Fashion Health & Beauty Lifestyle Wardrobe

Sonam K Ahuja to Endorse VEGA

Bollywood Star & the country’s leading fashion icon Blending out hits with rhythmic consistency in the last 11 years with her movies, actress Sonam K Ahuja has been roped in to endorse Vega – one of the biggest beauty accessory and appliances brand in India. Vega has one of the largest ranges of ‘head to toe’ Beauty accessories.

As part of the brand association, Sonam K Ahuja will feature in the latest TV campaign coming in August 2018 for their Hair Styling appliances portfolio

 Mr Sandeep Jain – Director, Vega Industries Pvt. Ltd said, “This is the second campaign from Vega and we all are really excited about how it’s going. We all are extremely happy with Sonam K Ahuja’sassociation with VEGA. Her fashion and style complements the personality of the brand and the campaign perfectly. Watching Sonam bring it alive on-screen is something magical. The photographers, the directors, everyone is on board with the attitude of the campaign and all of us here are truly elated to see the magic come alive. Catch the Hair Straighteners Hair Dryers and Hair curlers with Be Vega campaign, coming soon to various platforms. Be ready. Be Vega.”

Speaking about her association with the brand, Sonam said, “I love fashion and style; I feel that I can express myself best through my style and any brand that resonates my attitude I proudly flaunt it. When it comes to looking great, well styled hair is probably the most important aspect. You can’t go wrong with your hairdo!Vega hair styling products have a solution for all my hair styling needs, whether I like to keep it simple or experiment, VEGA has everything l need. This is my first campaign with Vega and it’s been a great experience so far. We all know how much I love styling my hair. And so does Vega! They have the widest range of hair styling products, I mean, everything to help me style my hair, the way I want it. And that’s what I love about the brand.”

About VEGA- Vega, India’s leading beauty accessory flagship brand was launched in the year 2000. It has the largest market share in the organized sector with more than 500 products in hair brushes, combs, makeup brushes, manicure, pedicure, face and bath accessories. Vega has a significant nationwide presence with Personal Care Appliances in women and men category in general and modern trade, professional and E-Commerce channels and exclusive brand outlets in leading malls. The range includes – Hair Straighteners, Hair Dryers, Hair curlers and Hair stylers for women and trimmers and shavers for men. Vega has an unparalleled beauty lineage and stands for innovation in which reflects in the product line , marketing, communication, promotion and distribution. Watch out for the all new campaign.

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Neha Tyagi - Publisher at Glamour Mantra Magazine

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