Health & Beauty
Baby Forest Ayurveda opens new brick and mortar store in Noida

July 2024: Baby Forest Ayurveda, a leading name in ayurvedic baby care, has launched its newest store in DLF Mall of India, Noida, Uttar Pradesh.
Founded in 2022, Baby Forest brings out the best of nature by offering products made up of all-natural ingredients. The brand wishes for every baby to enjoy the benefits of a forest, where Ayurveda was born and where natural, organic nourishing solutions reside.
Located in the heart of Noida, the new store provides an immersive experience where customers can explore a diverse range of products designed to bring the best of wholesome wellness for your baby. From gentle skin care essentials to organic clothing, each product is crafted using age-old ayurvedic formulations and thoughtfully displayed with informative details. Knowledgeable staff members are on hand to offer guidance and address queries, providing a personalised shopping experience.

The store’s ambience characterised by earthy tones and textures reflects the brand’s commitment to blending luxury, sustainability, and traditional Indian wellness practices.
Holistic Baby Care on Display: The store showcases the brand’s comprehensive range of baby care products, all meticulously crafted using Ayurvedic principles and natural ingredients. From gentle washes, nourishing hair oils, hydrating face cream, ayurvedic face wash to massage oils and specially designed BPA FREE patented feeding bottle, each item is imbued with the transformative power of Ayurveda.

A Journey of Discovery: The store layout is designed to guide customers on a journey of discovery.
Informative displays highlight the benefits of each product, allowing parents to make informed choices that align with their child’s unique needs and Ayurvedic principles. Knowledgeable staff is also available to answer questions and provide expert guidance.
More Than Just Products: Baby Forest’s flagship store goes beyond simply selling products like bath ritual collection, everyday essentials, organic clothing, It also offers a captivating educational experience.
Visitors can learn about the rich history and philosophy of Ayurveda, gaining a deeper appreciation for these time-honored practices. This holistic approach sets Baby Forest apart, empowering parents to embrace the power of Ayurveda in their child’s well-being.
A Haven for Wellness: The flagship store marks Baby Forest’s commitment to providing an
exceptional customer experience. Here, luxury meets sustainability and ancient wisdom to create a have of holistic well-being for babies. The store serves as an invitation for parents to embark on a transformative journey, seamlessly integrating Ayurveda into the fabric of their baby’s care.
The founder of Baby Forest said, ‘We are thrilled to open our new store in Noida, bringing the essence of Ayurveda closer to families. Our goal is to create a sanctuary where every product embodies the purity of nature, ensuring that each baby receives the gentlest care possible.’
Their offerings are; Made with natural ingredients, Authentic Ayurvedic Formulations, Paraben and Sulphate free, Cruelty Free, Derma Safe and Handcrafted in India. Baby Forest Ayurveda invites you to discover a sanctuary of natural goodness that celebrates every baby’s journey with tenderness and care.
Address: Baby Forest, E-449, 3rd Floor, DLF Mall of India, Sector-18, Noida, Uttar Pradesh 201301
Website: https://www.babyforest.in/
Instagram: https://www.instagram.com/babyforestayurveda/?hl=en
Health & Beauty
REFINE Beauty Launches A Range of Lip Balms | Tints | Blush + Highlighters |

Makeup You’ll Love Using—and Collecting
REFINE believes makeup should be effortless, expressive, and never boring. Designed for Indian skin tones and modern routines, the brand champions fewer steps, bigger personality, and melt-in-contact formulas that move with you. Every product is sensorial, multi-purpose, and intuitive—built to simplify your routine without dialing down the impact.

Skincare-infused and unapologetically bold, REFINE’s sculptural, design-led packaging is made to command attention. These are not products meant to be hidden away—they’re designed to be displayed, carried, and pulled out with confidence. Each piece feels collectible, blurring the line between beauty essential and statement object. Elevated, functional, and impossible to ignore—this is makeup meant to be seen.

Meet: Oh-Mwah Melty Lip Balm
Not your average lip balm. This indulgent, buttery-soft formula glides on like a dream, wrapped in a striking, non-conventional form factor. With four universal shades curated for Indian undertones and perfectly balanced flavours, every swipe feels playful, addictive, and deliciously extra.

Meet: Oh My Melty Lip & Cheek Tint
Your one-and-done essential. Compact, cool, and effortlessly chic, this tint works across lips, cheeks, and eyes, making it the ultimate on-the-go hero for busy days and spontaneous plans. With five pretty shades to choose from, the tints exemplify one product, many moods.

Meet: Oh My Glow Blush + Highlighter
Colour and glow in one sleek multi-stick. With a subtle shimmer that catches the light just right, it doubles up as blush, highlighter, eyeshadow, and even a soft body glow. With five shimmer shades to choose from, there is a shade for every glow getter.
REFINE – Designed to be worn, seen, and collected! Get yours, Now….Price: ₹799 each
Available at:refinebeauty.in
Offline: Broadway
Health & Beauty
Baby Forest Expands Ayurvedic Baby Care Portfolio with the Launch of Nanhi Rahat Tummy Roll-On

New Delhi, February 2026: Baby Forest, India’s leading luxury Ayurvedic baby care brand, has announced the launch of Nanhi Rahat Tummy Roll-On, a new addition to its baby wellness portfolio. Designed to support digestive comfort in infants, the product brings together time-tested Ayurvedic ingredients in an easy-to-use, mess-free roll-on format.
The launch strengthens the brand’s focus on combining traditional Ayurvedic wisdom with modern, parent-friendly product formats, addressing common early-age concerns such as gas, colic, bloating, and general tummy discomfort.
Formulated using age-old ingredients such as Hing, Ajwain, Fennel, and Ginger oil, Nanhi Rahat is crafted as a 100% natural, baby-safe solution. The gentle formulation is designed to be suitable for delicate and sensitive baby skin, while offering targeted comfort through topical application.
The roll-on delivery format ensures ease of use for parents, allowing for quick and hygienic application without the risk of spills or overuse. The product is positioned as a daily use wellness essential for newborn and infant care routines.
Baby Forest continues to build on its philosophy of reviving traditional Indian caregiving rituals through thoughtfully designed products that are safe, effective, and rooted in natural formulations.
Price: INR 495/-
Availability: Available online at Baby Forest website
Health & Beauty
Truth & Hair Introduces the Ultimate Valentine’s Hair Ritual

This Valentine’s Day, Truth & Hair India’s leading texture-forward hair beauty brand invites lovers, besties, and self-care enthusiasts to celebrate love in its most authentic form: by embracing your true hair identity. Known for pioneering a science-led approach to haircare that honours scalp health and personal expression, the brand is releasing curated gifting stories featuring its most loved essentials designed for straight, wavy, and curly hair types — because every texture deserves to shine.


At Truth & Hair, beauty meets purpose. Founded on the revolutionary idea of “skinification of hair,” the brand treats the scalp with the same care and intentionality usually reserved for skincare — creating formulas that go beyond surface solutions to nourish hair from root to tip. Its portfolio includes sulphate-free, cruelty-free, and dermatologically-tested shampoos, conditioners, styling tools, and hair-makeup favourites tailored for every hair texture, helping users achieve frizz-free waves, smooth shine, or definition that lasts.

This Valentine’s Day, Truth & Hair invites consumers to rethink gifting as both self-expression and celebration offering beautifully packaged favourites like the Root Touch-Up Hair Mascara for instant confidence boosts, precision styling brushes to define every curl and wave, and texture-specific care bundles for everyday self-love. Each product tells a story of authenticity, empowerment, and care — perfect for the person who values looking and feeling their best, or simply deserves a thoughtful, feel-good gift.


“Hair care isn’t just routine it’s ritual. This Valentine’s, we want people to celebrate love in its many forms: self-love, friendship, and connection. Our products are about confidence, joy, and embracing your truth,” says Saumya Alagh, Co-Founder of Truth & Hair.
With its pastel aesthetic, playful spirit, and performance-driven products, the brand has rapidly become a go-to choice for Gen Z and millennial audiences seeking beauty with meaning. The Valentine’s gifting collection captures this ethos — offering options that feel personal, fun, and unforgettable.
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