Lifestyle

Carib Premium Strong Beer Brings Nicholas Pooran and Dwayne Bravo as Brand Ambassadors to India

Published

3 weeks ago

May 19, 2026

National, 29th April, 2026: Carib Brewery, the Caribbean’s most celebrated beer brand and a subsidiary of ANSA McAL, marked a significant milestone with the successful onboarding of its global brand ambassadors, Nicholas Pooran and Dwayne Bravo, at an exclusive launch event held in Lucknow, India. Both Trinidadian cricket icons are currently in India as part of the 2026 Indian Premier League (IPL) season – Pooran representing the Lucknow Super Giants and Bravo serving as Mentor for the Kolkata Knight Riders.

Carib Premium Strong Beer officially launched in India in 2025 through Globus ANSA Private Limited, a joint venture between ANSA McAL and leading Indian spirits company Globus Spirits Ltd. Initially available in key cities across Uttar Pradesh, including Lucknow, Kanpur, Varanasi, Ayodhya, and Prayagraj. The launch marked a historic milestone coinciding with the 75th anniversary of Carib Beer, first brewed in 1950, and the brewery’s bold international expansion strategy.

Adrian Sabga, Managing Director, International and Business Development – Carib Brewery, commented, “To see Carib Premium Strong Beer on shelves in Uttar Pradesh, and now to bring Nicholas Pooran and Dwayne Bravo together in Lucknow during the IPL – it’s a proud moment for everyone at Carib and for Trinidad and Tobago. India was always our boldest move, and events like this remind us why we made it. This is what happens when you back your brand, back your people, and trust that cricket will always bring us together.”

Carib Premium Strong Beer, the brand’s Caribbean Original is a full-bodied lager with 8% alcohol by volume, crafted to show up inside India’s most alive moments. With a medium body and crisp, smooth finish, it belongs exactly where those moments happen, already in hand, already exactly where it should be. Priced at approximately ₹130 for a 500ml can, it has already earned strong early reviews from Indian consumers.

“When It Comes Alive”, that is the promise Carib Premium Strong Beer brings to India. Not a beer that creates the moment, but one that belongs inside it, when the six lands and the stadium erupts, when the biryani hits the table and conversation stops, when friends arrive at the door and nobody planned it.

Shekhar Swarup, Joint Managing Director and CEO – Globus Spirits Ltd, said, “This is not just an event of a global meet and greet but it’s the start of building a brand that truly belongs here. With cricket at its core and icons like Nicholas Pooran and Dwayne Bravo, we’re setting the stage for Carib to become a standout in India’s beer market.”

Antron Forte, Head of Brand Marketing – Carib Brewery, said, “This partnership is more than just a sponsorship; it represents the heart of Carib’s strategy – building brand equity through two cultural pillars that define who we are: Carnival and cricket. Their journey from local cricket grounds to global stadiums mirrors the very path Carib has taken.”

Cricket has long been the cultural thread connecting the Caribbean and India, and Carib Beer has always been woven into the fabric of Caribbean cricket. The brand’s partnership with Pooran and Bravo builds on this shared passion.

Nicholas Pooran, the explosive left-handed wicketkeeper-batsman from Trinidad and Tobago, has been retained by the Lucknow Super Giants. In the 2025 IPL season, Pooran scored 525 runs and led the tournament in sixes, cementing his place as one of the most dangerous batsmen in T20 cricket.

Dwayne Bravo, the legendary Trinidadian all-rounder and former West Indies captain, brings his iconic presence to the event as Mentor of the Kolkata Knight Riders. A beloved figure across India from his nine seasons with the Chennai Super Kings and his chart-topping anthem “Champion,” Bravo is one of the most recognizable Caribbean personalities in the country.

About Carib Brewery

Carib Brewery has been operating since 1947 and is the Caribbean’s most iconic beer brand. Carib Beer – the brewery’s flagship lager, first brewed in 1950 and now celebrating its 75th anniversary – is a Caribbean Original distributed to more than 30 countries. A subsidiary of ANSA McAL, one of the region’s leading conglomerates, Carib operates four breweries in Trinidad and Tobago, Grenada, St Kitts and Nevis, and the United States. In 2025, Carib Premium Strong Beer made history as the brand’s entry into India through the Globus ANSA joint venture – its most ambitious international expansion to date.

About Globus ANSA Private Limited

Globus ANSA Private Limited is a joint venture between Globus Spirits Limited and ANSA McAL, established to manufacture and distribute Carib Premium Strong beer across India. The venture combines Globus Spirits’ deep knowledge of the Indian market and distribution networks with Carib Brewery’s globally recognised brand and 75 years of brewing excellence.

Decor in Style

MiRooh Introduces Cosmic Candy Collection That Turns Bedrooms into Storybooks

Published

3 days ago

June 6, 2026

Neha Tyagi

MiRooh Cosmic Candy Collection with pastel unicorn-themed bedding and embroidered cushions for children's bedrooms.

Long before children learn to read stories, they learn to live inside them. MiRooh’s latest Cosmic Candy Collection brings that idea to life through playful bedding and soft furnishings designed to turn bedrooms into miniature dreamscapes.

Crafted in soothing pastel tones of blush pink, soft peach, ivory and muted aqua, the collection combines visual warmth with thoughtful detailing. Quilted bedding, embroidered cushions, ruffled borders and coordinated bolsters come together to create an environment that feels comforting, playful and inviting.

At the heart of the collection is a whimsical narrative designed to encourage imagination. Delicate illustrations of unicorns beneath rainbow arches, scattered stars, tiny crowns and dreamlike motifs appear across quilts, cushions and bed linen. The designs are playful without being overwhelming, allowing the room to feel calm while still capturing a child’s sense of wonder.

Made from soft, skin-friendly fabrics, each piece has been designed with comfort as carefully considered as aesthetics. Gentle textures, quilted surfaces and plush detailing create a cocoon-like setting that supports rest, play and quiet moments alike.

The Cosmic Candy collection reflects a growing shift towards thoughtfully designed children’s interiors, where furniture and furnishings contribute to a nurturing environment while maintaining a refined visual language that parents appreciate.

With this launch, MiRooh extends its design philosophy into the world of children’s spaces, creating pieces that are as memorable as they are functional. The result is a collection that celebrates childhood through craftsmanship, storytelling and comfort.

About us

MiRooh, loosely translated as “my soul,” was created out of a deep love for and resurrection of craft and attempts to popularize traditional methods. MiRooh was developed as a tribute to India’s rich cultural legacy by designers and textile specialists, with more than 40 years of combined experience. Masterful items that sit opulently in the homes of those with sophisticated tastes are the result of the fusion of influences from all around the nation.

Every series emphasizes high quality and distinctive craftsmanship. Each piece is made of gorgeous natural handwoven fabrics that are acquired from all around India; even the yarn is hand-selected and meticulously coloured. Mirooh has supplied reputable brands with flawless items all around the world.

Tradition and technique take center stage with experienced hands that turn the creative into technical with elegant embroideries and delicate patterns. To the brand, commitment to quality is of paramount importance. Perfection with every piece is their motto and with every piece the caliber of our commitment is solidified. From concept to creation, each collection is carefully researched with references to period, resources, mood boarding and ideating.

AVAILABILITY

Website: https://mirooh.in/

Instagram: @mirooh.in

Email: Info@mirooh.in

Phone: +91 9871833333

Decor in Style

The Great Eastern Home Presents The Stallion

Published

6 days ago

June 3, 2026

Neha Tyagi

The Stallion handcrafted ceramic horse sculpture with oceanic blue glaze by The Great Eastern Home.

A Distinctive Ceramic Sculpture from its New Collection

The Great Eastern Home continues to celebrate timeless artistry and exceptional craftsmanship with The Stallion, one of the most distinctive pieces from its newly launched ceramic collection. Handmade by skilled artisans at The Great Eastern Home’s workshop and glazed in-house, this sculptural creation reflects the brand’s commitment to preserving artisanal heritage while continuously redefining contemporary design possibilities.

Inspired by the grace and power of the horse, The Stallion captures the animal in its most regal and dignified stance. The sculpture beautifully highlights the fluid transition from the curve of the neck into the sculpted head, before sharpening into a strong, commanding jawline. Every contour is carefully shaped to convey movement, strength, and elegance, resulting in a piece that feels both artistic and deeply expressive.

Its rich, oceanic glaze further elevates the sculpture’s character. Flowing between tones of indigo, verdigris, and midnight black, the finish catches light differently from every angle, creating remarkable depth and visual intrigue. The constantly shifting tones lend the piece an almost living presence, making it a striking focal point within any interior setting.

Entirely handcrafted, no two pieces of The Stallion are ever identical, making each sculpture truly one of a kind. More than a decorative object, it stands as a collectible work of art that embodies craftsmanship, individuality, and timeless sophistication.

Price: On Request

Website: http://www.thegreateasternhome.com/

Instagram: The Great Eastern Home

Fashion

Sound to Silhouette: A History of Mutual Influence

Published

1 week ago

June 2, 2026

Jiya Jaitly

Fashion and music have never existed as isolated cultural forms; they are parallel languages of identity. One clothes the body while the other clothes the atmosphere, emotion, and ideology. A musical movement without a recognisable visual code rarely survives beyond sound. Their interrelation rests in a shared capacity to signal rebellion, status, class mobility, seduction, politics, spirituality, and generational dissent without explicit explanation. This confluence explains why every significant cultural movement inevitably develops a distinct silhouette, colour palette, grooming code, and behavioural aesthetic.

Fashion and music influencing culture and style

The earliest traceable entanglement between fashion and music reaches back to ancient civilisations.

· In Egypt, court musicians wore garments that signified sacred or elite status, while dancers and performers used adornment to amplify theatrical presence.

· In Greece, musical performances during religious festivals unfolded alongside carefully structured drapery and ornamentation that reflected philosophical ideals of harmony and proportion.

· In early India, classical musical traditions and courtly attire evolved in tandem: ragas, dance, jewellery, textiles, and performance aesthetics formed an integrated cultural expression rather than discrete disciplines.

In medieval and Renaissance Europe, music and fashion functioned as instruments of aristocratic distinction. Court musicians did not merely perform; they embodied prestige through embroidered fabrics, powdered wigs, structured tailoring, and elaborate ornament. Opera later refined this fusion, transforming costume into emotional architecture and using fabric, silhouette, and visual symbolism to externalize psychological and social tensions long before cinema emerged. The jazz age carried fluid tailoring and liberated femininity; punk arrived ripped, confrontational, and anti-establishment; hip-hop transformed streetwear into global luxury language; grunge made deliberate dishevelment an aesthetic weapon against polished consumerism.

The postwar decades accelerated this fusion into a cultural machine. Rock and roll in the 1950s weaponized youth style against the conservative social order: leather jackets, slicked hair, and slim silhouettes became emblems of defiance. The 1960s fractured into competing aesthetic ideologies: psychedelic maximalism, mod minimalism, and bohemian romanticism, each carrying its own musical identity. By the 1970s, glam rock turned gender presentation into a theatrical experiment, while punk repudiated luxury with torn fabrics, safety pins, and anti-fashion rhetoric; ironically, the industry eventually commodified even that rebellion.

Hip-hop’s emergence in the late twentieth century fundamentally altered the power dynamic between fashion and music. Where earlier eras often saw fashion houses shaping performers, hip-hop reversed the vector: street culture began dictating luxury. Sneakers, oversized tailoring, gold jewellery, and sportswear migrated from expressions of survival and neighbourhood identity to symbols of global aspiration.

This phenomenon was strikingly visible with the rise of The Beatles. Before them, mainstream male fashion remained restrained, conservative, and tethered to postwar uniformity. The Beatles introduced something deceptively simple yet revolutionary: youth styling as mass identity. Their slim-cut suits, Chelsea boots, and mop-top haircuts, then later, psychedelic experimentation reoriented a generation’s look. Early Beatles fashion projected polished accessibility; their later phase embraced flamboyant military jackets, Indian-inspired garments, tinted glasses, and bohemian layering.

Soon after, David Bowie dissolved the notion of a fixed identity through glam rock. His Ziggy Stardust persona fused theatrical makeup, metallic fabrics, platform boots, asymmetrical silhouettes, and androgynous styling into a cultural detonation. He unsettled rigid constructs of masculinity long before mainstream discourse possessed the vocabulary to discuss gender fluidity. Elvis Presley’s influence is equally central: in the 1950s, he translated rebellious sensuality into a visual lexicon: high collars, slicked hair, dramatic tailoring, jewellery, and overt physical charisma laid the blueprint for the modern pop star. Kiss Band converted face paint and exaggerated stage costumes into a commercial spectacle, anticipating branding strategies that would later be amplified by influencers. Meanwhile, Black Sabbath helped anchor darker visual codes that matured into gothic and metal aesthetics.

The 1980s produced perhaps the most complete fusion of fashion and musical mythology in Michael Jackson. He wielded visual symbolism with near-military precision: the single white glove, military-inspired jackets, loafers with cropped trousers, aviators, sequined stagewear, and sharply structured performance garments became instantly recognizable emblems.

Madonna treated fashion as a machinery of reinvention. Lace gloves, corsetry, crucifixes, lingerie-as-outerwear, platinum hair, and mutable personae repeatedly destabilized expectations around femininity and sexuality. Artists such as Tupac Shakur, The Notorious B.I.G., Jay-Z, and later Kanye West translated streetwear into a language of luxury oversized silhouettes, sneakers, sports jerseys, chains, varsity aesthetics, and designer collaborations rose from urban identity and economic aspiration. More recently, Harry Styles has mainstreamed softer, gender-fluid menswear for younger audiences, signalling another shift in how pop figures mediate sartorial norms.

These two have been connected to each other since the creation of both, as they work as Yin-Yang of art form, and they will keep evolving together and shaping our society, as Art is a place where humans find resonance.