Sonu Tyagi, the acclaimed writer, director, and founder of the award-winning entertainment and celebrity management company Approach Entertainment, was honored to present prestigious awards at the much-celebrated SCREENXX 2024, organized by Adgully. The event, which recognizes excellence in the OTT and digital entertainment landscape, was graced by Tyagi’s inspiring presence as he applauded some of the finest talents in the industry.

The event saw the presence of notable personalities like Chunky Panday, Ali Fazal, Sushmita Sen, Richa Chadha, Divya Dutta, Urvashi Rautela, Sunny Hinduja, Rasika Dugal, and others, who were honored with awards in various categories.

Among the honorees, Tahira Kashyap Khurrana shone brightly, winning the Best OTT Debut of the Year – Female (Critics’ Choice) for her acclaimed work in Sharmajee Ki Beti. Kashyap’s debut project, a heartfelt and empowering narrative, has set new benchmarks in storytelling. Tyagi, presenting the award, praised her fearless approach to breaking barriers and crafting a story that resonated deeply with audiences.

The stage lit up again as Sonu Tyagi presented the Best Actor Female in Comedy Web Originals award to Juhi Parmar for her outstanding performance in Heeramandi. Parmar’s exceptional ability to blend humor with emotional depth in her character has earned her widespread appreciation, making her a standout in the comedy genre. Tyagi highlighted Parmar’s innate talent to connect with viewers while delivering moments of laughter and introspection.

Adding to the night’s brilliance was the talented Sanjeeda Shaikh, who received accolades for her stellar contribution to the digital space. Known for her versatility and captivating screen presence, Shaikh’s award celebrated her powerful performance, further solidifying her place in the evolving OTT industry.

In the male category, the charismatic Jameel Khan was also honored during the ceremony. Recognized for his nuanced and impactful acting, Khan’s contribution to the entertainment world continues to inspire and entertain audiences across platforms.

Sonu Tyagi, known for his work as a writer and director of the spiritual web series Two Great Masters and his extensive contributions to the advertising, media and film industries, expressed his delight in being part of the event. “It is truly inspiring to witness and celebrate the incredible talent shaping the OTT industry today. The narratives being created are not only diverse but are also paving the way for the future of storytelling,” said Tyagi.

The SCREENXX 2024 ceremony, hosted by Adgully, brought together some of the most influential figures in the digital entertainment world, celebrating achievements that have redefined how stories are told and consumed. Tyagi’s presence as a presenter added a touch of prestige and passion to the evening, embodying the spirit of innovation and excellence that the awards stand for.

Sonu Tyagi, an acclaimed writer, director, and producer, is celebrated for his impactful work in celebrity management, film production, advertising, and communications. With a strong foundation that includes a degree in Psychology and advanced studies in Advertising Management, Journalism, and Filmmaking, he has also contributed extensively to leading advertising agencies and media organizations in India. Through his initiative, Approach Politics, Tyagi aims to create a bridge between the political sphere and the general public, fostering a more informed, engaged, and empowered society.

Expanding its reach further, Approach Entertainment Group is preparing to launch Approach Rural, a specialized unit focused on rural marketing and communications. The Group’s diverse ventures already include Approach Communications, an award-winning PR, digital, and integrated communications agency, and Approach Bollywood, a Bollywood newswire delivering the latest entertainment news to newspapers, magazines, TV channels, and digital platforms.

In addition to its business pursuits, the Group is deeply committed to social causes through its charitable wing, Go Spiritual India. This organization promotes mental health, wellness, spiritual tourism, organic living, and other philanthropic initiatives. As part of its mission, Go Spiritual India has recently launched a dedicated news magazine and is set to introduce a Web TV and OTT platform, furthering its efforts to inspire positive change in society.

For More Information: 9820965004 / 9716962242

Approach Entertainment

Visit us at www.approachentertainment.com & www.sonutyagi.com

Email : info@approachentertainment.com

New Delhi. Today, Gyanlakshmi Production organized a press conference at the historic Regal Cinema in Delhi to celebrate the overwhelming success of their song “Rab Mera”. Notably, “Rab Mera” has touched the hearts of over 22 lakh people within just one week of its release on 2nd of this month. This emotional song, based on the love between a father and son, features 7-year-old Mohd. Mujtaba as the son and Danish Ali as the father.

Gyanlakshmi Production began its journey with short films like “Desh Badal Raha Hai”, “Vamangi”, and “Ardhangini”. Later, in 2019, they released the series “Secret File” based on Article 370, which achieved unprecedented success. After venturing into short films, Gyanlakshmi Production stepped into the music album industry with songs like “Mohabbat Ke Alfaaz”, “Change Log”, “Gustakhiyan”, “Bhula Sako To Kaho”, and now “Rab Mera”.

Present on the occasion were Vine Arora, Director of Paperstone Music, Vishal Chaudhary, owner of Regal Cinema, Chaitanya Chaudhary, Yogesh Malik, President of Regal Building Welfare Association, Manish Yadav, honorable member of OBC Committee, Delhi Government, and several other dignitaries. Bollywood actress Priya Singh and actor Rahul Bucher, who played the role of Ram in Ramnagari Ayodhya, were also present.

Gurudev K Aneja, Director of the song, said, “We were looking for a child who could do justice to this role, and Mohd. Mujtaba fit perfectly.” Co-producer Mohammad Murtaza expressed, “I thought this song would do moderately well, but it has surpassed my expectations.”

Vine Arora, owner of Paperstone, praised the song’s unique concept, focusing on the emotional bond between a father and son. Gyanlakshmi Production’s Technical Director, Mukesh Tamta, attributed the song’s success to the talented artists.

Ranveer Gehlot, Producer of Gyanlakshmi Production, congratulated his team and artists, emphasizing his vision to create innovative content. He announced their upcoming film “Bachpan”, to be directed by Gurudev K Aneja, with shooting commencing in December.

Social media reporters were specially honored during the event.

Recently, Actors Arshad Warsi, Maher Vij and Director- Actor Arbaaz Khan were spotted in Delhi for the promotion of their upcoming movie ‘Bandaa Singh Chaudhary’. Along with them director Abhishek Saxena and Co producer Manish was also present at the event. They promotions were held at the Jashan-e-Kafila at Sparsh Global School, New Delhi. The movie is all set to release on 25 October,2024.

The movie is Set during 1971 Indo-Pak war’s aftermath, communal riots in Punjab. A man fights for rights, family’s survival amid division, violence. An ordinary man fights to protect his family’s rights and survive amidst deep divisions and violence.

Actor Arshad Warsi Shared, ‘ I am glad to be a part of pf this event today, you guys are aspiring to be a director, filmmaker, Writer and writing is a beautiful job so please continue to do that. ‘