TRIBES INDIA, the art, and soul of India, under Ministry of Tribal Affairs, has launched its new retail outlet in Juhu, Mumbai. With an aim to provide the art lovers a glimpse of tribal art and craft from across India. This outlet is visited by Shri Pravir Krishna, IAS, Managing Director, TRIFED in presence of other Senior Officials of the Government of Maharashtra and delegates.
From a single store in 1999 at Delhi, now TRIFED has established a chain of 106 retail outlets across the country. The idea is to provide opportunities to the tribal artisans of the country to market their products on a sustained basis.
TRIFED is planning to expand this network to other cities as well so as to provide a larger market for tribal products. TRIBES INDIA showrooms offer a range of tribal products of different parts of the country, which include Metal Craft, Tribal Textiles, Jewellery, Tribal Paintings, Cane & Bamboo, Pottery, Gifts and Novelties, Organic and Natural products sourced from tribals at their places of habitats from across the country.
By addressing the guests Shri Pravir Krishna, IAS, Managing Director, TRIFED said, “About 8% of the country’s population are various tribal communities, this is a very significant number. If we count on numbers, it will be approx. 10 crore Indians. Our national objective is to make sure to do something for the betterment of these tribal communities, we are glad that TRIFED is doing such a great work towards this direction”.
Adding on to this, Shri Pravir Krishna said “For promoting the Tribal Crafts and Culture across the nation and worldwide, we aimed to launch more outlets in other cities of the country. Our objective is to enhance the tribal community, promotion of tribal products and creation of marketing opportunities for them also by ensuring the fair prices of products and augmenting their income on sustainable basis. We are glad that we are doing significant work in this direction and have now embraced e-commerce and digital platforms to take the business forward.”
In the City of Mumbai which is considered to be financial, commercial and the entertainment capital of India attracts migrants from all over the country and has the potential of becoming a place of interest itself where one can get vital knowledge about tribal traditions, their art forms, processes involved in the making of beautiful handicrafts expressing rich tribal culture. It will be a unique place where citizens of Mumbai and the tourists can get authentic Indian tribal products under one roof at the most competitive prices.
The Tribal Cooperative Marketing Development Federation of India (TRIFED) came into existence in 1987. It is a national-level apex organization functioning under the administrative control of Ministry of Tribal Affairs, Govt. of India.
The approach involves capacity building, imparting need-based training, exploring marketing possibilities for products in national as well as international markets, brand building and creating opportunities for marketing on a sustainable basis.
The ultimate objective of TRIFED is socio-economic development of tribal people in the country by way of marketing development of the tribal products on which the lives of tribals depends heavily as they spend most of their time and derive a major portion of their income.