Fashion Lifestyle Trends

Cover Story to launch its second Flagship Store at Mall Of India, Noida

This will be Cover Story’s second flagship store at Mall Of India, Noida with first being the Ambience Mall, Gurugram and an existing presence across Mumbai, Delhi NCR, Surat, Pune, Kolkata, Chennai and many other cities.Cover Story, a fast fashion brand for women by Future Style Lab, is set to launch its flagship store in July 2018 at Mall Of India, Noida. The store will be spread across 1420 sq. ft. of area, at a prominent ground floor location amidst the most fashionable brands around.

The sprawling area is an apt location for Cover Story with its state-of-the-art workspaces, retail havens, entertainment zone, F&B options and signature hospitality services. With the latest in fashion trends available here at Mall Of India, Noida is every fashionista’s ultimate shopping destination.

The new store’s stock will have the latest Spring-Summer ‘18 and Autumn-Winter’18 collection.The collection, designed at the creative headquarters in London, consists of women’s apparel, accessories and shoes. The collection is inspired by the story of two BFFs, who are bold, adventurous and ready to rock the world. Luxurious and contemporary designs make the collection versatile enough to be worn on different occasions, during the day or night, by the modern woman. The collection draws inspiration from nine unique storylines, each designed with a catwalk trend keeping form, fabric and fit in mind.

In the past one year, Cover Story has opened many stores across Delhi ,NCR, Mumbai and Surat, Kolkata, Coimbatore, Kochi, Chennai etc. Apart from these stores, Cover Story has nation-wide presence in different shop-in-shop formats including Central, Kapsons, Iconic & Sohum. Additionally, the brand has its own online store to help cater its customer from anywhere, by simply visiting the website – Cover Story is retailed through online marketplaces including Myntra, Jabong , and Koovs.Address  Cover Story,(B-103, Ground floor,Mall of India, Noida).

 About Cover Story Cover Story is a fashion retailer of women’s clothing and accessories, with the Style Lab headquartered in London. The brand provides fresh and fast fashion, while innovatively integrating global designs in an Indian context. The core of the brand is to provide new collections every week of every month at competitive prices. The Cover Story essence is resolutely feminine, classy and experimental. It has created its own language of style, with stylish pieces and sharp details. Cover Story addresses the sartorial needs of the contemporary woman who is a citizen of the world.

Accessories and Shoes Trendy accessories and shoes are key components of the collection. Inspired by the above stories, accessories include a range of bags which are available in a vast color palette and are designed to amplify one’s style. Shoe styles are expansive; women can choose from chic heels to smart casual flats, depending on the occasion.

About Future Style Lab Future Style Lab is a design studio launched by Future Group. The lab is based in the ever fashion forward city of London, and is headed by Manjula Tiwari, with the creative assistance of Natalie Singh, along with a team of design and manufacturing professionals. Future Style Lab aims to set the pace for India’s fast-fashion business through integrating global fashion design with smart and efficient sourcing.

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Jyoti Bisht

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