Designer Payal Jaiswal Launches Summer 2019 collection AMBARAM

Designer Payal Jaiswal unveiled her Summer 2019 collection was called AMBARAM. It is an ode to the transformation hues of the sky, which change from dark to light and are reminiscent of the changing human nature. The Inspiration for this was taken from the bohemina way of living, which comprises mainly of sustainable cotton fabrics.

Like any other designer label Payal believes in taking inspiration from various interesting and out-of-the-box sources, to create a collection that’s not just stylish but reflects the brand’s vision and design belief. Her latest collection is way of revisiting and reminiscent the forlorn period of early 19th century when artists, writers, actors and musicians started opting for the unorthodox and unconventional way of life and living. Their expression and lifestyle was considered Bohemian.

The movement since then has gone through vivid changes and is simplified today, in a much acceptable and creative manner. The collection has some wonderful experimenting with georgettes, laces, tussles, fringes and some natural fabric. There is an effortless blend of both fabric and patterns or hand embroideries, making the wearer stand out, in the much-desired nomadic way. She is known for its innate detailing and research when it comes to designs and colour palette. Each outfit or silhouette has certain hues, motifs and designs with a vision of a personality that believes in no boundaries.

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