Fashion

Aarti Vijay Gupta Showcased Postcard from Kashmir collection using LIVA Reviva at London Fashion Week 2024

Published

12 months ago

September 20, 2024

Aarti Vijay Gupta Showcased Postcard from Kashmir collection using LIVA Reviva at London Fashion Week 2024

Liva Reviva is a recycled sustainable fabric from the Birla Cellulose group

Celebrated designer Aarti Vijay Gupta collaborated with Liva Reviva to showcase sustainable luxury fashion at London Fashion Week in September 2024. The debut of her Spring/Summer 2025 collection, “Postcard from Kashmir,” beautifully highlighted the fusion of sustainable materials with high-fashion design. Liva Reviva, known for its eco-friendly fibres, added a unique touch to the collection, captivating audiences with its versatility.

Aarti Vijay Gupta’s collection was a stunning portrayal of Kashmir’s landscapes and cultural heritage, with pieces meticulously crafted using LIVA Reviva-based fabrics. The garments, made from up to 30% recycled textile waste blended with FSC-certified wood pulp, offered a sustainable alternative to traditional viscose, while remaining soft, breathable, and luxurious. The collection featured Kashmiri miniatures, Papier Mâché art, and Namda embroidery, with traditional art forms modernized through innovative silhouettes and design sensibilities. Each piece, from flowing silk to elegant printed linen, all demonstrated versatile nature of LIVA Reviva based fabrics that can be seamlessly integrated with heritage fibres.

The runway showcased a harmonious blend of style and sustainability, with fluid drapes, intricate detailing, and 3D engravings bringing eco-conscious fashion to life. Both menswear and womenswear were included, with designs inspired by Kashmir’s green pastures and towering mountains. The collection featured photo prints from Gupta’s iPhone, capturing the region’s essence, which contrasted beautifully with sophisticated dresses and co-ord sets. For the first time, Gupta ventured into mesh-printed dresses, introducing fitted bodycon styles adorned with striking photo prints—an exciting departure from her signature oversized, effortlessly chic designs. The collection’s easy separates, cleaner silhouettes, and toned-down color palette make the pieces versatile, allowing them to be mixed and matched for different looks, while still paying homage to Kashmir’s rich cultural tapestry.

Commenting on the successful collaboration, Mr. Sree Charan, VP Marketing, Global Head – Brands, Birla Cellulose, Aditya Birla Group, said, “We are immensely proud of our partnership with Aarti Vijay Gupta. Her vision for combining sustainable materials with contemporary design has truly brought to life what LIVA stands for – fashion that is beautiful, functional, and environmentally responsible.”

Designer Aarti Vijay Gupta also expressed her excitement, “Presenting my collection ‘Postcard from Kashmir’ at London Fashion Week using LIVA Reviva fibres was an incredible experience. These fibres provide the perfect canvas for expressing the beauty of Kashmir while remaining true to sustainable practices. I believe this is the future of fashion, where tradition meets innovation with a purpose.”

LIVA’s collaboration with Aarti Vijay Gupta is part of its ongoing efforts to lead the fashion industry towards more sustainable practices. With the introduction of fabrics made with advanced fibres that minimize waste and promote responsible manufacturing, LIVA continues to empower designers to create fashion that is as mindful as it is beautiful.

Fashion

Miniklub Unveils its Autumn-Winter ’25 Collection

Published

3 weeks ago

September 1, 2025

Neha Tyagi

Miniklub Unveils its Autumn-Winter '25 Collection

Miniklub, India’s leading baby wear brand loved by more than 9lac + parents, introduces its Autumn-Winter 2025 Collection, a playful blend of imagination, comfort, and warmth designed for little explorers aged 0 – 8 years.

Inspired by nature and children’s boundless sense of wonder, this collection by Miniklub is designed to capture everything that makes childhood special with hand-drawn florals, cheerful bugs, twinkling stars, and cosmic adventures. With 3D appliqués, playful prints, and thoughtful detailing, each piece becomes perfect for babies and kids to stay snug and stylish during colder months.

Miniklub’s Autumn-Winter ’25 collection offers a range of full open vests, tops, shirts, bottoms, denims, jackets, sweaters, and loungewear to rompers, bodysuits, sleepsuits, dresses, dungarees, and pinny sets. Miniklub covers every moment be it celebrations, playtime, or cozy cuddles at home. Designed for babies and kids, the collection starts at just ₹599/- and makes every day dressing both stylish and practical.

This season, let your little one explore the world, the Miniklub way – full of style and safety. The new collection is available across all Miniklub exclusive stores, and online at www.miniklub.in.

Instagram:https://www.instagram.com/miniklub.in/?hl=en
LinkedIn:https://in.linkedin.com/company/fs-mini-klub

Fashion

Celebrate the Season in Color with Rangriti’s Collection

Published

4 weeks ago

August 26, 2025

Neha Tyagi

Celebrate the Season in Color with Rangriti's Collection

Rangriti brings a refreshing wave of style with its collection, curated for the modern woman who embraces tradition with a contemporary twist. This collection promises breezy silhouettes, joyful prints, and unmatched comfort. The garments are crafted using lightweight and breathable fabrics, allowing you to stay at ease and move freely while embracing the beauty of this season.

From mix-and-match, stylish ethnic, all-time classics, dresses, festive wear, and matching bottom wear, Rangriti offers a variety of options curated for a stylish blend of traditional and urbane choices that raise the bar of ethnic styling!

Comfort and Style

Embrace style and functional ease with Rangriti’s Off-White and Maroon Kurta Set. Adorned with unique and traditional Jamdani motifs, these outfits ensure an effortlessly sophisticated look all day long. Perfectly balancing everyday comfort with timeless style, these sets offer an ideal choice for both casual, professional and refined looks.

Collection of Elegance

Rangriti’s vibrant teal kurta in big modern floral print provides relaxed, contemporary, and fashionable look. Its breathable fabric allows you to stay fresh and youthful as you step down the rainy weather. Curated for travel and outdoor activities, these outfits are quintessential for hot and humid days.

Available At –

All EBO’S and MBO’S

Flipkart, Amazon,Myntra, Ajio,Tata Cliq,Nykaa Fashion, Snapdeal

Website – www. Rangriti.com

Facebook – www.facebook.com/RangritiIndia

Fashion

Rangriti’s Monsoon Collection 2025

Published

2 months ago

July 24, 2025

Neha Tyagi

Rangriti’s Monsoon Collection 2025: A Celebration of Color, Culture & Comfort

Rangriti brings a refreshing wave of style with its monsoon collection, curated for the modern woman who embraces tradition with a contemporary twist. This collection promises breezy silhouettes, joyful prints, and unmatched comfort. The garments are crafted using lightweight and breathable fabrics, allowing you to stay at ease and move freely while embracing the beauty of the rainy season. Kurtas starting at just ₹799/- make this stylish comfort even more accessible.

Comfort and Style

Collection of Elegance

Rangriti’s vibrant teal kurta in big modern floral print provides relaxed, contemporary, and fashionable look. Its breathable fabric allows you to stay fresh and youthful as you step down the rainy weather.Curated for travel and outdoor activities, these outfits are quintessential for hot and humid days.

Available At –

All EBO’S and MBO’S

Flipkart, Amazon,Myntra, Ajio,Tata Cliq,Nykaa Fashion, Snapdeal

Website – www. Rangriti.com

Facebook – www.facebook.com/RangritiIndia