kindlife partners with Dabur’s NewU to expand offline presence for Korean Beauty

kindlife, young India’s favourite global beauty platform revolutionizing the health, beauty, and wellness space, is excited to announce its offline expansion in India through a strategic collaboration with NewU stores, operated by H & B Stores Limited, a 100% subsidiary of Dabur India Ltd.

This partnership marks a significant milestone in kindlife’s mission to make self-care an everyday essential for India’s growing beauty-conscious audience. By powering NewU’s established offline retail presence of 100+ stores pan India, kindlife aims to extend its curated selection of Korean and Japanese beauty brands to a broader audience.

“At kindlife, we’re committed to redefining beauty and wellness for young Indian consumers. This collaboration with NewU allows us to bring our unique curation of Korean beauty brands directly to customers, enhancing their shopping experience while expanding our reach beyond digital channels,” said Ms. Radhika Ghai, Founder & CEO at kindlife.

NewU, India’s one-stop destination for beauty and personal care, is renowned for offering a comprehensive range of makeup, skincare, hair care, fragrances, and grooming products from distinguished global brands. With a focus on creating delightful shopping experiences through exclusive deals and personalized services, NewU has established itself as a trusted retail giant in the health and beauty sector.

kindlife’s vision to transform India’s beauty experience resonates with NewU’s ethos of serving diverse customer needs. Bringing the best of Korean brands such as COSRX, Iunik and Secret Key, kindlife has a sharp focus on empowering India’s 700 million Gen Z and Millennial beauty consumers. kindlife will now tap into NewU’s strong retail footprint to provide offline customers access to their curated global products.

“We are thrilled to partner with kindlife to bring the best of K-Beauty to our customers. Our partnership with kindlife to launch a dedicated K-Beauty section is a testament to the commitment of providing our customers with the latest in beauty & skincare, and we can’t wait for our customers to experience the best of Korean beauty.” says Manish Asthana, COO, NewU.

This offline expansion underscores kindlife’s dedication to creating a holistic beauty ecosystem that blends global expertise with local accessibility. With NewU’s established reputation as a beauty hub and kindlife innovative approach to curation, the collaboration promises to elevate the beauty shopping experience for consumers across India.

About kindlife:

At kindlife, our vision is to build a world where self-care is an everyday essential. By curating the best Korean and Japanese brands, we’re bringing a fresh perspective to India’s health, beauty and wellness landscape. We’re on a mission to revolutionise the beauty experience by enabling these global brands to tap into the immense potential of India’s 700 million Gen Z and Millennial beauty consumers. Our passionate community of 2.5 million is at the forefront of shopping, learning, and sharing. It’s our kind of life, after all. 

Website: kindlife.in 

IG: @kindlife

About NewU
NewU is operated by H & B Stores Limited, a wholly-owned subsidiary of Dabur India Ltd. As a leading beauty and personal care retailer, NewU boasts over 100 stores in 36 cities, offering a wide array of makeup, skincare, hair care, grooming products, and fragrances. With its strong retail presence and customer-focused approach, NewU is a trusted name for beauty enthusiasts across India.