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KIEHL’S India’s New Launches

KIEHL’S INTRODUCES NEW BUTTERSTICK LIP TREATMENT BRIMMING WITH NATURALLY DERIVED INGREDIENTS
Anourishing blend of lemon butter and coconut oil melts on your lips to supercharge hydration and add a pop of color

October, 2017, New Delhi –Famous for celebrated hydrating lip formulas like Lip Balm #1, Eucalyptus Lip Relief, and Facial Fuel No-Shine Moisturizing Lip Balm, Kiehl’s Since 1851 is expanding its respected lip care category. Introducing Butterstick Lip Treatment, a multi-benefit lip treatment collection, available in both clear and sheer hues, to hydrate and protect lips with SPF 25 protection.

Kiehl’sButterstick Lip Treatment is a supremely hydrating and smoothing balm made with a blend of nourishing coconut oil and antioxidant-rich lemon butter. The formulas include broad spectrumSPF 25 sunscreen,providingessential protection from UV rays.The stick format and soft-touch packaging provide a polished look and easy applicationthatgently glides on lipsto offerup to 12 hours of hydration.

LIP NOURISHMENT – AN ESSENTIAL BEAUTY RITUAL

The skin on our lips is thinner, drier and more sensitive than regular skin:

• The skin on our lips is75% thinner than regular skin.
• Lips have fewer sebaceous glands than regular skin, making them drier with a weaker skin barrier. Furthermore, due to accelerated skin cell turnover on lips, the skin on lips loses water 3x faster than regular skin and experiences only 1/3 of the hydration. With its limited water retention properties, lips dry out faster.
• Lip skin contains 3x less melanin than regular skin, making lips more sensitive to sun damage.
“With very little built-in protection, lips are uniquely vulnerable to both UV rays and environmental aggressors.Paying attention to lip care from an early age is key to keeping the lips looking youthful and supple,” explains Dr. Adam Geyer, Kiehl’s Consulting Dermatologist. “To protect, preserve, and restore the hydration andsuppleness to lips—I always recommend consistent use of sunscreen to reducediscoloration and diminish the rate of formation of lip lines; topical antioxidants to help slow the aging process; and hydrators to help prevent chapping and flaking.”

A NATURAL CHOICE

Butterstick Lip Treatment’s creamy texture is achieved through acombination of butters and oils, including lemon butter and coconut oil.These two key ingredients provide a lightweight, cushiony finish that is unique to the formula.

Lemon butter, sourced from California and obtained by cold pressing the lemon peel, is known to be rich in antioxidants.Within the formula, this natural butterhelps protect lips from environmental stress,and infuses the treatment with a light citrus fragrancethat engages the senses.

Coconut oil, fairly traded from the Philippines and often referred to as the ‘tree of life’,is a known a healing agent inAyurvedic medicine that has been used for over 4,000 years. The oil, which is composed of over 90% saturated fatty acids,is an excellent “water sealer” that helps maintain skin hydration. Within the formula, ithelps to hydrate and soften lips.

MULTI-BENEFIT: PROTECTION + TREATMENT + TINT

With UVA and UVB, SPF 25 sunscreen, Butterstick Lip Treatment is an essential final step in an everyday skincare regimen. Lips are one of the most sensitive areas of skin and everyday protection is critical. Kiehl’s developed this year-round protection for lips, to help keep skin safe, moisturized and hydrated in every season. The broad spectrum of SPF sunscreen will keep lips protected in the summer sun and the nourishing ingredients will keep lips hydrated throughout the bitter winter months.

Butterstick Lip Treatment’s five sheer buildable colors can be lightly applied for a touch of color, or layered to achieve a richer hue. The lip treatment can be used for any occasion – from a sheer layer for hydration at the gym, a light tint with SPF for an outdoor business lunch, or a deeper color to update a look for a night out.Kiehl’s universalUntinted formulas offer the same nourishing benefits with the option of with or without SPF protection.

 Touch of Berry, SPF 25
 Simply Rose, SPF 25
 Naturally Nude, SPF 25
 Pop of Peony, SPF 25
 Pure Petal, SPF 25
 Untinted, SPF 25
 Untinted, Non-SPF
“Nourished lips are essential. If you want to be able to wear a matte lip—a look that is undeniably trending —you must ensure that you hydrate and protect your lips daily to prevent your lip color from picking up any dry flakes,” shares celebrity makeup artist Joanna Simkin. “If you’re a fan of glosses, hydrating your lips is equally important as a gloss will accentuate dryness even more. Don’t be afraid to apply your lip balm around the edge of your lips to protect the surrounding skin—this will help keep wrinkles at bay for younger, more supple-looking lips.”

SOOTHE SKIN WITH COOLING, INSTANT HYDRATION
Kiehl’s new Calendula & Aloe Soothing Hydration Masque, featuring
hand-picked Calendula Petals,refreshes and revitalizes skin in only five minutes

October 2017, New Delhi:Since 1851, Kiehl’s has sourced the world over in search of the finest, most efficacious natural ingredients. Kiehl’s introduced its customers to the Calendula petal in the 1960s, with the launch of Calendula Herbal Extract Toner. Formulated with hand-pickedCalendula petals, it became an instant customer favorite for its soothing and refreshing properties to skin.

Today, Kiehl’s chemists continue to harness the gentle, soothing benefits of Calendula with the launch of Calendula & Aloe Soothing Hydration Masque. This gel masque, formulated with Calendula flower petals and Aloe Vera, bursts into a refreshing surge of cooling hydration upon application.

Specifically formulated for all skin types, including sensitive skin, Calendula & Aloe Soothing Hydration Masque leaves skin feeling hydrated, soothed and refreshedafter only 5 minutes—making it a quick and simple addition to any skincare regimen.Calendula Masque can be used regularly up to 3x per week, or as an instant skin pick-me-up after a long flight, a stressful day at work, or a sleepless night. Its calming, yet revitalizing properties make it beneficial for skin that is dull, tired, or dehydrated.Chamomile and Lemon Essential Oils add a soothing, fresh aroma to the paraben free, colorant free formula.

“Work, stress, lack of sleep, and other factors can cause skin to look and feel dry, rough, and tight,” shares Helen Sung of Kiehl’s Product Innovation team. “A gentle skin remedy, Calendula Masque was developed to refresh, revitalize and hydrate all skin types.”

THE LIFECYCLE OF THE CALENDULA PETAL
Like its iconic predecessor, Calendula Toner, Kiehl’s new Calendula & Aloe Soothing Hydration Masque is formulated with hand-picked Calendula petals. Manually harvested every August in full sun, the whole Calendula flower is picked by hand and cultivated without pesticides. To preserve the delicacy of the flower, and to keep each petal intact, the petals are hand-sorted andsun-dried in the open air, without the addition of extra processing or artificial heat. When the petals arrive at Kiehl’s factory, they’re slowly added to a transparent Aloe Vera base. Once mixed in, the petals begin to infuse the formula with its goldencolor. Any unused petals and parts of the flower are placed back into the earth to fertilize the soil for future harvests.

SOOTHING INGREDIENTS
Calendula Petals & Extract

Sourced from multiple locations around the world including Egypt & India, the Calendula (Calendula Officinalis) is a part of theMarigold flower family. Calendula Extract and Petals are known to be a source of polysaccharides, saponins and flavonoids, which are known for their skin soothing properties. Due to its anti-inflammatory effects on skin, Calendula flower is also highly regarded as a medicinal herb in both ancient Ayurvedic and Traditional Chinese Medicine, with its usage tracing back for many centuries.

Aloe Leaf Juice

Widely used for centuries in traditional and herbal medicine for its skin soothing benefits, Aloe Juice is sourced from the leaf of the Aloe Vera plant, which grows in the Dominican Republic. A multipurpose skin treatment, Aloe is highly regarded for its soothing and healing benefits. The ingredient is also known to possess hydrating properties, and to help increase the water content in skin.

CONSUMER TEST RESULTS
In a consumer study , women who used Kiehl’s Calendula & Aloe Soothing Hydration Masque appreciated its soothing and hydrating properties.

Immediately after using the product:
• 97.7% agreed their skin felt refreshed
• 90.9% agreed the product provides cooling hydration
• 90.9% agreed their skin felt soothed
• 88.6% agreed their skin looked revitalized

At 2 Weeks of using the product:
• 100% agreed their skin felt refreshed
• 97.7% agreed the product provides cooling hydration
• 95.5% agreed their skin felt soothed
• 97.7% agreed their skin looked revitalized
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About the author

Shruti Gautam

Shruti Gautam

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