If we were to call ‘LG K-Pop India contest 2019’as a one stop place of talent, it wouldn’t be wrong. With over 1952 talented teams participating from across the country, the competition has reached its final stage. Determination and passion for singing and dance were clearly seen at the grand finale today at Talkatora Stadium. ’Lokalz Crew from Delhi and Harini Nittala from Hyderabad bagged the winning title and shall now head to compete at the international stage, Changwon K-Pop World Festival 2019 later this year.
The K-pop contest, initiated in the year 2012, has become a festival of dance and music for Indian K-pop fans. A total of 3475 participants and 1952 teams have participated in this year LG K-POP INDIA CONTEST 2019. The preliminary regional rounds were held in Delhi, Mumbai, Chennai, Kolkata, Lucknow, Hyderabad, Patna, Bengaluru, Bhubaneswar, Pune, Dehradun, Imphal, Itanagar, and Guntur from 2nd June till 7th July, 2019.
Celebrating its 8th edition in India, the grand finale was organized by Korean Cultural Center India and LG in association. An evening of remarkable moments coupled with some jaw-dropping performances, the finale was judged by professionals in K-pop Industry, such as Jenny Zha, Head of Global strategic content initiatives at Namas-K, Joy Kim Young Shil, General Manager at MMO, a subsidiary of CJ ENM, representing IN2IT and Junhong Kim, CEO and main cameraman of Zanybros. The competition saw spectacular live performances by the popular band, IN2IT along with Alexa. The band of 7 boys debuted in 2017 had come to India earlier in April this year and danced to the rhythm of peppy bollywood music.
Commenting on this occasion, Ki Wan Kim, MD- LG Electronics India said, “Hearty congratulations to the winners and a big thank you to all the participants for putting their heart and soul to this contest. We would also like to extend gratitude to our partner Korean Cultural center for giving us the opportunity to be a part of a contest of this magnitude. This partnership truly exemplifies our philosophy of caring for our consumers and giving them the right platform to showcase their talent. We wish all the best to the winners for their performance at Seoul.”
H.E. Shin Bong-Kil, Korean Ambassador, “I am moved that this kind of passion for K-Pop continues to live in this country and I hope this K-Pop wave will expand to all the regions of India and this will make a big breakthrough in Korea and India relationship.”
Post winning the competition, Lokalz Crew from Delhi said “We are very excited & delighted to win this competition. It has been an amazing platform to showcase our talent; we want to thank Korean Cultural Centre & LG Electronics India to organize 2019 LG K-POP INDIA CONTEST”.
K-POP, also known as Korean Poprefers a pop music from South Korea, covering mostly dance-pop, pop ballad, electronic, rock, hip-hop, R&B, etc. The popularity of the genre has globally increased for the last few decades through K-pop artists called ‘Idols’. The world- most popular K-pop Band is BTS(Bangtan Boys), who is the fist Korean group winning 4 Billboard Music Awards, including ‘Top Group Awards’ in 2019. Their documentary film released in India had more than 23,000 audience in theatre. India recognized K-Pop through Psy’s Gangnam Style in 2012 for the first time, but now the interest for K-Pop and Korean culture of young generation gets more intense despite of language gap through internet.