92.7 BIG FM’s initiative BIG Rakshak talks about people who are active in social life and do lot more to support the under privileged or needy. Through this they aim to highlight the inspirational extraordinary Indians, who through their selfless acts are helping India become a better place every day. This is an initiative that celebrates the undying spirit of those ordinary Indian men and women who have performed extraordinary service, and done so selflessly.
Sushil Kumar being number 1 Olympic Athlete of India is perhaps the most consistent Sports icon of the country having a tally of 14 Medals from Olympics, Commonwealth and Asian Events. Through 92.7 BIG FM’s wide network of 45 stations, he announced about his charity foundation-SUSHIL4SPORTS, which would help aspiring athletes from all sports to get the opportunity to gather required support for them. The foundation would help them in their training, expert guidance and opportunities and eventually help them realise their hopes, ambitions and aspirations.
Sushil4Sports endeavours to help young sports people overcome the financial challenges they face in their bid to become India’s next generation of sporting heroes. The charity’s principal function is to raise funds from the private sector and distribute funds from the Pools to provide financial assistance to amateur sportsmen and women throughout India.
Other Participants for BIG Rakshak : Goonj Founder Anshu Gupta, Poonam Bagai & Sonal Sharma- Founder Can Kids, Dr Rajat Jain – Doctors for you, Kehkasha Tyagi – Chairman of Hosla Charitable Trust. Sushil 4 Sports has identified a few talents in the first phase of the campaign. The first one being 16 year old Beant Singh, touted as the next Milkha Singh of India.