Health & Beauty
Mellow Herbals’ Lip Treatment Product Gains Rapid Popularity amongst Beauty Enthusiasts in South India

Reaffirming South India’s growing repute as the ‘Ayurveda Hub’ of the nation, skincare
and haircare brand Mellow Herbals has reported witnessing an impressive surge in terms of its Ayurvedic products’ popularity and sales over the past few months of 2023, across various South Indian states, including Karnataka, Andhra Pradesh, and Kerala. Interestingly, this spike has been majorly led by Mellow’s flagship Lip Treatment product, which has already gained significant traction amongst beauty enthusiasts in the region, and as of date, is constituting up to 90 per cent of the brand’s revenue generated from South India.
Mellow is a leading pan-India personal care brand that blends ancient Ayurvedic wisdom with modern science to bring forth best-in-class Ayurvedic elixirs and formulations for all. The company’s pathbreaking lip-care product, Mellow Lip Treatment, made with the goodness of Ayurvedic ingredients such as Almond Oil, Tankanamal and Jasada Bhasma, enables quick and long-duration healing of chapped or dry lips throughout all seasons. Besides, it also helps in keeping one’s lips soft, smooth, nourished and hydrated. Although a gender-neutral product, but with its matte, non-shiny finish and zero inclusion of fruity flavours (unlike other competitors in the market), Mellow Lip Treatment has now emerged as a highly-appreciated and sought-after item amongst the young male population across multiple tier 2 and tier 3 locations in the above-mentioned Southern states. Apart from Lip Treatment, a few of its other products like Mellow Crack Heel Cream and
Kumkumadi Oil have also started to gain considerable popularity off late across South India.
Vaishali Sharda, Founder & CEO, Mellow Herbals says, “It is heartening to note that many smaller towns and cities of states like Andhra Pradesh, Kerala, and Karnataka are, off late, becoming the epicentre of Mellow’s business growth trajectory. Particularly, Mellow Lip Treatment has become the rage among beauty enthusiasts from these areas, resulting in increased demand and orders seen by us across multiple online platforms – be it
Nykaa, Flipkart, Amazon or Mellow’s own website.”
As an Ayurveda-inspired brand, capturing the entirety of the South Indian market – where Ayurveda originated from – is of utmost priority for Mellow Herbals. And so, in the near future, they shall continue to aggressively bolster efforts in a bid to build more awareness and top-of-the-mind recall for Mellow’s products and brand throughout every nook and corner of South India. To that end, the company is planning to soon place its products within multiple Ayurvedic spas and resorts as well as a few boutique organic stores across South India.
Furthermore, Mellow’s future plans include doing tie-ups with corporates and tapping into the international markets, starting with the USA and UAE – the two countries where they have marked their presence already.
Health & Beauty
REFINE Beauty Launches A Range of Lip Balms | Tints | Blush + Highlighters |

Makeup You’ll Love Using—and Collecting
REFINE believes makeup should be effortless, expressive, and never boring. Designed for Indian skin tones and modern routines, the brand champions fewer steps, bigger personality, and melt-in-contact formulas that move with you. Every product is sensorial, multi-purpose, and intuitive—built to simplify your routine without dialing down the impact.

Skincare-infused and unapologetically bold, REFINE’s sculptural, design-led packaging is made to command attention. These are not products meant to be hidden away—they’re designed to be displayed, carried, and pulled out with confidence. Each piece feels collectible, blurring the line between beauty essential and statement object. Elevated, functional, and impossible to ignore—this is makeup meant to be seen.

Meet: Oh-Mwah Melty Lip Balm
Not your average lip balm. This indulgent, buttery-soft formula glides on like a dream, wrapped in a striking, non-conventional form factor. With four universal shades curated for Indian undertones and perfectly balanced flavours, every swipe feels playful, addictive, and deliciously extra.

Meet: Oh My Melty Lip & Cheek Tint
Your one-and-done essential. Compact, cool, and effortlessly chic, this tint works across lips, cheeks, and eyes, making it the ultimate on-the-go hero for busy days and spontaneous plans. With five pretty shades to choose from, the tints exemplify one product, many moods.

Meet: Oh My Glow Blush + Highlighter
Colour and glow in one sleek multi-stick. With a subtle shimmer that catches the light just right, it doubles up as blush, highlighter, eyeshadow, and even a soft body glow. With five shimmer shades to choose from, there is a shade for every glow getter.
REFINE – Designed to be worn, seen, and collected! Get yours, Now….Price: ₹799 each
Available at:refinebeauty.in
Offline: Broadway
Health & Beauty
Baby Forest Expands Ayurvedic Baby Care Portfolio with the Launch of Nanhi Rahat Tummy Roll-On

New Delhi, February 2026: Baby Forest, India’s leading luxury Ayurvedic baby care brand, has announced the launch of Nanhi Rahat Tummy Roll-On, a new addition to its baby wellness portfolio. Designed to support digestive comfort in infants, the product brings together time-tested Ayurvedic ingredients in an easy-to-use, mess-free roll-on format.
The launch strengthens the brand’s focus on combining traditional Ayurvedic wisdom with modern, parent-friendly product formats, addressing common early-age concerns such as gas, colic, bloating, and general tummy discomfort.
Formulated using age-old ingredients such as Hing, Ajwain, Fennel, and Ginger oil, Nanhi Rahat is crafted as a 100% natural, baby-safe solution. The gentle formulation is designed to be suitable for delicate and sensitive baby skin, while offering targeted comfort through topical application.
The roll-on delivery format ensures ease of use for parents, allowing for quick and hygienic application without the risk of spills or overuse. The product is positioned as a daily use wellness essential for newborn and infant care routines.
Baby Forest continues to build on its philosophy of reviving traditional Indian caregiving rituals through thoughtfully designed products that are safe, effective, and rooted in natural formulations.
Price: INR 495/-
Availability: Available online at Baby Forest website
Health & Beauty
Truth & Hair Introduces the Ultimate Valentine’s Hair Ritual

This Valentine’s Day, Truth & Hair India’s leading texture-forward hair beauty brand invites lovers, besties, and self-care enthusiasts to celebrate love in its most authentic form: by embracing your true hair identity. Known for pioneering a science-led approach to haircare that honours scalp health and personal expression, the brand is releasing curated gifting stories featuring its most loved essentials designed for straight, wavy, and curly hair types — because every texture deserves to shine.


At Truth & Hair, beauty meets purpose. Founded on the revolutionary idea of “skinification of hair,” the brand treats the scalp with the same care and intentionality usually reserved for skincare — creating formulas that go beyond surface solutions to nourish hair from root to tip. Its portfolio includes sulphate-free, cruelty-free, and dermatologically-tested shampoos, conditioners, styling tools, and hair-makeup favourites tailored for every hair texture, helping users achieve frizz-free waves, smooth shine, or definition that lasts.

This Valentine’s Day, Truth & Hair invites consumers to rethink gifting as both self-expression and celebration offering beautifully packaged favourites like the Root Touch-Up Hair Mascara for instant confidence boosts, precision styling brushes to define every curl and wave, and texture-specific care bundles for everyday self-love. Each product tells a story of authenticity, empowerment, and care — perfect for the person who values looking and feeling their best, or simply deserves a thoughtful, feel-good gift.


“Hair care isn’t just routine it’s ritual. This Valentine’s, we want people to celebrate love in its many forms: self-love, friendship, and connection. Our products are about confidence, joy, and embracing your truth,” says Saumya Alagh, Co-Founder of Truth & Hair.
With its pastel aesthetic, playful spirit, and performance-driven products, the brand has rapidly become a go-to choice for Gen Z and millennial audiences seeking beauty with meaning. The Valentine’s gifting collection captures this ethos — offering options that feel personal, fun, and unforgettable.
Events7 years agoVandy Mehra & Dr. Sanjana Jon hosted a fashionable evening
Celebrities2 years agoVOGUE EYEWEAR UNVEILS ‘KEEP PLAYING’, AN EFFERVESCENT CAMPAIGN WITH BRAND AMBASSADOR
Lifestyle1 year agoAza Fashions Launches Flagship Store in Dhan Mill, New Delhi
Business9 years agoUber and Lyft are finally available in all of New York State
Celebrities2 years agoSony AATH is premiering the 4th Gopal Bhar movie titled ‘Gopaler Buddhi
Health & Beauty2 years agoThe Face Shop Unveils the Vitamin Lip Sleeping Mask: A Revolution in Lip Care
Celebrities2 years agoAppu gives meaningful message in country’s first 4K animated
Health & Beauty2 years agoBaby Forest Ayurveda opens new brick and mortar store in Noida






















