SAY GOODBYE TO RINSING, RUBBING AND SCRUBBING WITH KIEHL’S NEW 99.8% NATURALLY DERIVED MICELLAR WATER

Herbal-Infused Micellar Cleansing Water offers micellar technology plus hydration and makeup removability

Kiehl’s Since 1851 contiunues to expand its line of facial cleansers with the introduction of its first micellar cleansing formula—Herbal-Infused Micellar Cleansing Water, a powerful, yet gentle cleanser that uses micellar technology to instantly trap and lift away dirt, impurities and makeup with a cotton pad—no rinsing, rubbing or scrubbing necessary.

No-rinse cleansing using micellar waters has been popular for some time throughout Europe, and the practice has gained popularity in the rest of the world in recent years. Simltaneously, customer interest in gentle cleansing products has increased, along with the number of customers interested in ingredients and products that utilize naturally derived ingredients. With these factors in mind, Kiehl’s chemists have formulated a new micellar water comprised of 99.8% naturally-derived ingredients, to gently cleanse skin and remove makeup while providing hydrating benefits. As typical cleansers are rinsed away, micellar waters can present a unique opportunity to deliver skincare benefits. Kiehl’s chemists formulated Herbal-Infused Micellar Cleansing Water to deliver 24 hour hydration, thanks to the addition of glycerin.

FORMULA INCLUDES NATURALLY-DERVIVED INGREDIENTS

Infused with Thyme Essential Oil and Lemon Balm Floral Water, Herbal-Infused Micellar Cleansing Waterhas been formulated with a non-stripping, soap-free and sulfate-free micellar cleansing system to gently remove dirt, impurities and makeup without stripping the skin’s moisture barrier. Suitable for sensitive skin, non-comedogenic and ophthalmologist-tested for use around the eye area and dermatologist tested for use on the lip area, Kiehl’s new formula with a pleasant herbal aroma leaves skin clean, while feeling soft, refreshed and renewed.

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