Famous Bollywood actor and the company’s brand ambassador, Sunny Deol attends the glittering launch ceremony of the BKT Tires.
Bal Krishna Industries Limited, also known as BKT India’s leading off highway tire manufacturing company announced its entry into the two wheeler tire market of the country.
BKT Tire is now set to tap the booming market for two wheeler tires in India. In a glittering ceremony attended by the Macho man of Bollywood and BKT’s brand Ambassador Sunny Deol, BKT announced its foray into the new category and also showcased its two new product offerings in this segment.
commenting on the foray, Rajiv Poddar, Joint Managing Director, BKT Tires, said “The two wheeler tire industry has reported a compounded annual growth rate of 8.5%. considering the tremendous potential of the market and its reach in rural India, we plan to introduce our flagship tires at sizes that permeate more than 70% of the total market scope.”