Lifestyle
Technogym Biostrength: The AI Revolution in Modern Luxury Lifestyle & Wellness

The first strength training solution that adapts to you and guarantees 30% superior results in the same amount of time.
The effectiveness of strength training depends on many small, key elements: the correct load, the adequate number of repetitions, the recovery time, the speed of execution of the exercise, the posture, the range of motion. Optimising every single detail and preventing the most common errors is fundamental to making your training effective and achieving better results in less time. Technogym, the world-leading brand in fitness and wellness, introduces Biostrength as a revolutionary strength training solution powered by artificial intelligence and aerospace technology.

Biostrength, the new Technogym line for strength training, adapts to you, thanks to a patented technology that uses artificial intelligence and scientific research, and ensures you get 30% better results in the same amount of time compared to classic training with equipment or free weights. Biostrength allows you to train with the right load, range of motion, correct posture, speed of execution and even indicates the number of sets, repetitions and optimal recovery times.

The patented Biodrive system, which uses aerospace technology, offers you 6 types of resistance, which can improve the effectiveness of your exercise depending on the goal you want to achieve. You are guided through every aspect of the workout to achieve maximum results in a safe and effective way: Biodrive recognises when you are too tired and the spotter function automatically reduces the load to allow you to complete the set, while, to keep you motivated and encourage you to improve, Biostrength gives you reward badges as you achieve new goals.
Biostrength is a digital and connected experience with an unprecedented variety of training programmes and content. With a simple log-in to the Technogym Ecosystem, Biostrength equipment allows you to select the workout experience that best suits the results you want to achieve from goal-oriented programs, to custom programs or free training.
The 4 target programmes include:
- HYPERTROPY: to develop muscle mass. This programme increases the load in the eccentric phase of the movement, while the muscle fibres lengthen, in a way that is functional for developing mass.
- POWER: to train like an athlete. The use of a resistance without inertia allows you to train explosive strength and to express maximum force in complete safety.
- STRONG: to increase your strength. The viscous resistance that makes the exercise more intense as the speed of execution increases.
- TONE: get more muscle tone with less effort. Elastic resistance and a gradual increase in the workload allow you to improve muscle tone constantly throughout the entire range of movement.
If you are a more advanced user and would like to optimise every single exercise in your training programme, the CUSTOM function will offer you various training techniques such as drop sets, pyramids and single set tone express.
If you already know what to do and want to set up your own programme, with the FREE TRAINING mode you can train quickly and easily, without logging in, simply by adjusting your session and selecting the workload and number of repetitions you want.
Biostrength represents a great opportunity for fitness clubs and personal trainers to increase the value of their membership by offering their clients innovative programmes that guarantee the desired results. Thanks to Mywellness, Technogym’s professional software platform, they can assign each user a tailor-made programme optimised to individual goals; with a simple log-in the user will be fully guided by Biostrength in the optimal execution of the exercise.
Technogym Biostrength is more than just equipment. It is your personal AI-powered coach. Welcome to the future of strength training
Website: https://www.technogym.com/en-IN/
About Technogym
Technogym is a world leading brand in products and digital technologies for fitness, sport and health for wellness. Technogym offers a complete ecosystem of connected smart equipment, digital services, on-demand training experiences and apps that allow every single end-user to access a completely personalized training experience anytime and anywhere: at home, at the gym, on-the-go. Over 55 million people train with Technogym in 85,000 wellness centres and 400,000 private homes world-wide. Technogym has been Official Supplier to the last eight Olympic Games and it’s the brand of reference for sport champions and celebrities all over the world.
Lifestyle
Stax Living Unveils the Parallax – Where Storage Turns into a Hypnotic Sculpture

New Delhi, Oct 2025: Mumbai-based luxury furniture brand Stax Living, renowned for its timeless craftsmanship and globally inspired aesthetic, has unveiled the Parallax – a sideboard that blurs the line between utility and illusion, transforming everyday storage into a mesmerizing work of art.

The Parallax sideboard is a design marvel and a visual symphony that plays with depth and perception. The bold, graphic grid on its surface appears to recede infinitely into space, turning a functional piece into a hypnotic sculpture. Its sleek black lacquer surface has been traced with fine ivory lines to form a grid, creating a captivating optical illusion, a clever interplay of geometry and light that draws the eye and holds it in wonder.
Behind this striking visual narrative lies quiet utility. The Parallax offers ample storage, concealed behind clean, hand-free doors that preserve its minimalist purity. Every line and every detail is meticulously considered, balancing bold artistry with everyday practicality.
The Parallax is a definite conversation starter, and a statement of design innovation, where craftsmanship meets imagination, and function transforms into art.
About Stax Living
Stax Living is where craftsmanship meets timeless design. Founded by Ashok and Manasvi Pillai, the brand marries technical precision with a unique artistic vision to create furniture that transcends function and becomes a legacy. Each piece is crafted with intention – brass that ages into a rich patina, marble and hardwoods combined in flawless harmony, forms sculpted with restraint, yet full of presence. Their flagship store in Worli, Mumbai, embodies this philosophy, offering an immersive experience of enduring beauty and proportion. Rooted in India, yet resonating globally, Stax Living creates heirlooms for modern living, objects designed not for seasons, but for generations.
Lifestyle
Stax Living Unveils the Bold & Sculptural Sienna Chair

New Delhi, Oct 2025: Mumbai-based luxury furniture brand Stax Living, renowned for its timeless craftsmanship and globally inspired aesthetic, has unveiled the Sienna Chair – a sculptural accent piece that embodies both high style and cocoon-like comfort.

The Sienna is a statement in design and proportion. Dressed in rich terracotta velvet, its fluid contours lend a sense of warmth and sophistication to any interior. The chair’s sculptural silhouette flows effortlessly from a grounded pedestal base into a gently enveloping backrest, achieving a seamless harmony between form, feeling and function.

The subtle inward curve of the seat creates a natural cocoon, an inviting embrace that provides comfort without compromise. Designed to be both visually striking and deeply relaxing, the Sienna brings an artful softness to modern spaces.
Perfect for living rooms, reading nooks, bedrooms, or any corner that calls for calm indulgence, the Sienna Chair transforms its surroundings with quiet confidence. It is practical, as well as poetic, and stands as a bold expression of contemporary luxury.
About Stax Living
Stax Living is where craftsmanship meets timeless design. Founded by Ashok and Manasvi Pillai, the brand marries technical precision with a unique artistic vision to create furniture that transcends function and becomes a legacy. Each piece is crafted with intention – brass that ages into a rich patina, marble and hardwoods combined in flawless harmony, forms sculpted with restraint, yet full of presence. Their flagship store in Worli, Mumbai, embodies this philosophy, offering an immersive experience of enduring beauty and proportion. Rooted in India, yet resonating globally, Stax Living creates heirlooms for modern living, objects designed not for seasons, but for generations.
Art
Oorjaa Introduces the Goldenrod Floor Lamp — A Luminous Ode to Nature

Oorjaa, celebrated for its commitment to conscious design and sustainable artistry, unveils its latest sculptural lighting piece — the Goldenrod Floor Lamp. True to the brand’s ethos of fusing craftsmanship, materiality, and emotion, this piece illuminates spaces with a soft, organic glow that captures the essence of mindful living.


Inspired by the delicate form of the goldenrod gall seed pod, the Goldenrod Floor Lamp extends gracefully from floor to ceiling, embodying fluidity and natural rhythm. Each curve of its form evokes the quiet elegance of nature’s patterns, while the warm amber light it radiates creates an enveloping sense of calm — perfect for winter evenings. Crafted entirely from crushed banana plant fibre paper, its texture mirrors the raw beauty of the natural world. Resting on a reclaimed wooden base, the lamp celebrates imperfections — the creases, veins, and grain — that tell a story of origin and earth. The sculptural silhouette, glowing from within, becomes both an art form and a source of gentle warmth, inviting a connection between nature and the human spirit.
The Goldenrod Floor Lamp transcends the idea of conventional lighting. Its grounding presence and poetic design make it an ideal addition to both residential and hospitality spaces. In homes, it finds harmony in living rooms, reading corners, or bedrooms, infusing each space with meditative warmth. Within boutique hotels, wellness retreats, or art-centric lobbies, it transforms atmospheres into sanctuaries of light and texture. Wherever it stands, the lamp adds a touch of organic sophistication — a sculptural statement that softly commands attention while nurturing stillness and reflection.
With the Goldenrod Floor Lamp, Oorjaa once again redefines illumination — not merely as light, but as a living expression of nature, craft, and quiet luxury.
About Oorjaa
Oorjaa is a Bangalore-based lighting design studio that reimagines the role of light through the lens of sustainability, craftsmanship, and material innovation. Oorjaa as a brand, emerged from a papermaking and lighting design studio that Jenny Pinto started in 1998. Today, the studio has grown into a collective of over 60 artisans and designers who explore the artistic and architectural possibilities of materials like banana fiber, lokta paper, upcycled cork, quarry dust, water hyacinth, and lantana—an invasive species reimagined as a creative resource.
Every Oorjaa creation tells a story of conscious design. Whether it’s a sculptural lamp for a private residence or a large-scale installation for public spaces like Bengaluru International Airport’s Terminal 2, the brand’s work blends tactile beauty with technical ingenuity. At its core, Oorjaa is about crafting with care for the future, giving form to light while honoring the cycles of the earth.
Availability:
Bangalore
128, 1st Main Rd, Paramahansa Yogananda Rd, Stage 2, Bengaluru, Karnataka 560008 (our flagship store)
25, Lavelle Road, Shanthala Nagar, Ashok Nagar, Bengaluru, Karnataka 560001
Hyderabad
885, Rd No. 45, Masthan Nagar, CBI Colony, Jubilee Hills, Hyderabad, Telangana 500033
Chennai
Amethyst, 28, Whites Rd, Royapettah, Chennai, Tamil Nadu 600014
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