Lifestyle
Technogym Biostrength: The AI Revolution in Modern Luxury Lifestyle & Wellness

The first strength training solution that adapts to you and guarantees 30% superior results in the same amount of time.
The effectiveness of strength training depends on many small, key elements: the correct load, the adequate number of repetitions, the recovery time, the speed of execution of the exercise, the posture, the range of motion. Optimising every single detail and preventing the most common errors is fundamental to making your training effective and achieving better results in less time. Technogym, the world-leading brand in fitness and wellness, introduces Biostrength as a revolutionary strength training solution powered by artificial intelligence and aerospace technology.

Biostrength, the new Technogym line for strength training, adapts to you, thanks to a patented technology that uses artificial intelligence and scientific research, and ensures you get 30% better results in the same amount of time compared to classic training with equipment or free weights. Biostrength allows you to train with the right load, range of motion, correct posture, speed of execution and even indicates the number of sets, repetitions and optimal recovery times.

The patented Biodrive system, which uses aerospace technology, offers you 6 types of resistance, which can improve the effectiveness of your exercise depending on the goal you want to achieve. You are guided through every aspect of the workout to achieve maximum results in a safe and effective way: Biodrive recognises when you are too tired and the spotter function automatically reduces the load to allow you to complete the set, while, to keep you motivated and encourage you to improve, Biostrength gives you reward badges as you achieve new goals.
Biostrength is a digital and connected experience with an unprecedented variety of training programmes and content. With a simple log-in to the Technogym Ecosystem, Biostrength equipment allows you to select the workout experience that best suits the results you want to achieve from goal-oriented programs, to custom programs or free training.
The 4 target programmes include:
- HYPERTROPY: to develop muscle mass. This programme increases the load in the eccentric phase of the movement, while the muscle fibres lengthen, in a way that is functional for developing mass.
- POWER: to train like an athlete. The use of a resistance without inertia allows you to train explosive strength and to express maximum force in complete safety.
- STRONG: to increase your strength. The viscous resistance that makes the exercise more intense as the speed of execution increases.
- TONE: get more muscle tone with less effort. Elastic resistance and a gradual increase in the workload allow you to improve muscle tone constantly throughout the entire range of movement.
If you are a more advanced user and would like to optimise every single exercise in your training programme, the CUSTOM function will offer you various training techniques such as drop sets, pyramids and single set tone express.
If you already know what to do and want to set up your own programme, with the FREE TRAINING mode you can train quickly and easily, without logging in, simply by adjusting your session and selecting the workload and number of repetitions you want.
Biostrength represents a great opportunity for fitness clubs and personal trainers to increase the value of their membership by offering their clients innovative programmes that guarantee the desired results. Thanks to Mywellness, Technogym’s professional software platform, they can assign each user a tailor-made programme optimised to individual goals; with a simple log-in the user will be fully guided by Biostrength in the optimal execution of the exercise.
Technogym Biostrength is more than just equipment. It is your personal AI-powered coach. Welcome to the future of strength training
Website: https://www.technogym.com/en-IN/
About Technogym
Technogym is a world leading brand in products and digital technologies for fitness, sport and health for wellness. Technogym offers a complete ecosystem of connected smart equipment, digital services, on-demand training experiences and apps that allow every single end-user to access a completely personalized training experience anytime and anywhere: at home, at the gym, on-the-go. Over 55 million people train with Technogym in 85,000 wellness centres and 400,000 private homes world-wide. Technogym has been Official Supplier to the last eight Olympic Games and it’s the brand of reference for sport champions and celebrities all over the world.
Lifestyle
More is More: Bent Chair’s Neo Maximal Collection available at Bent Collective

New Delhi, September 20205: Bent Chair, one of India’s most dynamic and avant-garde design houses, announces the launch of its latest collection the Neo Maximal Collection, now showcased exclusively at Bent Collective. This striking new line brings maximalism to the forefront, challenging minimal design codes with a fresh vocabulary of drama, colour, and eclectic detail.

The Collection is an ode to abundance rich patterns, layered textures, bold silhouettes, and playful design accents converge to create furniture and décor that are as expressive as they are functional. Every piece in the collection is designed to transform a home into a statement, inviting individuals to curate spaces that are unapologetically personal, full of character, and reflective of modern-day confidence.
“Maximalism is not about excess for the sake of excess; it’s about freedom of expression,” says Natasha Jain, CEO and Co-founder of Bent Collective. “With this collection, we wanted to give people the courage to break away from convention, to embrace colour, detail, and a sense of individuality in the way they live.”

The Neo Maximal Collection finds its perfect home at Bent Collective, the brand’s immersive design destination that brings together its most coveted pieces under one roof. Here, the collection is not just displayed, but experienced allowing visitors to visualize how bold, layered luxury can come alive in their own spaces.
With its unapologetic mix of glamour and playfulness, the collection is poised to redefine contemporary interiors, making “more is more” the new mantra for modern luxury living.
About Bent Collective:
Bent Collective, the most ambitious venture by Bent Chair founders Neeraj and Natasha Jain, redefines India’s design landscape as a 22,000 sq. ft. immersive destination on MG Road, New Delhi. Housing Bent Chair, Natelier, Bent Rugs, Bent Art, Bent Mosaics and Plum, it unites furniture, art, surfaces, décor and hospitality under one roof. From luxury craftsmanship at Natelier to Bent Chair’s playful creativity, the Collective spans diverse aesthetics while offering customisable, made-to-order pieces. With in-house manufacturing, expert-led consultations and tech-enabled experiences, Bent Collective stands as India’s largest, all-encompassing design and lifestyle landmark for connoisseurs, architects and lifestyle seekers alike.
Lifestyle
Spykar Launches AW25 Denim Collection Celebrating Exploration and Individuality

Mumbai, 15th September 2025 – Spykar, India’s leading denim and lifestyle brand, is set to launch its Autumn/Winter 2025 collection, AW25, bringing together high-fashion streetwear and the spirit of Indian streets. The new season embraces understated elegance, highlighting luxury through longevity, while celebrating the playful and imaginative spirit of bold aesthetics and fantasy. Rooted in nature, heritage, and human imagination, the AW25 collection reflects a balance between timeless style and youthful irreverence, offering clothing that is as expressive as it is versatile.

Spykar is embracing AI-powered visuals instead of traditional physical photoshoots. This innovative approach reimagines iconic Indian locales through a high-fashion street photography lens, blending realism with digital imagination. The campaign embodies “main character energy,” capturing individuals in authentic, unfiltered moments as they navigate from urban streetscapes to vibrant festivals to serene ghats — turns each backdrop into a canvas for denim as a lifestyle.
On the launch, Sanjay Vakharia, CEO and Co-Founder of Spykar Lifestyle, said, “AW25 is our most daring collection yet. It reflects the dynamic spirit of today’s youth — bold, imaginative, and unapologetically themselves. By combining timeless denim with AI-driven storytelling, we are redefining how fashion speaks to a generation that values authenticity, creativity, and sustainability.”
AW25 is designed not just to be worn, but to claim spaces, tell stories, and resonate with a new generation of explorers, creators, and dreamers who define their own journey. The brand celebrates sustainable creativity, reducing the need for extensive on-location shoots while unlocking limitless storytelling possibilities.
Spykar’s AW25 collection is more than just apparel it’s an invitation to embrace the streets, celebrate individuality, and experience fashion as a lifestyle statement.
Lifestyle
Spykar Launched ‘It’s in Our Jeans/Genes’ Podcast Featuring Suta Sisters’ Journey of Heritage and Innovation

The series brings powerful conversations with Indians who are redefining identity and ambition; the debut fashion entrepreneur episode features Sujata and Taniya of Suta.
Mumbai, September 6th, 2025 – Spykar, India’s homegrown denim brand, has launched its latest marketing initiative, It’s in Our Jeans/Genes, on th September, at xxPM. This podcast series celebrates stories of ambition, identity, and pride through engaging conversations with changemakers shaping India’s narrative on the global stage.
The series, which aligns with Spykar’s vision of youth culture and self-expression, brings together trailblazers from diverse industries to share their journeys of staying rooted in heritage while adapting to a modern, ever-changing world. Each episode highlights themes of resilience, authenticity, and ambition, showcasing individuals who are weaving Indian identity into a fabric of global relevance.
In its first episode, the spotlight shines on Sujata and Taniya, the sisters behind Suta, a brand that has reimagined the saree for today’s generation while empowering over 17,000 artisans across India. Their story is one of blending creativity and strategy, tradition and innovation, personal passion and social impact.
Sharing his view on the launch of this episode, Sanjay Vakharia, Co-founder and CEO of Spykar Lifestyles Pvt. Ltd., said, “At Spykar, fashion is about more than denim—it’s about identity and the stories that connect us. Through this podcast, we’re proud to feature the journey of Sujata and Taniya. They have beautifully represented the balance of heritage and modernity, and reflect the ambition of a new India that thinks global while staying true to its roots.”
Speaking about their appearance in the episode, Sujata and Taniya, Co-founders of Suta, said, “Suta has always been more than a clothing label to us—it’s about making sarees effortless, joyful, and relevant, while supporting the artisans who bring them to life. Being part of Spykar’s podcast feels special because it celebrates the same values we believe in: authenticity, storytelling, and the pride of taking Indian traditions to the world.”
As part of the episode, the Suta sisters also engaged in a playful DIY styling experiment—pairing denim with sarees—symbolizing the essence of the podcast’s theme. The unique blend of traditional drape and contemporary denim reflected both Suta and Spykar’s shared ethos of celebrating heritage while embracing modern expression.
With this initiative, Spykar cements its role not only as India’s finest denim brand but also as a storyteller for the new India—authentic, ambitious, and globally relevant. The upcoming episodes will feature voices from diverse industries – technology, food, music, and start-ups, offering fresh perspectives and sparking meaningful conversations. Aimed at young entrepreneurs, students, creatives, and denim enthusiasts, the podcast is designed to inspire those who are defining their own paths in today’s world.
Link to the podcast:
YouTube : https://youtu.be/lsJ12Nvr–g?si=liSF1V6lXjb46I01
IG : https://www.instagram.com/reel/DOQtFDCiNVd/?igsh=azR4YXJmZWI4dTR0
Stay tuned with Spykar’s Instagram and Youtube for upcoming guest reveals behind-the-scenes snippets, bonus content etc. The podcast has been designed for long-term engagement and is available across popular platforms including Spotify, YouTube, and Apple Podcasts, enabling audiences to tune in anytime and draw inspiration from India’s leading changemakers.
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