Dining
Madame Tussauds Delhi Unveils The KFC’s Zinger AKA ‘The Original Celebrity Burger’

How a humble burger became an original celebrity burger
In what is a historic first, Madame Tussauds, the world’s most famous wax attraction, welcomed the ‘Iconic Burger’ – Zinger at its location in Regal Building in Connaught Place, New Delhi. Delighting burger-lovers since 1984 and loved in more than 120 countries, the Zinger is easily the most ‘drool-worthy’ addition at Madame Tussauds Delhi. The founder of KFC – Colonel Sanders – was the Original Celebrity Chef; and the ‘Original Celebrity Burger’ – The Zinger – was unveiled today. Just like a true celeb, the Zinger has real fans, has made it to headlines and is truly an original; one of a kind celeb burger. And a place amongst leading celebrities & iconic personalities is just what it deserves.
But how did a not-so-humble burger find its way to Madame Tussauds? Moksh Chopra, Chief Marketing Officer, KFC India explains, “While many have wondered if the Zinger is a piece of art or a celeb; all debates are now put to rest with the Zinger asserting its celeb status at Madame Tussauds. Surely this isn’t any regular burger. It is the only burger that has traveled to space and has even inspired tattoo artworks for some. In 2018 alone we sold more than 10 million Zingers in India – that’s like a Zinger each for every person in New Zealand and Singapore!”

Anshul Jain, General Manager, and Director, Merlin Entertainments India Pvt. Ltd, adds, “Madame Tussauds Delhi is one of the most favored and loved family entertainment destination in Delhi NCR. Our endeavor has always been to give a complete and memorable experience to all our visitors. We welcome the Zinger Burger to Madame Tussauds Delhi”
Just as the actual Zinger burger is hand made with care at the KFC restaurant, the Zinger at Madame Tussauds Delhi was crafted with similar precision. Madame Tussauds is globally known for its lifelike figures of famous personalities; each figure being created using precise measurements & photographs by skilled artists and sculptors to capture exact details.
Visitors can feast their eyes upon the Zinger burger at Madame Tussauds in Delhi from 21st August. So hurry, before the Zinger heads out on a new adventure!

From its founding in 1930 by Colonel Harland Sanders, KFC has approached its business with an entrepreneurial and innovative spirit. Created in 1984 by chicken experts, with more than 70 years of experience, it’s nothing ordinary! Colonel’s Zinger comes with a 100% chicken fillet packed in a plump bun with lettuce & mayo.
- A Zing out of this world- Literally
The Zinger Burger is the only ‘Food Astronaut’ to travel to space, or specifically to the edge of space. After climbing 60,000 feet to eventually surf the stratosphere, the Zinger burger rushed back to Earth at 2000 feet per minute. Now that’s truly out of this world!
- 21 years of Asli-ness
Much has changed in the last two decades – but not the Zinger Burger. A much-loved item on the KFC menu since 1998, its still love at first bite after all these years. #ConstantGoals #ForeverLove
- 120 countries- One love
Fans across 120 countries unanimously cheer for the perfect juicy, crispy and real Zinger Burger. Even cricket is played in fewer countries. Now that’s hit out of the park!
- Zingers are forever- Literally
So how far would you go to profess your love for the Zinger Burger? An Aussie lad got the Zinger tattooed on his torso in Arabic. Lucky dude, he can have the Zinger and eat it too!
- Zinger Burger joins the 10 million club
In 2018 alone, more than 10 million Zinger Burgers were sold in India. That’s like a Zinger each for every person in New Zealand and Singapore combined!
Dining
A Taste of Tradition, Made Simple: Afreen Qureshi’s Journey

For Afreen Qureshi, food is more than nourishment — it’s emotion, culture, and heritage. Growing up with rich Awadhi traditions, she always valued authentic flavors but noticed how time-consuming they felt in today’s fast-paced life.

With a background in Food Technology and an MBA in Entrepreneurship, Afreen combined her knowledge with a deeper purpose — to make traditional cooking easier without losing its essence. Her turning point came when she saw people carrying Awadhi food abroad, realizing they were carrying memories of home.

This inspired her to create Alkauser Spices — thoughtfully crafted blends that simplify complex Awadhi recipes while preserving their authenticity.
Today, her brand connects people across the world to the taste of home, proving that tradition can evolve without losing its soul.
Dining
Comfort, Convenience, and Care – The Hotel Prarambh by Siara Experience

In an increasingly competitive hospitality industry, delivering consistent quality is key to success. Hotel Prarambh by Siara achieves this by focusing on what truly matters—comfort, convenience, and care.
A Welcoming Environment
From the moment guests step into Hotel Prarambh by Siara, they are greeted with a warm and inviting atmosphere. The property is designed to make guests feel at ease, creating a sense of familiarity and comfort.
Practical and Comfortable Living Spaces
The rooms are thoughtfully designed to provide a comfortable stay experience. With clean layouts, modern furnishings, and essential amenities, guests can enjoy a relaxing environment that meets their needs.
Efficient Service Delivery
Efficiency is a defining feature of Hotel Prarambh by Siara. The staff ensures that all services are delivered promptly and professionally, minimizing delays and enhancing guest satisfaction.
Accessibility and Convenience
The hotel’s location and accessibility make it a convenient choice for travelers. Whether it’s for work or leisure, guests can easily navigate their plans while enjoying a comfortable stay.
Building Trust Through Consistency
Hotel Prarambh by Siara focuses on building long-term relationships with its guests by maintaining consistent quality and service standards. This approach has helped establish trust and credibility.
Hotel Prarambh by Siara is more than just a place to stay—it is a hospitality experience built on reliability and care. For travelers seeking comfort and efficiency, it offers the perfect solution.
Dining
Smart Stays Redefined – Inside Hotel Prarambh by Siara

As travel becomes more frequent and dynamic, the need for smart, efficient accommodation has grown significantly. Hotel Prarambh by Siara addresses this demand by offering a modern stay experience tailored to contemporary travelers.
Designed for Today’s Needs
Hotel Prarambh by Siara is built around the idea of convenience. Every aspect of the property—from room layout to service delivery—is designed to enhance efficiency and comfort.
The rooms are equipped with essential amenities that support both relaxation and productivity, making them suitable for diverse travel purposes.
A Focus on Functionality
Unlike traditional luxury hotels that emphasize opulence, Hotel Prarambh by Siara prioritizes functionality. The design ensures that guests have everything they need within easy reach, creating a hassle-free experience.
This practical approach resonates strongly with modern travelers who value simplicity and efficiency.
Consistent Quality Standards
Being part of the Siara brand, Hotel Prarambh by Siara maintains high standards of quality and service. Consistency is a key focus, ensuring that guests receive the same level of comfort and professionalism every time they visit.
Catering to Diverse Travelers
Whether it’s a business trip, a short transit stay, or a quick getaway, Hotel Prarambh by Siara caters to a wide range of guests. Its versatility makes it a reliable choice for different travel needs.
Guest-Centric Approach
The hotel’s service philosophy revolves around understanding and meeting guest expectations. From prompt assistance to personalized attention, every effort is made to enhance the overall experience.
Hotel Prarambh by Siara represents the future of smart hospitality—where efficiency, comfort, and affordability come together seamlessly. It is a destination designed for the modern traveler.
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