Fashion
Sparx riding the T 20 wave
![](https://glamourmantra.com/wp-content/uploads/2020/10/sparx-2.png)
-The brand has taken sponsorship of Super 4’s on IPL & is betting big on digital media-
This year, Sparx enters the IPL bandwagon as on-air partner for Super 4s in Indian Premier League 2020, India’s most-watched sports event. Sparx will bring alive the IPL fever and add to the wow moment every time a player hits a four on your television screens.
Based on the insight that live matches have a high engagement rate, this will build recall and strengthen brand equity for Sparx. The digital campaign “T 20 ke Sparx” further taps the pulse of cricket enthusiasts with its peppy cheerleader rap music video and encourages them to participate in exciting Play & Win contests.
Commenting on the campaign, Gaurav Dua, Executive Director, Relaxo Footwears Limited, said, “Cricket is associated with youth and endurance, attributes similar to those of our brand. We are happy to associate with IPL T 20 this year and are sure the audience will appreciate our pop-inspired digital campaign. We are a cricket loving nation and wish all players the very best for this season”.
Youtube Link: https://www.youtube.com/watch?v=rMXkHzLgfhE&feature=youtu.be
Instagram link
https://www.instagram.com/p/CGejjkHB8zH/?igshid=1on06cd0olct9
About Sparx: Sparx is a popular footwear brand, which offers a wide range of sports shoes, sandals & slippers. Sparx steps up the style quotient & contemporary look of today’s youth. It is apt for those who love adventure & are always ready to take on challenges. Action king – Akshay Kumar, who effortlessly reflects the brand’s promise of fitness with style, endorses Sparx.
About Relaxo: Incorporated in 1984, Relaxo is the largest footwear manufacturer in India, serving the nation for four decades, and is ranked among the top 500 Most Valuable Companies.
A Fortune 500 (India) company, synonymous with quality products & affordable prices, it manufactures slippers, sandals, and sports & casual shoes.
Its most popular brands – Relaxo, Sparx, Flite & Bahamas are a leader in their space.
Relaxo, an iconic brand synonymous with rubber slippers, is the most versatile footwear for all segments of society while Flite is a popular range of fashionable and semi-formal slippers.
Sparx reflects the attitude, style, dynamism, and spirit of young India and offers sports shoes, sandals & slippers and the colorful range of Bahamas casual flip-flops exude the spirit of freedom, fun, and modernity of youth.
With a pan India distribution footprint, Relaxo also operates a 350+ strong network of own retail outlets, with availability on all major e-commerce portals and large format stores. Supplied by large government institutions domestically, these brands are also exported across the globe.
Fashion
“Celebrate Raksha Bandhan with Affordable Luxury Essentials from LANGUAGE”
![Luxury Essentials from LANGUAGE](https://glamourmantra.com/wp-content/uploads/2024/08/Chloe-Bag-2.jpg)
Raksha Bandhan, a celebration of the unique bond between siblings, is a perfect time to show love and appreciation. Language invites you to strengthen this special connection by gifting from its exquisite range of leather accessories.
![Luxury Essentials from LANGUAGE](https://glamourmantra.com/wp-content/uploads/2024/08/Flamingo-Bag-4.jpg)
Language offers a wide variety of accessories including wallets, belts, and bags, meticulously handmade by skilled artisans from the finest leather. These pieces blend traditional craftsmanship with modern style, guaranteed to impress your sibling.Among the standout pieces in the collection are the stylish Chloe HandBag and the chic Flamingo HandBag. The Chloe tote has everything you need to make a statement, with chord zipper pullers, a detachable coin pouch, a chord sling, a card case, and a key ring attachment. These features add convenience and functionality, while the elegant design makes this tote perfect for any occasion. The Chloe tote is made from premium flat leather, has a fabric lining, additional key charm, and golden finished fittings. It is available in Wine and Black.This Raksha Bandhan, encourage gifting and delight your sibling with Language’s top-quality accessories made from premium leather sourced from their own tanneries, known for their unparalleled quality, ensuring a stylish celebration.Celebrate the cherished bond you share with your sibling with a special gift from LANGUAGE – Exclusive brand outlets at andNungambakkam Chennai, Express Avenue Chennai, Sarath City Mall Hyderabad, Lulu Mall Kochi, Pavilion Mall Ludhiana and HiLITE Mall Kozhikode. Language is also present in more than 250 multi-brand outlets across the country, at Viz., Metro Shoes, Mochi, Inc.5, Centro, Rocia, Regal Shoes.
You can also shop the collection online at www.languageshoes.com and on www.amazon.in
Follow Language on Instagram at @language.shoes and Facebook https://www.facebook.com/language.shoes?mibextid=LQQJ4d for the latest updates!
Fashion
“Experience Luxury Comfort: Language Unveils Its Men’s Sneaker Collection”
!["Experience Luxury Comfort: Language Unveils Its Men's Sneaker Collection"](https://glamourmantra.com/wp-content/uploads/2024/07/Rafe-Sneaker.jpg)
LANGUAGE, the premier footwear brand, delightedly announces the release of its latest styles in the men’s footwear line, the stylish Lex Sneaker and the contemporary Rafe Sneaker. These sneakers are designed to seamlessly blend cutting-edge fashion with ultimate comfort, redefining casual footwear for the modern man.
!["Experience Luxury Comfort: Language Unveils Its Men's Sneaker Collection"](https://glamourmantra.com/wp-content/uploads/2024/07/Lex-Sneaker-1.jpg)
Step into a new level of style with the Rafe and Lex sneakers, both offering a perfect blend of contemporary design and unmatched comfort. The Rafe sneaker features a lightweight build and fabric upper, ensuring both style and ease. Its removable footbed and cushioned collar provide a personalized fit, making it an excellent choice for those seeking modern flair with all-day comfort. Similarly, the Lex sneaker combines fashion-forward design with exceptional comfort. These trendy trainers, with their fabric upper and leather accents, offer a stylish edge that’s easy to wear. Perfect for casual outings, both the Rafe and Lex sneakers pair effortlessly with chinos or denim and a casual shirt, providing standout appearances that merge trendiness with comfort.
Designed for the modern, fashion-forward man, the Rafe and Lex sneakers combine contemporary design with impeccable style, enhancing your everyday look. Step into confidence with these shoes that perfectly balance fashion and functionality. Make a lasting impression and enhance your lifestyle with the latest footwear collection from LANGUAGE.
LANGUAGE – Exclusive brand outlets at Nungambakkam Chennai, Express Avenue Mall Chennai, Sarath City Capital Mall Hyderabad, Lulu Mall Kochi, Pavilion Mall Ludhiana, Bhupendra Road Patiala and Mall Road Bathinda . Language is also present in more than 250 multi-brand outlets across the country, at Viz., Metro Shoes, Mochi, Inc.5, Centro, Rocia, and Regal Shoes.
You can also shop the collection online at www.languageshoes.com and on www.amazon.in
Follow on Instagram at @language.shoes and Facebook https://www.facebook.com/language.shoes?mibextid=LQQJ4d for the latest updates!
Celebrities
Malaika Arora Dazzles in Archana Kochhar’s “Midnight Ebony” Collection at Delhi Fashion Show
![Malaika Arora Dazzles in Archana Kochhar's "Midnight Ebony" Collection at Delhi Fashion Show](https://glamourmantra.com/wp-content/uploads/2024/07/Malaika-Arora-Dazzles-in-Archana-Kochhars-Midnight-Ebony-Collection-at-Delhi-Fashion-Show-3.jpeg)
Actress Malaika Arora dazzled on the runway in Delhi, illuminating designer Archana Kochhar’s showcase with her radiant presence. The event, headlined by Estetica Hair Magazine India, unveiled Kochhar’s latest collection, “Midnight Ebony.” The jewellery for the show was provided by Pyare Lal Jaggannath Saraf.
![Malaika Arora Dazzles in Archana Kochhar's "Midnight Ebony" Collection at Delhi Fashion Show](https://glamourmantra.com/wp-content/uploads/2024/07/Malaika-Arora-Dazzles-in-Archana-Kochhars-Midnight-Ebony-Collection-at-Delhi-Fashion-Show-2-896x1024.jpeg)
![Malaika Arora Dazzles in Archana Kochhar's "Midnight Ebony" Collection at Delhi Fashion Show](https://glamourmantra.com/wp-content/uploads/2024/07/Malaika-Arora-Dazzles-in-Archana-Kochhars-Midnight-Ebony-Collection-at-Delhi-Fashion-Show-8-1-683x1024.jpeg)
Inspired by the opulent glamour of handcrafted embroidery and the rich hue of black, the collection encapsulates the allure of Indian fashion with a contemporary twist. Each ensemble, dominated by the resplendent color of black, is adorned with intricate hand-embroidered sequins and exquisite stonework, creating a mesmerizing shimmer that captivated the audience.
![Malaika Arora Dazzles in Archana Kochhar's "Midnight Ebony" Collection at Delhi Fashion Show](https://glamourmantra.com/wp-content/uploads/2024/07/Malaika-Arora-Dazzles-in-Archana-Kochhars-Midnight-Ebony-Collection-at-Delhi-Fashion-Show-13-683x1024.jpeg)
![Malaika Arora Dazzles in Archana Kochhar's "Midnight Ebony" Collection at Delhi Fashion Show](https://glamourmantra.com/wp-content/uploads/2024/07/Malaika-Arora-Dazzles-in-Archana-Kochhars-Midnight-Ebony-Collection-at-Delhi-Fashion-Show-2-1-896x1024.jpeg)
Kochhar’s designs seamlessly blend traditional Indian craftsmanship with modern silhouettes, offering a luxurious yet wearable range of garments. From stylistic saris that exude elegance to contemporary lehengas that radiate sophistication, the collection caters to every woman’s desire for glamour and grandeur.
The spotlight of the show was undoubtedly Malaika Arora, whose ethereal grace and charisma brought each ensemble to life. Her effortless charm and poise perfectly complemented the exuberance of the collection, earning her accolades from fashion enthusiasts and critics alike.
Speaking about the collection, Archana Kochhar expressed her delight at showcasing her designs at the Shangri-La New Delhi. “Midnight Ebony is a celebration of nighttime shimmers and the relevant allure of Indo-Western silhouettes. I wanted to create a collection that embodies the spirit of today’s women, perfect for the nighttime shimmers and sangeet festivities,” said Kochhar.
With its blend of traditional craftsmanship, contemporary designs, and a touch of dark magic, Midnight Ebony by Archana Kochhar promises to be the go-to choice for fashion-forward women looking to make a statement. From red carpet events to wedding celebrations, each ensemble from this collection is designed to make every woman feel like a star
-
Business7 years ago
Uber and Lyft are finally available in all of New York State
-
Events2 months ago
Radhika Ambani donned four bespoke gowns for her $600M wedding
-
Health & Beauty2 months ago
The Face Shop Unveils the Vitamin Lip Sleeping Mask: A Revolution in Lip Care
-
Business2 months ago
Grand Opening of Kinwani House: A Timeless Heritage Retreat in Rishikesh
-
Celebrities2 months ago
Sony AATH is premiering the 4th Gopal Bhar movie titled ‘Gopaler Buddhi
-
Interview4 months ago
Zulfi Azad, a well-known marketing, branding and media management personality
-
Business7 years ago
How to understand your employees and keep them happy
-
Celebrities2 months ago
Suniel Shetty looks for his “Sbooch” in the latest teaser