and those discovering it anew.
About Archies
Archies Limited operates a chain of stores that sell greeting cards and gifts for the past 45 years. The company retails photo albums, baby books, jewellery and accessories, gift hampers, perfumes, stuffed toys, and other gifts.
Archies has grown with the spread of modern culture, increasing urbanization, and improving standards of living. Adorability and sentiment drive its brand appeal across all age groups and demographics. The company has established exemplary mastery over its large network of distributors, retailers, and franchisees, with a conscious focus on targeting malls and other prime retail spaces for store openings. Network of 1000+ sales points including company owned stores, retailers, franchise and distributors.
Website Link: https://archiesonline.com/

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Dining

Hafele Elevates Kitchen Design with the Premium Aesthetics of Cronus Digi-Step Hobs

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Hafele Elevates Kitchen Design with the Premium Aesthetics of Cronus Digi-Step Hobs

Hafele Elevates Kitchen Design with the Premium Aesthetics of Cronus Digi-Step Hobs. As kitchens evolve into refined lifestyle spaces, design has become just as important as performance. Today’s homeowners seek appliances that complement contemporary interiorswhile reflecting a sense of sophistication and modern living.

Recognising this shift, Hafele brings together thoughtful design and cutting-edge detailing in its Cronus Digi-Step Hobs, redefining the visual language of modern kitchens. 

Hafele Elevates Kitchen Design with the Premium Aesthetics of Cronus Digi-Step Hobs

Designed to make a subtle yet striking statement, the bevelled glass edges of Hafele’s Cronus Digi-Step Hobs lend a distinctly premium and minimalist aesthetic, seamlessly blending into a variety of kitchen styles. The sleek glass surface not only enhances visual appeal but also adds to ease of maintenance, ensuring the hob retains its elegance over time. Further elevating the design experience is the 7-segment digital display paired with intuitive touch control buttons, introducing a new dimension of contemporary sophistication. These refined elements enhance both form and function, offering effortless control while reinforcing the hob’s modern, tech-forward character. With its clean lines, premium finishes, and  intelligent design cues, Hafele’s Cronus Digi-Step Hobs stand as a perfect harmony of aesthetics and innovation, crafted for kitchens that value style as much as performance.

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