Groundbreaking the concept of luxury shopping and making premium Indian designers accessible to the world, Pernia’s Pop-Up Shop has influenced the fashion scene significantly. Joining the socially conscious wing of sustainable fashion, Pernia’s Pop-Up Shop hosted ‘Taking it slow’ in association with Shuffling Suitcases at Pernia’s Pop-Up Studio at The Dhan Mill Compound, Chhatarpur on 16th & 17th March. The event brought together twenty-one covetable sustainable brands from across the country acknowledging the need of the hour. The plush 4000 sq.ft. flagship store was decked with handcrafted flowers all over for the event.
The weekend was dedicated to an ethical purpose; encouraging people to invest in considerably curated pieces that transcend seasons and trends. The event was put together by a vivid mix of established and emerging sustainable labels like Urvashi Kaur, Door of Maai, Doodlage, BAYU, Mirakin, Monkey Brain, Chaak Maati to name a few. From clothing to accessories and jewellery, every wardrobe essential were curated to display the global versatility of this noble beast called sustainable fashion.
Exhibiting designers held a discussion panel to explain the concept of thoughtfully-stylish clothing to the shoppers. Important facts concerning slow fashion, execution of zero waste pattern making, naturally dyed and unbleached fabrics, vegan leather, the composition of fabrics, weaves, efforts for the development of local artisans were discussed to create awareness. The experiential pop-up was made more engaging with special food setup, tarot card reading sessions and personalized styling consultations.
Pernia’s Pop-Up Shop is the ultimate fashion stop for every shopper and owing to its worldwide presence, the event was a perceived effort to support the inspiring and promising fashion revolution of sustainability. So, let’s make the craft and the people that make the craft matter.