Tech Technology

First Jaguar Electric Vehicle Revealed Through a World First Virtual Reality Experience

Jaguar I-PACE Concept, Jaguar's first fully electric car is unveiled in LA at pioneering virtual reality reveal

Jaguar tears up the rule book creating a concept with supercar looks, sports car
performance and SUV space, in one electric package
– A long distance sprinter that accelerates to 60 mph in around 4 seconds, with a range
of more than 500km (NEDC cycle) and rapid charging of 90kWh battery
– Driver-focused all-wheel-drive performance from twin-electric motors generating 700Nm
of torque and 400PS
– Jaguar confirms production I-PACE will be on the road in 2018, with precise, agile
driving dynamics as yet unseen on an electric vehicle
– World-first, live cross-continent VR reveal experience transports audience into a
unique virtual world to explore the I-PACE Concept using tech from world-leaders HTC
VIVE(TM) and Dell Precision
– Jaguar fans, guests and customers, including James Corden, Michelle Rodriguez, Miranda
Kerr and David Gandy joined the car’s creators in this unique virtual world
– To be one of the first owners go to and click the ‘I want one’ button

Jaguar’s engineering and design teams have torn up the rule book to create a bespoke
electric architecture, matched with dramatic design. The result is no-compromise smart,
five seat sports car and a performance SUV in one.
Ian Callum, Director of Design, said: “The I-PACE Concept represents the next
generation of electric vehicle design. It’s a dramatic, future-facing cab-forward design
with a beautiful interior – the product of authentic Jaguar DNA, electric technology and
contemporary craftsmanship.

“Our virtual reality reveal today has pushed technology boundaries as well, and
captures the hi-tech essence of the concept car. We only have one concept car and it is in
LA for the reveal. For the first time, VR has allowed us to share it across the globe in
the most immersive way possible.”

This unique and world-first ‘social VR’ reveal is believed to be the largest live and
connected VR event of its type to date. Throughout the day more than 300 guests were
transported into a specially created life-like virtual space, into which, two of the car’s
creators, Ian Callum and Ian Hoban were projected.

From VR hubs in Los Angeles and London, groups of 66 guests including A-list stars
Michelle Rodriguez, Miranda Kerr, James Corden and David Gandy, used HTC Vive Business
Edition headsets, powered by Dell Precision workstations, to put themselves inside the
concept car and interact live with other participants. Guests ‘sat’ on the concept’s
virtual seats, had a 360[0] view of Venice Beach as the concept was built piece by piece
around them, and saw the I-PACE Concept race towards them across a virtual desert.

Dr Wolfgang Ziebart, Jaguar Land Rover, said: “This is an uncompromised electric
vehicle designed from a clean sheet of paper: we’ve developed a new architecture and
selected only the best technology available.”

The I-PACE Concept transforms the electric driving experience and offers the
driver-focused performance and response Jaguar is renowned for. To help deliver this, the
I-PACE has electric motors on the front and rear axles. Their combined output is 400PS and
700Nm of torque – the same torque rating as the F-TYPE SVR, accelerating from 0-60mph in
around four seconds. For rapid charging, using a typical public 50 KW DC charging network,
a full charge will take just over 2 hours – enough to deliver more than 220 miles range.

The virtual reality experience also allowed participants to sit in the front and rear
of the Jaguar I-PACE Concept and explore the beautiful interior, discovering hidden
details and features.

Ian Callum said: “The interior of the I-PACE Concept is finished with beautiful,
premium materials and an unwavering attention to detail. From the expansive panoramic
glass roof to the sporting, beautifully finished seats, every feature bears the hallmark
of British craftsmanship.”

Renowned VR Director, Alexander Horton, led the creative direction. Participants
experienced the car being built around them, speeding towards them and appearing to fall
to Earth from another planet – clearly signalling the future-forward nature of the
revolutionary Jaguar.

The new and exciting VR platform pushed the boundaries further than ever before, with
the inclusion of social interaction and a live presenter broadcast into a single VR world,
so groups in both LA and London were able to communicate and interact with one another.

The VR content from the reveal will now be available on Vive Port through a dedicated
Jaguar app allowing consumers to experience the I-PACE Concept at home.

Jaguar joined forces with VR leaders HTC, Computer experts Dell and Creative agencies
ReWind and Imagination to create the world’s largest, global, connected VR experience.
Herve Fontaine, Vice President Virtual Reality B2B and Business Development at HTC
said: “Jaguar Land Rover is renowned for its innovative spirit, and with Vive Business
Edition we’re thrilled to be the virtual reality partner to help bring to life their
latest launch. With the blend of cinematics and Vive’s room-scale VR technology, the
I-PACE Concept VR experience offers an incredible level of immersion, and showcases an
exciting reimagining of the traditional car launch as we know it.”
Rahul Tikoo, Vice President and General Manager for Dell Precision, said: “Dell has
long been involved in VR, and we’ve been evolving our business model to introduce
solutions that are optimized for the future of VR. The Jaguar I-PACE Concept, designed and
introduced with VR, reinforces the incredible innovation that’s possible with VR
technologies and the potential to ultimately transform industries.”
Ross Wheeler, Head of Automotive at Imagination, said: “For the first time in history,
a global automotive brand has used fully immersive VR to launch their latest car. This
launch takes the individual far beyond any new car experience they would have witnessed
before, allowing people across the globe to connect in real time, be fully immersed within
the vehicle and share live together their experience of Jaguar’s first ever electric
“Jaguar, by embracing cutting-edge technology in this way, has created an experience
rich and rewarding for its consumers. It has undoubtedly redefined the future of how
automotive brands introduce their new vehicles to customers.”
The Concept will make its first public physical appearance at the 2016 Los Angeles
Auto Show on Wednesday 16 November.

About the author



Neha Tyagi - Publisher at Glamour Mantra Magazine

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